BEN WIGHTMAN Senior PPC Strategist

ben.wightman@latitudegroup.com

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

Mobile & Tablet Paid Search Click Share

Mobile ClickShare

Tablet ClickShare

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

Desktop Tablet Mobile

Q1 Avg CTR

Q1 Avg CTR

£0.00

£0.05

£0.10

£0.15

£0.20

£0.25

£0.30

£0.35

£0.40

£0.45

£0.50

Desktop Tablet Mobile

Q1 Avg CPC

Q1 Avg CPC

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

4.50%

5.00%

Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012

E-Commerce Avg Conversion Rates

Desktop

Mobile

Tablet

£0.00£10.00£20.00£30.00£40.00£50.00£60.00£70.00£80.00£90.00

Desktop Smartphone Tablet

Q1 2012: E-Commerce AOV

Q1 2012 AOV

• Tablet demonstrates highest AOVs.

• Smartphone outperforms Desktop.

• Tablet targeting offers good value for most advertisers due to a balance between high AOV, strong conversion rate and low CPCs.

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Desktop

Mobile

Tablet

• Bridges the gap between online

and offline worlds.

• NFC technology likely to become

mainstream in next year or two.