SAVING ENERGY IN STB

PRESENTED BY KEITH JONESPANASONIC AVC NETWORKS AUSTRALIA PTY LTDSAN FRANCISCO JUNE 2005

A BRIEF OVERVIEW OF DTV IN AUSTRALIA

Subscription TV is offered by 3 providers (Austar, Foxtel and Optus) via cable and satellite. There are 7.5M households in Australia.

Current subscription level is 1.6M (22%) in Total.

Free to Air Digital Receiver population is just on 800,000 (11%) after 4 years of operation. Reception difficulties due to Antenna installations are rapidly emerging.

Free to Air services are available in Standard Definition and High Definition under the triplecast regulation. Public Broadcasters have some multiprogramming. Sales HD vs SD are 45% vs 55%

Conversion to digital relies on Quality and Quantity or the regulation of Digital tuners into TV sets. Support of Product relies on implementation of OAD.

Page 3Panasonic AVC Networks Australia Pty. Ltd.

STB SALESESTABLISHED BRANDS AGAINST NON NON ESTABLISHED BRANDS

0%

20%

40%

60%

80%

ESTABLISHED 85% 94% 88% 83% 75% 70% 65% 67% 65% 60%

NON ESTABLISHED 15% 6% 12% 17% 25% 30% 35% 33% 35% 40%

JUN 04 JUL AUG SEP OCT NOV DEC JAN 05 FEB MAR

Page 4Panasonic AVC Networks Australia Pty. Ltd.

COMPARISON OF ENERGY CONSUMPTION BETWEEN

DTV AND STB FOR AUSTRALIAN DTV CONVERSION

0

100

200

300

400

500

600

700

800

900

1,000

2005 2006 2007 2008 2009 2010 2011 2012

TV INCLUDING INBUILT TUNER IN STANDBY STB IN STANDBY PLUS TV WITHOUT DIGITAL TUNER 50% STB LEFT ON PLUS TV WITHOUT DIGITAL TUNER

ASSUMPTIONS

5% GROWTH FOR TV ANNUALLY

100% CONVERSION TO DIGITAL BY 2012

MEPS LEVELS IN STANDBY 8W ON COMPLIANCE WITH MEPS FROM 2007

NEW TV SALES WILL SHIFT RAPIDLY TO WIDESCREEN

Page 5Panasonic AVC Networks Australia Pty. Ltd.

AUSTRALIAN INDUSTRY APPROACHTO ENERGY PERFORMANCE IN TV AND STB

THE AUSTRALIAN STB INDUSTRY RECOGNISES THE ISSUES ASSOCIATED WITH THE CONSUMPTION OF ELECTRICITY RELATING TO TV PRODUCT BOTH IN ‘ON’ MODE AND ‘STANDBY’ MODE.

THE AUSTRALIAN STB INDUSTRY IS PARTICIPATING IN A CONSULTATIVE APPROACH WITH CESA, AEEMA, GOVERNMENT AND STANDARDS AUSTRALIA TO REALISE PRAGMATIC AND WORKABLE SOLUTIONS FOR TV ENERGY CONSUMPTION MINIMISATION.

IN ORDER TO ACHIEVE THE DESIRED POSITIVE OUTCOME AND BECAUSE OF THE STRUCTURE OF THE AUSTRALIAN MARKET, THE AUSTRALIAN TV SUPPLY INDUSTRY HAS SUPPORTED A REGULATORY REGIME.

Page 6Panasonic AVC Networks Australia Pty. Ltd.

THANK YOU FOR WATCHING

Panasonic AVC Networks Australia Pty. Ltd.