Satyamev Jayate

http://www.satyamevjayate.in/

Project Description

The website needed to be an independent entity with a life beyond the show

The aim was to take viewer participation and engagement possibilities to the next level, and to make the website UI welcoming, user friendly for content consumption and discussion and trigger increased engagement

The designs had to be responsive for a seamless experience across devices

The role of the website was to Build, Engage and Retain user base

Context: Star TV wanted to create a website as an extension of the network’s social awareness show, Satyamev Jayate that initiates people’s participation and educates them about the social issues that prevail in India.

Satyamev Jayate (Truth Alone Prevails) is an Indian television talk show that aired on various channels highlighting sensitive social issues prevalent in India.

The IdeaThe idea was to create a portal so vibrant with ready 'solutions' that people would see it as the go-to platform to discuss social issues, seek help and subsequently take tangible steps to solve them.

Enable participation

• The feature “Vote for change” allows people to sign petitions and be a part of the change.

Tell their story

• The feature ‘Your stories’ allows users to publish their stories under the show’s relevant thematic episodes.

Information Architecture

Lean UX Process

UX Strategy

Adopt an episode-centric approach

Make discussions across sections more relevant by grouping together comments specific to episodes

Include notification features like recent updates, subscriptions, donate, upload your story, etc

Content sharing via social media was also enabled

Make web design responsive for a seamless experience across devices

• Key Features

Innovative User Experience

The website includes a “Vote for Change” feature

where people can sign petitions and be a part of

the change

People can publish their stories which would be showcased under the section “Your stories” for each

episode

From changing laws to changing mind-sets of the common man,

the ‘Impact’ section of the website is a repository of all the

change that Satyamev Jayate brought about.

With an objective to make the “Episode the Star”, an episode

centric approach has been taken

Discussions across sections are made more relevant by

consolidating comments specific to episodes

Notifications features like “Recent Updates”, Subscriptions, Donate

and Upload your story help increase user engagement

Every piece of content is shareable via social media

Designs

Designs

Why we deserve the UXie? Phase 1, from January 26, 2014 – March 2, 2014

0.6 MNVisitors

85.1% 14.9%

In just 1 month New visitors Repeat Visitors

Source: Google

Analytics

Phase 2, from March 2, 2014 – May 8, 2014

1.5 MNVisitors

66.8% 33.2%

In just 2 months New visitors Repeat Visitors

The analytics clearly establish that the compelling calls-to-action, hard-hitting infographics and the ease of donating to the causes the show supports, the site helps complete the overall initiatives of this revolutionary social campaign.