Saurabh Rajpal · CMS usage is up and to the right 40% 30% 20% 10% 0% 2011 2012 2013 2014 2015 2016...

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Transcript of Saurabh Rajpal · CMS usage is up and to the right 40% 30% 20% 10% 0% 2011 2012 2013 2014 2015 2016...

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Saurabh Rajpal

For Emails in eCommerce

Technical Solutions Consultant Google India

@imsaurabhrajpal

@imsaurabhrajpal

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of sites are built with a CMS

Source:

w3techs.com/technologies/overview/content_management/all

@imsaurabhrajpal

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CMS usage is up and to the right

40%

30%

20%

10%

0%

2011 2012 2013 2014 2015 2016 2017 2018 2019 Sept 2019

50%

60%

23.6%29%

31.8%35.2%

38.3%43.4%

46.7% 48.7%

54.7% 56.3%

Y/Y Change 5.4% 2.8% 3.4% 3.1% 5.1% 3.3% 2% 6% 1.6%

CMS Usage by Year (on Jan 1)

@imsaurabhrajpal

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The webby the numbers

@imsaurabhrajpal

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Is it useful? Is it usable?Is it happening?

First Paint (FP) First Contentful Paint (FCP)

First Meaningful Paint (FMP)

Time to Interactive (TTI)

User-centric performance metrics

@imsaurabhrajpal

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Joomla!

WordPress

Fast First Contentful Paint (<1 second)

Drupal Contentful

Shopify Magento

Desktop is improving, slowly. Mobile is improving, faster! This is a ~consistent trend across all platforms.

Desktop Mobile

@imsaurabhrajpal

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Joomla!

WordPress

Fast First Contentful Paint (<1 second)

Drupal Contentful

Shopify Magento

Desktop is improving, slowly. Mobile is improving, faster! This is a ~consistent trend across all platforms.

Desktop Mobile

@imsaurabhrajpal

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Performance in the lab Performance in the real world

@imsaurabhrajpal

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Lab data(Synthetic)

Lots of data, straightforward debugging

Not real world

@imsaurabhrajpal

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Field data/RUM(Real user measurement)

True real-world experience. Can be correlated with business metrics

Restricted set of metrics

@imsaurabhrajpal

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+Lab and field

@imsaurabhrajpal

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PageSpeed InsightsLighthouse Chrome User Experience Report (CrUX)

+

Lab Lab + Field Field

@imsaurabhrajpal

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Lighthouse

@imsaurabhrajpal

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Lighthouse

@imsaurabhrajpal

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Lighthouse

@imsaurabhrajpal

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Lighthouse Stack PacksTailored advice for your tech stack

@imsaurabhrajpal

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Without Stack Pack

Audit title

Recommendedaction

@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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Magento Stack Pack wasbuilt withcommunity contributions ♥

@imsaurabhrajpal

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github.com/↲GoogleChrome/lighthouse-stack-packs

@imsaurabhrajpal

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PageSpeed Insights

@imsaurabhrajpal

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PageSpeed Insights

Field data

Lab data

@imsaurabhrajpal

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Real User Metrics

from Chrome users,

by country, for 6,008,004* origins

@imsaurabhrajpal

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Real User Metrics

from Chrome users,

by country, for 6,008,004* origins

* SELECT COUNT(DISTINCT origin)

FROM `chrome-ux-report.all.201909`;

@imsaurabhrajpal

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@imsaurabhrajpal

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1. Create a Google Cloud Project

2. Enable the Big Query API

@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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Chrome User Experience Report (CrUX)

@imsaurabhrajpal

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Chrome User Experience Report (CrUX)

@imsaurabhrajpal

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Chrome User Experience Report (CrUX)

@imsaurabhrajpal

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Chrome User Experience Report (CrUX)

@imsaurabhrajpal

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Chrome User Experience Report (CrUX)

@imsaurabhrajpal

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Chrome User Experience Report (CrUX)

@imsaurabhrajpal

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httparchive.org

@imsaurabhrajpal

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@imsaurabhrajpal

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5,000,000 sites total

0,057,000 Magento sites

@imsaurabhrajpal

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1745 KB

Median web sites

Total Kilobytes

2711 KB

Median Magento sites

@imsaurabhrajpal

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80.4%

Median web sites

% of sites on HTTPS

93.6%

Median Magento sites

@imsaurabhrajpal

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7.1s

Median web sites

First contentful paint

8.5s

Median Magento sites

@imsaurabhrajpal

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74.9%

Median web sites

Fast first input delay

80.0%

Median Magento sites

@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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is an ecosystem!

@imsaurabhrajpal

BUT

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Why AMP for email?

@imsaurabhrajpal

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Why AMP for email?

@imsaurabhrajpal

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Promotions from businesses

Social network notifications

Making plans with friends

Work notifications

Recommendations from businesses

Customer Exp surveys

Receipts

@imsaurabhrajpal

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1.5B Gmail users monthly

280B Emails SentDaily in 2018

@imsaurabhrajpal

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~2000

The Evolutionof Web

@imsaurabhrajpal

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2019

The Evolutionof Web

@imsaurabhrajpal

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Emails have remained the same...

2019~2000

@imsaurabhrajpal

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Email plays a central role in our lives

The web has evolved dramatically over the past two decades

Email has been left behind

@imsaurabhrajpal

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AMP for Email

@imsaurabhrajpal

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Why AMP for email?

InteractiveOffer new opportunities for readers to engage and take action directly in an email.

VersatileInclude multiple categories, links, and CTAs – which can lead to more user engagement.

SmarterReduce the number of clicks, increase adoptions, and improve down-funnel engagement.

@imsaurabhrajpal

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Example Feature: Carousel

@imsaurabhrajpal

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Example Feature: Accordian

@imsaurabhrajpal

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Allow users to take action

Bring engaging

experiencesto emails

Fetch up-to-date

information

Advantages!

@imsaurabhrajpal

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Google DocsReply to comments

@imsaurabhrajpal

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PinterestBrowse Ideas

@imsaurabhrajpal

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Travel Recommendations

@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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@imsaurabhrajpal

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1. Purpose

2. Discovery

3. Navigation

Do dynamic elements support the email’s intended purpose?

Are users aware of interactive elements, or up-to-date content?

Does the nav structure of the email complement its purpose?

Design Guidelines

@imsaurabhrajpal

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4. Confirmation

5. Short & sweet

6. Accessibility

Are dynamic elements scoped to the scale of an email? Does it link out when appropriate?

Is the email accounting for accessibility best practices?

Are actions supported in the email followed by feedback on status, success, or failure?

Design Guidelines

@imsaurabhrajpal

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Ecosystem Overview

Creation & Design

@imsaurabhrajpal

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Ecosystem Overview

Creation & Design

Testing

@imsaurabhrajpal

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Ecosystem Overview

Creation & Design

Testing

ClientsDeveloper preview

ComingSoon!

@imsaurabhrajpal

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Complications and Avoidance in Neurointerventional Surgery · 92 Complications and Avoidance in Neurointerventional Surgery Rajpal, Basheer Indian Journal of NeurosurgeryVol. 7 No.

Complications and Avoidance in Neurointerventional Surgery · 92 Complications and Avoidance in Neurointerventional Surgery Rajpal, Basheer Indian Journal of NeurosurgeryVol. 7 No.

In Organic Salts Solubility Tabletarek.kakhia.org/books_eng/In_Organic_Salts_Solubility_Table.Tarek...2 Ammonium di hydrogen arsenate NH4H2AsO4 33.7 48.7 63.8 83 107 Ammonium di hydrogen

In Organic Salts Solubility Tabletarek.kakhia.org/books_eng/In_Organic_Salts_Solubility_Table.Tarek...2 Ammonium di hydrogen arsenate NH4H2AsO4 33.7 48.7 63.8 83 107 Ammonium di hydrogen

State-of-the Art Innovation Centres set up by Pravin Rajpal to Boost Innovation Eco-system

State-of-the Art Innovation Centres set up by Pravin Rajpal to Boost Innovation Eco-system

1QFY18 Results Presentationinvestor.sph.com.sg/newsroom/20180112_180750_T39_K... · 5 * Classified includes Recruitment and Notices 46.7% 15.1% 23.7% 14.5% Operating Revenue Composition

1QFY18 Results Presentationinvestor.sph.com.sg/newsroom/20180112_180750_T39_K... · 5 * Classified includes Recruitment and Notices 46.7% 15.1% 23.7% 14.5% Operating Revenue Composition

By Jennifer Bilicska. Location Region-West State-Montana Capital-Helena Longitude-113.72°W Latitude-48.7°N.

By Jennifer Bilicska. Location Region-West State-Montana Capital-Helena Longitude-113.72°W Latitude-48.7°N.

POLITICAL SCIENCE - School of Open Learning · 1152507 LALITA (W) *EN Passed RAJPAL 1152508 ANJALI (W) 145 Passed

POLITICAL SCIENCE - School of Open Learning · 1152507 LALITA (W) *EN Passed RAJPAL 1152508 ANJALI (W) 145 Passed

Issue 46.7

Issue 46.7

List of Shortlisted Students for VOD (Verification of Documents) for Montessori-I...10187 Aarna Gupta Vaibhav Gupta 10314 Aarushi Kohli Vipul Kohli 10163 Aarvie Rajpal Rajat Rajpal

List of Shortlisted Students for VOD (Verification of Documents) for Montessori-I...10187 Aarna Gupta Vaibhav Gupta 10314 Aarushi Kohli Vipul Kohli 10163 Aarvie Rajpal Rajat Rajpal

Mark Rajpal. Poll Agenda Collocation What is Distributed Agile? Is it really Agile? Why? What does it require? Challenges Overcoming challenges.

Mark Rajpal. Poll Agenda Collocation What is Distributed Agile? Is it really Agile? Why? What does it require? Challenges Overcoming challenges.

Snak Shak + Project Manager: Shavan Kumar Marketing Manager: Sukrit Rajpal Human Resources Manager: Sid Brejak Financial Managers: Sujaay Jaganathan &

Snak Shak + Project Manager: Shavan Kumar Marketing Manager: Sukrit Rajpal Human Resources Manager: Sid Brejak Financial Managers: Sujaay Jaganathan &

WATCH THE FUTURE UNFOLD - emiratescapital.netemiratescapital.net/pdf/AVEC.pdf · WATCH THE FUTURE UNFOLD ... Fuel Consumption 48.7 liters/hr Fuel Consumption ... (Caterpillar C11

WATCH THE FUTURE UNFOLD - emiratescapital.netemiratescapital.net/pdf/AVEC.pdf · WATCH THE FUTURE UNFOLD ... Fuel Consumption 48.7 liters/hr Fuel Consumption ... (Caterpillar C11

104215 SHOWER BASE BASE PARA DUCHAS BASE PARA … Rev A.pdf · B78513-3636-WH 18-3/8” (46.7 cm) MIN 36” (91.4 cm) B78615-3636-WH 18-3/8” (46.7 cm) MIN 36” (91.4 cm) 5” (12.7

104215 SHOWER BASE BASE PARA DUCHAS BASE PARA … Rev A.pdf · B78513-3636-WH 18-3/8” (46.7 cm) MIN 36” (91.4 cm) B78615-3636-WH 18-3/8” (46.7 cm) MIN 36” (91.4 cm) 5” (12.7

Sharad Rajpal, M.D. · 2019. 5. 9. · Sharad Rajpal, M.D. Board Certified Neurosurgeon Boulder Neurosurgical & Spine Associates 4743 Arapahoe Avenue, Suite 202 Boulder, CO 80303

Sharad Rajpal, M.D. · 2019. 5. 9. · Sharad Rajpal, M.D. Board Certified Neurosurgeon Boulder Neurosurgical & Spine Associates 4743 Arapahoe Avenue, Suite 202 Boulder, CO 80303

Sharad Rajpal, M.D.

Sharad Rajpal, M.D.

CHAPTER 2B PERSONAL INCOME TAX HIGHLIGHTSarev.assembly.ca.gov/sites/arev.assembly.ca.gov/files/publications... · CHAPTER 2B PERSONAL INCOME TAX ... 2006-07 (estimate) $48.7 ... then

CHAPTER 2B PERSONAL INCOME TAX HIGHLIGHTSarev.assembly.ca.gov/sites/arev.assembly.ca.gov/files/publications... · CHAPTER 2B PERSONAL INCOME TAX ... 2006-07 (estimate) $48.7 ... then

ACUTE CHOLECYSTITIS PPT. DR DILIP S. RAJPAL

ACUTE CHOLECYSTITIS PPT. DR DILIP S. RAJPAL

Optimizing JavaScript™ Programming Language …...2008 JavaOneSM Conference | java.sun.com/javaone | 5 Results Cross Browser Rendering 60.4% Runtime performance 48.7% Testing / …

Optimizing JavaScript™ Programming Language …...2008 JavaOneSM Conference | java.sun.com/javaone | 5 Results Cross Browser Rendering 60.4% Runtime performance 48.7% Testing / …

Pravin Rajpal on How to Drive Innovation Driven Growth & Market Leadership

Pravin Rajpal on How to Drive Innovation Driven Growth & Market Leadership

5,410,836 (31. 12. 2012) 111 / km 2 women – 51.3 % men – 48.7 % Prešov region – 15.1 % Trnava region – 10.3 %

5,410,836 (31. 12. 2012) 111 / km 2 women – 51.3 % men – 48.7 % Prešov region – 15.1 % Trnava region – 10.3 %

Neha Rajpal-55

Neha Rajpal-55