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“A STUDY OF MARKETING STRATEGY OF TELEVISION

INDUSTRY IN LUCKNOW”

A PROJECT REPORT

Under the guidance Of

Mr. Sharad Shukla

______________________________

Submitted by

Sti!" Yd#

(ROLL NO. 581119042)

______________________________

in partial fulfillment o f the requirement for the award of the degree

Of

MBAIN

$MARKETING%

April & 2013

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&ONAFIDE CERTIFICATE

Certified that this proe!t report titled “A STUDY OF MARKET!" STRATE"Y OF

TE#E$SO! !DUSTRY ! #U%K!O&' is the "o#afide $or% of “Sti!"

Yd#'$ho !arried ot the proe!t $or% #der ' sperisio#.

Si'(tu)e Si'(tu)e

E*te)(+ E*mi(e) E*te)(+ E*mi(e)

,M)- .-K C"d"/ ,M)- S")d S"u0+/ Di)e1t2) F1u+ty I( C")'e3LC A1demy4 ,&u!i(e!! Admi(i!t)ti2(/

LC5678964A+mb'"

Lu10(2:

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;REFACE

As a part of !orse re*ire'e#t of “Master f Business Ad!inistratin" pro+ra'

proided " the SMU to #der+o a Resear!h proe!t i# a# or+a#i,atio# so as to +ie s

e-posre to pra!ti!al e#iro#'e#t a#d to +et fa'iliar $ith arios a!tiities ta%i#+ pla!e i# the

'ar%et.

ar%eti#+ is %#o$# to "e as old as histor of 'a#%i#d. /reiosl it $as selli#+

!o#!ept "t #o$ toda $e !all 'ar%eti#+ !o#!ept $as lar+el tra#sa!tio# orie#ted "t it has

'ore relatio#ship orie#ted $ith the differe#t i#ter'ediates i#ole a#d the !sto'er. No$ a

das the 'ar%eti#+ people thi#% a"ot ho$ the !a# satisf #eed of the !sto'er " sere

the' 'ore effe!tiel.

+ot ' proe!t $or% i# “Stud# f Marketing Strateg# f Tele$isin %ndustr# in

&uckn'."

here" diided this Resear!h report i#to differe#t se!tio#s i# $hi!h !o#tai# differe#t

i#for'atio#s a"ot eleisio# #dstr a#d details a"ot ' proe!t $or%.

Aaila"ilit refers to 'a%i#+ ors prod!t aaila"le at the ri+ht ti'e at the ri+ht pla!e.

i#!e the pr!hase of i'plse it is er i'porta#t that the prod!t shold "e i# the ar's rea!h

of the !sto'ers. his Resear!h report reoles aro#d the aaila"ilit fa!tor a#d tries to

a#al,e to $hat e-te#t the ar's rea!h of !sto'er. All the $or%s do#e o# this proe!t report is

!o#fi#ed to ' "road o"e!tie.

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TA&LE OF CONTENTS

TO;IC ;AGE NO-

E*e1uti#e Summ)y

C"

#dia# le!tro#i! #dstr 95=6

el!o'e to le!tro#i!s ==5=?

#dia# le!tro#i!s @5=@

pe!ial 6o!s o# teleisio# #dstr =57=

LC7 eleisio# 77579

asi! pes of eleisio# 7?5>9

pe!ial 6o!s o# a's#+ eleisio# >?59@

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EECUTIVE SUMMARY

Resear!h proe!t $or% i# “Stud# f Marketing Strateg# f Tele$isin %ndustr# in

&uckn' " eleisio# #dstr is er /oplar le!tro#i! #dstr i# all oer $orld.

he follo$i#+ report stdies the teleisio# i#dstr i# #dia a#d i# parti!lar the

positio# of the teleisio# "ra#d: Sm!u('4 L-G4 S2(y et!. he !orporate #a'e is re!o+#i,ed as

"ra#d #ot so '!h its i#diidal prod!ts. he strate+ies adopted are the# a#al,ed for ea!h

prod!t offeri#+.

he report i#itiall fo!ses o# a# e-a'i#atio# of the i#dstr e#iro#'e#t a#d the

prod!t !lass. ost of the people fa'iliar a"ot teleisio# i#dstr. atisfa!tio# leel of the

!sto'er is hi+hl & Co#s'er a$are#ess is hi+h. he prod!t the# +oes o# to a#al,e the

!orporate; 'ar%eti#+ a#d adertisi#+ strate+ies adopted " the sele!ted !o'pa# a#d its 'ai#

!o'petitors. t !o#!ldes " loo%i#+ at the ftre !halle#+es for the i#dstr a#d the !o'pa#.

oda life see's i'possi"le $ithot the le!tro#i!s that for's a 'aor part of the

h'a# life. Ca# o i'a+i#e the ee#i#+ $ithot the teleisio# set< Or a hot !p of !offee at

the press of the "tto# < he !o#e#ie#!e of lii#+ a "a!helors life tha#%s to the 'i!ro$ae<

he at:ho'e pop !or# 'a%er that adds to he os of the ho'e theater sste' o

o$#< hese 'a "e ada#!ed +ad+ets; "t $hat a"ot a da $ithot "asi! ele!tri!it< ee's

depressi#+ does#t it.

A part fro' the i##'era"le +i,'os a#d +ad+ets "ei#+ i#e#ted a#d prod!ed ea!h ear; there

is !o#sta#t ada#!e'e#t i# a#other pri'e area of ele!tro#i!s: i#for'atio# te!h#olo+. his

e#!o'passes the e#tire field pertai#i#+ to !o''#i!atio# sste's the i#!ldes the !o'pter

sste's satellites !ell pho#es et!.

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le!tro#i!s is seei#+ s!h ada#!e'e#t that s!ie#tists i# the re!e#t past are $or%i#+

to$ards "ri#+i#+ to the fore the f#!tio#i#+ of artifi!ial i#telli+e#!e. hi!h the !lai' $old

red!e 'a#s load " al'ost half. o$ see's totall a'a,i#+=

ell o# the "ri+hter side life 'a "e!o'e fast pa!ed a#d si'ple; as eerthi#+ $old

happe# $ith the press of a fe$ "tto#s o#!e the $ired !o##e!tio#s hae "ee# 'ade> "t the#

there is the flip side: "e!o'i#+ a slae of the ato'ated life.

his "asi!all i'plies that i# !ase of a# ele!tro#i!s "rea%do$#; the first thi#+ that a perso#

does is press the pa#i! "tto# a#d the# feel totall i''o"ile a#d paral,ed #til thi#+s are

#e!essar to "ala#!e life: 'a#al a#d ele!tro#i!s.

o std the !o#s'er "i#+ "ehaior i# relatio# to teleisio# prepare a

?estio##aire a#d !olle!t the pri'ar data a#d after a#alsis of pri'ar data.

Co#s'er "i#+ "ehaior of teleisio# i#dstr a#d also to std the #dstr tr!tre a#d

7#a'i!s. Adertisi#+ plas a# i'porta#t role i# !reati#+ "ra#d a$are#ess; "ra#d re!all a#d

"ra#d re!o+#itio# $hi!h are i'porta#t role i# !reati#+ "ra#d a$are#ess "ra#d re!all a#d "ra#d

re!o+#itio# $hi!h are i'porta#t i# helpi#+ a !sto'er 'a%e pr!hase de!isio# of that "ra#d.

ra#d shold adopt itself to the lo!al !ltre.

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WELCOME TO ELECTRONICS

!o##e!ti#+ s!ie#!e a#d te!h#olo+ fro' a!ross the !o'pa#. 7/o#t has "e!o'e a leadi#+

spplier of ele!tro#i! a#d ada#!ed displa 'aterials. 7/o#t offers a "road se'i!o#d!tor

fa"ri!atio# a#d pa!%a+i#+. 7/o#t also proides a $ide ra#+e of prod!ts tar+eted to the fast

+ro$i#+ displa i#dstr; e#a"li#+ the 'a#fa!tre of ada#!ed OL7; LC7; /7/ displas

a#d 'ore.

SIE OF T3E INDUSTRY

he ele!tro#i! i#dstr i# #dia !o#stittes st (.)* of the '+2b+ e+e1t)2(i1 i(du!t)y. Be#!e

it is 'i#is!le " i#ter#atio#al !o'pariso#. Bo$eer the de'a#d i# the #dia# 'ar%et is

+ro$i#+ rapidl a#d i#est'e#ts are flo$i#+ i# to a+'e#t 'a#fa!tri#+ !apa!it. #dia

ho$eer re'ai#s a 'aor i'porter of ele!tro#i!s 'aterials; !o'po#e#ts a#d fi#ished e*ip'e#t

a'o#ti#+ to oer US=7 &i++i2( i( 766?. his is #ot a desira"le sitatio# a#d lo!al

'a#fa!tri#+ has to %eep pa!e $ith +ro$i#+ lo!al de'a#d.

he otpt of the ele!tro#i! hard$are i#dstr i# #dia i! :2)t" ==-@ &( t

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#dia is also a#e-porter of a ast ra#+e of ele!tro#i!s !o'po#e#ts a#d prod!ts for the

follo$i#+ se+'e#ts:

• s7ispla te!h#olo+ies

• #tertai#'e#t ele!tro#i!s

• Opti!al tora+e dei!es

• /assie !o'po#e#ts

• le!tro'e!ha#i!al !o'po#e#ts

• ele!o' e*ip'e#t

• ra#s'issio# & i+#ali#+ e*ip'e#t

• e'i!o#d!tor desi+#i#+

• le!tro#i!s a#fa!tri#+ eri!es ()

INDIAN ELECTRONICS INDUSTRY E;ORTS ARE GIVEN &ELOW

le!tro#i!s prod!tio# (!ale#dar ear)

ITEMS 766= 7667 766> 7669 766? 766@

1. Co#s'er le!tro#i!s 12;300 13;580 14;850 1@;500 1;500 19;5002. #dstrial le!tro#i!s 4;480 5;400 5;980 8;300 8;@00 10;100

3. Co'pters 3;520 4;180 @;@00 8;@80 10;500 12;500

4. Co''#i!atio# &

road!ast *pt. 4;450 4;800 5;150 4;0 @;300 9;200

5. trate+i! le!tro#i!s 1;50 2;330 2;@0 2;850 3;00 4;500

@. Co'po#e#ts 5;@50 @;510 ;450 8;00 8;530 8;@00

>74=?6 >@4B66 97466 984B66 ?94?66 @94966

. oft$are for -ports 34;000 44;000 55;000 5;000 9;000 1;35;000

8. 7o'esti! oft$are 10;@00 12;000 15;500 20;500 2;000 34;000TOTAL @4?6 874B66 ==>4766 =9?4>66 =B4?66 7>>4966

T"e E+e1t)2(i1 I(du!t)y 2 I(di

M. Pecht+ R. Shar!a+ ,. Bansal and P. Srini$asan -CA&CE EPSC+ Uni$ersit# f Mar#land

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#dia is the fifth lar+est e!o#o' i# the $orld a#d has the se!o#d lar+est +ross do'esti!

prod!t a'o#+ the e'er+i#+ e!o#o'i!s. O$i#+ to its lar+e poplatio# the pote#tial !o#s'er

de'a#d is eer i#!reasi#+ a#d !o#se*e#tl #der appropriate !o#ditio#s; stro#+ +ro$th perfor'a#!e !a# "e e-pe!ted. he li"erali,atio# of the #dia# e!o#o' that "e+a# i# 1991 has

started !ha#+i#+ re+larl fi#a#!ial a#d 'o#etar poli!ies leadi#+ to a hi+her pa!e of +ro$th.

he soft$are i#dstr i# #dia is alread a $orld leader. he ele!tro#i!s i#dstr is li%el to

follo$.

his "oo%s !oers i'porta#t aspe!ts of the #dia# ele!tro#i!s i#dstr; it dis!sses the

histori!al "a!%+ro#d of its deelop'e#t otli#es ta- str!tre 'ar%et strate+ies a#d e!o#o'i!s

poli!ies tra!%s the +ro$th of tele!o''#i!atio# !o#s'er ele!tro#i!s !o'pter hard$are a#d

soft$are; a#d 'edi!al ele!tro#i!s sste' des!ri"es pro"le's fa!i#+ the #dstries pertai#i#+ to

po$er; tra#sportatio#; !o''#i!atio# #et$or%s a#d po$er e#iro#'e#tal !o#sideratio#s> a#d

prese#ts dire!tio#s a#d strate+ies for radi!al i#dstrial +ro$th i# the ftre. A# e-te#sie list of

#dias ele!tro#i!s i#dstr !o'pa#ies a#d their !o#ta!t i#for'atio# is also proided.

A&OUT ELCINA

ELCINA :! e!tb+i!"ed i( =8@ $he# #dias le!tro#i!s i#dstr $as still i# its i#fa#!.

i#!e the# ELCINA has "ee# $ell %#o$# as a# i#tera!tie for' for ele!tro#i!s a#d it

'a#fa!trer. A part fro' the "asi! o"e!tie of pro'oti#+ hard$are 'a#fa!tri#+ thro+h

a!tie represe#tatio# a#d adi!e to the +oer#'e#t. ELCINA has "ee# #et$or%i#+ $ith

#atio#al a#d i#ter#atio#al te!h#i!al i#stittio#s a#d "si#ess pro'otio# "odies to frther the

i#terest of its 'e'"ers toda i# a# i#!reasi#+l li"erali,ed e#iro#'e#t; there is +reater fo!s

o# professio#al a#d ale:added seri!es re#dered " the Asso!iatio# to the le!tro#i!s a#d Co''#it.

As #dias oldest a#d lar+est ele!tro#i!s asso!iatio#; ELCINA has al$as re'ai#ed !o''itted

to the pro'otio# of ele!tro#i!s 'a#fa!tri#+ !ltre i# the !o#tr; fo!si#+ o# !o'po#e#ts:

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the "ildi#+ "lo!%s of ele!tro#i!s i#dstr. LCNA #o$ re#a'ed as ELCINA le!tro#i!s

#dstries Asso!iatio# of #dia. Bas $ide#ed its hori,o#s a#d "roade#ed its a!tiities to the

i#!lde the deelop'e#t of e#tire le!tro#i!s a#d hard$are; i#!ldi#+ !o'po#e#ts &

asse'"lies; !o#s'er ele!tro#i!s; tele!o' i#dstrial professio#al; defe#se strate+i!ele!tro#i!s a#d other e'er+i#+ areas li%e 'edi!al a#d ato'o"ile ele!tro#i!s e'"edded

sste's a#d hard$are desi+#.

ELCINA !o#ti#es to $or% to$ards !orrelati#+ the !o''o# i#terest of ele!tro#i! hard$are

'a#fa!trers $ith that of 'a#fa!trers of ele!tro#i! 'aterials 'a!hi#er a#d seri!e

proiders; for a!!eleratio# +ro$th.

ELCINA has ta%e# the i#itiatie to !reate a$are#ess o# isses i'pa!ti#+ hard$are

'a#fa!tri#+ s!h as poli! a#d e#iro#'e#tal deelop'e#ts; dra$i#+ p a $ell: defi#ed

a+e#da for "oth: the Doer#'e#t as $ell as the i#dstr. ELCINA "eliees that the

+oer#'e#t a#d the i#dstr #eed to $or% to+ether to sti'late 'a#fa!tri#+ a#d !atal,e a#

ele!tro#i!s "oo' that is sstai#a"le. # s#! $ith this philosoph; ELCINA is persiste#tl

$or%i#+ for !ha#+es that $old stre#+th #dias ele!tro#i!s a#d 'a#fa!tri#+ "ase a#d

'a%e it a leader o# the $orld ele!tro#i!s 'ap.

O#e)#ie:

The electrnic industr# in %ndia tk ff arund /012 'ith an rientatin t'ards s3ace and

defense technlgies. his $as ri+idl !o#trolled a#d i#itiated " the +oer#'e#t. his $as

follo$ed " deelop'e#ts i# !o#s'er ele!tro#i!s 'ai#l $ith tra#sistor radio; la!% & hite

E; Cal!lators a#d other adio prod!ts !olor teleisio# soo# follo$ed. # 1982: a si+#ifi!a#t

ear i# the histor of teleisio# i# #dia: he +oer#'e#t allo$ed thosa#ds of !olor E sets to

"e i'ported i#to the !o#tr to !oi#!ide $ith the "road!ast of Asia# Da'es i# Ne$ 7elhi.

1985 sa$ the ade#t of !o'pters a#d telepho#e e-!ha#+es; $hi!h $ere s!!eeded " di+ital

e-!ha#+es i# 1988. he 3erid 4et'een /056 t /00( 'as the glden 3erid fr electrnics

during 'hich the industr# 'itnessed cntinuus and ra3id gr'th.

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6ro' 1991 o#$ards; there $as first a# e!o#o'i! !rises tri++ered " the Dlf ar $hi!h $as

follo$ed " politi!al a#d e!o#o'i! #!ertai#ties $ithi# the !o#tr. /ressre o# the ele!tro#i!

i#dstr re'ai#ed tho+h +ro$th a#d deelop'e#ts hae !o#er+e#!e of te!h#olo+ies.

After the soft$are "oo' i# 'id 1990s #dias fo!s shifted to soft$are. hile the hard$are

se!tor $as treated $ith i#differe#!e " s!!essie +oer#'e#ts. oreoer the steep fall i#

!sto' tariffs 'ade the hard$are se!tor sdde#l l#era"le to i#ter#atio#al !o'petitio#. #

199 the A a+ree'e#t $as si+#ed at the O $here #dia !o''itted itself to total

eli'i#atio# of all !sto's dties o# it hard$are " 2005. # the s"se*e#t ears a #'"er of

!o'pa#ies tr#ed si!% a#d had to "e !losed do$#.

CURRENT SCENARIO

N re!e#t ears the ele!tro#i!s i#dstr $as +ro$i#+ at a "ris% pa!e. t is !rre#tl $orth F 10

illio# "t a!!ordi#+ to esti'ates has the pote#tial to rea!h F 40 illio# " 2010. he lar+est

se+'e#t is the !o#s'er ele!tro#i!s se+'e#t. hile it lar+est e-port se+'e#t is of !o'po#e#ts.

INDIAN SUCCESS STORIES

#dia has a lar+e "ase of 'a#fa!tri#+ !apa"ilit i# displa te!h#olo+ies a#d has pro+ressed

steadil fro' !o#e#tio#al / /i!tre t"es to flat !olor displa t"es a#d plas'a displas.

SAMUELS GROU;S

he a'el +rop is the lar+est #dia# i#te+rated 'a#fa!trer of a $ide ra#+e of displa

dei!es %i%e !olor a#d F E pi!tre t"es; t"es for aio#i!s; 'edi!al a#d i#dstrial

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appli!atio#s; CR +lass ele!tro# +#s; heaters a#d !athodes defle!tio# o%es a#d e#+i#eeri#+

seri!es a'el has re+istered 'a# pate#ts for deelop'e#ts i# ideo displa te!h#olo+. t is

a# O9000; L a#d O 14000 !ertified !o'pa#. a'el has a!*ired a fa!ilit i# Der'a#

to 'a#fa!tre hi+h te!h; hi+h resoltio# CRs for de'a#di#+ appli!atio#s s!h as air!raftaio#i!s; 'edi!al 'o#itors a#d a ariet of i#dstrial appli!atio#s thro+h a !o#ti#os fo!s

o# R & 7.

A#other 'aor plaer a#d e-porter i# this se+'e#t is Botli#e Drop $hi!h 'a#fa!tres

a#d !olor pi!tre t"es.

MOSER &AER INDIA LTD-

N the opti!al stora+e dei!e se+'e#t; oser aer #dia ltd. s toda the $orlds third:lar+est

opti!al C7 'a%er i# a# i#dstr do'i#ated 4# Ja3an and Tai'an. M&IL spplies to a #'"er

of "ra#ded plaers like Sn#+ 7er4ati!+ T,8+ MA9E&& i!itatin+ Sa!sung etc. a#d has

!olla"oratie R & 7 pro+ra's as $ell as re!ipro!al trai#i#+ pro+ra' $ith these $orld !lass

!o'pa#ies.

3EAL MAGNETIC

#dia has seeral $orld !lass !o'pa#ies 'a#fa!tri#+ ele!tro'e!ha#i!al a#d $o#d

!o'po#e#ts. hese i#!ldes a!s as $ell as #dia# !o'pa#ies s!h as Beal a+#eti!; a

?9000 !o'pa# $hi!h desi+#s a#d 'a#fa!tri#+ professio#al +rade tra#sfor'ers. Beal also

offers $orld !lass desi+# seri!es for the state of the art po$er !o#erters a#d *alifi!atio#

seri!es for "oth po$er !o#erters a#d 'a+#eti!. Beal has also esta"lished a s"sidiar i# A

$ith fo!s o# +ii#+ desi+# #+i#eeri#+ a#d ales spport to their North A'eri!a# !sto'ers;

TYCO ELECTRONICS

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Ty12 e+e1t)2(i1! ( MNC $ith a 'oder# fa!ilit i# a#+alore spe!iali,es i# hi+h +rade

!o##e!tors s!h as fi"er opti! i#ter!o##e!tio# sste's a#d s'art !ard !o##e!tors.

MIDAS COMMUNICATION

A#other e-a'ple is the deelop'e#t of #e$ te!h#olo+ #dias er o$# $ireless lo!al loop

te!h#olo+ oi#tl deeloped " idas !o''#i!atio# te!h#olo+ies. e#et +rop; %%T Madras

and US 4ased Analg de$ices inc. Based n the ,igital Enhanced crdless

telec!!unicatin standard s3ecified 4# the Eur3ean telec!!unicatins Standards

institute -ETS% !orre!t proides !ost effe!tie si'lta#eos hi+h:*alit oi!es a#d data

!o##e!tiit i# "oth r"a# a#d rral areas.

ELIN ELECTRONICS LTD

A 'aor plaer a#d pio#eer i# the e#tertai#'e#t ele!tro#i!s se+'e#t is E&%: Electrnics l4d+

!anufacturing ta3e ,eck and C, Mechanis!s. he !o'pa# also 'a#fa!tres AC & 7C

i!ro otors for Os a#d proides !o#tra!t.

CADENCE DESIGN

le!tro#i! !hip desi+# is a#other +ro$th area for the ele!tro#i!s i#dstr; $hi!h !a# proides

spport for +ro$th of 'a#fa!tri#+ as $ell as +reater ale additio#. orld leaders s!h as

!ade#!e hae set p shop i# #dia a#d 'ore a#d 'ore !o'pa#ies are relo!ati#+ desi+# !e#ters

de to te!h#i!al s%ills aaila"le here.

A'o#+ ELCINA 'e'"ers there are oer 1@0 O 9001 a#d oer 50L !ertified !o'pa#ies

'a#fa!tri#+ !o'po#e#ts $ith a stro#+ fo!s o# ?.

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T3E INDIAN MARKET

he +ro$i#+ #dia# 'ar%et for ele!tro#i!s prod!ts is oer F25 "# a#d is +ro$i#+ at a"ot:

30G per a##'= At this rate it is proe!ted t e;ceed US


17/88

he !o#s'er ele!tro#i!s 'ar%et is o#e of the lar+est se+'e#ts i# the ele!tro#i!s i#dstr i#

#dia. >ith a !arket si?e f US,< @.50 4illin in =((1 ; !ateri#+ to a poplatio# of 'ore tha#

1 "illio# people; the !o#s'er ele!tro#i!s i#dstr i# #dia is poised for stro#+ +ro$th i# the

ear to !o'e.

iSu +ro$i#+ !o#s'er !o#fide#!e

de to risi#+ disposa"le i#!o'esK eas fi#a#!i#+ s!he'es that are 'a%i#+ pr!hase possi"leK

i#!reased lo!al 'a#fa!tri#+K e-pa#di#+ distri"tio# #et$or%sK sporti#+ ee#ts; s!h as

Cri!%et orld Cp.

eleisio# !o#ti#es to "e the 'ai#sta of the !o#s'er ele!tro#i!s i#dstr i# #dia $ith the

tra#sitio# slo$l o!!rri#+ to #e$er te!h#olo+ies s!h as liuid cr#stal dis3la# ,LCD/ a#d

3las!a dis3la# 3anel ,;D;/-

ost plaers i# the !o#s'er ele!tro#i!s i#dstr hae i#trod!ed prod!ts i# the flat 3anel

dis3la# ,FD;/ se+'e#t; a#d for #e$ !o'pa#ies: espe!iall the Iorea# !hae"ols: 67/ re'ai#s

a fo!s area.

t the #dia# 'ar%et !o#ti#es to e-hi"it !o#tradi!tio#s that 'a "e #i*e to this 'ar%et.

O# the o#e ha#d; !a'pai+# pro'ises hae pro'pted the free distri"tio# of .5 'illio# 14:i#!h

CR teleisio# sets $orth 7F5 ea!h to fa'ilies "elo$ the poert li#e i# o#e ele!toral stateoer the period of three ears.

O# the other ha#d; 67/ sets are aaila"le for 7F3;000 i# #dia. Altho+h; "la!% a#d $hite

teleisio# are o"solete else$here i# the $orld; the still sell i# lar+e #'"ers i# #dia.

1@


18/88

Co'pa#ies are fo!si#+ o# !sto'i,i#+ prod!ts to sit #dia# tastes; there" !reati#+ a #i!he

for the'seles.

eeral !o'pa#ies are !o#d!ti#+ 'ar%et resear!h i# order to #dersta#d the ps!he of a#

#dia# !o#s'er. he i#pts fro' this resear!h are deter'i#i#+ prod!t attri"tes a#d pri!i#+

a#d a!!ordi#+l are a!hiei#+ "etter a!!epta#!e a'o#+ !o#s'ers.

!o#d!ti#+ !o#s'er resear!h; !o'pa#ies are tri#+ to ide#tif !sto'er re*ire'e#ts;

there" i#!orporati#+ spe!ifi! desi+# ele'e#ts i# their prod!ts.

6or e-a'ple; & in =((1 launched a range f tele$isin fr! =/ t =0 inches i# si,es that

$ere desi+#ed "ased o# the !o'pa#s resear!h o# !o#s'er prefere#!es for teleisio# sets.

# order tap se'i:r"a# a#d rral de'a#d; !o'pa#ies are e-pa#di#+ their distri"tio# #et$or%s

i# these areas. he 'oe has positiel i'pa!ted sales for !o'pa#ies opti#+ for rral

e-pa#sio#.

Bo$eer; rral !o#s'ers hae #ot "ee# as "ra#d:!o#s!ios as their r"a# !o#terparts. 7e to

the lo$er pri!es of #"ra#ded prod!ts; rral !o#s'ers hae "ee# i#!li#ed to " these

prod!ts; altho+h the ofte# hae poor *alit.

As the a$are#ess a'o#+ rral !o#s'ers rises; the are e-pe!ted to sho$ a prefere#!e for

"ra#ded prod!ts. his is refle!ted " the esta"lished plaers are reporti#+ hi+her sales of

prod!ts i# rral areas.

iSu


19/88

Altho+h ele!tro#i!s prod!tio# has re'ai#ed a 'i#is!le portio# of oerall #dia#

'a#fa!tri#+ for a lo#+ ti'e; the tre#d is +radall !ha#+i#+.

he +oer#'e#t has "ee# fo!si#+ i#!reasi#+l o# deelopi#+ the 'a#fa!tri#+ se!tor "deelopi#+ i#frastr!tre; ratio#ali,i#+ dties a#d !reati#+ e-port pro'otio# ,o#es. his is i#

ali+#'e#t $ith #dia fi+ri#+ i#to the pla#s of seeral !o'pa#ies that $a#t to !ater to the

do'esti! a#d e-port 'ar%ets.

7o'esti! !o#s'ptio# is rea!hi#+ si+#ifi!a#t si,e to tri++er 'a#fa!tri#+ i# the ele!tro#i!s

se!tor.

#dia also is ass'i#+ a si+#ifi!a#t pla!e i# the +lo"al pla#s of seeral 'aor ele!tro#i!s

'a#fa!trers; there" positio#i#+ it also as a# e-pert "ase.

6rther'ore; fa"les !o'pa#ies are sita"le !ater to s!h deelop'e#t "e!ase the !a# assist

i# 'oi#+ the i#dstr p the ale !hai# " !reati#+ desi+# seri!e opport#ities for the

#dia# 'ar%et.

EMS and O,M !o'pa#ies i# #dia hae "ee# asso!iated $ith seeral desi+# !o'pa#ies;

altho+h s!h relatio#ships represe#t a# e-te#sio# of their +lo"al relatio#ships. Bo$eer; so'e

lo!al part#erships also are appeari#+; s!h le;trnics deal 'ith in silica fr the de$el3!ent

f S#ste!DnDChi3 -SP de$ices.

Crre#tl; s!h i#sta#!es are fe$ a#d far "et$ee#. As the lo!al 'ar%et +ai#s si,e; these

asso!iatio#s $ill "e!o'e 'ore !o''o#.

ippli "eliees that there are still !halle#+es fa!i#+ the #dia# !o#s'er ele!tro#i!s i#dstras the se!tor tries to reali,e its fll pote#tial. hese i#!lde> de!li#i#+ 'ar+i#s for 'a#

plaersK i#erted dt str!treK e-pa#sio# of distri"tio# rea!hK #frastr!tral 4ttlenecks

-rads+ 3'er+ etc.) hae hi#dered the rea!h of the distri"tio# #et$or% i# #diaK !reati#+

18


20/88

a$are#ess a"ot #e$ te!h#olo+ies a#d prod!tsK lo$ afforda"ilit leel of !o#s'er prod!ts

a'o#+ the rral 'asses.

Bo$eer; these !halle#+es are +radall "ei#+ addressed. A#d loo%ed ahead; ippli "elieesthat #dia $ill !o#ti#e to +ro$ as a# i'porta#t 'ar%et for the +lo"al !o#s'er ele!tro#i!s

i#dstr. he ftre of #dia# 'ar%et is i#deed "ri+ht.

Re"ellos re!e#tl:released report; Co#s'er le!tro#i!s #dstr i# #dia; fro' ipplis #dia

pra!ti!e; proides a !o'prehe#sie a#alsis of the !o#s'er ele!tro#i!s i#dstr i# #dia.

INDIAHS ELECTRONICS INDUSTRY GROWT3 WILL OUT;ACE

C3INA

#dia $ill "e the fastest +ro$i#+ ele!tro#i!s 'ar%et i# the $orld oer the #e-t fe$ ear;

a!!ordi#+ to a report.

The electrnics industr# in %ndia 'as 'rth US


21/88

is #der$a; a#d a restr!tred +oer#'e#t tariff that #o$ 'a%es do'esti!all 'a#fa!tred

+oods 'ore e-pe#sie tha# i'ported +oods $ith ,ero tariff;M sas ra# a#+; #:tat a#alst.

he "i+ !halle#+e for #dia $ill "e %eepi#+ p $ith te!h#olo+ tre#ds; said the report.

S;ECIAL FOCUS ON TELEVISION INDUSTRY

20


22/88

3ISTORY OF TELEVISION

eleisio# $as #ot i#e#ted " a si#+le i#e#tor; i#stead 'a# people $or%i#+ to+ether a#dalo#e; !o#tri"ted to the eoltio# of E.

=B>= Jse3h enr#Fs and Michael arada#Fs $or% $ith ele!tro'a+#etis' 'a%es possi"le the

era of ele!tro#i! !o''#i!atio# of E.

=B@7 A44e i$anna Caselli in$ests his pa#tele+raphM a#d "e!o'es the first perso# to

tra#s'it a 5th i'a+e oer $ires.

=B> Scientists Ma# and S!ith e-peri'e#t $ith sele#i' a#d li+ht; this ope#s the door for

i#estors to tra#sfor' i'a+es i#to ele!tro#i!s si+#als.

=B@ Bstn ci0$il ser$ant erge Care# $as thi#%i#+ a"ot !o'plete teleisio# sste's a#d

i# 18 he pt for$ard dra$i#+s for $hat he !alled a sele#i' !a'eraM that $old allo$

people to see " ele!tri!it.M +e# Doldstei# !oi#s the ter'

!athode rasM to des!ri"e the li+ht e'itted $he# a# ele!tri! !rre#t $as for!ed thro+h a

a!' t"e.

Lte =B6H! !ie#tists a#d e#+i#eers li%e Pai$a+ iguier+ and Senlec $ere s++esti#+

alter#atie desi+#s for teles!opes.M

=BB6 #estors li%e Bell and Edisn theori,e a"ot telepho#e dei!es that tra#s'it i'a+e as

$ell as so#d. ells photo pho#e sed li+ht to tra#s'it so#d a#d he $a#ted to ada#!e his

dei!e for i'a+e se#di#+. Deor+e Care "ilds a rdi'e#tar sste' $ith li+ht se#sitie !ells.

=BB= Sheldn Bid'ell e-peri'e#ts $ith telephoto+raph; a#other photopho#e.

=BB9 /al Nip%o$ se#ds i'a+es oer $ires si#+ a rotati#+ 'etal dis% te!h#olo+ !alli#+ it

the ele!tro#i! teles!opeM $ith 18 li#es of resoltio#.

=866 At the orlds fair i# /aris; the 1 st i#ter#atio#al !o#+ress of ele!tri!it $as held; $here

Russian+ Cnstantin Persk#i 'ade the first %#o$# se of the $ord teleisio#Moo# after the 'o'e#t' shifted fro' ideas a#d dis!ssio#s to phsi!al deelop'e#ts if E

sste's. $o paths are follo$ed>

=- Me1"(i1+ te+e#i!i2( J "ased o# Nip%o$s rotati#+ dis%s; a#d

21


23/88

7- E+e1t)2(i1 te+e#i!i2( J "ased o# the !athode ra t"e $or% do#e i#depe#de#tl i# =86

by E('+i!" i(#e(t2) A-A- Ca'p"ell $i#to# a#d Rssia# s!ie#tist oris

Rosi#+.

=86@ &ee de rest in$ents the “Audin" a!' t"e that proed esse#tial to

ele!tro#i!s. he Adio# $as the first t"e $ith the a"ilit to a'plif si+#als. oris Rsing

!o'"i#es :i3k'Fs disk a#d a !athode ra t"e a#d "ilds the first $or%i#+ 'e!ha#i!al

E sste'.

=86 Ca!34ell S'intn a#d Bris Rsing s++est si#+ !athode ra t"es to tra#s'it

i'a+es i#depe#de#t of ea!h other; the "oth deelop ele!tro#i! s!a##i#+ 'ethods of

reprod!i#+ i'a+es. A'eri!a# Charles He#%i#s a#d !ots'a# Hoh# aird follo$ed the

'e!ha#i!al 'odel $hile /hilo 6ra#s$orth; $or%i#+ i#depe#de#tl i# a# 6ra#!is!o; a#d

Rssia# P'i+rP Eladi'ir Q$or%i#; $or%i#+ for esti#+hose a#d later ReA; ada#!ed the

ele!tro#i! 'odel.

=87> 7ladi!ir G'rkin pate#ts his i!o#s!ope a E !a'era t"e "ased Ca!34ell

S'intnFs ideas. he i!o#s!ope; $hi!h he !alled a# ele!tri! eeM "e!o'es the !or#er sto#e

for frther teleisio# deelop'e#t. Be later deelops the %i#es!ope

=87957? A!erican Charies Jenkins a#d Jhn Baird fro' !otla#d; ea!h de'o#strates the

'e!ha#i!al tra#s'issio#s of i'a+es oer $ere !ir!its. /hoto left> e#%i#s Radioisor

odel 100 !ir!a 1931; sold as a %it. aird "e!o'es the first perso# to tra#s'it 'oi#+

ilhoette i'a+es si#+ a 'e!ha#i!al sste' "ased o# Nip%o$s dis%. Eladi'ir Q$or%i#

pate#ts a !olor teleisio# sste'.

=87@ Jhn Baird operates 30 li#es of resoltio# sste' at 5 fra'es per se!o#d.

=87 Bell Tele3hne a#d the 7epart'e#t of !o''er!e !o#d!ts the first lo#+ dista#!e

se of E; "et$ee# >ashingtn ,C and ne' #rk cit# n a3ril 0th . Secretar# f

c!!erce er4ert $er c!!ented+" oda $e hae; i# a se#se; the ra#s'issio# of

si+ht for the first ti'e i# the $orlds histor. B'a# +e#is has #o$ destroed thei'pedi'e#t of dista#!e i# a #e$ respe!t; a#d i# a 'a##er hitherto #%#o$#M /hilo

rans'rth files for a pate#t o# the first !o'plete ele!tro#i! teleisio# sste'; $hi!h he

!alled the 'a+e 7isse!tor.

22


24/88

=87B he federal ratio !o''issio# isses the first teleisio# license ->@98 to Charles

He#%i#s.

=878 7ladi!ir G'r#kin de'o#strates the first pra!ti!al ele!tro#i! sste' for "oth the

tra#s'issio# a#d re!eptio# of i'a+es si#+ his #e$ %i#es!ope t"e. Hoh# aird ope#s thefirst E stdio; ho$eer; the i'a+e *alit $as poor.

=8>6 Charles Jenkins "road!asts the first E !o''er!ial. he C "e+i#s re+lar

tra#s'issio#s.

=8>> %'a State uni$ersit# ->098 starts "road!asti#+ t$i!e $ee%l teleisio# pro+ra's

i# !ooperatio# $ith radio statio# .

=8>@ A4ut =(( hundred tele$isin sets are in use 'rld 'ide. he i#trod!tio# of !oa-ial

!a"le; $hi!h is a pre !opper or !opper !oated $ire srro#ded " i#slatio# a#d a#

al'i#i' !oeri#+. hese !a"les $ere a#d aresed to tra#s'it teleisio#; telepho#e a#d

data si+#als. The %st “e;3eri!ental" ca;ial ca4le lines 'ere laid 4# ATHT 4et'een :e'

Irk and Philadel3hia in /0@1. the first regular installatin cnnected Minnea3lis and

ste$ens 3int >% in /06/. the ori+i#al L1 !oa-ial:!a"le stste' $old !arr 480 telepho#e

!o#seratio#s or o#e teleisio# pro+ra'. the 190s L sste's !old !arr 1;32;000

!alls or 'ore tha# 200 teleisio# pro+ra's.

=8> CBS 4egins E deelop'e#t. he C "e+i#s hi+h defi#itio# "road!asts i# Lo#do#.

rothers a#d ta#ford resear!hers Rssel a#d i+ard Earia# i#trod!ed the %lstro# i#. A

Ilstro# is a hi+h fre*e#! a'plifier for +e#erati#+ 'i!ro$aes. t is !o#sidered the

te!h#olo+ that 'a%es B6:E possi"le "e!ase it +ies the a"ilit to +e#erate the hi+h

po$er re*ired i# this spe!tr'.

=8>8 Eladi'ir Q$or%i# a#d RCA !o#d!ts e-peri'e#tall "road!asts fro' the 'pire

tate ildi#+. eleisio# $as de'o#strated at the Ne$ or% orlds 6air a#d the a#

6ra#!is!o Dolde# Date #ter#atio#al -positio#. RCA 7aid ar#off sed his !o'pa#s

e-hi"it at the 1939 orlds 6air as a sho$!ase for the 1

st

/reside#tial spee!h ( Rooseelt)o#teleisio# a#d to i#trod!e RCAs #e$ li#e of teleisio# re!eiers so'e of $hi!h had to

"e !opled $ith a radio if o $a#ted to hear so#d. he 7'o#t !o'pa# starts 'a%i#+

E sets.

=896( )eter ld!ark in$ents a @6@ lines of resoltio# !olor teleisio#.

23


25/88

=89= The CC releases the :TSC standard fr 4lack and 'hite T7.

=89> 7ladi!ir G'r#kin deeloped a "etter !a'era t"e the Orthi!o#. he Orthi!o#

(/hoto left) had e#o+h li+ht se#sitiit to re!ord otdoor ee#ts at #i+ht.

=89@ Peter ld!ark ; $or%i#+ for C; de'o#strated his !olor teleisio# sste' to the6CC. Bis sste' prod!ed !olor pi!tres " hai#+ a red:"le:+ree# $heel spi# i# fro#t of

a !athode ra t"e. his 'e!ha#i!al 'ea#s of prod!i#+ a !olor pi!tre $as sed i# 1949 to

"road!ast 'edi!al pro!edres fro' /e##sla#ia a#d Atla#ti! !it hospitals. %n Atlantic

Cit#; ie$ers !old !o'e to the !o#e#tio# !e#tre to see "road!asts of operatio#s. Reports

fro' the ti'e #oted that the realis' of seei#+ sr+er i# !olor !ased 'ore tha# a fe$

ie$ers to fai#t. Althugh ld!arkFs !echanical s#ste! 'as e$entuall# re3laced 4# an

electrnic s#ste! he is recgni?ed as the first t intrduce a 4radcasting clr tele$isin

s#ste!.

=89B Ca"le teleisio# is i#trod!ed i# Penns#l$ania as a 'ea#s of "ri#+i#+ teleisio# to a

rral areas. A pate#t $as +ra#ted to Lois . /ar%er for a lo$:!ost teleisio# rre!ieer. O#e

'illio# ho'es i# the #ited states hae teleisio# sets.

=8?6 The CC a33r$es the first clr tele$isin standard 'hich is re3laced 4# a secnd

in /02@. Eladi'ir Q$or%i# deeloped a "etter !a'era t"e the idi!o#

=8?@ A!3e; i#trod!es the first pra!ti!al ideotape sste' of "road!ast *alit.

=8?@ Ro"ert Adler i#e#ts the first pra!ti!al re'ote !o#trol !alled the Genith S3ace

C!!ander+ prod!ed " $ired re'otes a#d #its thar failed i# s#li+ht.

=8@6 he first split s!ree# "road!ast o!!rs o# the Ie##edD:i;n de4ates.

=8@7 he All Cha##el Re!eier A!t re*ire that B6 t#ers (!ha##els 14 to 83) "e

i#!lded i# all the sets.

=8@7 A& la#!hes elstar; the first satellite to !arr E "road!asts; "road!asts

=8@> ost E "road!asters are i# !olor.

=8@8 Hl 20; first E tra#s'issio# fro' the 'oo# a#d @00 'illio# people $at!h.=87 Balf the Es i# ho'es are !olor sets.

=8> Dia#t s!ree# proe!tio#s E is first 'ar%eted.

=8@ o# i#trod!es "eta 'i-; the first ho'e ideo !assette re!order.

=8B / "e!o'es the first statio# to s$it!h to all satellite delier of pro+ra's.

24


26/88

=8B= NBI de'o#strates B7E $ith 1;125 li#es of resoltio#.

=8B7 7ol" srro#d so#d for ho'e sets hae "ee# i#trod!ed.

=8B> 7ire!t road!ast atellite "e+i#s seri!e i# #dia#apolis

=8B9 tereo E "road!ast approed.=8B@ per EB i#trod!ed.

=88> Closed !aptio#i#+ re*ired o# all sets.

=88@ he 6CC approes A Cs B7E sta#dard. illio# E sets $orld:$ide.

25


27/88

LCD TELEVISIONS

O+e#i L T>73V >7 Wide!1)ee( F+t5;(e+ LCD TVH!

&y Sy(t*

#ta-s hi+h:*alit; hi+h ale Oleia L 32BE 32:i#!h LC7 Es se ada#!ed per:

/ displa te!h#olo+ a#d i##oatie displa pa#els fro' LD /hilips LC7; o#e of the

$orlds fore'ost 'a#fa!trers of thi#:fil' li*id !rstal displas ( 6 LC7s.) hese

LC7 Es also delier e-!eptio#all $ide ie$i#+ a#+les; a hi+h 1;200> 1 !o#trast ratio;

e-e'plar 800 !d'2 "ri+ht#ess for eas ie$i#+ i# "ri+ht roo's; B7 read 1;3@@ - @8

(SDA) #atie pi-el resoltio#; a#d a 1@>9 !i#e'a stle $ide s!ree# aspe!t ratio.

6lat !ree# E ( a#d)

;"i++i

T2!"ib +t


28/88

LC7 Es hae a "ri+ht#ess rati#+ of 500 !d'2 (!a#dela per s*are 'eter ) a#d a 1@

'illise!o#d ('s) respo#se ti'e. ts !o'pati"le $ith 480p; 1080i;a#d 20p B7E si+#als

a#d has a "ilt:i# 181 !ha##el t#er; o $iil #eed a# optio#al B7E t#er to re!eie hi+h

defi#itio# "road!asts.

F+t S1)ee( TV ,& y ;)i1e/

65?66 +t


29/88

he "reathta%i#+l ele+a#t 7i+i'ate 2@:i#!h E prese#ts a palette of e-*isitel realisti!

i'a+es that $ill foreer !ha#+e the $a o ie$ teleisio#. o $ill feast or ees o#

i"ra#t !olors; !o'pelli#+ !o#trasts a#d #!o''o# depths of field. his 'asterfll

e#+i#eered B7 Read teleisio# "oasts 1280 - @8 resoltio#; 0.@3 dot pit!h; 1@>9 aspe!tratio; @00>1 !o#trast a#d 450 #it "ri+ht#ess to !reate pi!tre perfe!t pa#ora'as o $ill

saor for ears to !o'e.

7ide T A=(2( =(" &C, T7 'ith Re!te Cntrl

&y '2 #ide2

r# a# roo' i# or ho'e i#to a# e#tertai#'e#t hae# $ith the 20 i#!h Do ideo A2050

LC7 E $hi!h featre a thi# profile a#d a re'oa"le sta#d $ith a s'all footpri#t. ts also

easil $all 'o#ta"le $ith optio#al $all 'o#ti#+ hard$are. %T feature an 5(( 1((D 3i;el

reslutin and 6.@ as3ect rati fr $ie'ing standard T7 signals.

28


30/88

&ASIC TY;ES OF TELEVISIONS

Tube!4 F+t ;(e+4 (d ;)2e1ti2(

i#+ a teleisio# !a# "e frstrati#+ if o do#t %#o$ $hat

o are loo%i#+ for. 6ro' t"es to plas'a; there are 'ore 'odels o# the store sheles tha#

!oers of 'a+a,i#es . Befre e;3lring analg $ersus digital+ S,T7+ ,T7 and E,T7 take alk at the t#3es f tele$isin in tda#Fs cnsu!er !arket. Beres a list of teleisio#s tpes

o $ill see i# the stores a!ross North A'eri!a.

Di)e1t #ie: J Tube

Also %#o$# as dire!t ie$; a t"e teleisio# is the !losest thi#+ to

the o#e "a" "oo'ers $at!hed $he# the $ere %ids. he pi!tre dei!e is a !athode ra t"e;$hi!h is spe!iali,ed a!' t"e. All s!ie#!e aside; CRs !o'e i# all shapes a#d si,es p to

a"ot 40 i#!hes. he featre a +ood pi!tre fro' all a#+les; the "est "la!% leel; a#d are

si+#ifi!a#tl lo$er i# pri!e tha# other Es. 7espite their "l% a#d hea "ild; t"e teleisio#

are lo#+:lasti#+ a#d a!!lai'ed for retai#i#+ a +ood pi!tre thro+hot its lifespa#; $hi!h !a#

"e de!ades.

Dieit+ Liet" ;)21e!!i(' ,DL;/

7i+ital li+ht pro!essi#+ $as i#e#ted i# 198 " e-as

#str'e#ts- %t is na!ed fr its a4ilit# t 3rcess light digitall# 'ith the aid f an 3tical

se!icnductr called a digital Micr !irrr de$ice r ,M, chi3. his !hip is !o'prised of

29


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oer o#e 'illio#s 'irrors. he si,e of ea!h 'irror is less tha# 15 the $idth of a h'a# hair.

Crre#tl; oer fift 'a#fa!trers prod!e at least o#e 'odel of a 7L/ teleisio# . ,&PFs

c!e in rear and frnt 3rKectin. The# are nt susce3ti4le t 4u!Din+ 4ut s!e 3e3le d

ntice a glitch called Rain4' Effect.

• I(t)2du1ti2( t2 DL;

• FAO DL; Lm< Re


32/88

SOME COM;ANYHS &RAND ;RICE FEATURES

L-G-

Sie ;)i1e Fetu)e!

F+t)2( 7= , ?> 1m / =64?66

> b(d eu+ie)4 766

b(d eu+ie)4 766


33/88

.2y M* Di* =9 i(1" @4?66

G2+de( Eye4

> b(d G)66 W !te)e2

!2u(d!4 766 1"((e+!4 &!!

T)eb+e &+(1e-

32


34/88

ONIDA

Sie ;)i1e Fetu)e!

7= 2*y'e( F+t , ?>1m / =>4886

966W ;-M-;-O- I( bui+t

:22e) D-V-M-C-49 u!e)

+2'i(4 LCD )em2te4 3ed


35/88

T)ue F+t 7= , ?> / 94986

=66 66 W

;-M-;-O- 9 !


36/88

=9 SY Su


37/88

Sie ;)i1e Fetu)e!

F+t)2( 7= , ?>1m / B4886

==6 1"((e+!4 ??6W

;-M-;-O-4 =6 Se+e1tb+e

!2u(d! ?6W

;-M-;-O-4 =6 Se+e1tb+e

!2u(d! / =>4886

7661"((e+!4

==6


38/88

76 M =@ , ?= 1m/ =74886

7661"((e+!4

==6 ?6

W ;-M-;-O-4 ? !e+e1tb+e


39/88

#itiall the strate+ of a's#+ i# #dia $as to !reate pre'i' i'a+e " e'phasi,i#+ +lo"al

"ra#d. After fa!i#+ stiff !o'petitio# fro' the Iorea# 'aor LD; a's#+ also started

plai#+ pri!e +a'e. # 2004; it reerted "a!% to its pre'i' positio#i#+; altho+h it reslted i#

so'e loss of 'ar%et share. # li#e $ith +lo"al di+ital i#itiatie of the pare#t !o'pa#; a's#+#dia is see%i#+ to a!*ire the di+ital leadership i# #dia " i#trod!i#+ its di+ital read

teleisio#s li%e the 40M LC7 proe!tio# E; 43M proe!tio# E & the pla#o series of fla+ !olor

E.

ONIDA , MIRC ELECTRONICS/

ts poplar deil ad altho+h had e#+e#dered a stro#+ e'otio#al pll to$ards the "ra#d; it

represe#ted #o ada#!e'e#t. he !o'pa# pl++ed the +ap " toti#+ its di+ital te!h#olo+.

Li%e Eideo!o# it has also "ee# a"le to hold its 'ar%et share. he $orld :!lass *alit of O#ida

has e#a"led the !o'pa# to 'a%e "rea%thro+h o# the e-port fro#t. O#ida is leadi#+ "ra#d i#

+lf 'ar%et & also e-port its 'odel to Afri!a; a#+ladesh; ri La#%a & Nepal. has te!h#i!al

tie:p $ith the Hapa# i!tor !o'pa# (HEC). o fo!sed is O#ida o# positio#i#+ itself o# the

pre'i'; hi+h:te!h pla#% that it is ee# pla##i#+ to psh its o$# e#elop o# o"soles!e#!e;

'!h li%e #tel has "ee# doi#+ i# its o$# i#dstr. est strate+ is ai'ed at frther "road

"asi#+ the prod!t offeri#+ of the !o'pa#; $hi!h has lar+el do'i#ated the top e#d of the E

'ar%et; a!ross 'ltiple 'ar%et se+'e#ts. esides #dersta#di#+ the strate+ adopted "

differe#t plaers; seeral other fa!tors: i#dstr +ro$th; !o#!e#tratio# & "ala#!e; !orporate

sta%es; fi-ed !ost a#d prod!t differe#!es #eed to a#al,ed to deter'i#e the e-te#t of rialr

"et$ee# e-isti#+ plaers.

VEDIOCON

Eideo!o# has al$as "ee# a pri!e plaer a#d has a# i'a+e of a lo$ pri!e "ra#d.

his e#tails proidi#+ 'ore featres at a +ie# pri!e is: a :is !o'petitors. has ta%e# oer

'lti#atio#al "ra#ds to !ater to #sered se+'e#ts; li%e a#si to fla#% the fla+ship "ra#d

38


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Eidio!o# i# the lo$ to 'id pri!ed se+'e#t; esse#tiall to fi+ht a+ai#st "ra#ds li%e /L;

ON7A; /BL/ a#d ta%e# oer A%ai: tail e#d "ra#d for "ra#ds li%e Ai$a. t is o#e of the

lar+est 'a#fa!trers of E a#d its !o'po#e#ts i# #dia a#d ths has ada#ta+es of e!o#o'ies

of s!ale a#d lo$ !ost de to i#di+e#i,atio#. t has the $idest distri"tio# i# #dia $ith 'oretha# 5000 dealers i# the 'aor !ities. t also has stro#+ "ase i# the se'i: r"a# & rral 'ar%ets.

7e to its 'lti"ra#d strate+ it has at prese#t 'ltiple "ra#ds at the sa'e pri!e poi#ts his has

lead to the state of diffsed positio#i#+ for its "ra#d. t has also lead to a !a##i"ali,atio# of

sales a'o#+ these "ra#ds. he fla+ship "ra#d has lost 'ar%et share de to the prese#!e of

a#si i# the sa'e se+'e#t. e!ase of red!tio# i# i'port dties o# C/ the !ost ada#ta+e

of Eideo!o# is also o# the de!li#e. Be#!e it it fa!i#f ro+h $eather & also tri#+ to "oost

e-ports.

S;ECIAL FOCUS ON SAMSUNG TELEVISION

VISIONa's#+ #dia ai's to "e the "est !o'pa# i# #dia " the ear 200@. est !o'pa# i# ter's

of "oth i# ter's of i#ter#al $or%pla!e e#iro#'e#t as $ell as the e-ter#al !o#te-t i# $hi!h the

!o'pa# operates. a's#+ ai's to +ro$ i# #dia " !o#tri"ti#+ to #dia# e!o#o' &

'a%i#+ the life of its !o#s'er si'pler; easier; a#d ri!her thro+h its sperior *alit prod!ts

39


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or ai' is to +ai# te!h#olo+i!al leadership i# the #dia# 'ar%etpla!e as a +oal o ear# the

loe a#d respe!t of 'ore a#d 'ore of #dia# !o#s'ers.M

M)-S-3-O"4 ;)e!ide(t CEO

Sm!u(' !2ut"5:e!t A!i )e'i2(+ "edu)te)!-

SAMSUNG ELECTRONICS ANNUAL RE;ORT

Co'pa# profile 1st A##al report; 2004.

Report of i#depe#de#t a!!o#ta#ts.

o the shareholders a#d oard of 7ire!tors; a's#+ le!tro#i!s Co'pa# Ltd.

e hae adited the a!!o'pa#i#+ the "ala#!e sheet of a's#+ le!tro#i!s Co'pa# Ltd. as

of 7e!e'"er 31; 199; a#d related state'e#ts of i#!o'e; appropriatio# of retai#ed ear#i#+s a#d

!ash flo$ for the ear the# e#ded; e-pressed i# Iorea# $o#. hese fi#a#!ial state'e#ts are the

respo#si"ilit of the !o'pa#s 'a#a+e'e#t. Or respo#si"ilit is to e-press a# opi#io#; as

i#depe#de#t aditors; o# this fi#a#!ial state'e#t; as to $eather the hae "ee# prepared i#

!o#for'it $ith fi#a#!ial a!!o#ti#+ sta#dards +e#erall a!!epted i# the rep"li! of Iorea.

6or this prpose; $e !o#d!ted a adits $ith a!!orda#!e $ith aditi#+ sta#dards +e#erall

a!!epted i# the rep"li! of Iorea. # or opi#io# the fi#a#!ial state'e#ts referred to a"oe

prese#t fairl; i# all 'aterial respe!ts; this fi#a#!ial positio# of a's#+ le!tro#i!s Co'pa#

Ltd. as of 7e!e'"er 31;199; as the reslts of its operatio#; the !ha#+es i# its retai#ed ear#i#+s

a#d ts !ash flo$s for the ear the# e#ded. # !o#for'it $ith fi#a#!ial a!!o#ti#+s sta#dards

+e#erall a!!epted i# the rep"li! of Iorea.

As frther e-plai#ed i# #ote 2 of fi#a#!ial state'e#t; 199 the !o'pa# !ha#+es its poli! for

forei+# !rre#! tra#slatio# a#d e-te#ded the sefl lies 01 propert; pla#t a#d e*ip'e#ts.

SAMSUNG ;ROFILE

40


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Samsung Profile 2008

hereer o are... i# the hstle of the streets or the !o'fort of the ho'e...a's#+ is part of

the fa"ri! of or life. As a +lo"al leader $e are at the forefro#t of !ha#+e; a#ti!ipati#+ toda

$hat or !sto'ers aro#d the $orld $ill $a#t to'orro$.

41


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2007 Financial Overview (WON/DOLLAS/!"OS#

200 6i#a#!ial Oerie$

AMOUNTS IN &ILLIONS WON DOLLARS EUROS

Net alesT 1@1;84.4 14.2 12.2

otal Assets 284;[email protected] 302.9 205.

otal Lia"ilities 180;833.2 192. 130.9

otal to!%holderUs *it 103;332.3 110.1 4.8

Net #!o'eT 12;83. 13.9 10.1

VA'o#ts i# "illio#sW

T o#.. dollar earl aera+e e-!ha#+e rate> 929.201; o#ro> 1;22.21

o#.. dollar as of the e#d of 7e!e'"er 31; 200> 938.201; o#ro> 1;381.2@1

6i#a#!ial data i#!ldes a's#+ affiliates e#di#+ their fis!al ear at the e#d of ar!h 2008;

s!h as a's#+ Life #sra#!e; a's#+ 6ire & ari#e #sra#!e;

a's#+ e!rities; a's#+ #est'e#t rst a#a+e'e#t.

42


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* SAMSUNG's History Menu Link

•

: 2000:/rese#t /io#eeri#+ the 7i+ital A+e • : 199:1999 Ada#!i#+ the 7i+ital 6ro#tier

• : 1994:199@ e!o'i#+ a Dlo"al 6or!e

• : 1990:1993 Co'peti#+ i# a Cha#+i#+ e!h orld

• : 1980:1989 #teri#+ the Dlo"al ar%etpla!e

• : 190:199 7iersifi#+ i# #dstries a#d le!tro#i!s

• : 1938:19@9 ANDUs e+i##i#+s

2000$Presen% Pioneering %&e Digi%al Age

he di+ital a+e has "ro+ht reoltio#ar !ha#+e a#d opport#it to +lo"al "si#ess; a#d

AND has respo#ded $ith ada#!ed te!h#o:lo+ies; !o'petitie prod!ts; a#d !o#sta#t

i##oatio#.

At AND; $e see eer !halle#+e as a# opport#it a#d "eliee $e are perfe!tl

positio#ed as o#e of the $orldUs re!o+#ised leaders i# the di+ital te!h#olo+ i#dstr.

Or !o''it'e#t to "ei#+ the $orldUs "est has $o# s the No.1 +lo"al 'ar%et share for 13 of

or prod!ts; i#!ldi#+ se'i!o#d!tors; 6:LC7s; 'o#itors a#d C7A 'o"ile pho#es.

Loo%i#+ for$ard; $eUre 'a%i#+ histori! ada#!es i# resear!h a#d deelop'e#t of or oerall

se'i!o#d!tor li#e; i#!ldi#+ flash 'e'or a#d #o#:'e'or; !sto' se'i!o#d!tors; 7RA

a#d RA; as $ell as prod!i#+ "est:i#:!lass LC7s; 'o"ile pho#es; di+ital applia#!es; a#d

'ore.

76665;)e!e(t ;i2(ee)i(' t"e Di'it+ A'e

766B • a's#+ ta%es No. 1 spot i# .. !ellpho#e 'ar%et

43

http://www.samsung.com/in/aboutsamsung/corporateprofile/history.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history01.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history02.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history03.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history03.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history04.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history05.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history06.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history01.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history02.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history03.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history04.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history05.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history06.html


45/88

• No.1 $orld$ide 'ar%et share positio# for Es a!hieed for the 9th *arter i# a

ro$

766

• No.1 $orld$ide 'ar%et share positio# for Es a!hieed for the see#th *arter i#

a ro$

• 7eeloped the $orldUs first 30#':!lass @4D" NAN7 6lashX 'e'or

• la!%Ha!% "esto$ed the est 'art /ho#e a$ard at CA i# the ..

• Attai#ed No.1 $orld$ide 'ar%et share positio# for LC7 for the si-th ear i# a ro$

766@

• 7eeloped the $orldUs first real do"le:sided LC7

• 7eeloped the $orldsU first 50#' 1D 7RA

• #eiled 10 pi-el !a'era pho#e

•

La#!hed Ytealth Ea!';Y a a!' !lea#er $ith the $orldUs lo$est leel of #oises

• La#!hed the $orldsU first l:Ra 7is! /laer

• 7eeloped 1.2Yper:Refle!tie LC7 !ree#

766?

• 7eeloped the lar+est 6le-i"le LC7 /a#el

• Ra#%ed 2th i# Ythe orldUs ost Ad'ired Co'pa#Y of 6ort#e

• e!a'e the offi!ial spo#sor of Chelsea; the re#o$#ed #+lish /re'ier Lea+e

foot"all !l"

• Released the $orldUs first 'e+a pi-el !a'era pho#e

• 7eeloped the $orldUs first OL7 for 40Y E

• 7eeloped the first:eer spee!h re!o+#itio# pho#e

7669 • /rod!ed the first $ri#%le:free stea' $asher

• old 'ore tha# 20 'illio# !elllar pho#es i# the .

• 7eeloped the $orldUs first @0:#a#o 8D NAN7 6lash 'e'or !hip

• Ra#%ed top i# 'o"ile pho#e sales i# Rssia

• Released #e$ /7/ E featri#+ the hi+hest !o#trast ratio i# the $orld

• 7eeloped a 3rd De#eratio# Opti!al l:Ra 7is! Re!order

• 7eeloped !elllar pho#e !hip for satellite 7 sste'

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• Released 4@Y LC7 E for the first ti'e i# the $orld

766>

• AND "ra#d ale ra#%ed 25th i# the $orld " #ter"ra#d

• Ra#%ed 5th o# the Yost Ad'ired le!tro#i!s Co'pa#Y list released " the

6ort#e a+a,i#e

• Released the first B7 7E7 !o'"o

7667

• 7eelop'e#t of the 54Y6:LC7; the lar+est di+ital E 'o#itor i# the $orld

• La#!hes /7/:E; the sli''est i# the $orld

• La#!h of !olor 'o"ile pho#es i# $hi!h the #e$ !o#!ept 6:LC7 is

i#trod!ed

• La#!hed #e$ hi+h:defi#itio# 6:LC7 !olor !elllar pho#e

766=

• Ra#%ed No. 1 of $orldUs op 100 Co'pa#ies " si#essee%

• #eils 1@ Chord /ro+ressio# elod /ho#e

• e+i#s ass /rod!tio# of 512" 6lash e'or 7ei!e

• #eils #dstrUs 6irst ltra:li' Ba#dset

• 7eelops orldUs first 40 i#!h 6:LC7

7666

• #eils 6:LC7 $ith Re!ord:"rea%i#+ 7efi#itio#

• La#!hes /7A pho#e

• AND Ol'pi! Da'es /ho#e sele!ted as the offi!ial 'o"ile pho#e of the

d#e 2000 Ol'pi! Da'es

• E /ho#e a#d at!h /ho#e a%e Di##ess oo% of orld Re!ords

• #eils the orlds 6astest Draphi!s e'or Chip

• AND le!tro#i!s a#d ahoo= 6or' trate+i! Allia#!e

• 7eelops #i*e All:i#:o#e 7E7 /laer

• 7eeloped $orldUs first 512" 7RA

• 7eelops he Bi+h 7efi#itio# 7i+ital E

45


47/88

T3IS WARRANTY IS NOT A;;LICA&LE ON ANY OF T3E FOLLOWING CASES5

1. he $arra#t !ard is #ot dll filled a#d 'ailed "a!% to seri!e !e#tre for re+istratio#

" the pr!haser.

2. he !o'pleted $arra#t !ard is #ot prese#ted to perso##el at the ti'e of repair .

3. he prod!t is #ot pr!hased fro' athori,ed dealer .

4. he prod!t is #ot sed a!!ordi#+ to i#str!tio#s +ie# i# the i#str!tio# 'a#al .

5. defe!ts !ased " i'proper se as deter'i#ed " !o'pa# perso##el.

@. odifi!atio# or alteratio# of a# #atre is 'ade o# the ele!tri!al !ir!it .

. i#stallatio# repair $or% is !arried ot " perso#s or a+e#!ies other tha# athori,ed "

the !o'pa# .

8. ite (pre'ises $here the prod!t is %ept )!o#ditio#s that do #ot !o#fir' to the

re!o''e#ded operati#+ !o#ditio# of the 'a!hi#e .

9. he ori+i#al serial #o. is re'oed or altered fro' 'a!hi#e or !a"i#et .10. defe!ts de to !ase "eo#d !o#trol li%e li+hte#i#+ ;a"#or'al olta+e; a!ts of +od or

$hile i# tra#sit to seri!e !e#tre or pr!hasers reside#!e.

4@


48/88

;)e!! )e+e!e!

a's#+ a!hiees / !illin CT7 3rductin !ile stne in nida CT$ factr#

:e' ,elhi +/2 Jul =((( a's#+ #dia a!hieed a#other 'ile sto#e i# #dia $he# it a!hieed

the o#e 'illio# !olor teleisio# prod!tio# fi+re at its Noida fa!tor i# Hl this ear .he

o#e 'illio# !olor E prod!tio# $as a!hieed i# a spa# of a little oer 3 ears ; he o#e

'illio# 'ar% $as a!hieed i# the prod!tio# of the 21 'etali!a prod!tio# 'odel 21 !3.

A!!ordi#+ to Mr 8Ski! +M,+ Sa!sun %ndia “th significance f this ne !illin 3rductin

can 4e gauged fr! the fact that 'e achie$e 2((((( figure in a s3an f = #ears .

# fa!t a's#+ #dia re!eied the ?adrple prod!tiit fla+ that is the

prod!tiit a!hiee'e#ts of 44 sets per da per e'ploee fro' a's#+ head offi!e i# 02)e

i# 6e"rar this ear .a's#+ #dia ths has "e!o'e first #dia# s"sidiar ; ot side of 02)e

to attai# s!h hi+h prod!tiit leels i# its 'a#fa!tri#+ fa!ilit .

ea#$hile the !o'pa# is i# the pro!ess of setti#+ p a#other !ell at its :ida

factr# fr the 3rductin f clur T7 in screen si?e =2" and a4$e .

he a's#+ fa!tor i# April this ear has ta%e# o# a #e$ !halle#+e ; 6 321

$here 6 de#otes fa!tor i##oatio# ;3 de#otes !halle#+e 3000 prod!tio# !a'pai+# ;2

de#otes the 200 'i#tes .6 i# the ato i#sertio# 'a!hi#e. 1 sta#ds for a's#+ #dia to

4


49/88

"e #o. 1 s"sidiar i# ter's of *alit a#d prod!tiit . the a's#+ prod!tio# tea' is

fo!si#+ o# 3 %e aspe!ts>

• mi(ti(i(' 12(#ey2) (d !et u< im


50/88

# ter's of !o#eer a# set p i'proe'e#ts; !ertai# 'odifi!atio#s hae "ee# !arried ot i#

"oth hard$are a#d soft $ares .for e-a'ple the !o#eor le#+th has "ee# red!ed "10'eters ;the solderi#+ 'a!hi#e #o$ has a do"le sas a+ai#st o#e earlier for *alit a#d speed

i'proe'e#t.

Li#e 'ore th !o#eer hei+ht it self has "ee# i#!reased si#!e the $or%ers

sta#d a#d $or% o# the /C Li#e for i#!reased ie$ area a#d the +reater freedo' i# hae

'oe'e#t. the ti'e all the +oals of !halle#+e of 3000 are 'et ; the Sa!sung 3rductin

line 'ill 4e rlling ut a Sa!sung CT7 e$er# secnd 5 secnds against the current le$el f

// secnds and !aintaining the dail# 3rductin le$el f @((( sets 3er da#

he ele!tri! !ar !o#!ept is pla##ed to "e i#sttd for 'arshalli#+ "

7e!e'"er 20000 . T achie$e the MTB f =(( !inutes +certain certain changees ha$e 4een

!ade in the !achine t reduce freuentl# ccurring 3r4le!. he ot hae "ee# !ha#+e for

effi!ie#t ha#dli#+ a#d the 2 li#e !o#!ept has "ee# i#stati#+ so as to r# t$o 'odeleso#

parallel "asis .

his ear a's#+ #dia pla#s to 'a#fa!tre oer @00000 CE as its

Noida fa!ilit a#d $ill also "e e-porti#+ a's#+ #dia 'ade Es to $ester# rope . this first

ship'e#t oer 40000 !olor E shall "e dispat!hed this 'o#th .he !o'pa# $ill "e e-porti#+

4 'odels of 14M E to these !o#tries . tates r %i' he fa!t that the sa'ples se#t " s

fro' #dia $ere !leared " the ropea# athorities $ithot a# pro"le' is a refle!tio# of the

stri#+e#t *alit sste' a#d e#der deelop'e#t pro+ra''e .

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SAMSUNG INDIA AC3EIVES 7 MILLION CTV ;RODUCTION

MARK

Ne$ 7elhi 8 ar!h 2002 7i+ital te!h#olo+ leader ; a's#+ #dia

ele!tro#i!s li'ited a!hieed a#other 'ile sto#e i# #dia $he# it a!hieed the 2 'illio# CE

prod!tio# at its Noida pla#t ; there" "e!o'i#+ the first 'lti#atio#al to a!hiee this

disti#!tio# . he !o'pa# a!hieed the 2 'illio# 'ar% $ith the prod!tio# of C21I4; its 21

i#!h pia#o flat !olor teleisio# 'odel .

he si+#ifi!a#!e of the 2 'illio# 'ar% !a# "e +a+ed fro' the fa!t

that $e a!hiee the 1 'illio# prod!tio# 'ar% i# i# aspa# of three ears i# !o''e#!e'e#t of

prod!tio# H#e 199 $hile the 2#d 'illio# prod!tio# 'ilesto#e sto#e $as a!hieed $ith i# a

spa# of o#e ear or see# 'o#ths fro' the first o#e 'illio# prod!tio# a!hiee'e#t i# Hl

2000.he !o'pa# has set the tar+et of a!hiei#+ the fie 'illio# prod!tio# 'ar% i# 2004.

a's#+ #dia $hi!h a!hieed a# aera+e per da of 2931 sets last ear is tar+eti#+ a# aera+e

prod!tio# of 3500 sets per da. # the ear 2001; the 'a-i'' prod!tio# a!hieed " a

!o'pa# i# a si#+le da $as 4250 sets .

a's#+ #dia ele!tro#i!s li'ited has i#itiate a# AC 4 pro+ra''e

at the 'a#fa!tri#+ fa!ilit ; $here i# A represe#ts ahead of all C sta#ds for !o'petitie ;

for effi!ie#t a#d for $as fo!s $ith !lear tar+et hae set for all for prod!tio# li#es at the

fa!tor .he !o'pa# !o''e#!ed the prod!tio# of teleisio# i# Noe'"er last ear a#d that

of air !o#ditio#ers i# 6e"rar this ear .a's#+ #dia hopes to aheie AC 4 " i'proi#+

the 'a#po$er s%ills ;i'proi#+ the e*ip'e#t a#d the pro!esses as $ell as e#ha#!i#+ the

prod!tiit leels . the !o'pa# appli#+ the si- si+'a 'ethodolo+ to i'proe e-isti#+

pro!ess a#d pra!ti!e i# prod!tio# a#d a!hiei#+ ee# hi+her *alit leels i# its

'a#fa!tri#+ pro!esses .

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a's#+ #dia ele!tro#i!s ltd. a leadi#+ proider of hi+h te!h !o#s'er ele!tro#i!s prod!ts i#

the !o#tr .has "ee# operati#+ i# #dia si#!e 1995. he a's#+ #dia prod!t portfolio

!o'prises of !olor teleisio# i# the ra#+e 14M:53M proe!tio# Es;"io fresh refri+erators i#

ra#+e of 310 litres:@0litres ;io !ool !o#e#tio#al refri+erators i# 15:200 liters !apa!it . Air !o#ditio#er i#!ldi#+ "oth $i#do$ a#d split tpe ;se'i ato'ati!

a#d fll ato'ati! eleisio#s ;a's#+ sets a #e$ "e#!h 'ar% for the flat E i#dstr

;la#!hes a 15M flat E 'odel at s" Rs 8000 la#!hes Dol do ;flat 10 offer for for flat

!olor teleisio#s .

Ne$ 7elhi a 10 ;2004 > 7i+ital te!h#olo+ leader ; a's#+ #dia

#dia ele!tro#i!s ltd. has set a #e$ pri!e "e#!h 'ar% i# the flat teleisio# i# #dia "

i#trod!i#+ a 15M flat teleisio# i# the #dia# teleisio# 'ar%et ; pri!ed at 990 .$ith the

i#trod!tio# of this 'odel ;a's#+ has ra#+e of 14 flat teleisio#s i# the 'ar%et .

a's#+ #dia ; $hi!h see%i#+ to deelop a flat teleisio#s i# #dia

a#d help the !sto'ers p+rade to the latest te!h#olo+ that flat teleisio# represe#ts ; toda

a##o#!ed the la#!h of its Dol do; flat 10 e-!ha#+e offer . his ;offer alid till H#e 30;

2004 ;i#!e#ties !o#s'er to p+rade to a a's#+ flat teleisio# of their !hoi!e " retr#i#+

a# of their old $or%i#+ !o#ditio# 20M teleisio# .for e-a'ple a !sto'er 'a "ri#+ his 20

!red E a#d $al% a$a $ith 21M at espe!ial e-!ha#+e pri!e of Rs. 84901 .li%e $ise a

!sto'er !a# p+rade to a# e#tr leel 29 flat E for a 'ere Rs21990 i# lie of his old

!o#e#tio#al E ;20 a#d a"oe .he Dol do flat 10; offer is appli!a"le for sele!t a's#+

flat s!ree# 'odels a!ross s!ree# si,e "et$ee# 15M flat to 29M flat teleisio#.

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LITERATURE REVIEW

T 2 A strate+i! A#alsisM

;)e!e(ted by ee' Dpta

he #dia# eleisio# i#dstr is +oi#+ thro+h tr"le#t tra#sfor'atio#. Co'pa#ies are re

loo%i#+ at their strate+ies a#d are desperate for +ro$th. The entrenched 3sitin f the %ndian

!arket leaders in CS7Fs like 7idecn+ BP&+ and Oneida has 4een challenged 4# the MacFs

such as &+ A%>A+ Akai+ Panasnic+ Sa!sung+ Sn#+ Phili3s and Shar3L so'e i# a

per!epti"le $a a#d other threate#i#+ to do so. he !ha#+i#+ e#iro#'e#t de'a#ds fresh

thi#%i#+ to +ai# the !tti#+ ed+e ada#ta+e. his paper atte'pts to loo% at the arios 'a!ro

a#d 'i!ro e#iro#'e#tal fa!tors operati#+ i# the i#dstr si#+ the 'odel of strate+i! a#alsis

" erge ,a#; i.e. to a#al,e the "ar+ai#i#+ po$er of "er a#d sppliers; the threat of the

#e$ e#tra#ts; threat of s"stittes; i#te#sit of rialr; i'pa!t of te!h#olo+i!al !ha#+es; +ro$th

a#d olatilit of the 'ar%et a#d the i#fle#!e of +oer#'e#t a#d re+lator i#tere#tio#s.

hese aria"les affe!ti#+ the i#dstr hae "ee# !ate+ori,ed as faora"le or aderse depe#di#+

o# the i#fle#!e o# the profita"ilit of the i#dstr. o'e strate+i! i#itiaties; $hi!h !a# "e

adopted; to leera+e the faora"le for!es a#d pree#t the aderse o#es hae "ee# ide#tified.

C2(1+u!i2(

he aria"les affe!ti#+ the i#dstr $ith re+ard to ea!h of the fie for!es hae "ee# !ate+ori,ed

as faora"le or aderse (-hi"it 14). 6aora"le aria"les hae the pote#tial

o i'proe profita"ilit; $hile aderse aria"les red!e profita"ilit of the i#dstr. o'e

strate+i! i#itiaties; $hi!h !old "e adopted to leera+e the faora"le for!es a#d prote!t

the'seles fro' the aderse o#es; are as follo$s>

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• R&7 a#d ar%eti#+ $ill hae to $or% !losel to+ether. R&7 $ill hae to pla a role i#

!ost i##oatio#; $hi!h !a# !t !o'po#e#t !ost a#d raise perfor'a#!e. he #'"er of

defe!ties has to "e red!ed at #e+li+i"le leels. he *est shold "e to do ee# "etter.

a!h asse'"l li#e !a# "e 'ade to !o'pete $ith the other.

• Eital to the spread ot is the re:hal of distri"tio# #et$or%. Bo'e applia#!es hae

#e!essitated separate dealers; 'a# of the' spe!ialists. 6or sharper fo!s o# all

!ate+ories i#diidall; the 'ar%et has to "e ope#ed $ider.

• esides !ateri#+ to the !ost !o#s!ios se+'e#t; 'ar%eters #eed to se+'e#t the 'ar%et

o# the "asis of ps!ho+raphi!s; $hi!h $ill help i# atte'pted it " spo#sori#+ CC

Cri!%et orld Cp 2003 ar%eters #eed to +e#erate de'a#d a#d let dealers seri!es it;

rather tha# sh#ti#+ prod!ts do$# the distri"tio# sste'. his $ill re*ire !lose!o#s'er pro-i'it.

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RESEARC3 MET3ODOLOGY

Resear!h 'ethodolo+ is a $a to sste'ati!all sole the resear!h pro"le'. t 'a "e#derstood as a s!ie#!e of stdi#+ ho$ resear!h is do#e s!ie#tifi!all. # it $e std the

arios steps that are +e#erall adopted " a resear!her i# stdi#+ his resear!h pro"le' alo#+

$ith the lo+i! "ehi#d the'. t is #e!essar for the resear!her to %#o$ #ot o#l the resear!h

'ethodste!h#i*es "t also the 'ethodolo+. Resear!hers #ot o#l #eed to %#o$ ho$ to

deelop !ertai# i#di!es or tests; ho$ to !al!late the 'ea#; the 'ode; the 'edia# or the

sta#dard deiatio# or !hi:s*are; ho$ to appl parti!lar resear!h te!h#i*es; "t the also

#eed to %#o$ $hi!h of these 'ethods or te!h#i*es; are relea#t a#d $hi!h are #ot; a#d $hat

$old the 'ea# a#d i#di!ate a#d $h.

hs $he# $e tal% of resear!h 'ethodolo+ $e #ot o#l tal% of the resear!h 'ethods "t also

!o#sider the lo+i! "ehi#d the 'ethods $e se i# the !o#te-t of or resear!h std a#d e-plai#s

$h $e are si#+ a parti!lar 'ethods or te!h#i*es a#d $h $e are #ot si#+ others so that

resear!h reslts are !apa"le of "ei#+ ealated either " the resear!her hi'self or " others.

his se!tio# !o#tai#s the 'ethodolo+i!al isses i# resear!h. t fo!ses pri'aril o# proidi#+

help $ith the# tools a#d te!h#i*es sed i# the resear!h. hese tools a#d te!h#i*es differ fro'

dis!ipli#e to dis!ipli#e. Resear!hers also hae spe!ifi! "la,es.

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o'e $ill prefer ?alitatie approa!hes or i!e:ersa. De#erall spea%i#+; a# i#te+rated

approa!h is adisa"le. A std that !o#tai#s o#l *alitatie data or solel *a#titatie data

'esses the ri!h te-tre of i#terpretatio# that a# i#te+rated approa!h 'a%es possi"le. hile this

se!tio# 'a "e or+a#i,ed i# a$a that s++ests a defi#ed pro!ess; this is #ot the i#te#tio#.

ar%eti#+ resear!h is the sste'ati! desi+#; !olle!tio#; a#alsis a#d reporti#+ of data a#d

fi#di#+s a#d relea#t to spe!ifi! 'ar%eti#+ sitatio#s fa!i#+ the !o'pa#M.

RESEARC3 O&.ECTIVE

• o fi#d ot per!eptio# of !sto'ers to$ard arios teleisio# "ra#ds

• o fi#d ot !sto'er satisfa!tio# leel i# differe#t teleisio# "ra#ds.

• o fi#d ot 'ar%et share i# differe#t teleisio# "ra#ds.

RESEARC3 DESIGN

A resear!h proe!t !o#d!ted s!ie#tifi!all has a spe!ifi! fra'e$or% of resear!h fro' the

pro"le's ide#tifi!atio# to the prese#tatio# of the reports. his fra'e$or% of !o#d!ti#+resear!h is %#o$# as the resear!h desi+#.

A resear!h desi+# is the arra#+e'e#t of !o#ditio# a#d a#alsis of data i# a 'a##er that ai's to

!o'"i#e relea#!e to the resear!h prpose $ith e!o#o' i# pro!edre.

Resear!h desi+# proides the +le that holds the resear!h the proe!t to+ether. A desi+# is sed

to str!tre the resear!h; to sho$ ho$ all of the 'aor part of the resear!h proe!t:the sa'ple of

or the +rop; 'easres; treat'e#t of pro+ra'; a#d 'ethods of assi+#'e#t: $or% to+ether to tr

to address the !e#tral resear!h *estio#s. here !a# "e follo$i#+ tpes of resear!h desi+#.

E;LORATORY RESEARC3 STUDY

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-plorator resear!h std are also ter'ed as for'late resear!h stdies. he 'ai# prpose of

s!h std is that of for'lati#+ a pro"le' for 'ore pre!ise i#esti+atio# or of deelopi#+ the

$or%i#+ hpothesis fro' a# operatio#al poi#t of ie$. he 'easre e'phasis i# s!h stdies iso# dis!oer of idea a#d i#si+ht. As s!h resear!h desi+# appropriate for s!h stdies 'st "e

fle-i"le e#o+h to proide opport#it for !o#sideri#+ differe#t aspe!t of a pro"le' #der

std. #"ilt fle-i"ilit i# resear!h desi+# is #eeded "e!ase a resear!h pro"le'; "roadl

defi#e i#itiall is tra#sfor'ed i#to o#e $ith 'ore pre!ise 'ea#i#+ i# e-plorator std.

DESCRI;TIVE RESEARC3 STUDIES

7es!riptie Resear!h tdies are those stdies $hi!h are !o#!er#ed $ith are !o#!er#ed $ith

des!ri"i#+ the !hara!teristi!s of a parti!lar i#diidal; or of a +rop. tdies !o#!er#ed $ith

#arratio# of fa!ts a#d !hara!teristi!s !o#!er#i#+ i#diidal; +rop or sitatio# are all e-a'ples

of des!riptie resear!h std 'ost of the so!ial resear!h std 'ost of the so!ial resear!h

!o'es #der this !ate+ories.

SAM;LING DESIGN

he# field stdies are #derta%e# i# pra!ti!al life; !o#sideratio# of ti'e a#d !ost al'ost

i#aria"l lead to sele!tio# of respo#de#ts i.e.; sele!tio# of o#l a fe$ ite's. he respo#de#ts

sele!ted shold "e as represe#tatie of the total poplatio# as possi"le i# order to prod!e a

'i#iatre !ross se!tio#. he sele!ted respo#de#ts !o#stitted the sa'ple a#d the sele!tio#

pro!ess is !alled sa'pli#+ te!h#i*e. he sres so !o#d!ted are !alled sa'ple sre.

A sa'ple desi+# is a defi#ite pla# for o"tai#i#+ a sa'ple fro' a +ie# poplatio#. t refers to

the te!h#i*es or the pro!edre the resear!her $old adopt i# sele!ti#+ ite's for the sa'ple.

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6or !olle!ti#+ pri'ar data fro' the sa'ple !sto'er tho+h the *estio##airea#s$er

proto!ol pro!ess; $as sed to +et s"sta#tial a'o#t of i#for'atio# fro' the 'e'"ers of the

tar+et poplatio# so that i#d!tie; lo+i! a#d pro"a"ilisti! i#fere#!es; rather tha# ded!tie

reaso#i#+ !a# "e i#!orporated i# std the !areer +ro$th a#d o" satisfa!tio# of the e'ploees.here !a# "e follo$i#+ tpes of sa'pli#+ desi+#.

;RO&A&ILITY SAM;LING

/ro"a"ilit sa'pli#+ is also %#o$# as ra#do' sa'pli#+ or !ha#!e sa'pli#+. #der this

sa'pli#+ desi+# eer ite' of i#!lsio# i# the sa'ple. t is; so to sa; a lotter 'ethod i# $hi!h

i#diidal #its are pi!%ed p fro' the $hole +rop #ot deli"eratel "t " so'e 'e!ha#i!al pro!ess.

NON5;RO&A&ILTY SAM;LING

No# pro"a"ilit sa'pli#+ is that sa'pli#+ pro!edre $hi!h does #ot afford a# "asis for

esti'ati#+ the pro"a"ilit that ea!h ite' i# the poplatio# has of "ei#+ i#!lded i# the sa'ple.

O#:pro"a"ilit sa'pli#+ is also %#o$# " differe#t #a'es s!h as deli"erate sa'pli#+;

prposie sa'pli#+ a#d d+'e#t sa'pli#+. # this tpe of sa'pli#+; ite's for the sa'ple are

sele!ted deli"eratel " the resear!h.

CONVENIENCE SAM;LING

# !o#e#ie#!e sa'pli#+ sele!tio#; the resear!her !hooses the sa'pli#+ #it o# the "asis of

!o#e#ie#!e or a!!essi"ilit. t is !alled a!!ide#tal sa'ples "e!ase the sa'ple #it e#ters "

a!!ide#t. his is also %#o$# as sa'ple of the 'a# i# the street; i.e.; sele!ti#+ of #its $here

the are. a'ple #its are sele!ted "e!ase the are a!!essi"le. 6or e-a'ple; i# testi#+ the

pote#tial #e$ prod!t; the sa'ple $or% is do#e " addi#+ the #e$ prod!t to the appropriate

shops i# the lo!alit. /r!hasi#+ a#d selli#+ of the #e$ prod!t is o"sered there.

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STE;S IN SAM;LE DESIGN

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he tas% of !olle!ti#+ the data "e+i#s after a resear!h pro"le' has "ee# defi#ed a#d resear!h

desi+#pla# !hal%ed ot. hile de!idi#+ a"ot the 'ethod of data !olle!tio# to "e sed for the

std the resear!her shold %eep i# 'i#d t$o tpes of data i,.; pri'ar & se!o#dar.

Se12(d)y Dt the se!o#dar data are those $hi!h hae "ee# alread !olle!ted "

so'eo#e else a#d $hi!h hae alread "ee# passed thro+h the statisti!al tool.

e!o#dar data are statisti!s #ot +ather for the i''ediate std a#d ha#d "t for so'e other

prposesM

e!o#dar data !a# "e !lassified i#to>:

=/ I(te)(+ Se12(d)y Dt

7ata that are ori+i#ated $ithi# the fir' for $hi!h the resear!h is "ei#+ !o#d!ted are i#ter#al

data. f the are !olle!ted for so'e other prposes; the are i#ter#al se!o#dar dataM.

7/ E*te)(+ Se12(d)y Dt

he se!o#d for' of se!o#dar data is e-ter#al sor!es $hi!h is +e#erall p"lished a#d are

aaila"le i# differe#t for' a#d differe#t sor!es.

T22+! 2 Se12(d)y Dt 12++e1ti2(

;)im)y dt he pri'ar data are those $hi!h are !olle!ted afresh a#d for the first ti'e;

a#d ths happe# to "e i# ori+i#al i# !hara!ter.

/ri'ar data 'a "e des!ri"ed as those data that hae "ee# o"sered a#d re!orded " the

resear!hers for the first ti'e to their %#o$led+eM.

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T22+! 2


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@5


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@@


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=- 32: M(y Te+e#i!i2( &)(d Y2u K(2:Q

,i/ L-G- ,ii/ Vide212( ,iii/ S2(y ,i#/ ;"i+i

,#/ O(id ,#i/ Sm!u(' ,#ii/ Ot"e)!

INTER;RETATION

I( t"e !u)#ey 12(du1ted by me4 I "#e 2u(d t"t


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L-G 5 >6

Vide212(e 5 =@

S2(y 5 =>

;"i+i

O(id 5 ==

Sm!u(' 5 =7

Ot"e) 5 8

7/ At t"e


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Vide212(e 5 =>

S2(y 5 =7

;"i+i

O(id 5 B

Sm!u(' 5 =?

A0i 5 7

O!1) 5 =

Ot"e) 5 @

>- 32: m(y ye)! d2 y2u "#e te+e#i!i2(Q ,i/ Le!! t"( = ye) ,ii/ 7 J > ye) ,iii/ > J ? ye)

,i#/ M2)e t"( ? ye)

@9


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INTER;RETATION

I( t"e !u)#ey 12(du1ted by me4 I 2u(d t"t ?


72/88

I( t"e !u)#ey 12(du1ted by me4 I "#e 2u(d t"t i( utu)e i( 1!e 2 e*1"('e 2e) 2)

1"('e !2

?- W"y :i++ y2u


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INTER;RETATION

I( t"e !u)#ey 12(du1ted by me4 I "#e 2u(d t"t :"y ? '2i(' :it" ;)i1e >? '2i(' :it" !2u(d 7? '2i(' :it" etu)e (d

? '2i(' :it" 2t"e)-

@- D2 y2u 'et !ti!1ti2( te)


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INTER;RETATION



75/88

INTER;RETATION



76/88

INTER;RETATION



77/88

INTER;RETATION



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;)i1e (d m2de+Q

,i/ Ye! ,ii/ N2 ,iii/ 1(Ht !y

INTER;RETATION



79/88

,i/ S1"eme! ,ii/ u+ity ,iii/ Fetu)e!

,i#/ Di!12u(t ,#/ Te1"(2+2'y Im


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9


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RECOMMENDATION AND SUGGESTION

oda life see's i'possi"le $ithot the ele!tro#i! that for' a 'aor part of h'a# life. Ca#

o i'a+i#e a# ee#i#+ $ithot the teleisio# set< Or a hot !p of !offee at the press of the

"tto# < he !o#e#ie#!e of lii#+ a "a!helors life tha#%s to the 'i!ro$ae<

le!tro#i!s is seei#+ s!h ada#!e'e#t that s!ie#tists i# the re!e#t past are $or%i#+ to$ards

"ri#+i#+ to the fore the f#!tio#i#+ of artifi!ial i#telli+e#!e. hi!h the !lai' $old red!e

'a#s load " al'ost half. o$ see's totall a'a,i#+=

ell o# the "ri+hter side life 'a "e!o'e fast pa!ed a#d si'ple; as eerthi#+ $old

happe# $ith the press of a fe$ "tto#s o#!e the $ired !o##e!tio#s hae "ee# 'ade> "t the#

there is the flip side: "e!o'i#+ a slae of the ato'ated life.

his "asi!all i'plies that i# !ase of a# ele!tro#i!s "rea%do$#; the first thi#+ that a perso#

does is press the pa#i! "tto# a#d the# feel totall i''o"ile a#d paral,ed #til thi#+s are

#e!essar to "ala#!e life: 'a#al a#d ele!tro#i!s.

O# the "asis of fi#di#+ of the sre a' here " s++esti#+ so'e poi#ts>

• Co'pa# shold +ie e'phasis o# the sales pro'otio# 'easre i# order to i#!rease the

"ra#d a$are#ess.

• Credit profile !a# frther i# he#!e the sales as 'a# of the people do #ot fi#d it

appropriate to i#est i# s!h at thi#+ "eari#+ this '!h pri!e as o#e ti'e.

• At least there 'st "e so'e tpes of adertise'e#t !a'pai+# to pro'ot the sales of

teleisio# i# L!%#o$

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CONCLUSION

eleisio# i#dstr "ased o# fast !o#s'er +oods a#d the "etter opport#it is there fore#trepre#er. 7e'a#d of teleisio# #eer de!li#e a#d tat is there for e#trepre#er.

7e'a#d espe!iall fro' old +e#eratio# !o#ti#es to "e #satisfa!tor a#d to hae a #e+atiei'pa!t o# the d#a'i!s of !o''er!ial i#ter!ha#+e prod!tio# ol'es a#d pri!i#+ poli!iese#d p adapti#+ to this sitatio# $ith strate+ies that ai' esse#tiall at defe#di#+ positio#s.#dstr is ai'i#+ at o#+ +e#eratio#.

# the 'ea#ti'e ho$eer teleisio# !o'pa#ies are "ei#+ as%ed to !o#ti#e their efforts to'ai#tai# their !o'petitie#ess. his is also "e!ase so'e diffi!lt sitatio# are "e+i##i#+ tospread i# the i#dstr a#d !o'pa#ies 'st strie to aoid losi#+ their !o'petitie ed+e.

e !a# s''ari,e as>

• L-G is o# the top spot.

• L-G a#d Vide212( has a "ra#d i'a+e a#d +e#eri! #a'e i# le!tro#i! +oods.

• #dstr 'ost of the !sto'er hae the prefere#!e of S2(y oer the other "ra#d.

• he !o#s'er o#l s$it!hed to other "ra#ds $he# the pri!e ra#+e is too hi+h.

• L-G4 Vide212( (d S2(y are the 'aor !o'petitors i# #dstr.• Sm!u(' has er +ood distri"tio#al !ha##el i# !o'pariso# to other "ra#ds.

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Limitti2(

M2) +imitti2( :"i1" :! 1ed du)i(' t"i!


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&I&LIOGRA;3Y

B "oo% a#d other help referred dri#+ the deelop'e#t of this report are as follo$>

1) %otler; /hilip M)0eti(' m('eme(t” p"lished " pearso# ed!atio#(si#+apor) /t. Ltd.

2) Iothari; C.R “Re!e)1" Met"2d2+2'y” p"lished " #e$ a+e i#ter#atio#al (p)ltd.

• $$$.+oo+le.!o'

• $$$.teleisio#.!o'

• $$$.sa's#+.!o'

• i'es of #dia

• $$$.ipi#dia.!o'

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http://www.google.com/http://www.television.com/http://www.samsung.com/http://www.iupindia.com/http://www.google.com/http://www.television.com/http://www.samsung.com/http://www.iupindia.com/


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ANNEURE

UESTIONNAIRE

TO;IC A !tudy 2 m)0eti(' !t)te'y 2 Te+e#i!i2( I(du!t)y i( Lu10(2:-

Nme ZZZZZZZZZZZZZZZZZZ C2(t1t N2- ZZZZZZZZZZZZZZZZZZZZZZZ Add)e!! ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

=- 32: M(y Te+e#i!i2( &)(d Y2u K(2:Q

,i/ L.D. ,ii/ Eideo!o# ,iii/ o# ,i#/ /hilips,#/ O#ida ,#i/ a's#+ ,#ii/ Others

7- At t"e


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,i#/ 7is!o#t ,#/ e!h#olo+ 'proi#+ ,#i/ others

Dte ZZZZZZZZZZZ Si'(tu)e

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