Satellite Healthcare BrandBrand guide 2010 Satellite Healthcare Brand How we communicate our brand...

Satellite Healthcare Brand

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Satellite Healthcare Brand How we communicate our brand across all media is a crucial part of the customer experience. By

following our Brand guide, we will continuously reinforce Satellite Healthcare in the marketplace.

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corporate logo acceptaBle and MiniMuM Size

determining the acceptable size for our logo is an important consideration. When the logo is too

large, it competes for attention with other surrounding elements, such as headlines or imagery.

When it is too small, it appears weak and does not properly identify our communications.

demonstrated below is the recommended acceptable size of the Satellite Healthcare logo for

most media appearances. please contact the Satellite Healthcare marketing team with questions

regarding special circumstances for usage.

acceptable width 2"

logo acceptaBle WidtH

use only in cases where the logo needs to appear at the minimum size, such as in credit lines, on promotional items and apparel. no tagline.

do not use the logo smaller than the minimum size.

logo MiniMuM Size

Minimum 3/4"

SHC_105 LOGO AFFILIATION | Proof 6 | 07.22.08 PureMatter Brand Marketing & Interactive | 408.297.7800


Stacked logo is recommended for use on corporate identity and collateral, Web applications, advertisements, brochures, packaging and other marketing materials.

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corporate logo correct uSage

only use a black logo in circumstances where a grayscale and color screen cannot be

appropriately maintained. only use a white logo in circumstances where the background provides

sufficient contrast and readability.

reverSed logoBlack logo

use the reversed logo when it is placed against a very dark or black background.

use the solid black logo when color and grayscale reproduction can not be used (e.g. promotional items).

SHC_105 LOGO AFFILIATION | Proof 6 | 07.22.08 PureMatter Brand Marketing & Interactive | 408.297.7800SHC_105 LOGO AFFILIATION | Proof 6 | 07.22.08 PureMatter Brand Marketing & Interactive | 408.297.7800

grayScale logo

use the grayscale logo when color reproduction can not be used.

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corporate logo incorrect uSage

the Satellite Healthcare logo is a valuable asset, and incorrect usage dilutes the consistent

presentation of the brand. do not alter or distort the Satellite Healthcare logo in any way. Be

particularly careful that the logo is not applied on background colors, patterns, or photographs

that visually compete with the logo. the background should always provide contrast for legibility.

Do not distort the logo by stretching or condensing

Do not alter the placement of the logo elements

Do not reverse the logo out of a color with insufficient contrast to the background

Do not change the proportion of the logo elements

Do not use the logo in any color other than the approved colors

Do not use the logo in any field of color that warrants it unreadable

Do not alter the color arrangement of the logo

Do not alter the size relationship of the logo elements

Do not place the logo on a pattern that interferes with legibility of the logo

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corporate logo clear zone

For maximum impact and readability, the Satellite Healthcare logo should always appear with

adequate white space around the logo elements. the illustration below gives a visual guide for

providing the necessary clear zone.

in this case, one unit equals the height of the “H” in the word “Healthcare”.

WHite Space clear zone

clear zone = 1 “H” unit

clear zone = 1 “H” unit

1 u

nit



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Satellite HealtHcare co-Branding guidelineS

it’s important to maintain our brand and image standards when creating materials for a program or

project in which Satellite Healthcare partners with an outside organization such as a lab or hospital,

or participating as an event sponsor.

in general, the prominence of the Satellite Healthcare logo should be at least proportionate to its

contribution to a co-branded partnership. if the Satellite Healthcare is one of several sponsorship

partners underneath a signature sponsor, please refer to minimum logo size, usage and clear zone

section. in rare co-branding instances where the logo must appear smaller than minimum size, use

the Satellite Healthcare logo with no identifier or tag.

Satellite HealtHcare co-Branding exaMple

Satellite HealtHcare event co-Branding exaMple

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