Save the Bees Almaha Almalki, Sean Soni, & Jingxian Zhang and Anonymous Student

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Audience: customers at farmers markets

Goals: ● To show how bee Colony Collapse Disorder (CCD) affects consumers ● To get audience to take actions to mitigate CCD

Method: interactive map visualization

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Interface Walkthrough

Try it out!

shoutkey.com/sit

3

0 @

iPad 9 12 :49 PM

web.mit.edu < CD @ 78% ..:)

C (:!J + [j]

Which do you th1 k will have the food production?

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Climate Change

Bee Colony Collapse

Urbanization

biggest

2

impact on

3

4

B e Colony Collap e Disorder 1nthe US

of bee colonies in the United States died in 2015 - 2016

rotal u man g d t n y be n1 L

2010 • 20 11 2011 • 20 12 2012 • 2013 20 13 • 2014 2014 • 20 15 20 15 • 2016

Explore More

50

45

40

35

'fl. 30

~ 25 g 20

15

10

5

0

5

Pick foods you love Among the food you chose some are

h gh y dependent on bees

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Year 2050 ·

2043 ......

2037······

2030······

2023-·· ..

2016-······

$ Will cost: 1 .4X

Year 2018

. :•

1.0X 1.3X

Number of Colonies (k) I I I I I

300 250 200 150 100 so 0

Try it out! shoutkey.com/sit 7

Wh1c.h do you think will have the b1 ,ge<,t impact on food production?

2 3

You C.dn do rr ore!

Donate Donate to Save the Bees Fund.

money for research to fully

understand Colony Collapse

Disorder (CCD)

Climate Change

Bee Colony Collapse

Urbanization

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If you would like to donate, how much would you give?

See more information at Save the Bee Fund

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Setup

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Place: Copley Square Farmers Market

Subjects: 11 customers (approached upon leaving produce booth)

Procedure: subjects use the iPad demo, answers some questions

, and get free seeds

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VNB-l!IEE ASBOCIATICN

. . . " . Nametags

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Gauging effectiveness

● Pre- and post-survey responses about how subjects believe different factors (including CCD) affect food production

● Options: Sign a petition? Donate?

● Share this information with friends? Plant the seeds? Buy organic?

● Opportunity to provide general feedback increased engagement

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Results

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- 1 highest • 2 • 3 lowei;t 7.5

5.0

2.5

0.0 Climate Change Bee Colony collapse Urbanization

- 1 hlgheol - 2 - 3 IOw88l 7.5

5.0

2.5

0.0 Climate Change Bee Colony ooflapse Urbanization

Pre/Post Survey (Beginning & mid of interaction with iPad)

Rank these from most threatening to least:

Pre-Demo ➔ Urbanization

Consistently ranked last (least threatening).

➔ CCD Most commonly ranked second, but also ranked first (appeasement?)

➔ Climate change Widely considered most important, tended to derail discussion.

Post-Demo

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Donate

Sign o petition

0 3 5 6 s 10

. $1

. $5 • $10 • $15

10 (100%)

Petition/Donate

➔ Sign a Petition Outcome (n= 11)

Everyone who didn’t want to donate was willing to sign the petition.

➔ Donate Only 1 of 11 people decided to donate.

Donation Amount

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3

2

0 (0%) 0 (0%)

0 2 3 4 5

6

4

0(0%) 0 (O¾>) 0(0%) 0 (0%)

0 2 3 4 5

• Yes • No

• Maybe

Outcome (n= 5) 18

Verbal Questions (After interaction with iPad)

How likely are you to...

➔ Buy Organic? Many subjects stated they were already likely to buy organic before our demo.

➔ Plant these seeds? Everyone wanted seeds, and seemed genuine in their desire & intent to plant

➔ Share this info with friends? “Sure.” “Yea, why not?” “Just for you.”

Shar

e In

form

atio

n?

Plan

t the

seed

s?

Buy

Org

anic

?

Takeaways/Feedback

● Extremely positive feedback

● Outcomes - all interactions resulted in either petition signature or donation

● Good venue - idea was well received, high rate of participation

● Subjects wanted more information about CCD… brochures?

● Interactive map sequence position?

● Differentiate between pre/post survey

● Reducing bias in subject selection?

● Very knowledgeable sample of subjects… correct target audience?

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CMS.631 Data Storytelling Studio: Climate Change Spring 2017

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