Saturday, June 4, 2016moonlightgala.mcmichael.com/wp-content/.../2016/03/... · •Corporate logo...

Saturday, June 4, 2016

Cocktail Reception & Dancing

Live Entertainment • Live & Silent Auction

Cocktail Attire

Exclusive Preview

50th Anniversary Exhibitions

Master of Ceremonies

Ken Shaw

Auctioneer

Jeanne Beker

Event Chair - Tina Tehranchian, McMichael Trustee

Event Committee:

Diane Wilson, Past Chair

Lori Abittan

Salomeh Ahmadi

Ella Aiaseh

Kathryn Angus

Wendy Bannerman

Jordan Beallor

Isabella Bertani

Julie Anne Brown

Leesa Butler

Tony Carella

David Chodikoff

THE EVENING

Honorary Council PatronsHarry & Kathryn Angus

Jamie Cameron & Chris Bredt

Michael Burns

Dr. Esther Farlinger

Honorary PatronsHon. Maurizio Bevilacqua

Bill Blair

Sam Ciccolini

Hon. Julian Fantino

Catherine Nugent

Melani Chong

Emma Clough

John Crean

Elizabeth Crisante

Robert Dunigan

Andrew Dunn

Liviana Fantino

Nevina Fedorsen

Marie Fiorellino-Di Poce

Elly Fox

Joyce Frustaglio

Katherine Fuda

THE COMMITTEE

Phillip Gevik

Jan Ghandi

Marianne Gelbert-Serrani

Susan Hodkinson

Leyla Kashani

Anita Lapidus

Jacoline Loewen

Sheri Majdpour

Maria Micsia

Sophie Milman

Ardy Mohajer

Tom Muench

Chandler Nicol

Darren Praznik

Nancy Sahota

Kian Tavakol

THE WHY

Support an extraordinary place and an inspired cause.

Let us engage you and your guests in an extraordinary evening of sensory delights. Enjoy valet

parking, a perfectly chilled glass of sparkling wine, abundant savoury cuisine, all on our open-air

stone terrace—host to our beautiful jazz-filled, moonlit soirée.

Created for only 500 guests, the evening features urban luxury amongst the soaring pines, far

from the clamour of everyday life. You and your guests will leisurely enjoy gourmet cuisine,

award-winning Ontario wines, and live entertainment—all planned for ultimate guest enjoyment.

Proceeds from this annual event go directly toward the conservation and preservation of the

6,000+ artworks in the permanent collection created by some of Canada’s most iconic artists,

including the Group of Seven, six of whom chose the McMichael as their final resting place.

This intimate evening will gather some of Canada’s most influential and recognizable

figures, who represent top corporations, operating in a variety of industries, including:

finance, investment services, development, commercial real estate, and communications.

Moonlight Gala guests are:

• Philanthropic leaders with an affinity for the arts

• Leaders of corporations, firms, and organizations—high-level decision makers

• Members of leading corporate and non-profit boards

• Highly educated and influential thought leaders

• Affluent with considerable discretionary income

• Consumers of luxury goods and services, well-travelled, and culturally aware

THE GUESTS

Event Coverage

Outlet Reach

Pre Event Promotion:Rogers Daytime York Region 95,000Snapd North York 9,000Snapd Woodbridge 8,500Snapd Vaughan East 6,000YorkRegion.com 5,000torontocityevents.ca 10,000fashionistas.ca 400globalnews.ca 40,000blogTO 49,000

Post Event Coverage:

YYZ Events 15,000bestoftoronto.net 50,000bkonthescene.com 500Toronto Star (City Weekly) 1,311,100Fairchild TV 22,000Fashion Ecstasy 3,665Pure Luxury Magazine 35,000

TOTAL REACH 1,660,165

Pre Event In-Kind Promotions

PrintThe Globe and Mail¼ page full colour insert x 3 (April – May)½ page full colour insert x 2 (May & June)Full page insert x 1 (May)Circulation: Saturday Subscribers 416,408 (Source: The Globe and Mail Media Group Readership)Average Weekend Issue Readership: 1,032,000

McMichael MagazineFull page colour insert x 2 (Winter & Summer 2015)

Waddington’s MagazineFull page colour insert x 1 (May 2015 Issue)

TelevisionCP24 Live at Noon Interview CP24 Ticker Listing: May – June 2015

OnlineFacebook62 Posts, 110 Shares, 711 Likes, 31 CommentsAverage engagement rate of 6% with a reach of 13,225(Average Facebook engagement rate 1-3%)

Online FeaturesZoomer Magazine View the Vibe

E-NewslettersJazz Messenger insert, circulation of 20,000ArtFlash insert x 5, circulation of 11,308

RadioFor 2 weeks a 20 second promo with a ticket give away on jazz.fm/contestsOver 3 weeks, 75 x 20 second promo heard Jazz.FM91 in addition to on-air announcer mentionsOn-air interview aired May 19, 2015

The Globe and Mail

MARKETING & PROMOTION

2015 MEDIA REPORT

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MOONLIGHT GALA SPONSOR LEVELS

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PRESENTING SPONSORInvestment: $50,000

At the Event:

• Category exclusivity and highest level of recognition and activation available at the event

• Reserved communal cocktail table in a prime location

• Corporate logo to be included on the event invitation—Moonlight Gala 2016 presented by…

• 20 tickets with valet parking for you and your guests to the Moonlight Gala evening

• Verbal recognition as the Presenting Sponsor during the event

• Inside back cover advertisement space in the evening program

• Corporate logo recognition as the Presenting Sponsor in: all event collateral, event signage,

• step and repeat, video screens, evening program, McMichael website, gala website, and all

digital communication

• Exclusive exhibition preview of 50/50/50

•Includes sponsorship of an exhibition in 2016/17 with recognition benefits

Marketing & Public Relations: Presenting Sponsor Recognition:

• Logo recognition as the Presenting Sponsor in any paid advertising related to the event

• Presenting Sponsor recognition in event media release(s)

• Opportunity to include a quote/statement in event media release(s)

• Logo inclusion on all print collateral, including media kits, evening program, signage, etc.

• Logo recognition in Art Flash (monthly e-newsletter)

Benefits:

• Corporate membership at the Guardian Level

• Two complimentary hosting opportunities at the McMichael*

• 50 complimentary VIP McMichael guest passes with parking ($4,750 value)

• Recognition on the McMichael Donor Wall and the Annual Report

• VIP invitations to attend special McMichael openings and events for one year

• Option to Create a Client/Customer/Staff Promotion opportunity

• Discounts in the Gallery Shop, and on programs and lectures

• Reciprocal admission to 500+ North American museums

• Unlimited complimentary member admission and parking for two

*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the

design and delivery of these events. Costs for food, beverage, and related services are additional.

50th ANNIVERSARY SPONSORInvestment: $30,000

At the Event:

• Special designation this year only - 5 spots available in this category

• Reserved communal cocktail table in a prime location


• Verbal recognition as the 50th Anniversary sponsor during the event

• Full page advertisement space in the evening program

• Corporate logo recognition as the 50th Anniversary sponsor in: all event collateral, event

• signage, step and repeat, video screens, evening program, McMichael website, gala

website, and all digital communication


Marketing & Public Relations: 50th Anniversary Supporter Recognition:

• Logo recognition as the Anniversary Sponsor in any paid advertising related to the event

• Anniversary Sponsor recognition in event media release(s)

• Opportunity to include a quote/statement in event media release(s)



Benefits:

• Corporate membership at the Guardian Level

• Two complimentary hosting opportunities at the McMichael*


• Recognition on the McMichael Donor Wall and the Annual Report


• Option to Create a Client/Customer/Staff Promotion opportunity




*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design

and delivery of these events. Costs for food, beverage, and related services are additional.

COCKTAIL RECEPTION SPONSORInvestment: $15,000

There are several sponsor options at the $15,000 level, including: Cocktail

Reception, Dinner Reception, Concierge, Live Auction, all of which receive the

benefits below.

At the Event:


• One full-page advertisement in the evening program

• Logo recognition as Cocktail Reception Sponsor in the evening program

• Logo recognition throughout the cocktail reception area

• Logo recognition on all event signage, and step and repeat

• Logo recognition on the McMichael website, mcmichael.com

• Logo recognition on the video screens during the event


Marketing & Public Relations: Sponsor Recognition:

• Recognition in event media release(s)



• Logo recognition in any paid advertising related to the event

Benefits:

• Corporate membership at the Companion Level


• Recognition on the McMichael Donor Wall and in McMichael Magazine







ARTIST WELCOME SPONSORInvestment: $10,000

There are several sponsor options at the $10,000 level, including: Guest Welcome,

VIP Guests, After Dinner Reception, Red Carpet, Silent Auction, all of which

receive the benefits below.

At the Event:


• Opportunity for on-site brand activation in the Guest Welcome area (paid for by sponsor)

that includes product placement/activation, branded event element, guest gift, etc.

• One half-page advertisement in the evening program



• Logo recognition on the video screens throughout the event







Benefits:

• Corporate membership at the Companion Level


• Recognition on the McMichael Donor Wall and in McMichael Magazine







AUTOMOTIVE SPONSORInvestment: $7,500

There are several sponsor options at the $7,500 level, including: Automotive,

Décor, Evening Program, Volunteer Dinner Sponsor, and Photography, all of

which receive the benefits below. We are happy to customize a name and

benefits

At the Event:


• Opportunity to feature 2 vehicles in prominent locations

• Opportunity for on-site guest engagement with vehicles

• One half-page advertisement in the evening program










Benefits:

• Corporate membership at the Champion Level

• 8 complimentary VIP McMichael guest passes with parking ($750 value)

• Recognition on the McMichael Donor Wall and the McMichael Magazine




• Unlimited complimentary Member admission and parking for two



CORPORATE PATRONInvestment: $5,000

At the Event:


• Logo recognition in the evening program

• Logo recognition on the Moonlight Gala microsite



Marketing & Public Relations: Corporate Patron Recognition:




Benefits:


• Invitations to attend special McMichael openings and events for one year

Benefits:


• 50th Anniversary exhibition preview of 50/50/50

• Listing in the evening program

• Listing on the Moonlight Gala microsite


• Invitations to attend special McMichael openings and events for one year

VIP TICKET SPONSORSHIP Investment: $2,500

A great way to entertain guests at an exclusive event!

For almost 50 years, the McMichael has engaged and educated visitors and members

through its display of its permanent collection, special exhibitions, educational

programming and community outreach.

We are proud to be the only major gallery with a mandate to exclusively collect

Canadian art, and 2016 will be a year to explore our identity as Canadians, and how

that has been expressed through art.

Our mission is to interpret and promote Canadian and Aboriginal art to attract local,

national and international audiences. The McMichael is a place of inspiration and pride.

Thank you for supporting this extraordinary place.

MILESTONE CELEBRATION:

THE McMICHAEL’S 50TH

For more information, or to discuss a custom

sponsorship opportunity, please contact:

Kim Good, Associate Director, Partnerships

905.893.1121, ext. 2523 or [email protected]

Saturday, June 4, 2016moonlightgala.mcmichael.com/wp-content/.../2016/03/... · •Corporate logo...

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