Saul Bass

Saul Bass was an incredibly well known American graphic designer and filmmaker, who was born on May 8, 1920, in the Bronx, New York. Before his creative work on films began Bass

was virtually unknown to the media, originally started off designing print work for film advertisements during the 1940′s. For many years, Bass continued to stay designing film

advertisements until 1954, when he was offered the chance to design a film poster and the opening title sequence for the film ’Carmen Jones‘ in 1954. It was only a year later when Bass created the title sequence for Otto Preminger’s 'The Man with the Golden Arm' and finally got

his moment in the spotlight, becoming a famous icon within the film industry. The work of Saul Bass began to influence and inspire other young graphic artists. Title sequences such as

‘Catch Me If You Can’ and ‘Dexter’ tend to follow in the same sort of style as Saul Bass (in terms of design and creation).

After the following success of Saul Bass’ work on ‘The Man with the Golden Arm’, Bass began to work with various different filmmakers such as Alfred Hitchcock, Stanley Kubrick, Billy

Wilder and Martin Scorsese. Some of Bass’s most memorable and successful title sequences include ‘Vertigo’ and ‘Psycho’, where he worked with both Alfred Hitchcock and John Whitney.

As well as imagining and creating title sequences, Bass also spent his time designing iconic cooperate logos for companies based in North America. These logos include the original AT&T “bell” logo (1969), ‘Boys & Girls Clubs of America’ (1980), ‘Geffen Records’ (1980), ‘Warner Communications’ (1974), and ‘Kose Cosmetics’ (1991). His most recognisable and remember able logo designs of the era were the ‘jetstream logo for ‘Continental Airlines’ (1968) and the ‘tulip’ logo for ‘United Airlines’ (1974).

Title sequences

Other selected works of Saul Bass include the title sequences for ‘Around The World In Eighty Days’ (1956), ‘West Side Story’ (1961), ‘Exodus’ (1961), ‘Seconds’ (1966) and ‘The War of the Roses’ (1989). The last title sequence that Saul Bass ever created was ‘Casino’, where he collaborated with Martin Scorsese in 1995.

As well as imagining and creating title sequences, Bass also spent his time designing iconic cooperate logos for companies based in North America. These logos include the original AT&T “bell” logo (1969), ‘Boys & Girls Clubs of America’ (1980), ‘Geffen Records’ (1980), ‘Warner Communications’ (1974), and ‘Kose Cosmetics’ (1991). His most recognisable and remember able logo designs of the era were the ‘jetstreamlogo for ‘Continental Airlines’ (1968) and the ‘tulip’ logo for ‘United Airlines’ (1974).

Famous Quotes from Saul Bass

• “ “I want everything we do to be beautiful. I don’t give a damn whether the client that that’s worth anything or that the client thinks it’s worth anything, or whether it is worth anything. It is worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”

• “Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure.”

A Quote From Martin Scorsese about Saul Bass

• “Saul Bass, really was the first to take us into the modern sensibility.”