Sasmung Presentation Launch
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Transcript of Sasmung Presentation Launch
CONFIDENTIAL
www.samsung.com.au/tv
2012 Communication Objectives
Stimulate increased TV and AV category purchases
Take ownership of SMART TV in Australian minds
Dominant Brand Leadership
“CHO-Kyuk-Cha” beyond comparison
CONFIDENTIAL
www.samsung.com.au/tv
TV - Launch Event
Timing: 17th April 2012
Premium, leadership, launch event for 2012 TV range.
Water Bar at the BLUE Hotel, Sydney
233 Guests attended including Tech, Lifestyle & Premium influencers to see and experience the future of Television
CONFIDENTIAL
www.samsung.com.au/tv
TV - Launch Event
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A 36 screen Smart TV Cube formed the backdrop to the evenings presentation and display.
Demonstration Zones communicated benefits & local content.
Dedicated areas featured: Interaction, Convergence, and Content – Music Hub, Fitness, Kids Story, Quickflix, Bigpond Unified, and Foxtel.
Guest celebrity appearances by Samsung spokesperson James Magnussen, and Entertainer Ricki-Lee Coulter.
Click here to play Samsung Launch Event video
CONFIDENTIAL
www.samsung.com.au/tv
TV – Launch Event Coverage
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After 1 week:49 pieces of coverage AVE of $1,888,409.40
CONFIDENTIAL
www.samsung.com.au/tv
2012 Marketing Activities Update 2012 Marketing Activities Update
CONNECT WITH
THE CLOUD
WORK-OUT WITH THE
NEW FITNESS APP
MEET YOUR NEW
TRAINING BUDDY
+
Voice and motion control
comes to Samsung SMART TVSAY HI, TV
Enjoy Quickflix, catch-up TV,
sports, news and more on-demand
THERE’S AN APP
FOR THAT
SURF THE WEB ON THE
BIG SCREEN
JUST
BROWSING
UP TO 30 CHANNELS
NO CONTRACTS
FOXTEL
ARRIVES AT
SMART TV
AUDIO VISUAL MAGAZINE
HOW ALLSHARE PLAY SPREADS
YOUR CONTENT TO YOUR DEVICES,
WHEREVER YOU ARE
‘Missile’MAGNUSSEN
STROKE OF GENIUS
ART MEETS
SMARTBEAUTIFUL OUTSIDEE
CLEVER INSIDE
MUSIC WARMS UP WITH
VACUUM TUBES
NEW FLAVOUR
IN SOUND
DOCK AND STREAM
YOUR MUSIC
CHARGE AND PLAY
CONNECT WITH THE CLOUD
WORK-OUT WITH THE NEW FITNESS APP
MEET YOUR NEW TRAINING BUDDY
+
Voice and motion control comes to Samsung SMART TV
SAY HI, TV
Enjoy Quickflix, catch-up TV, sports, news and more on-demand
THERE’S AN APP FOR THAT
SURF THE WEB ON THE BIG SCREEN
JUST BROWSING
UP TO 30 CHANNELS NO CONTRACTS
FOXTEL ARRIVES AT
SMART TVAUDIO VISUAL MAGAZINE
HOW ALLSHARE PLAY SPREADS YOUR CONTENT TO YOUR DEVICES, WHEREVER YOU ARE
‘Missile’MAGNUSSEN
STROKE OF GENIUS
ART MEETS SMARTBEAUTIFUL OUTSIDEE CLEVER INSIDE
MUSIC WARMS UP WITH VACUUM TUBES
NEW FLAVOUR IN SOUND
DOCK AND STREAM YOUR MUSIC
CHARGE AND PLAY
In-store Material Digital
Launch Event ATL/Media Experimental
Shop DisplayTrade MarketingRetail Training