Saudi Arabia Dietary Supplements Market Size, Share, Trend and Forecast 2026 | TechSci Research

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SAUDI ARABIA DIETARY SUPPLEMENTS MARKET

FORECAST AND OPPORTUNITIES

2016 – 2026

Published: June 2021

© TechSci Research 2

S. No. Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Factors Influencing Purchase Decision

4.2. Customer Satisfaction

4.3. Brand Recall

5. Impact of COVID-19 on Saudi Arabia Dietary Supplements Market

6. Saudi Arabia Dietary Supplements Market Overview

7. Saudi Arabia Dietary Supplements Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1.By Product Type (Combination Dietary Supplement, Vitamin, Herbal Supplement, FishOil & Omega Fatty Acid, Protein and Others)

7.2.2. By Form (Tablets, Capsules, Powder, Liquids and Soft Gels)

7.2.3.By Distribution Channel (Pharmacies and Drug Stores, Supermarkets andHypermarkets, Online and Others)

7.2.4.By Application (Energy & Weight Management, General Health, Bone & Joint Health,Immunity and Others)

7.2.5. By End User (Infants, Children, Adults, Pregnant Females, Geriatric)

7.2.6. By Region

7.2.7. By Company (2020)

7.3. Market Map (Product Type and Region)

Table of Contents


S. No. Contents

8. Saudi Arabia Combination Dietary Supplements Market Outlook


8.1.1. By Value


8.2.1. By Form

8.2.2. By Distribution Channel

8.2.3. By Application

8.2.4. By End User

9. Saudi Arabia Vitamin Dietary Supplements Market Outlook


9.1.1. By Value


9.2.1. By Form



9.2.4. By End User

10. Saudi Arabia Protein Dietary Supplements Market Outlook


10.1.1. By Value


10.2.1. By Form



Table of Contents


S. No. Contents

10.2.4. By End User

11. Saudi Arabia Herbal Dietary Supplements Market Outlook


11.1.1. By Value


11.2.1. By Form



11.2.4. By End User

12. Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Outlook


12.1.1. By Value


12.2.1. By Form



12.2.4. By End User

13. Market Dynamics

13.1. Drivers

13.2. Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Saudi Arabia Economic Profile

Table of Contents


S. No. Contents

17. Competitive Landscape

17.1. Bayer Saudi Arabia, LLC

17.2. Amway Corp.

17.3. Herbalife Nutrition Ltd.

17.4. Abbott Saudi Arabia Trading LLC.

17.5. Pfizer Saudi Limited

17.6. Glaxo Saudi Arabia Limited

17.7. Glanbia Performance Nutrition, Inc.

17.8. The Archer-Daniels-Midland Company

17.9. ARKOPHARMA Laboratories, Company Limited

17.10. Bionova Lifesciences Pvt. Ltd.

18. Strategic Recommendations

19. About Us & Disclaimer

Table of Contents

6© TechSci Research

List of Figures

Figure No. Title

Figure 1: Saudi Arabia Dietary Supplements Market Size, By Value (USD Million), 2016-2026F

Figure 2: Saudi Arabia Dietary Supplements Market Share, By Product Type, By Value, 2016-2026F

Figure 3: Saudi Arabia Dietary Supplements Market Share, By Form, By Value, 2016-2026F

Figure 4: Saudi Arabia Dietary Supplements Market Share, By Distribution Channel, By Value, 2016-2026F

Figure 5: Saudi Arabia Dietary Supplements Market Share, By Application, By Value, 2016-2026F

Figure 6: Saudi Arabia Dietary Supplements Market Share, By End User, By Value, 2016-2026F

Figure 7: Saudi Arabia Dietary Supplements Market Share, By Region, By Value, 2016-2026F

Figure 8: Saudi Arabia Dietary Supplements Market Share, By Company, By Value, 2020

Figure 9:Saudi Arabia Dietary Supplements Market Map, By Product Type, Market Size (USD Million) &Growth Rate (%), 2020

Figure 10:Saudi Arabia Dietary Supplements Market Map, By Region, Market Size (USD Million) & Growth

Rate (%), 2020

Figure 11: Saudi Arabia Combination Dietary Supplements Market Size, By Value (USD Million), 2016-2026F

Figure 12: Saudi Arabia Combination Dietary Supplements Market Share, By Form, By Value, 2016-2026F

Figure 13:Saudi Arabia Combination Dietary Supplements Market Share, By Distribution Channel, By Value,

2016-2026F

Figure 14:Saudi Arabia Combination Dietary Supplements Market Share, By Application, By Value, 2016-

2026F

Figure 15: Saudi Arabia Combination Dietary Supplements Market Share, By End User, By Value, 2016-2026F

Figure 16: Saudi Arabia Vitamin Dietary Supplements Market Size, By Value (USD Million), 2016-2026F

Figure 17: Saudi Arabia Total Population, (In Millions), 2015-2019


List of Figures

Figure No. Title

Figure 18: Saudi Arabia Vitamin Dietary Supplements Market Share, By Form, By Value, 2016-2026F

Figure 19:Saudi Arabia Vitamin Dietary Supplements Market Share, By Distribution Channel, By Value, 2016-

2026F

Figure 20: Saudi Arabia Vitamin Dietary Supplements Market Share, By Application, By Value, 2016-2026F

Figure 21: Saudi Arabia Vitamin Dietary Supplements Market Share, By End User, By Value, 2016-2026F

Figure 22: Saudi Arabia Protein Dietary Supplements Market Size, By Value (USD Million), 2016-2026F

Figure 23: Saudi Arabia Urban Population, (In Millions), 2015-2019

Figure 24: Saudi Arabia Protein Dietary Supplements Market Share, By Form, By Value, 2016-2026F

Figure 25:Saudi Arabia Protein Dietary Supplements Market Share, By Distribution Channel, By Value, 2016-2026F

Figure 26: Saudi Arabia Protein Dietary Supplements Market Share, By Application, By Value, 2016-2026F

Figure 27: Saudi Arabia Protein Dietary Supplements Market Share, By End User, By Value, 2016-2026F

Figure 28: Saudi Arabia Herbal Dietary Supplements Market Size, By Value (USD Million), 2016-2026F

Figure 29: Saudi Arabia Female Population (In Million), 2015-2019

Figure 30: Saudi Arabia Male Population (In Million), 2015-2019

Figure 31: Saudi Arabia Herbal Dietary Supplements Market Share, By Form, By Value, 2016-2026F

Figure 32:Saudi Arabia Herbal Dietary Supplements Market Share, By Distribution Channel, By Value, 2016-

2026F

Figure 33: Saudi Arabia Herbal Dietary Supplements Market Share, By Application, By Value, 2016-2026F

Figure 34: Saudi Arabia Herbal Dietary Supplements Market Share, By End User, By Value, 2016-2026F

Figure 35:Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Size, By Value (USD Million),

2016-2026F


List of Figures

Figure No. Title

Figure 36: Saudi Arabia Gross National Income Per Capita (USD), 2015-2019

Figure 37:Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By Form, By Value,

2016-2026F

Figure 38:Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By Distribution

Channel, By Value, 2016-2026F

Figure 39:Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By Application, By

Value, 2016-2026F

Figure 40:Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By End User, By

Value, 2016-2026F

Table No. Title

Table 1: Major Factors Leading to Most Death in Saudi Arabia

Product Overview


Product OverviewProduct of Interest (POI): Dietary Supplements

Review Period

2016 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2026

Year Range

Dietary supplements are available in powder, tablet/capsule, liquid, or semi-liquid form and contain a dietary component that

contributes to a well-balanced diet's nutritional value. Dietary Supplements based on product type are segmented into

vitamin, combination dietary supplement, herbal supplement, fish oil & omega fatty acids, protein, and others. Vitamin

supplements are dietary supplements that include multivitamins or a single vitamin and are used for specific purposes. Herbal

supplements, also called botanicals, are dietary supplements containing one or more herbs. Combination Dietary Supplement

is the combination of vitamin, protein & mineral supplements, etc. Omega-3 fatty acids is a class of essential fatty acids which

is found in the fish oils, majorly from salmon and other cold-water fishes. Protein is a macronutrient that is essential in building

muscle mass. Probiotics are living microorganisms that are used as dietary supplements and give health advantages.

Market Segmentation

BY END USE

• Infants• Children• Adults• Pregnant Females• Geriatric

BY APPLICATION

• Energy & Weight Management

• General Health• Bone & Joint

Health• Immunity • Others

BY FORM

• Tablets• Capsules• Powder• Liquids• Soft Gels

BY PRODUCT TYPE

• Vitamin• Combination Dietary

Supplement• Herbal Supplement• Fish Oil & Omega Fatty

Acid• Protein• Others

BY DISTRIBUTION CHANNEL

• Pharmacies and Drugstores

• Supermarkets and Hypermarkets

• Online• Others

BY REGION

• Western• Eastern• Central• Southern• Northern

10

Research Methodology



✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the Saudi Arabia dietary

supplements market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the Saudi Arabia dietary

supplements market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

12



Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia dietary supplements market. The

team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as changing

lifestyle, increasing product innovation, health campaigns initiative by the government, etc. The study includes market forecasting,

which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Saudi Arabia dietary

supplements market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value : Market size, in terms of value, for the year 2020 was calculated based on information collected through

exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as dietary supplement

manufacturers, dealers, retailers, etc.

• The team interviewed more than 20 manufacturers/suppliers, 200 end users, and 15 – 20 industry experts and other value chain

stakeholders in the Saudi Arabia dietary supplements market to obtain the overall market size from 2016 to 2020, which was

validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the

market size data during 2016-2020.

13



• Respondents were asked about the current and future market growth rates, market shares by product type, by form, by

distribution channel, by application, by end user, and by region. Removing the outlier responses, the geometric mean of growth

estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue

shares. Revenue shares generated across various segments were further triangulated from responses received from other

stakeholders depending upon the type of dietary supplement.

Methodology Followed for Calculation of Market Shares:

Market shares by product type, by form, by distribution channel, by application, by end user, and by region were calculated based on

the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares

or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the responses

gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey

results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast

Saudi Arabia dietary supplements market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

14



TechSci Research used its own forecast tool, which is based on the growth of various allied industries in Saudi Arabia. TechSci

Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate

market numbers. It should be noted that the figures compiled in the report are only for the organized market including

market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Abbott Saudi Arabia Trading LLC

▪ Amway S.A. Inc.

▪ Bionova Lifesciences

▪ Bayer AG

▪ Pfizer Inc.

▪ The Archer-Daniels-Midland Company

▪ ARKOPHARMA Laboratories Company Limited

▪ GlaxoSmithKline

▪ Herbalife Nutrition Ltd.,

▪ Glanbia S.A.

▪ Company Annual Reports

▪ Ministry of Statistics & Programme Implementation

(MoSPI)

▪ Central Statistical Office of India

▪ International Monetary Fund (IMF)

▪ Central Intelligence Agency (CIA)

▪ World Bank

▪ Press Releases

▪ Industry Magazines, Industry Reports, News Dailies,

Credible Paid Databases, Proprietary Databases, etc.15


Industry Brief

According to TechSci Research report, “Saudi Arabia Dietary Supplements Market, By Product Type, (Combination Dietary Supplement, Vitamin, Herbal Supplement, Fish Oil &

Omega Fatty Acid, Protein, Others), By Form (Tablets, Capsules, Powder, Liquids and Soft Gels), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and

Hypermarkets, Online and Others), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity and Others), By End User (Infants, Children,

Adults, Pregnant Females, Geriatric) By Region, Competition, Forecast & Opportunities, 2026F”, the Saudi Arabia dietary supplements market has expanded rapidly in recent

years and is expected to grow at a CAGR of more than 8% and expand further in the coming years as a result of rising urbanization and disposable income. Over the forecast

period, increasing consumer awareness about personal health and wellbeing is expected to be a key factor driving the market for dietary supplements in Saudi Arabia.

Furthermore, the growing working-class population is increasing the consumption of dietary supplements as a result of the lower consumption of meals during office hours.

Furthermore, youth population combined with an aging population are the primary consumers, which may present opportunities for key players in the Saudi Arabia dietary

supplements industry. Furthermore, rising healthcare cost is also contributing to the increase in demand for dietary supplements across the country. Consumers' increased

awareness of the importance of healthy eating habits, a growing middle-class population, and a shift in consumer purchasing patterns are all driving the Saudi Arabia dietary

supplements market forward. Furthermore, the Saudi dietary supplement industry is being fueled by rising disposable income and urbanization. Growing consumer health

concerns, such as the prevalence of cardiovascular disease and obesity, are driving demand for dietary supplements in Saudi Arabia. Dietary supplements are critical in the fight

against malnutrition, a problem that obese and overweight people in Saudi Arabia face as a result of poor eating habits. Nutritional and vitamin supplements are widely available

and do not require a prescription. Furthermore, with the rise of the Saudi working class, obtaining all of the nutrients through a well-balanced diet has become more difficult.

People ordering dietary supplements to meet their nutritional needs contributes to the growth of the dietary supplement market in Saudi Arabia.

Dietary supplements market in Saudi Arabia is categorized by product type, by form, by distribution channel, by application, by end user, by region and by company. In terms of

by product type, the Saudi Arabia dietary supplements market is segmented into combination dietary supplement, vitamin, protein, herbal supplement, fish oil & omega fatty acid

and others. Among which, combination dietary supplement market dominated the Saudi Arabia dietary supplements market in 2020 with a market share of more than 32%

followed by vitamin. Vitamins and multivitamins are mostly consumed in Saudi Arabia because of the multiple benefits such as maintaining good health and compensating for

poor eating habits and even reducing the risk of chronic diseases.

In terms of distribution channel, the Saudi Arabia dietary supplements market is segmented into pharmacies and drug stores, supermarkets and hypermarkets, online and others.

Among which, pharmacies and drug stores accounted for the majority of market share in the Saudi Arabia dietary supplements market and will continue to dominate the market

in the forecast period. Online sales channel is the fastest growing distribution channel in Saudi Arabia dietary supplements market. The growth of online retail has made

companies rethink about their distribution strategy as it has majorly affected the direct selling channel. Companies which earlier were following the direct selling model have

shifted their focus to online retail as it is a more cost-effective model.

In terms of region, the Saudi Arabia dietary supplements market is categorized into Western, Central, Southern, Eastern and Northern regions. The dietary supplements market

in the western region dominated the market in 2020 and will continue to dominate in the forecast period, due to the factors such as increased internet connectivity, modern and

changing lifestyles and preferences, etc.

In terms of company, some of the major players operating in the Saudi Arabia dietary supplements market are Bayer Saudi Arabia, LLC, Amway Corp., Herbalife Nutrition Ltd.,

Abbott Saudi Arabia Trading LLC., Pfizer Saudi Limited and others. In 2020, Bayer Saudi Arabia, LLC dominated the country’s Dietary Supplements market and is expected to

continue its dominance through 2026F. Leading players are focusing on expanding their product portfolio to maintain sustainable growth in the market.

“Saudi Arabia dietary supplements market is expected to grow at a rapid pace due to rising millennial working population, rising disposable income & trusted manufacturers,

rising healthcare expenditure, etc. Also, due to changing customer tastes and preferences and growing demand for organic/ecological products, the Saudi Arabia dietary

supplements market is expected to grow in the future as well”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management

consulting firm.


Sample Data - Snapshot

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Value (USD Million)

Saudi Arabia Dietary Supplements Market Size, By Value (USD Million), 2016-2026F

CAGR 2016-2020By Value: xx%

CAGR 2021E-2026FBy Value: xx%

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Combination Dietary Supplement 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Vitamin 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Protein 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Herbal Supplement 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Fish Oil & Omega Fatty Acid 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%

Others (Probiotics, Amino Acid, etc.) 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%

Saudi Arabia Dietary Supplements Market Share, By Product Type, By Value, 2016-2026F

Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By Application, By Value, 2016-2026F

2016 2017 2018 2019 20202021

E

2022

F

2023

F

2024

F

2025

F

2026

F

General Health 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

Energy & Weight Management, 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Bone & Joint Health 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Immunity 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

Others 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%


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FORECAST AND OPPORTUNITIES2016 – 2026

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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