C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

VISUAL ANALYTICS A ŽIVÁ UKÁZKA

JAKUB CHOVANEC 6.3.2016

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

ANALYTICAL

INSIGHTS

OPERATIONAL

DECISIONS

DATABASE APPLIANCE

DA

TA

SE

RV

ICE

S

AN

AL

YT

ICS

SE

RV

ICE

S

ARCHITECTURE SAS® HIGH-PERFORMANCE ANALYTICS

IN-MEMORY

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS VISUAL

ANALYTICS

DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS

Central Entry Point Integration Role-based Views

MOBILE BI DATA BUILDER EXPLORER DESIGNER

• Native iOS and

Android applications

that deliver interactive

reports

• Join data from multiple

sources

• Create calculated and

derived columns

• Load data

• Perform ad-hoc

analysis and data

discovery

• Apply advanced

analytics

• Create dashboard

style reports for web

or mobile

SAS® LASR™ ANALYTIC SERVER

ADMINISTRATOR

• Monitor SAS® LASR™

Analytic server

• Load/unload data

• Manage security

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS VISUAL

ANALYTICS

DATA PREPARATION

• Data for analysis and reports is possible to prepare in Visual Analytics

• Data sources

• Data warehouses

• ERP systems

• Import from XLS, MS Access

• Possibilities

• Tables from different data sources

• Scheduling

• Data enrichment, user calculations

• Star schema

• User rights on objects and

user roles

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS VISUAL

ANALYTICS

DATA ANALYSIS

• VA component for data analysis and visualizations

• Visualization types

• Table analysis (pivot)

• Common graph types

• Powerful filtrations, selections

• Geo-analysis

• Analytics for business people

• Forecasting

• What-if analysis

• Correlation matrix

• Heat, tree maps

• Text analytics

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS VISUAL

ANALYTICS

REPORTING A VIZUALIZATIONS

• VA component for managers, all employees

• Interactions in objects, filters

• Data brushing

• Dynamically created hierarchies

• Time calculations (YTD, MTD)

• Integration with MS Office

• Possibility to subscribe reports

on tablets

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS® VISUAL

ANALYTICS MOBILE BI

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS VISUAL

ANALYTICS INTEGRATION WITH MICROSOFT® OFFICE

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS®

VISUAL

STATISTICS FUELING THE ANALYTICS LIFECYCLE

SAS® Visual Statistics TEXT COMPETITIVE

ADVANTAGE

MANAGE

DATA

EX

PL

OR

E

DA

TA

EXPLORE &

DEVELOP MODELS

DE

PL

OY

&

MO

NIT

OR

SAS® Visual Analytics

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

PREDICTIVE

ANALYTICS FORWARD THINKING

Higher Decision Impact

Monitor & Detect

Current State

Predict & Act

Future/New Opportunities

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS®

VISUAL

STATISTICS INTERACTIVE EXPLORATION AND PREDICTIVE MODELING

EXPLORE AND

DISCOVER PREDICT AND

REFINE

COMPARE AND

ASSESS

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS®

VISUAL STATISTICS

ANALYTIC CAPABILITIES HOW IT CAN BE USED?

Classification Predict outcomes using causal factors –

churn, campaign response, part failure

Regression Estimate outcomes using causal factors

– spend, policy premium, credit limit

Clustering Segment data based on self-similarity –

risk, profitability, demographic

Group-By Models by segments/groups (e.g.

location, store, owner, device)

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

APPLICATIONS SHOW ME THE MONEY

Predictive Asset

Maintenance Fraud Credit Risk

Customer Segmentation Targeted Acquisition /

Retention / Attrition

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS®

VISUAL

STATISTICS MANIPULATE DATA

• Access structured and unstructured data

• Data filtering, including outliers

• Join/promote tables, compute columns

• Dynamic Group-By operations

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS®

VISUAL

STATISTICS EXPLORE DATA AND MODELING RESULTS

• Discover relationships between variables and augment

model building process

• Derive models directly from correlation matrices, scatter

plots, box plots and heat maps

• Explore results from the modeling process

• Understand individual variable’s level of influence for all

models

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS®

VISUAL

STATISTICS MODELING TECHNIQUES

• Predictive Techniques

• Linear Regression

• Logistic Regression

• Generalized Linear Model

• Classification Trees

• Descriptive Techniques

• Clustering

• Group-By Processing

• Auto-update

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS®

VISUAL

STATISTICS ASSESS AND SCORE

• Model comparison using lift charts, ROC charts,

misclassification tables etc.

• Interactively evaluate lift at different depths of file

• Interactively define event probability cut-off

• Generate SAS code for scoring purposes

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS VS DRAG&DROP INTERFACE – NO PROGRAMMING

C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .

SAS VISUAL

ANALYTICS

DEMO

Demo ukázka SAS Visual Analytics