“Satisfaction Level of Retailers of Pepsico”

8/10/2019 Satisfaction Level of Retailers of Pepsico

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PROJECT REPORT

ON

SATISFACTION LEVEL OF RETAILERS OF

PEPSICO

Submitted in partial fulfillment of the requirement for the degree of Master of

Business Administration (2012-14) affiliated to Punab !e"hni"al #ni$ersit%&

'alandhar

S#BM!!*+ !,- S#BM!!*+ B.-

Ms P,,/AM M*!A M,AMMA+ AM

Assistant Professor MBA(Mar3eting) 4thS*M

PM!#ni$oll /o-124560

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ACKNOWLEDGEMENT

It is difficult to acknol!d"! #$!cious a d!%t as t&at of l!a$nin" as it is t&! onl' d!%t t&at is

difficult to $!#a' !(c!#t t&$ou"& "$atitud!) Fi$st and fo$!*ost I is& to !(#$!ss *' #$ofound

"$atitud! to t&! Al*i"&t'+ t&! *!$ciful and co*#assionat! it& &os! "$ac! and %l!ssin"+ I &a,!

%!!n a%l! to co*#l!t! *' o$k)

It is *' #$ofound #$i,il!"! to !(#$!ss *' t&anks to *' !st!!*!d "uid! Ms. Poonam Mehta+

facult' *!*%!$ of Pun-a% Institut! of .ana"!*!nt and T!c&nolo"' /.andi 0o%ind"a$&+ fo$ &is

in,alua%l! and co*#!t!nt "uidanc! to *!)

Last %ut not t&! l!ast I ould lik! to t&anks all t&! #!o#l! &o &a,! d!,ot!d t&!i$ #$!cious ti*!

to $!s#ondin" *' 3u!stionnai$!) I !(#$!ss *' sinc!$! t&anks to all *' f$i!nds &o &a,! "uid!d

and stood %' *! t&$ou"&out)

MOHAMMAD IKRAM

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DECLARATION BY THE STUDENT

I MOHAMMAD IKRAM &!$!%' d!cla$! t&at t&! #$o-!ct o$k titl!d SATISFACTION

LEEL OF RETAILERS OF PEPSICO is t&! o$i"inal o$k don! %' *! and su%*itt!d to t&!

Pun-a% T!c&nical 5ni,!$sit' fo$ t&! fulfill*!nt of $!3ui$!*!nts fo$ t&! aa$d of MASTER OF

BUSINESS ADMINISTRATION /A##$o,!d %' A)I)C)T)E+ Affiliat!d toPun-a% T!c&nical

5ni,!$sit'+ Jaland&a$! is t&! o$i"inal o$k don! und!$ t&! su#!$,ision of Ms. POONAM

MEHTA)

6ATE) .O7A..A6 I8RA.

.9A /.a$k!tin"

PLACE) ROLL) NO) 12:;

)

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CERTIFICATE BY THE GUIDE

T&is is to id!ntif' t&at t&! #$o-!ct *ost till!d SATISFACTION LEEL OF RETAILERS OF

PEPSICO is a %onafid! o$k of MOHAMMAD IKRAMis ca$$i!d out in #a$tial fulfill*!nt

fo$ t&! aa$d of d!"$!! in Maste" o# B$s%ness A&m%n%st"at%on /A##$o,!d %' A)I)C)T)E+

Affiliat!d toPun-a% T!c&nical 5ni,!$sit'+ Jaland&a$ und!$ *' "uidanc!) T&is #$o-!ct &as not

%!!n su%*itt!d !a$li!$ fo$ t&! aa$d of an' d!"$!!+ di#lo*a of an' ot&!$ institution?uni,!$sit')

6at!) .s) POONA. .E7TA

Plac!) PI.T

TABLE OF CONTENT

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4+>>> /2010

D%,%s%ons

P!#siCo A*!$icas /P!#siCo A*!$i Food+ P!#siCo A*!$icas 9!,!$a"!s+

P!#siCo Int!$national

We-s%te Pe(s%Co.'om
http://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Non-alcoholic_beveragehttp://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Caleb_Bradhamhttp://en.wikipedia.org/wiki/Donald_M._Kendallhttp://en.wikipedia.org/w/index.php?title=Herman_W._Lay&action=edit&redlink=1http://en.wikipedia.org/wiki/Purchase,_New_Yorkhttp://en.wikipedia.org/wiki/Indra_Nooyihttp://en.wikipedia.org/wiki/Chairpersonhttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Diet_Pepsihttp://en.wikipedia.org/wiki/Diet_Pepsihttp://en.wikipedia.org/wiki/Diet_Pepsihttp://en.wikipedia.org/wiki/Mountain_Dewhttp://en.wikipedia.org/wiki/Aquafinahttp://en.wikipedia.org/wiki/Aquafinahttp://en.wikipedia.org/wiki/Tropicana_Productshttp://en.wikipedia.org/wiki/Tropicana_Productshttp://en.wikipedia.org/wiki/Slice_(soft_drink)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Division_(business)http://en.wikipedia.org/wiki/Websitehttp://www.pepsico.com/http://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Non-alcoholic_beveragehttp://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Caleb_Bradhamhttp://en.wikipedia.org/wiki/Donald_M._Kendallhttp://en.wikipedia.org/w/index.php?title=Herman_W._Lay&action=edit&redlink=1http://en.wikipedia.org/wiki/Purchase,_New_Yorkhttp://en.wikipedia.org/wiki/Indra_Nooyihttp://en.wikipedia.org/wiki/Chairpersonhttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Diet_Pepsihttp://en.wikipedia.org/wiki/Mountain_Dewhttp://en.wikipedia.org/wiki/Aquafinahttp://en.wikipedia.org/wiki/Tropicana_Productshttp://en.wikipedia.org/wiki/Tropicana_Productshttp://en.wikipedia.org/wiki/Slice_(soft_drink)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Division_(business)http://en.wikipedia.org/wiki/Websitehttp://www.pepsico.com/http://en.wikipedia.org/wiki/Industry


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In 1@4+ Cal!% 9$ad&a*+ a 'oun" #&a$*acist f$o* N! 9!$n+ No$t&+ %!"ins !(#!$i*!ntin" it&*an' diff!$!nt soft d$ink Ca$olina concoctions) Lik! *an' #&a$*acists at t&! tu$n of t&!

c!ntu$' &! &ad a soda fountain in &is d$u"sto$!+ &!$! &! s!$,!d &is custo*!$s $!f$!s&in" d$inks+t&at &! c$!at!d &i*s!lf) 7is *ost #o#ula$ %!,!$a"! as so*!t&in" &! call!d G9$adHs d$inkG *ad!of ca$%onat!d at!$+ su"a$+ ,anilla+ $a$! oils+ P!#sin and cola nuts)On! of Cal!%Hs fo$*ulations+ knon as G9$adHs d$inkG+ c$!at!d in t&! su**!$ of 1@4+ as lat!$$!na*!d P!#si Cola aft!$ t&! P!#sin and cola nuts us!d in t&! $!ci#!) In 1@+ Cal!% 9$ad&a*is!l' %ou"&t t&! t$ad! na*! GP!# ColaG fo$ 1>> f$o* a co*#!tito$ f$o* N!a$k+ N! J!$s!'t&at &ad "on! %$ok!) T&! n! na*! as t$ad!*a$k!d on Jun! 1=t&+ 1@>4) 9$ad&a*Hs n!i"&%o$+an a$tist d!si"n!d t&! fi$st P!#si lo"o and nin!t's!,!n s&a$!s of stock fo$ 9$ad&a*Hs n!co*#an' !$! issu!d)

1@ On! of Cal!%Hs fo$*ulations+ knon as G9$adHs 6$ink+G a co*%ination of ca$%onat!dat!$+ su"a$+ ,anilla+ $a$! oils and cola nuts+ is $!na*!d GP!#siColaG on Au"ust 2+ 1@) P!#siCola $!c!i,!s its fi$st lo"o)

1@>2 T&! instant #o#ula$it' of t&is n! d$ink l!ads 9$ad&a* to d!,ot! all of &is !n!$"' tod!,!lo#in" P!#siCola into a fullfl!d"!d %usin!ss) 7! a##li!s fo$ a t$ad!*a$k it& t&! 5)S)Pat!nt Offic!+ as&in"ton 6)C)+ and fo$*s t&! fi$st P!#siCola Co*#an')T&! fi$st P!#siCola n!s#a#!$ ad,!$tis!*!nts a##!a$!d in t&!New Bern Weekly Journal)

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http://www.solarnavigator.net/sponsorship/sponsors.htm


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1@>4 G6ocG 9$ad&a* *o,!s t&! %ottlin" of P!#siCola f$o* &isd$u"sto$! into a $!nt!da$!&ous! &! s!lls :+@= "allons of s'$u# in t&! fi$st '!a$ of o#!$ation)P!#siHs t&!*! lin! isGE(&ila$atin"+ In,i"o$atin"+ and Aids 6i"!stion)G

1@>; 9$ad&a* #u$c&as!s a %uildin" in N! 9!$n knon as t&! G9is&o# Facto$'G fo$ >>

and *o,!s all %ottlin" and s'$u# o#!$ations to t&is location) P!#si is sold in si(ounc! %ottl!s)Sal!s inc$!as! to 1@+; "allons)

1@>< P!#siColaHs fi$st %ottlin" f$anc&is!s a$! !sta%lis&!d in C&a$lott! and6u$&a*+No$t&Ca$olina)P!#si $!c!i,!s its n! lo"o+ its fi$st c&an"! sinc! 1@)

1@>= P!#si "!ts anot&!$ lo"o c&an"!+ t&! t&i$d in !i"&t '!a$s) T&! *odifi!d sc$i#t lo"o is c$!at!dit& t&! slo"an+ GT&! O$i"inal Pu$! Food 6$ink)G

T&!$! a$! 1< 5)S) P!#si %ottlin" #lants) T&! P!#si t$ad!*a$k is $!"ist!$!d in Canada) S'$u# sal!s$is! to 4+=>< "allons)

T&! f!d!$al "o,!$n*!nt #ass!s t&! Pu$! Food and 6$u" Act+ %annin" su%stanc!s suc& as a$s!nic+l!ad+ %a$iu*+ and u$aniu*+ f$o* food and %!,!$a"!s) T&is fo$c!d *an' soft d$ink*anufactu$!$s+ includin" Co'a1Co*a+ to c&an"! t&!i$ fo$*ulas) P!#siCola+ %!in" f$!! of an'suc& i*#u$iti!s+ clai*!d t&!' al$!ad' *!t f!d!$al $!3ui$!*!nts)

1@>: P!#siCola Co*#an' continu!s to !(#and t&! co*#an'Hs %ottlin" n!to$k "$os to ;>f$anc&is!s) P!#siCola s!lls *o$! t&an 1>>+>>> "allons of s'$u#)

P!#si t$ad!*a$k is $!"ist!$!d in .!(ico) S'$u# sal!s $is! to 1>;+>2= "allons)

1@> P!#siCola %!co*!s on! of t&! fi$st co*#ani!s to *od!$niK! d!li,!$' f$o* &o$s! d$anca$ts to *oto$ ,!&icl!s) To &und$!d fift' %ottl!$s in 2; stat!s a$! und!$ cont$act to *ak! ands!ll P!#siCola)

1@>@ Auto*o%il! $ac! #ion!!$ 9a$n!' Oldfi!ld !ndo$s!s P!#siCola in n!s#a#!$ ads as GA%ull' d$ink)))$!f$!s&in"+ in,i"o$atin"+ a fin! %$ac!$ %!fo$! a $ac!)G

1@1> T&! fi$st P!#siCola %ottl!$sH con,!ntion is &!ld in N! 9!$n+ No$t& Ca$olina)

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http://www.budweiser-beer.net/coca_cola.htmhttp://www.solarnavigator.net/sponsorship/solar_cola.htmhttp://www.budweiser-beer.net/coca_cola.htm


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1@2> P!#si t&!*! lin! s#!aks to t&! consu*!$ it& G6$ink P!#siCola+ it ill satisf' 'ou)G

Aft!$ s!,!nt!!n '!a$s of succ!ss+ Cal!% 9$ad&a* lost P!#si Cola) 7! &ad "a*%l!d on t&!fluctuations of su"a$ #$ic!s du$in" ))I+ %!li!,in" t&at su"a$ #$ic!s ould continu! to $is! %utt&!' f!ll inst!ad l!a,in" Cal!% 9$ad&a* it& an o,!$#$ic!d su"a$ in,!nto$') P!#si Cola !nt

%ank$u#t in 1@24 and its ass!ts !$! sold to a No$t& Ca$olina conc!$n C$a,!n 7oldin"Co$#o$ation fo$ 4>+>>>)

Ro' C) .!"a$"!l+ a all St$!!t %$ok!$+ %u's t&! P!#si t$ad!*a$k+ %usin!ss and "ood ill f$o*C$a,!n 7oldin" Co$#o$ation fo$ 4>>+ fo$*in" t&! P!#siCola Co$#o$ation)

1@2 Aft!$ fi,! continuous losin" '!a$s+ .!"a$"!l $!o$"aniK!s &is co*#an' as t&! NationalP!#siCola Co*#an'+ %!co*in" t&! fou$t& #a$!nt co*#an' to on t&! P!#si t$ad!*a$k)

1@41 5)S) 6ist$ict Cou$t fo$ East!$n 6ist$ict Vi$"inia d!cla$!s t&! National P!#siCola

Co*#an' %ank$u#t+ t&! s!cond %ank$u#tc' in P!#siCola &isto$')

In 1@41+ P!#si Cola as %ou"&t %' t&! Loft Cand' Co*#an' Loft #$!sid!nt+ C&a$l!s 0) 0ut&&o $!fo$*ulat!d t&! #o#ula$ soft d$ink) C&a$l!s 0 0ut&+ #$!sid!nt of t&! Loft Co*#an'st$u""l!d to *ak! a succ!ss of P!#si) 7!4 co**and!d t&! $!fo$*ulation of t&! P!#si s'$u#fo$*ula+ and !,!n off!$!d to s!ll P!#si to t&! Co'a1Co*aco*#an'+ &o $!fus!d to off!$ a %id)

1@44 9' t&! !nd of t&! '!a$+ 0ut&Hs n! P!#siCola Co*#an' is insol,!nt) In a s!$i!s of*o,!s+ &! ac3ui$!s .!"a$"!lHs int!$!st in t&! co*#an'+ "i,in" &i*s!lf @1 on!$s&i# of P!#si)

1@4; A land*a$k '!a$ fo$ P!#siCola) T&! d$ink is a &it and to att$act !,!n *o$! sal!s+ t&!co*#an' %!"ins s!llin" its 12ounc! d$ink fo$ fi,! c!nts /t&! sa*! cost as si( ounc!s ofco*#!titi,! colas) T&! 12ounc! %ottl! d!%uts in 9alti*o$!+ &!$! it is an instant succ!ss) T&!cost sa,in"s #$o,!s i$$!sisti%l! to 6!#$!ssiono$n A*!$icans and sal!s sk'$ock!t nationall')

1@4< 0ut& *o,!s t&! !nti$! P!#siCola o#!$ation to Lon" Island Cit'+ N! Bo$k+ and s!ts u#national t!$$ito$ial %ound$i!s fo$ t&! P!#si %ottl!$ f$anc&is! s'st!*)

1@4= P!#si "$ants @; n! 5)S) f$anc&is!s and '!a$!nd #$ofits $!ac& 2+1>>+>>>)

1@4 alt!$ S) .ack+ J$)+ V)P) of P&o!ni( S!cu$iti!s Co$#o$ation is !l!ct!d P$!sid!nt of t&!P!#siCola Co*#an') .ack+ &o consid!$s ad,!$tisin" t&! k!'ston! of t&! soft d$ink %usin!ss+tu$ns P!#si into a *od!$n *a$k!tin" co*#an')

1@4@ T&! GP!#siM P!t!G co*ic st$i# int$oduc!s t&! GTic! as *uc& fo$ a nick!lG t&!*! inn!s#a#!$s)

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http://inventors.about.com/library/inventors/blcocacola.htmhttp://inventors.about.com/library/inventors/blcocacola.htm


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P!#siCola Co*#an' na*!s .ack as CEO)

T&! 9oa$d of 6i$!cto$s $!*o,!s 0ut& f$o* t&! P!#si #a'$oll aft!$ &! #lans to #!$sonall' ac3ui$!a co*#!tin" cola)

In 1@;>+ t&! P!#si Cola Co*#an' *ad! &isto$' &!n t&! fi$st ad,!$tisin" -in"l! as %$oadcastnationall' on t&! $adio) T&! -in"l! as GNick!l Nick!lG an ad,!$tis!*!nt fo$ P!#si Cola t&at$!f!$$!d to t&! #$ic! of P!#si and t&! 3uantit' fo$ t&at #$ic! GNick!l Nick!lG %!ca*! a &it $!co$dand as $!co$d!d into fift'fi,! lan"ua"!s)

1@;1 T&! N! Bo$k Stock E(c&an"! t$ad!s P!#siHs stock fo$ t&! fi$st ti*!)In su##o$t of t&! a$ !ffo$t+ P!#siHs %ottl! c$on colo$s c&an"! to $!d+ &it!+ and %lu!)

Cal!% 9$ad&a*+ t&! found!$ of P!#siCola and G9$adHs 6$ink+G di!s at == /.a' 2:t&+ 1=:

F!%$ua$' 1@t&+ 1@4;)

1@;2 On! on *an' co*#an' s#onso$!d !ffo$ts to allo soldi!$s to co**unicat! it& f$i!ndso$ fa*il') T&is $!co$d as *ad! in N! Bo$k Cit' %ut oft!n %oot&s ould %! s!t u# it& *o%il!$!co$din" !3ui#*!nt t&at as %ou"&t to &!$! t&! soldi!$s !$!)S&!ll *at!$ial on solid co$!) : $#*)

1@;4 P!#siHs t&!*! lin! %!co*!s G9i""!$ 6$ink+ 9!tt!$ Tast!)G

1@; Co$#o$at! &!ad3ua$t!$s *o,!s f$o* Lon" Island Cit'+ N! Bo$k+ to *idton .an&attan)

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http://www.solarnavigator.net/music/music_index.htm


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1@ Alf$!d N) St!!l! %!co*!s P$!sid!nt and CEO of P!#siCola) .$) St!!l!Hs if!+7oll'ood *o,i! sta$ Joan C$afo$d+ is inst$u*!ntal in #$o*otin" t&! co*#an'Hs #$oduct lin!)

P!#si $!c!i,!s its n! lo"o+ &ic& inco$#o$at!s t&! G%ottl! ca#G look) T&! n! lo"o is t&! fift&in P!#si &isto$')

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.ountain 6! launc&!s its fi$st ca*#ai"n+ GBa&oo .ountain 6!)))ItHll tickl! 'ou$ inna$ds)G

1@:> P!#si l!ads t&! a' into *!t$ics %' int$oducin" t&! indust$'Hs fi$st tolit!$ %ottl!s) P!#siis also t&! fi$st co*#an' to $!s#ond to consu*!$ #$!f!$!nc! it& li"&t!i"&t+ $!c'cla%l!+ #lastic%ottl!s) Vic 9ono*o is na*!d P$!sid!nt of P!#siCola) T&! P!#si o$ld 7!ad3ua$t!$s *o,!sf$o* .an&attan to Pu$c&as!+ NB)

1@:; Fi$st P!#si #lant o#!ns in t&! 5)S)S)R) T!l!,ision ads int$oduc! t&! n! t&!*! lin!+G7!llo+ Suns&in!+ 7!llo .ountain 6!)G

1@:= P!#si %!co*!s t&! sin"l! la$"!st soft d$ink %$and sold in A*!$ican su#!$*a$k!ts) T&!ca*#ai"n is G7a,! a P!#si 6a'G and a classic co**!$cial+ GPu##i!s+G %!co*!s on! ofA*!$icaHs %!stlo,!d ads) As #!o#l! "!t %ack to %asics+ P!#si is t&!$! as on! of t&! si*#l! t&in"sin lif!)

1@:: At 4:+ *a$k!tin" "!nius Jo&n Scull!' is na*!d P$!sid!nt of P!#siCola)

1@: T&! co*#an' !(#!$i*!nts it& n! fla,o$s) T!l,!#ack cans a$! int$oduc!d)

1@> P!#si %!co*!s nu*%!$ on! in sal!s in t&! tak! &o*! *a$k!t)

1@1 P!#siCo and C&ina $!ac& a"$!!*!nt to *anufactu$! soft d$inks+ it& #$oduction%!"innin" n!(t '!a$)

1@2 P!#si F$!!+ a caff!in!f$!! cola+ is int$oduc!d nationid!) P!#si C&all!n"! acti,it' &as#!n!t$at!d :


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1>t& anni,!$sa$') P!#siCo) C&ai$*an and CEO Ro"!$ A) En$icodonat!s &is sala$' to #$o,id! sc&ola$s&i#s fo$ c&ild$!n of P!#siCo !*#lo'!!s) P!#si int$oduc!sP!#si On! t&! fi$st on! calo$i! d$ink it&out t&at di!t tast!2>>> Alt&ou"& P!#si is a "$!at #lac! to o$k+ St!,!n T$uitt /aka Hst$uittH tak!s &is skills and&a$d o$k !ls!&!$! /fo$ *o$! *on!' of cou$s!+ t&!$!fo$! #uttin" an !nd to &is P!#si #a"!Fo$ *o$! info$*ation a%out P!#si+ c&oos! a s!a$c& !n"in! and s!a$c& fo$ HP!#siH o$ ,isit)P!#si)co* o$ 555.Pe(s%'o.'om)2>>< P!#si in,it!d to int$oduc! n! %$and cola to c!l!%$at! t&! launc& of Sola$ Na,i"ato$)

HISTORY OF PEPSICO INDIA P!#siCo !sta%lis&!d its %usin!ss o#!$ations in India in t&! '!a$ 1@@

It is no t&! ;t& la$"!st consu*!$ #$oducts co*#an' in India P!#siCo &as in,!st!d *o$! t&an 5S6 1 %illion in India sinc! its !sta%lis&*!nt

P!#siCo &as a di,!$s! $an"! of #$oducts f$o* Tast' T$!ats to 7!alt&' Eats

It #$o,id!s di$!ct and indi$!ct !*#lo'*!nt to 1+>>> #!o#l! in India

It &as *o$! t&an 4= %ottlin" #lants includin" 14 Co*#an' M 24 F$anc&is! on!d on!s

It &as 4 stat!oft&!a$t food #lants in Pun-a%+ .a&a$as&t$a and !st 9!n"al

A-o$t Pe(s%Co In&%a

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http://www.pepsico.com/http://www.pepsico.com/http://www.pepsico.com/


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P!#siCo !nt!$!d India in 1@@ and &as "$on to %!co*! t&! count$'Ds la$"!st s!llin" food and9!,!$a"! Co*#an') On! of t&! la$"!st *ultinational in,!sto$s in t&! count$'+ P!#siCo &as!sta%lis&!d a %usin!ss &ic& ai*s to s!$,! t&! lon" t!$* d'na*ic n!!ds of consu*!$s in India)

P!#siCo nou$is&!s consu*!$s it& a $an"! of #$oducts f$o* t$!ats to &!alt&' !ats t&at d!li,!$ -o'

as !ll as nut$ition and ala's+ "ood tast!) P!#siCo IndiaDs !(#ansi,! #o$tfolio includ!s iconic$!f$!s&*!nt %!,!$a"!s P!#si+ : 5P+ .i$inda and .ountain 6!+ in addition to lo calo$i!o#tions suc& as 6i!t P!#si+ &'d$atin" and nut$itional %!,!$a"!s suc& as A3uafina d$inkin" at!$+isotonic s#o$ts d$inks 0ato$ad!+ T$o#icana 1>> f$uit -uic!s+ and -uic! %as!d d$inks T$o#icana N!cta$s+ T$o#icana Tist!$ and Slic!+ nonca$%onat!d %!,!$a"! and a n! inno,ationNi*%ooK %' :5#) Local %$ands L!&a$ E,!$,!ss Soda+ 6uk!s L!*onad! and .an"ola add tot&! di,!$s! $an"! of %$ands)

P!#siCoDs foods co*#an'+ F$itoLa'+ is t&! l!ad!$ in t&! %$and!d salt' snack *a$k!t and all F$itoLa' #$oducts a$! f$!! of t$ansfat and .S0) It *anufactu$!s La'Ds Potato C&i#s+ C&!!tos!(t$ud!d snacks+ 5ncl! C&i##s and t$aditional snacks und!$ t&! 8u$ku$! and L!&a$ %$ands and

t&! $!c!ntl' launc&!d Ali,aD sa,ou$' c$ack!$s) T&! co*#an'Ds &i"& fi%$! %$!akfast c!$!al+Quak!$ Oats+ and lo fat and $oast!d snack o#tions !n&anc! t&! &!alt&ful c&oic!s a,aila%l! toconsu*!$s) F$ito La'Ds co$! #$oducts+ La'Ds+ 8u$ku$!+ 5ncl! C&i##s and C&!!tos a$! cook!d inRic! 9$an Oil to si"nificantl' $!duc! satu$at!d fats and all of its #$oducts contain ,olunta$'nut$itional la%!lin" on t&!i$ #ack!ts)

T&! "$ou# &as %uilt an !(#ansi,! %!,!$a"! and foods %usin!ss) To su##o$t its o#!$ations+P!#siCo &as 4= %ottlin" #lants in India+ of &ic& 14 a$! co*#an' on!d and 24 a$! f$anc&is!!on!d) In addition to t&is+ P!#siCoDs F$ito La' foods di,ision &as 4 stat!oft&!a$t #lants)P!#siCoDs %usin!ss is %as!d on its sustaina%ilit' ,ision of *akin" to*o$$o %!tt!$ t&an toda')P!#siCoDs co**it*!nt to li,in" %' t&is ,ision !,!$' da' is ,isi%l! in its cont$i%ution to t&!

count$'+ consu*!$s and fa$*!$s)

Esta%lis&*!ntP!#siCo !sta%lis&!d itHs %usin!sso#!$ations in India in 1@@ and&as "$on to %!co*! on! of t&!count$'Ds l!adin" food and%!,!$a"! co*#ani!s) On! of t&!la$"!st *ultinational in,!sto$s int&! count$'+ P!#siCo &as!sta%lis&!d a %usin!ss &ic& ai*sto s!$,! t&! lon" t!$* d'na*ic

In,!st*!ntP!#siCo India and its #a$tn!$s&a,! in,!st!d *o$! t&an 5S61%illion sinc! t&! co*#an' as!sta%lis&!d in t&! count$')

E*#lo'*!ntP!#siCo India #$o,id!s di$!ctand indi$!ct !*#lo'*!nt to1+>>> #!o#l! includin"su##li!$s and dist$i%uto$s)

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n!!ds of consu*!$s in India)

Pe(s%Co Bo%*e"(*ate

P!#siCo is on! of t&! o$ldDs la$"!st food and %!,!$a"! co*#ani!s+ it& $!,!nu!s of n!a$l' =>%illion) P!#siCo off!$s t&! o$ldDs la$"!st #o$tfolio of %illiondolla$ food and %!,!$a"! %$ands+includin" 1@ diff!$!nt #$oduct lin!s t&at !ac& "!n!$at!s *o$! t&an 1 %illion in annual $!tailsal!s) Ou$ *ain %usin!ss F$itoLa'+ Quak!$+ P!#siCola+ T$o#icana and 0ato$ad! also *ak!&und$!ds of ot&!$ nou$is&in"+ tast' foods and d$inks t&at %$in" -o' to ou$ consu*!$s in *o$! t&an2>> count$i!s)

P!#siCoDs #!o#l! a$! unit!d %' ou$ uni3u! co**it*!nt to sustaina%l! "$ot&+ call!dP!$fo$*anc! it& Pu$#os!) 9' d!dicatin" ou$s!l,!s to off!$in" a %$oad a$$a' of c&oic!s fo$&!alt&'+ con,!ni!nt and fun nou$is&*!nt+ $!ducin" ou$ !n,i$on*!ntal i*#act+ and fost!$in" a

di,!$s! and inclusi,! o$k#lac! cultu$!+ P!#siCo %alanc!s st$on" financial $!tu$ns it& "i,in"%ack to ou$ co**uniti!s o$ldid!) Fo$ *o$! info$*ation+ #l!as! ,isit 555.Pe(s%'o.'om)

B"an& Fa'ts

P!#siCo nou$is&!s consu*!$s it& a $an"! of #$oducts f$o* tast' t$!ats to &!alt&' !ats t&atd!li,!$ !n-o'*!nt+ nut$ition+ con,!ni!nc! as !ll as affo$da%ilit'

Be,e"a/es

P!#siCo IndiaDs !(#ansi,! #o$tfolio includ!s iconic $!f$!s&*!nt %!,!$a"!s P!#si+ : 5P+Ni*%ooK+ .i$inda and .ountain 6!+ in addition to lo calo$i! o#tions suc& as 6i!t P!#si+&'d$atin" and nut$itional %!,!$a"!s suc& as A3uafina d$inkin" at!$+ isotonic s#o$ts d$inks

0ato$ad!+ T$o#icana1>> f$uit -uic!s+ and -uic! %as!d d$inks T$o#icana N!cta$s+ T$o#icanaTist!$ and Slic!) Local %$ands L!&a$ E,!$,!ss Soda+ 6uk!s L!*onad! and .an"ola add tot&! di,!$s! $an"! of %$ands)

Foo&s

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http://www.pepsico.com/http://www.pepsico.com/http://www.pepsico.com/


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P!#siCoDs food di,ision+ F$itoLa'+ is t&! l!ad!$ in t&! %$and!d salt' snack *a$k!t and all F$itoLa' #$oducts a$! f$!! of t$ansfat and .S0) It *anufactu$!s La'Ds Potato C&i#s + C&!!tos!(t$ud!d snacks+ 5ncl! C&i##s and t$aditional snacks und!$ t&! 8u$ku$! and L!&a$ %$ands) T&!co*#an'Ds &i"& fi%$! %$!akfast c!$!al+ Quak!$ Oats+ and lo fat and $oast!d snack o#tions!n&anc! t&! &!alt&ful c&oic!s a,aila%l! to consu*!$s) F$ito La'Ds co$! #$oducts+ La'Ds+ 8u$ku$!+5ncl! C&i##s and C&!!tos a$! cook!d in Ric! 9$an Oil to si"nificantl' $!duc! satu$at!d fats andall of its #$oducts contain ,olunta$' nut$itional la%!lin" on t&!i$ #ack!ts)

PEPSI SLOGAN 1@4@1@ GTic! as .uc& fo$ a Nick!lG

1@ G.o$! 9ounc! to t&! Ounc!G

1@1@1@1 GCatc& T&at P!#si S#i$itG 6a,id Lucas+ co*#os!$

1@11@4 GP!#siHs "ot 'ou$ tast! fo$ lif!G

1@4 GItHs c&!a#!$ t&an Cok!G

1@41@; GP!#si No Tak! t&! C&all!n"!G

1@;1@@1 GP!#si) T&! C&oic! of a N! 0!n!$ationG /co**!$cial it& M%'hae*

9a'6sonand The 9a'6sons+ f!atu$in" P!#si ,!$sion of B%**%e 9ean 1@;1@ G6i!t P!#si) T&! C&oic! of a N! 0!n!$ationG

1@
http://en.wikipedia.org/wiki/Joanie_Sommershttp://en.wikipedia.org/wiki/Joanie_Sommershttp://en.wikipedia.org/wiki/Pepsi_Generationhttp://en.wikipedia.org/wiki/Michael_Jacksonhttp://en.wikipedia.org/wiki/Michael_Jacksonhttp://en.wikipedia.org/wiki/The_Jacksonshttp://en.wikipedia.org/wiki/Billie_Jeanhttp://en.wikipedia.org/wiki/Joanie_Sommershttp://en.wikipedia.org/wiki/Joanie_Sommershttp://en.wikipedia.org/wiki/Pepsi_Generationhttp://en.wikipedia.org/wiki/Michael_Jacksonhttp://en.wikipedia.org/wiki/Michael_Jacksonhttp://en.wikipedia.org/wiki/The_Jacksonshttp://en.wikipedia.org/wiki/Billie_Jean


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1@1@@ G6i!t P!#si) T&! Tast! T&atHs 0!n!$ations A&!adG

1@@1@@> G6i!t P!#si) T&! Ri"&t On!G

1@@1@@2 G6i!t P!#si) T&! Tast! T&at 9!ats 6i!t Cok!G

1@=1@: G!H,! 0ot T&! Tast!G /co**!$cial it&T%na T$"ne"

1@:1@@> GP!#siHs CoolG /co**!$cial it& .ic&a!l Jackson+ f!atu$in" P!#si ,!$sion of

Ba& 1@@>1@@1 GBou "ot t&! $i"&t on! 9a%' 57 757G /sun" %' Ra' C&a$l!s fo$ 6i!t P!#si

1@@>1@@1 GB!&i &ai $i"&t c&oic! 9a%' 57 757G /H%n&% *!anin" GT&is is t&! $i"&t

c&oic! 9a%' 57 757G /India 1@@11@@2 G0otta 7a,! ItG?GC&ill OutG

1@@21@@4 G9! Boun"+ 7a,! Fun+ 6$ink P!#siG

1@@41@@; GRi"&t NoG an Ha*enson" fo$ t&! C")sta* Pe(s%ad,!$tis!*!nt)

1@@;1@@> GP!#si StuffG Su#!$ 9ol Co**!$cial /Justin Ti*%!$lak! 2>> G!#si is U1G , co**!$cial /Luk! Rosin

2>>@#$!s!nt GB!& &ai 'oun"istaan *!$i -aanG /H%n&% *!anin" GT&is is ou$ 'oun"

count$' *' %a%'G /In&%a 2>>@#$!s!nt G.' P!#si .' a'G/In&%a

2>>@#$!s!nt GR!f$!sca tu .undoG /S(an%sh *!anin" GR!f$!s& 'ou$ o$ldG /S(an%sh

S(o6en 'o$nt"%es %n Lat%n Ame"%'a 2>1>#$!s!nt GP!#si) Sa$a# .a"%a"o)G /P&ili##in!s

2>1>#$!s!nt GBoun"istan ka o)G /India

ORGANISATION CHART OF SMBEERAGE 29AMSHEDPUR!

2A UNIT OF SM AGENCIES 2P! LTD.!

2>
http://en.wikipedia.org/wiki/Tina_Turnerhttp://en.wikipedia.org/wiki/Tina_Turnerhttp://en.wikipedia.org/wiki/Bad_(Michael_Jackson_song)http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Van_Halenhttp://en.wikipedia.org/wiki/Crystal_Pepsihttp://en.wikipedia.org/wiki/Pepsi_Stuffhttp://en.wikipedia.org/wiki/Spice_Girlshttp://en.wikipedia.org/wiki/Britney_Spearshttp://en.wikipedia.org/wiki/Mary_J._Bligehttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mary_J._Bligehttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Spanish_languagehttp://en.wikipedia.org/w/index.php?title=Spanish_Spoken_countries_in_Latin_America&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Spanish_Spoken_countries_in_Latin_America&action=edit&redlink=1http://en.wikipedia.org/wiki/Tina_Turnerhttp://en.wikipedia.org/wiki/Bad_(Michael_Jackson_song)http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Van_Halenhttp://en.wikipedia.org/wiki/Crystal_Pepsihttp://en.wikipedia.org/wiki/Pepsi_Stuffhttp://en.wikipedia.org/wiki/Spice_Girlshttp://en.wikipedia.org/wiki/Britney_Spearshttp://en.wikipedia.org/wiki/Mary_J._Bligehttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mary_J._Bligehttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Spanish_languagehttp://en.wikipedia.org/w/index.php?title=Spanish_Spoken_countries_in_Latin_America&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Spanish_Spoken_countries_in_Latin_America&action=edit&redlink=1


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6IRECTORP!$sonn!l 6!#t)Plant .ana"!$Pu$c&as! 6!#t)P.T?Si,i Cool!$ Financ! 6!#t) 6!#t)

Lo"istic .ana"!$S&i##in" 6!#t)P!$sonn!l .ana"!$P$oduction .ana"!$Pu$c&as! .ana"!$ /E3ui# Financ! .n") .ana"!$S&i##in" in C&a$"! S&i##!$ StaffP!$sonn!l Offic!$ Staff S!cu$it' 6!#t).aint!nanc! En"in!!$ 9lo .ould!$ /O M . En"") La%o$ato$' Sto$! Su#!$,iso$ StaffAsst) Pu$c&as! StaffAccount Offic!$ Asst) Account Offic!$ Accountant J$) Account E(!cuti,! Cas&i!$El!ct$ical En"") E(!cuti,!

.ana"!$ /Q)C C&!*ist Asst) C&!*ist

BOTTLING PLANTS OF PEPSI IN INDIA

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E:ECUTIE SUMMARY

T&!o$' is i*#o$tant %!caus! it !n&anc! ou$ und!$standin" of %usin!ss #&!no*!na and &!l#s*ana"!$s to t&ink a%out &at t&!' s&ould do) Su**!$ t$ainin" o$ int!$ns&i# t$ainin" #$o,id!so##o$tuniti!s to a##l' t&is t&!o$' into t&! $!al %usin!ss)

In t&! #$o-!ct t&! natu$! of "esea"'h %s e+(*o"ato") an& 'on'*$s%,e$!s!a$c& &!$!%' t&! !ffo$ts&a,! %!!n *ad! %' !(!cutin" t&! $!s!a$c& in BHAGALPUR REGIONS) A s'st!*atic as !llas d!si"n!d a##$oac& &as %!!n ado#t!d &il! conductin" $!s!a$c& a%out *a$k!t c&a$act!$istics)

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It is follo!d %' t&! $!s!a$c& *!t&odolo"' &ic& is ado#t!d &as %!!n d!fin!d it& t&! coll!ct!ddata+ a d!tail!d int!$#$!tation a%out t&! co*#an' &as %!!n "i,!n t&!$!+ t&! #$oduct #$ofil! isd!fin!d co,!$in" t&! t'#!s and diff!$!nt fla,o$s of t&! PEPSI CS6s) T&! n!(t st!#s !$!d!finin" t&! sa*#lin" d!si"n &!$! %' t&! sa*#l! siK! as tak!n fo$ t&! d!al!$s and t&! ta$"!t

a$!a as ) 97A0ALP5R to facilitat! t&! $!s!a$c& o$k on 3u!stionnai$! *!t&od ando%s!$,ation #$oc!du$! as ado#t!d fo$ t&! coll!ction of t&! data as a #$i*a$' $!s!a$c& &!$!ast&! s!conda$' data as coll!ct!d f$o* diff!$!nt %ooks and co*#an' li%$a$')

O-e't%,es

1. To stud' t&! satisfaction l!,!l of $!tail!$s of P!#siCo)

2. To stud' t&! ,a$ious faciliti!s and s!$,ic!s #$o,id!d %' co*#an' tot&! $!tail!$s

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;. Fo" ho5 man) )ea"s a"e )o$ &ea*%n/ %n Pe(s% to 2 '!a$s

a) 2 to ; '!a$s

%) ; to = '!a$sc) = to '!a$s

d) to a%o,!

O#tionsNo)of$!s#ond!nts

No of#!$c!nta"!

A < 1>

C 2> 2>

6 2< 2 ;>

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F$o* t&! a%o,! dia"$a* it conclud!s t&at t&! *a(i*u* no) of $!tail!$ is a%o,!

'!a$s &ic& is ;> of t&! total $!tail!$s f$o* t&! 1>>) T&! $!st a$! >2 '!a$s and = +24

%) 4 of

t&! $!tail!$ a$! d!alin" in > 4 #$oduct of t&! P!#sico)

>. What #a'%*%t%es an& se",%'es o# Pe(s%Co att"a't )o$ + said consu*!$ #$!f!$!nc!+ and 2>

said#a'off #$o,id!d)

?. Is the 'om(an) ("o,%&%n/ )o$ an) ("o&$'t s'heme> of t&! $!tail!$ sa's t&at t&! co*#an' is #$o,idin"#$oduct sc&!*!)

@. Wh%'h t)(e o# s'heme att"a'ts )o$ mo"e of t&! $!tail!$ sa's t&at t&! #$oductd!li,!$' is on ti*! and t&! 4> of t&!* sa's t&at it is not)

. Wh%'h me&%a Pe(s%'o %s $se& #o" %ts ("omot%on sa's t&$ou"& it is #$int *!dia and

4> sa's it is t&$ou"& a"!nts)

. A"e )o$ sat%s#%e& 5%th se",%'e ("o,%&e& -) PEPSICO

D%st"%-$to"s4 Reta%*e"san& C$stome"s #ee&-a'6 sho$*& -e t%me1to1t%me

#o" the a't$a* (e"#o"man'e o# the 'om(an) %n the ma"6et.

No. o# "o$tes #o" the &e*%e") o# /oo&s an& se",%'es sho$*& -e -ette" s$'has 6a'hah"%4 ma'hh%($"($" 4 T%*6amah%4 -a"a"%4 C%t) o# Bha/a*($".

De*%,e") o# /oo&s an& se",%'es sho$*& -e %n ("o(e" manne" an& at the

s'he&$*e t%me.

Con'*$s%on

F$o* t&is su$,!' ! conclud! t&at t&! $!tail!$s &as c&os!n t&! $!tail!$ s&i# ofP!#siCo du! to its custo*!$ #$!f!$!nc!) .ost of t&! $!tail!$ us! < #$oduct of t&!P!#siCo and t&! $!tail!$s a$! also "i,!n %' t&! co*#an' it& sc&!*! fo$ *akin"t&! %!tt!$ #!$fo$*anc! in s!llin")

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T&! co*#an' also #$o,id! t&! f!sti,al off!$ sc&!*! to %oast u# t&! s!ll and t&!'also us! *an' #$o*otional tools to *ak! aa$!n!ss a%out t&! #$oduct to t&!"!n!$al #u%lic)

! &a,! also found t&at t&! $!tail!$s a$! *o$! satisfi!d it& s!$,ic! and sc&!*!t&at &as %!!n #$o,id!d %' t&! co*#an' to t&! $!tail!$s)

BIBLIOGRAPHY

htt(en.5%6%(e&%a.o"/5%6%Pe(s%Co

;1
http://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/PepsiCo


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“Satisfaction Level of Retailers of Pepsico”

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Transcript of “Satisfaction Level of Retailers of Pepsico”