Saving Energy through People
Transcript of Saving Energy through People
STRIDE A sustainable change
Saving Energy Through People
16 November 2016
John Mulholland Dr Phillipa Coan
EMEX, Excel London
STRIDE
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Applying psychology to behaviour change
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Applying psychology to behaviour change
Behavioural Challenge Intervention ?
Organisation A
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Applying psychology to behaviour change
Behavioural Challenge Audience Behaviour Context Intervention
High Users All Users
Impact Control Low Uptake Measurable
Who? What? When?
Capability Opportunity
Motivation
Organisation B
COM-B Model Michie et al, 2011
Where? How often? With whom?
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Applying psychology to behaviour change
COM-B factors
Intervention types Education Persuasion Incentivisation Skills Training Environmental
Restructuring Modelling
Behaviour
Physical
CAPABILITY
Psychological
CAPABILITY
Physical
OPPORTUNITY
Social
OPPORTUNITY
Automatic
MOTIVATION
Reflective
MOTIVATION
STRIDE
S
Applying psychology to behaviour change
COM-B factors
Intervention types Education Persuasion Incentivisation Skills Training Environmental
Restructuring Modelling
Behaviour
Physical
CAPABILITY
Psychological
CAPABILITY
Physical
OPPORTUNITY
Social
OPPORTUNITY
Automatic
MOTIVATION
Reflective
MOTIVATION
STRIDE
S
Applying psychology to behaviour change
COM-B factors
Intervention types Education Persuasion Incentivisation Skills Training Environmental
Restructuring Modelling
Behaviour
Physical
CAPABILITY
Psychological
CAPABILITY
Physical
OPPORTUNITY
Social
OPPORTUNITY
Automatic
MOTIVATION
Reflective
MOTIVATION
STRIDE
S
Applying psychology to behaviour change
COM-B factors
Intervention types Education Persuasion Incentivisation Skills Training Environmental
Restructuring Modelling
Behaviour
Physical
CAPABILITY
Psychological
CAPABILITY
Physical
OPPORTUNITY
Social
OPPORTUNITY
Automatic
MOTIVATION
Reflective
MOTIVATION
STRIDE
S
Applying psychology to behaviour change
COM-B factors
Intervention types Education Persuasion Incentivisation Skills Training Environmental
Restructuring Modelling
Behaviour
Physical
CAPABILITY
Psychological
CAPABILITY
Physical
OPPORTUNITY
Social
OPPORTUNITY
Automatic
MOTIVATION
Reflective
MOTIVATION
STRIDE
S
Applying psychology to behaviour change
COM-B factors
Intervention types Education Persuasion Incentivisation Skills Training Environmental
Restructuring Modelling
Behaviour
Physical
CAPABILITY
Psychological
CAPABILITY
Physical
OPPORTUNITY
Social
OPPORTUNITY
Automatic
MOTIVATION
Reflective
MOTIVATION
STRIDE
S
Applying psychology to behaviour change
COM-B factors
Intervention types Education Persuasion Incentivisation Skills Training Environmental
Restructuring Modelling
Behaviour
Physical
CAPABILITY
Psychological
CAPABILITY
Physical
OPPORTUNITY
Social
OPPORTUNITY
Automatic
MOTIVATION
Reflective
MOTIVATION
STRIDE
S
Applying psychology to behaviour change
Comparing energy efficiency measures
Electricity Usage
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50
100
150
200
250
01:00 04:00 07:00 10:00 13:00 16:00 19:00 22:00
kW
h
Time
Average Daily Load Profile
Pre Campaign Potential Savings
Electricity Usage
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50
100
150
200
250
01:00 04:00 07:00 10:00 13:00 16:00 19:00 22:00
kW
h
Time
Average Daily Load Profile
Pre Campaign Post Launch Potential Savings
Investment
1% Potential
Savings
5 to 20%
Total annual
energy
expenditure
Investment Compared to Potential
Energy Management System Model
“Plan, Do, Check, Act”
Energy Policy
Planning
Implementation & Operation
Checking
Corrective & Preventative Action
Monitoring & Measurement
Internal Audit
Management Review
Continual Improvement
Benefits – 7 Cs
• Cost/Consumption/CO2 • Compliance (ESOS) • Competitiveness • Competence • Continuity • Continual • Cultural
Technology
People
Information Systems
Main Energy Clauses (1)
Clause Category
Top Management People
Management Representative People
Energy Policy Information
Energy Review Information/Technical
Energy Baseline Information
Energy Performance/Targets/ Action Plans
Information
Main Energy Clauses (2) Clause Category
Implementation/Operation Technical
Competence/Training/Awareness People
Communication People
Operational Control Technical
Design Technical
Procurement Technical
Monitoring/Measurement/ Analysis
Information
Focus
SEUs
AEUs
People Energy
Ibstock’s motivation for implementing ISO 50001 was to make better use of the energy we consume and achieve consistency in production processes through our people.
We are extremely proud of what the ISO 50001 process has achieved as it has given us a clear road map, effective communication tools, supportive external partnerships and, above all, employee involvement at all levels.
Michael McGowan
Quality, Environmental and Energy Manager
During the most recent five year goal period, 3M global operations improved their energy performance by 14.1%. Facilities that are participating in ISO 50001 and Super Energy Performance are outpacing other 3M facilities and have provided energy efficiency improvements 60% greater than the 3M average. ISO 50001 is a standard that drives results directly to the bottom line. ISO 50001 systematically drives down energy costs and improves competitiveness through the assignment of responsibilities and raising the visibility of energy management within the organisation. Andrew Hejnar, Energy Manager, 3M Canada
What is Obliquity?
• Principle of Indirection • John Kay – Obliquity • Often indirect is better and
more effective
Bend it like…
Obliquity explains…
• Why the wealthiest people are not the most materialistic
• Why the happiest people are not those who pursue happiness
• Why the most profitable companies are not the most aggressive in chasing profits
“We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear.”
George Merck
“Clients do not come first. Employees come first. If you take care of your employees, they will take care of your clients.”
Richard Branson
Direct Approach
A B
Reality Start
Desired Environmental Behaviour
Environmental message
C
Obliquity
Alternative Message (Non Environmental)
Electric Car Preference
• 1944: 1 US gallon per soldier per day
• 2014: 22 US gallons per soldier per day
• 35,400 troops moving fuel to supply 300,000
• cost of fuel $200 to $400 per US gallon
• foam on tents took out 11,000 fuel trucks and saved $1 billion
• 1 in 8 casualties taken in Iraq protecting fuel convoys
• less fuel, less convoys, less casualties
More Than Saving Energy…
Contact Details
Dr Phillipa Coan 07813 027116 [email protected] John Mulholland 07791 698839 [email protected]