SASTA DUKAN PVT. LTD.
Transcript of SASTA DUKAN PVT. LTD.
SASTA DUKAN PVT. LTD. CIN : U74999WB2017PTC222144 | PAN : AAZCS0212L
www.sastadukan.in | www.sastadukan.com
# This documentation is informative only for the intending parties interested in opening Grocery, FMCG, Daily
Needs, Kirana Chain Stores with Sasta Dukan Pvt Ltd. And this document is not an public offer for Investment.
*All Logos, trade mark, brands, etc are the properties of the respective owners.
[GROCERY & KIRANA RETAIL CHAIN STORE
FRANCHISEE PROGRAM DOCUMENTATION ]
BECOME A
FRANCHISE
WHATEVER
YOU CAN DO
OR DREAM
YOU CAN,
BEGIN IT
About Us Sasta Dukan Network provides Retail-as-a-Service to SME Kirana retailers and transforms them into modern,
omnichannel and tech-enabled stores. Our integrated SaaS platform takes care of the entire value chain
(Sales, Margins, Automatic Stock Replenishment, Finance and Merchandise) for the retailers and generates
additional income other than their primary business. We ensure hassle-free operations and an increase in the
net income for retailers in our network.
Our Vision
To Create India’s Largest Hyper-line Marketplace & Dynamic Alternate Commerce Platform for Grocery Retail”. Empowering millions of retailers with Technology, Brand and connects of Hyper Local Retail Model.
RETAIL PRESENCE
& PRODUCTS Target Retail Presence:
–Business parks
–Modern neighbourhood market
–Modern Hospital
–Educational Institutions
–Travel points( metro, airports etc)
PRODUCTS Grocery
Organic Foods
Dairy
Stationery
Books & Magazines
Ayurvedic-Item
FMCG
Confectionery
Ready To Eat
Fruits And Vegetable
Personal Care
Frozen Food And Ice–cream Beverages
Fragrances
Baby Care Products
Kitchen Appliances
WE WILL MAKE
YOUR JOURNEY
INTO THE
GROCERY STORY
AS JOY-RIDE
PRODUCT
MIX
THE MAGIC of Grocery
Great Product
The magic G forms the foundation of SastaDukan Grocery
4 u. We promise to deliver you the all your daily essential
G‘s (Grocery, FMCG and Kirana) that will make you skip the
long ride to the long kiryana store, that is not just time
consuming, it is sometimes dangerous on your health
during the pandemic situation .
Great Punctuality
Great Product– We pledge
in bringing the best ,
freshest and the fastest at
your door step.
Great Price– We promise to
offer the best, lowest and
the cheapest in the market.
Great punctuality– we promise to
honour your time and energy. We
will de¦iver on time.
Great Promotion– we promise to
bring to you never before
promotions and Offers that you
simple cannot refuse.
SastaDukan
SUPER MARKET
BRAND.
SastaDukan is an unique Concept of a quick
deliveries, healthy groceries selling, neighborhood
Kirana Stores .
Working towards this end, SastaDukan
Supermarket allow you to walk away from the
drudgery of grocery shopping and we¦come an
easy re¦axed way of browsing and shopping for
groceries. Discover new products and shop for a¦¦
your food and grocery needs from the comfort of
your home or oflce at the ¦ndia‘s best grocery store
WHAT WE DO We have always been pioneers in
the industry with our vast
experience of experts from the
Global to bring
together a World Class Brand which
is made in INDIA – be it in promoting
'Retail Stores‘ when it was unheard
of in the Indian market, to growing
through 'Franchisee' networks. We
understand that continual training
& support, planning is key to this
business.
SastaDukan has created and
perfected a franchise system which
has proved to be a successful
business model, provide a win– win
situation to all Business
BENEFIT
WITH A DREAM TO
GROW GLOBALLY Growing demand for grocery shopping is encouraging us to
expand our market share in emerging economies while
providing ample of services to our customers, thereby
fueling the Global Grocery shopping market growth.
AMAZING DISCOUNTS AND OFFERS !!!
With So Many Offers
And Discounts,
Shopping Becomes
Really Joyable At
SastaDukan
LOCATION Abundance of poorly designed
shopping complexes and markets coupled with inadequate infrastructure, poor tenant mix sky -rocketing rentals makes it extremely challenging for any
retail company in the Indian market.
The key toover come this challenge is to take leadership by exploring the
emerging modern markets and house holdcomplex esandbe present in these locations for initial 2-3 years.
The lower footfalls in the above scenario can be countered by being present in a small Format store along with strong focus on the delivery model and
having a vast range of product mix .
THE RED BAG OF
The Retail Chain Cycle depend on Number of Points.
1. Supply Chain Management is most important among this point.
2. 24x7 Operation : To Operate 24x7 Online
and Offline combination is most important.
3. Smart Payment Option: Success of the
business depends upon the various secured
payment mode offered to the Customer.
i.e. Card, Wallet, COD….. etc
4. Location : Choosing a proper location is
very important for Success of any Business.
Therefore Retail Chain store / Kirana Store
its most important to choosing a proper Business place.
5. Accounting & Billing : Financial
Management is not least but very vital for your Success.
Sasta Dukan Offering Complete package to the Franchisee’s like Software Solution for Accounting, Billing & Inventory, Brand
Tie-up for Products, Logistic Network for Delivery of Goods and
Strong Marketing Network for Promotion.
GOOD
NS
Sasta Dukan Connect Manufacturer to Customer with
our Direct Chain Store
Sasta Dukan Advantages
OUR
PRODUCT Starting from the seeding of food at the farm to its consumption from the plate, SastaDukan acts as a catalyst for each of its stakeholders. From sourcing, processing, retailing to final act of consumption - Taking another leap ahead, SastaDukan Direct makes your grocery shopping even simpler by bringing it to your door step. No more hassles of sweating it out in crowded markets grocery shops & amp; supermarkets - now shop in comfort of your home oflce or on the move & select from a wide range of 3858+ products.
One could easily locate SastaDukan stores in all the major localities, residential areas, high streets, offices, and metro stations, nearby Airports, Railway station, Institutions, Bus stops, Highway and petrol pump .
To ensure unmatched shopping experience and availability of every daily need item under one roof, we have partnered with the leading brands in FMCG segment Journey solution.
WHY SastaDukan 100% QUALITY PRODUCTS FREE HOME DELIVERY CASH ON DELIVERY ORGANIC FOODS E-BILLING CUSTOMER SERVICE
WHY SASTA DUKAN ?
SastaDukan is the fastest growing chain of grocery market in India providing our customers lovers an interesting mix of traditional, modern and fusion retail shopping blends. Priced auordably, SastaDukan franchise program is unique as it goes beyond the prevalent notions of franchising. What we look is not a franchisee but a partner. And our relationship with our partner would be that of equals. We realize that in the growth of partner lies our own grown. With this is mind, we would Endeavour to provide as much as assistance as possible to our partners in establishing, running and maintaining his/her business. In Short, we intent to enter into a symbolic relationship with the individuals who can adopt our philosophy and replicate our business.
GETTING STARTED
SastaDukan offer you the opportunity to won a successful franchise. Your hard work and dedication will be rewarded by using our proven formula for the establishment and day-to-day operation of retail store, and participating in our proven marketing programs. SastaDukan offers you the opportunity to be in business for yourself, not by yourself. Our role is providing you entire set up, show you how to do it, and then provide ongoing support to ensure that the business works efficiently.
ESTABLISHMENT OF SastaDukan
FRANCHISE
The Establishment of your SastaDukan begins with the selection of location. We help you by providing best location with the minimum rental. We plan the layout of store including signage, fixtures & fittings, grocery rack, freeze, A.C, POS Machine, staudress, and the stock. Every item is carefully selected to minimize set-up costs yet offering clients the highest standard of presentation. We help you by providing advertisement and marketing store to boost up the sales of retail stores.
CREATING A BUSINESS
FOR YOUR
1. Area/Size 500 Sqft To 10000 Sqft
5. Interior according tocompany layout Rs.1000/- Per Sft Approximate*
7. Franchise Fee (1100 Sft To 20000 Sft) Rs. 350 Per Sft. + 18 % GST
Franchise FOFO MODEL:
OUTLET STORES Franchise Owned Franchise Operated FOFO MODEL REQUIREMENT: SMART MARKET FRANCHISE
Bear By Franchise
2. Franchise Fee Rs. 2,75,000/- + 18% GST
4. Product Cost(Minimum Order) Rs. 2000/- Per Sft Approximate*
6. 2 Security Deposit Undated Cheque Rs. 5,00,000/- Each
GROCERY4U FOFO MODEL - SMART MARKET FRANCHISE
1. Product Grocery, Bakery, Stationery, Toys, Books and Magazine, Personal Care, Beverages, Fruit andVegetable, Frozen Foodand Ice CreamTobacco,
Travel Solutions andMore..
2. Company* Accounting Support , Purchasing Support , Operations Support ,
Support TVAdvertisement, NewsPaper Ad, Radio, Pamphlets, Support Hoardings, SocialMediaAd,StauTraning,T-shirt,Cap,OneStoreMangerSalaryorOne Stau Salary .
3. Income *Approximate Rs. 2 to 5 Lac Per Month
3. Software Fee Rs. 55,000/- Per Logins
*CALCULATION OF INCOME: PROJECTION Let’s Take an example of 500 Sqft Area of Smart Market Franchise:
A. PerMonth ApproximateSales Rs. 15Lac Per Month(perDAyRs. 50,000) Average Margin on monthly Sales is 20% =Total Income Rs. 300,00 P.M.
B. Company will pay Rs. 20,000 to the Smart Market franchise if he appoints a New Franchise.
CALCULATION OF INCOME FROM FOFO MODEL: SMART MARKET FRANCHISE 1. Income of Appointment of 5 New Franchise Rs. 1,00,000/- P.M.
2. Income on total monthly sales 20% Rs. 3,00,000/- P.M Total Income of Smart Market Franchise Rs. 4,00,000/- P.M.
3. Company will charge 5% Royalty of total sales.
or 25,000/- monthly whatever is of higher.
1. Area/Size 500 Sqft To 10000 Sqft
5. Agreement Time 5 Years
SastaDukan FOCO MODEL
OUTLET STORES Franchise Owned Company Operated FOCO MODEL REQUIREMENT: SMART MARKET FRANCHISE
Supermarket is mega store retail chain of SastaDukan in India. All the product related to life style, human basic need, personal care, home care are available here in this market.
Bear by Franchise
2. Franchise Fee Rs. 2,75,000/- + 18% GST
4. Franchise Investment Cost Setup cost: 3900+GST asapplicable Interior Cost Rs.1000/- Per Sqft +18% GST
Product Cost Rs.2400/- Per Sqft
Operation Cost Rs.500/- Per Sqft+18% GST
6. 2 Security Deposit Updated Cheque Rs. 5,00,000/- Each
GROCERY4U FOCO MODEL - SMART MARKET FRANCHISE
1. Product Grocery, Bakery, Stationery, Toys, Books and Magazine, Personal Care,
Beverages, Fruit and Vegetable, Frozen Food and Ice Cream, Travel
Solutions and More..
2. Company* TV Advertisement, News Paper Ad, Radio, Pamphlets, Support Hoardings,
Support Social Media Ad, Staff Training, T-shirt, Cap.
3. Income *Approximate Rs. 4 to 12 Lac Per Month
7. Product Cost 2400/sqft is refundable after 5 year of locking period
3. Software Fee Rs. 55000/- Per logins from Second logins Extra
3. Lock in Period 5 Years
COMPANY'S WORK: • Company will pay the rent of the store or Rupees 50 per Sqft maximum • Company will pay electricity bill of the supermarket franchise
• Company will pay salary of staff working in supermarket franchise • Company will bear all the operational and petty expanses
• Company will do the marketing, promotion and advertisement of the supermarket franchise to boost up the sale in the store
• Company will display a wide range of saleable products in the store
• Company will do the interior of the supermarket store
INCOME TO SUPERMARKET FRANCHISE: • Company will Pay 10% commission on total monthly sales generated in the same
Supermarket Store or Company will Pay 1% monthly assured guaranteed return on total Investment exclusive of GST cost of the investment. (Which one is higher you will get The higher one)
• Company will pay Rs.20000/- to the supermarket franchise if he appoints a new
FOCO model franchise
CALCULATION OF INCOME: PROJECTION Let's take an example of 1500 Sqft area of Smart Market Franchise:
A. Per month Approximate Sales Rs. 22.50 lac per month (Per Day Rs. 75000/-) B. Commission on monthly Sale is 10% Total Income Rs. 1,35000/-
CALCULATION OF INCOME FROM FOCO MODEL - SUPERMARKET FRANCHISE
1. Assured Guaranteed monthly income 1% of Investment (3900x1500) Rs. 51,500/-PM
2. Income on total Monthly Sales 10% Commission Rs. 2,25,000/- PM
1 OR 2 which one is higher you will get the higher one
4. Rent 1500 x Rs. 50/- Sqt(MAX)= Rs.75,000/-P.M.
5. Income of Appointment of 5 New Franchise Rs. 1,00,000/- P.M.
6. Total Income of Smart Market Franchise (2.25+.75+1.00) Rs. 4,00,000/- P.M.
“STOCK POINT” Franchise FOFO MODEL Without STORE / Without OUTLET MODEL
Grocery Home Delivery Franchise Requirement : Bear By Franchise
1 Area/Size Godown /Room/Flat 100 Sqft To 200Sqft
2 Franchise Fee Rs.1,00,000/- + GST
3 Software Fee Rs. 55,000/ Per Logins
4 Products Cost (Minimum Order) Rs. 1,00,000/- Minimum Order
5 Interior according to company layout POS Machine, Racks, Freezer
6 2 Security Deposit Undated Cheques Rs. 2,00,000/- Each
SastaDukan “STOCK POINT”
1 Products Grocery, Bakery, Stationary, Personal Care, Frozen, Branded
Foods, Cosmetics , Beverages , Fruits , Organic Etc.
2 Company*
Support
TV Advertisement, News Paper Ad, Radio, Pamphlets,
Hoardings , Social Media Ad, Staff Training , T-Shirt,
Cap
3 Income *Approximate Rs. 1 to 2 Lac Per Month
Opportunity never ends
with SastaDukan
If you have dream to start your own
Grocery business but due to Initial
Investment limitation you can’t start
No Problem SastaDukan brings
“STOCK POINT FRANCHISEE”
OPPORTUNITY.
“STOCK POINT” Franchise FOFO MODEL
Calculation of Income:- Lets Take an example of 300 Sqft Area of STOCK POINT Franchise:-
A . Per Month Approximate Sales Rs. 7.50 Lac Per Month (Per Day Rs 25,000 ) Average Margin on monthly
Sales is 15% = Total Income Rs. 1,15,000 P.M.
B. Company will pay Rs. 15000 to the Smart Market franchise if he appoints a New Franchise.
Calculation of Income From SHOP FROM HOME
Franchise
1 Income on Appointment of 5New Franchise Rs. 75,000/- P.M
2 Income on total monthly sales 15% Commission Rs. 1,15,000/- P.M
Total Income of Smart Market Franchise Rs., 1,90,000 / P.M
Choose Best
Grocery-Market Potential 1) While the local
kirana stores are
growing @10% per
annum, organized
retail is growing
@22% per annum.
eGrocery growth is
staggering @127%
per annum.
2) Size of the market
is approx. 790 billion
USD.
•
FRANCHISE APPLICATION FORM
BRINGING ALL BRANDS
UNDER ONE ROOF
SASTA DUKAN PVT. LTD.
WhatsApp: 8420 32 32 32
Call Us : 033 24 12 24 12
www.sastadukan.in
SAVE MORE EARN MORE