SAVE OUR WATER › board_info › minutes › ...comply with the Water Conservation Act of 2009...
Transcript of SAVE OUR WATER › board_info › minutes › ...comply with the Water Conservation Act of 2009...
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SAVE OUR WATER
INTRODUCTION
• Statewide public education and outreach program
formed in drought year of 2009
• Administered by Association of California Water
Agencies as a partnership between ACWA & California
Department of Water Resources
• Researched-based; created to raise awareness of
drought and help Californians conserve
• Focus later shifted to help water agencies meet
mandate to reduce per-capita water consumption 20%
by 2020
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SAVE OUR WATER – PUBLIC EDUCATION &
OUTREACH
WWW.SAVEOURH2O.ORG
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SAVE OUR WATER – TOOLS FOR WATER
AGENCIES & LOCAL ORGANIZATIONS
Infographics: Cards & Bill Stuffers
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Infographics: 20% Posters & Flyers
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Infographics: Spanish Posters/Flyers
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Californians Don’t Waste Art
Restaurant & Hotel
Cards
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City of Napa – Conservation Website
Golden State Water Company – Newspaper Ad
Ventura Water - PSAs
Examples: Local Use of Save Our Water
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Californians Don’t Waste PSAs
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Outdoor Media
Radio
• :15 Save Our Water spots with traffic and weather
announcements on stations statewide
• Save Our Water commercials ran statewide in May
• Digital radio campaign included – Pandora
• Ties in to CDW Challenge & Facebook page
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Digital & Social Media
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What’s Next?
• Extension of Social Media Efforts
• Water/Energy Coordination
• Summer Tips Campaign
• More PSAs; More Local Efforts
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