FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  1

Saving the Endangered Species... of Surveyors 

Roberta Esbitt 

Thomas Werner 

 

BACKGROUND 

Rescuing the Surveying Industry in Victoria 

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  2

Concerning...? 

Number of Licensed Surveyors in Victoria

Driving Force(s) 

Roberta Esbitt – Architect 

 

 

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  3

Driving Force(s) 

John Tulloch – Surveyor 

General 

 

SRBV 

Institutions were invited... 

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  4

Driving Force(s) 

And Students as well! 

CONVINCING PEOPLE OF  THE NEED 

Research and Brand Development 

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  5

Student employee needs

Practitioner employee needs

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  6

Student employee needs Practitioner employee needs

In order to attract students, the cadastral surveying brand needs to align with their employment needs.

You might not know it…

but the work of Surveyors is

everywhere

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  7

in fact, we’ve laid the

foundation of the world in which you live

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Legally and practically

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  8

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&

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FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  9

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outdoors

As surveyors, we work everywhere…

Indoors &

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  10

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city and

country

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overseas

and

under seas

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  11

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with our

heads

and hands

As surveyors, we also work in everyway…

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on paper and in practice

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  12

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for yourself and with others

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in

suits & boots

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  13

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using new technologies and exploring new

ways to apply our skills.

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  14

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And looking for new people

to join us in a career without

boundaries

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A life without limits

Surveying…

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  15

OUR SURVEYING LOGO 

Encapsulating the message: “A life without limits” 

THE TRIPARTITE APPROACH 

Marketing Strategy 

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  16

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Objectives Current conversion of students becoming Licensed Surveyors

Undertake Licensing

Choose Cadastral Surveying

Tertiary Students

Licensed

45%

25%

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Objectives 

500+

126 Number of

Surveyors by 2018 if no

new entrants

90 Anticipated number to complete

registration

100 New

registrants from tertiary

students

200+ To recruit

= +

+

+

+ Required number Licensed Surveyors

in 2017 to meet demand

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  17

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Objectives 

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Undertake Licensing

Choose Cadastral Surveying

Tertiary Students

Licensed

+5% year on year

+2% year on

year

+8% year on

year

200+ Surveyors

How to achieve 200+ new Licensed Surveyors by 2018

Target Markets 

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  18

Surveying Career Website www.alifewithoutlimits.com.au

 

Surveying Career Website www.alifewithoutlimits.com.au

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  19

RESULTS 

Indicators to‐date 

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Objectives 

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Undertake Licensing

Choose Cadastral Surveying

Tertiary Students

Licensed

+5% year on year

+2% year on

year

+8% year on

year

200+ Surveyors

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  20

Marketing Results (to become tertiary surveying students) 

DVD and Promo Packs 

•212 Schools  

•(1/3) of all Victorian Schools 

•3,000 students reached 

 

Presentations from Surveyors 

•10 Schools 

•450 students 

 

Expo Days 

•Contact with over 900 students 

•Hands‐on Interaction with 35 

Students 

•Work Experience 

Results to‐date – University Intake 

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  21

Marketing Results (Converting Tertiary Students to Cadastral Surveying) 

 

Job Board – University Student Club Websites 

Career Spatial Seminars and Expo’s 

 

 

Interstate Participation 

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  22

Interstate Participation 

 

SUMMARY 

Surveying Task Force 

FIG Congress 2010 Facing the Challenges – Building the Capacity Sydney, Australia, 11‐16 April 2010  23

Surveying Task Force... The Industry Unifier