SAS Talk: Analytics and Your Innovation Lab · 8-phase innovation chain 1. The Big Idea 2. Discover...
Transcript of SAS Talk: Analytics and Your Innovation Lab · 8-phase innovation chain 1. The Big Idea 2. Discover...
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Analytics and Your Innovation Lab
Jill Dyché, Vice President, SAS Best Practices
@JillDyche
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The application of unorthodox
thinking to business
opportunities.
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Innovation Labs CREATIVITY VS. INNOVATION
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The Analytics Pyramid
(CIRCA 2000)
BUSINESS
USERS
Strong Hypothesis
POWER USERS
Moderate Hypothesis
KNOWLEDGE
WORKERS
Mild Hypothesis
STATISTICIANS
No Hypothesis
standard reports
modeling/segmentation
knowledge
discovery
multi-dimensional
END USERS© 2015 The New IT: How Technology Leaders Are Enabling Business Strategy in the Digital Age (McGraw Hill)
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3. Design4. Build
5. Test &
Refine
8-phase innovation chain
1. The Big Idea
2. Discover
6. Deliver 8. Monitor7. Monetize
ANALYTICS 1:
How viable is this idea?
Have we ever tried
anything like it? What
would the cost be? The
ROI? Will it enhance our
brand with our targeted
markets?
ANALYTICS 2: How
will it work? How
will it look?
ANALYTICS 3:
Does it work that way?
Does it look like that?
ANALYTICS 4:
What are the components? How
do we source them? How do we
put them together?
ANALYTICS 5:
Does it work?
Could it work
better?
ANALYTICS 6: Who
gets it? Through
which channel?
ANALYTICS 7:
How is it doing? Is it
saving us money? Is it
generating revenue?
ANALYTICS 8:
How should we modify the
design? The construction
process? The delivery
channel?
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