Savvy Business Blogging in 7 Easy Steps

savvy business bloggingin 7 easy steps

#1

not drinking the kool-aid

www.Pushingsocial.com

businesses must make a profit

every action requires an investment

every investment requires a return

Blogs are not immuneThey MUST

Pay for themselves

http://www.Pushingsocial.com


#1

Pickingtopics


Be a Problem solverConnect dotsTimelyHave an opinionEntertaining (Not Hilarious)

Finding Topic Ideas



#2

quickcalendar


Brainstorm List of 11 Reader Problems

CommonNagging

ExpensiveHard to solve



www.pushingsocial.com

5 Posts Topics Per Problem

11x5=55 Posts

1. Why solving the problem is important (saves time, makes money, good for ego)

2. What are the options for solving the problem?

3. How to solve the problem using your service / product

4. Problem Diagnostic (Checklists)

5. Case Study (Customer or 3rd Party)

#2

quickcalendar

http://www.pushingsocial.com

http://www.pushingsocial.com

#3

GreatPOSTS


Write from reader’s perspective

Short (400 - 500 words)

Give away all you can - Information=Trust

HeadlineThe Problem

Why Solving The Problem is Important

How to Solve the Problem

Recap and Request the Action



#3

GreatPOSTS


HeadlineThe Problem

Why Solving The Problem is Important

How to Solve the Problem

Recap and Request the Action

Grab attention and get person to read 1st line

Show reader why they should invest 1 more minute reading

Tease reader with the solution and get another 1 minute investment

Demonstrate your expertise and build credibility

Simple request for comment, retweet, subscription, etc.



4

BlogPromotion


• Signatures (Physical and Email)

• Packaging

• Signage

• Routine communications (Invoice)

• Web Site

Explore Content HubsRepurpose Posts for

YouTubeSlidesharePinteresT



#5

CreatingCustomers


Create Expert Guidesand use them to...

Start and Nurture anEmail List

Give Away The Why and What Use Email to Sell the How

Add Webinars toBridge between research and action



#6

GettingNoticed


Use Social Community

• Sell the clickBenefits of connecting

• Position CorrectlyAfter Headline

• 12:1 12 shares for every 1 Promotional link



#7

acceleratingsuccess


Start Strong

• “Winging it” turns mistakes into lethal errors

• Planning Now Prevents Sweating Later

track performance

• Pick a metric and track itPageviews, Conversions, Bounce Rate

• Hold yourself accountable for results

Stay Focused

• Achieve Mastery

• Pick 3 Platforms

• Be Patient



#7

startingstrong


10-Point Blog Review

AudienceCreative

Post WritingBlog Layout

Business ObjectivesGetting Noticed

Coaching Session60 minutes

Discuss ReviewAnswer QuestionsCreate Action Plan

Recorded

$97For WebEntre

Attendees ONly

pushingsocial.com/special



#7

startingstrong


Questions?

[email protected]/Special



mailto:[email protected]




Savvy Business Blogging in 7 Easy Steps

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