Savvy Business Blogging in 7 Easy Steps
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Transcript of Savvy Business Blogging in 7 Easy Steps
#1
not drinking the kool-aid
www.Pushingsocial.com
businesses must make a profit
every action requires an investment
every investment requires a return
Blogs are not immuneThey MUST
Pay for themselves
#1
Pickingtopics
www.Pushingsocial.com
Be a Problem solverConnect dotsTimelyHave an opinionEntertaining (Not Hilarious)
Finding Topic Ideas
#2
quickcalendar
www.Pushingsocial.com
Brainstorm List of 11 Reader Problems
CommonNagging
ExpensiveHard to solve
www.pushingsocial.com
5 Posts Topics Per Problem
11x5=55 Posts
1. Why solving the problem is important (saves time, makes money, good for ego)
2. What are the options for solving the problem?
3. How to solve the problem using your service / product
4. Problem Diagnostic (Checklists)
5. Case Study (Customer or 3rd Party)
#2
quickcalendar
#3
GreatPOSTS
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Write from reader’s perspective
Short (400 - 500 words)
Give away all you can - Information=Trust
HeadlineThe Problem
Why Solving The Problem is Important
How to Solve the Problem
Recap and Request the Action
#3
GreatPOSTS
www.Pushingsocial.com
HeadlineThe Problem
Why Solving The Problem is Important
How to Solve the Problem
Recap and Request the Action
Grab attention and get person to read 1st line
Show reader why they should invest 1 more minute reading
Tease reader with the solution and get another 1 minute investment
Demonstrate your expertise and build credibility
Simple request for comment, retweet, subscription, etc.
4
BlogPromotion
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• Signatures (Physical and Email)
• Packaging
• Signage
• Routine communications (Invoice)
• Web Site
Explore Content HubsRepurpose Posts for
YouTubeSlidesharePinteresT
#5
CreatingCustomers
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Create Expert Guidesand use them to...
Start and Nurture anEmail List
Give Away The Why and What Use Email to Sell the How
Add Webinars toBridge between research and action
#6
GettingNoticed
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Use Social Community
• Sell the clickBenefits of connecting
• Position CorrectlyAfter Headline
• 12:1 12 shares for every 1 Promotional link
#7
acceleratingsuccess
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Start Strong
• “Winging it” turns mistakes into lethal errors
• Planning Now Prevents Sweating Later
track performance
• Pick a metric and track itPageviews, Conversions, Bounce Rate
• Hold yourself accountable for results
Stay Focused
• Achieve Mastery
• Pick 3 Platforms
• Be Patient
#7
startingstrong
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10-Point Blog Review
AudienceCreative
Post WritingBlog Layout
Business ObjectivesGetting Noticed
Coaching Session60 minutes
Discuss ReviewAnswer QuestionsCreate Action Plan
Recorded
$97For WebEntre
Attendees ONly
pushingsocial.com/special