B L O O M I N ' 4 G O O D P R O G R A M

L E T ' S F I G H T H U N G E R T O G E T H E R - O N E B O U Q U E T A T A T I M E !

B L O O M I N ' 4 G O O D M A R K E T I

N GT O O L K I T

C h e c k l i s t , T e m p l a t e s & T i p s

W e ' r e H e r e t o H e l p ! s t o p a n d s h o p @ b l o o m i n 4 g o o d . c o m | 6 0 3 - 3 8 0 - 9 3 4 9

W E L C O M E !

Let's Get Started...

Welcome to the Bloomin' 4 Good Program Marketing Toolkit, and congratulations on being selected at your local Stop & Shop. Let's fight hunger together!

Your organization will receive a $1 donation for every $10.99 Bloomin' 4 Good Bouquet with the red circle sticker sold at your selected local Stop & Shop during your selected month. $1 Donation = 10+ Meals. It's as simple as that!

We’ve created this Marketing Toolkit to provide you with information and materials that can support and improve your outreach to friends, supporters and constituents.

As you review the following pages and get familiar with our 4-step process (Educate, Communicate, Motivate and Celebrate), please remember these three key points:

You can easily copy and paste (right click, then select copy/paste) any of the provided materials for use.Customize the language to fit your needs, or feel free to create your own message!

Utilize the Ima ge Bank – We’ve created a variety of images for you to use as frequently as needed to support this program and increase your donations.

We're here to help! If you need any other information on the program, or assistance in navigating this toolkit, please do not hesitate to reach out to us at (603) 380-9349 or stopandshop@bloomin4good.com.

1 Bloomin' 4 Good Bouquet Sold= $1 Donation to You!

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Let's fight hunger together! Every $10.99 Bloomin' 4 Good Bouquet with the red circle sticker sold at your local selected Stop & Shop location for your selected month will generate a $1 donation for your organization.

Flowers bring happiness, brighten a room or make someone's day. Every bouquet sold provides 10+ meals to someone in need. Encourage supporters to buy 2 or more bouquets throughout the month, for an even greater impact on fighting hunger in the community.

To bring you success as the featured non-profit at your local Stop & Shop, we have laid out a four step process: Educate, Communicate, Motivate and, finally, Celebrate!

CONTENT CHECKLIST

EducateStart by educating yourself, your staff and your volunteers about the program and this opportunity.Page 03

CommunicateSpread the word! Use our email template and press release draft to share the news in your community.Page 04

MotivateIt's GO TIME. Send your supporters to the store to purchase the Bloomin' 4 Good Bouquet and start raising funds for your organization!Page 05

Celebrate!10-12 weeks after the conclusion of your month in the program you will receive a check in the mail for the funds you have raised.Page 06

Look for the $10.99 Bloomin' 4 Good Bouquet with the red circle sticker (pictured above). Every bouquet of

flowers is unique and different. The red circle sticker is how you can tell that it is the Bloomin' 4 Good

Bouquet benefiting your organization.

Check out our Image Bank for social media graphics, images of the Bloomin' 4 Good Bouquet and more!

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E D U C A T EK N O W Y O U R O P P O R T U N I T Y

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P R O G R A M F A Q s

Who does this program benefit?Every month, local Stop & Shop store leadership select a different hunger organization to benefit from the sale of the Bloomin' 4 Good Bouquet with the red circle sticker.

What is the cost of the Bloomin' 4 Good Bouquet? The cost is $10.99, with $1 of that purchase price going to support a benefiting local hunger organization. The Bloomin' 4 Good Bouquet has a red circle sticker on it to differentiate it from other bouquets in the store.

Do you have supporting imagery?Yes, adding visuals to your communication is proven to make a difference – we have you covered. Click here to visit our Image Bank.

Where can the Bloomin' 4 Good Bouquets be found in the store?The Bloomin' 4 Good Bouquets with the red circle sticker are available in the floral section of the store. If you are having trouble finding the Bloomin' 4 Good Bouquets, ask the store manager where they are located and they will be happy to show you!

How can I sign up to be selected again in the future? Once you have been selected, you are on the list to be selected again in the future at that store location. We recommend that you speak with local store management about being selected again for another month in the future.

S A M P L E E M A I L

T O S T A F FSubject: We've Been Selected!

Stop & Shop Bloomin' 4 Good Program

Dear

(Staff/Board/Volunteers), We are so excited to share

that (name of organization)has been selected to be a part of the Stop & Shop

Bloomin' 4 Good Program, created to fight the hunger crisis across the communities

we serve.

For the month of (selected month), each time a $10.99 Bloomin' 4 Good Bouquet with a red circle sticker is purchased at the Stop & Shop located at

(location), $1 will be donated to (name of organization). This is a great way to raise

awareness in the local community, fight hunger and raise donations for our organization.

Flowers can brighten a room, spread a smile or make someone's day. Supporters can buy two, three

or more bouquets throughout the month. The more bouquets sold, the more donations raised and the

more people inneed we can feed!

Let’s get started! We can begin by spreading the news to our friends and family. Call, send emails, and post

onsocial media.

T I P # 1Make email subject lines short and punchy. Keep

your visualsbright and engaging!

To learn more about this program, please visit

stopandshop.bloomin4good.com.

Best,(Signature)

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C O M M U N I C A T ES P R E A D T H E W O R D

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S O C I A L M E D I A P O S T S

Help Fight Hunger in our community! (organization name) has

been selected as the beneficiary of the @StopandShop Bloomin' 4 Good Program!

Each time the $10.99 Bloomin' 4 Good Bouquet with the red circle sticker is

purchased at the Stop & Shop at (location) during the month of (month selected) we

will receive a $1 donation. $1 Donation = 10+ Meals

Donated! It's as simple as that.

We're excited to share that every $10.99 Bloomin' 4 Good Bouquet with the red circle sticker purchased in (month) at the @StopandShop located at (location) will send a $1 donation to us! $1 Donation = 10+ Meals Donated. #giveback #dogood

Want to #fighthunger? Support the community, make someone's day and

#fighthunger with a floral bouquet (or two, or three)! Go to the @StopandShop located at

(location) and purchase the $10.99 Bloomin' 4 Good Bouquet with the red circle sticker. We will receive a $1 donation for every Bloomin' 4 Good Bouquet sold in (month). $1 Donation

= 10+ Meals Donated. It's as simple as that!

S A M P L E P R E S S R E L E A S E

FOR IMMEDIATE RELEASE(Name of

organization) (Name, phone &

email)

(Name of organization) Celebrates Selection as a Stop & Shop Bloomin' 4 Good Program

Beneficiary

(City, State) – (Name of organization) has been selected as a beneficiary of the Stop & Shop

Bloomin' 4 GoodProgram for the month of (month).

The Stop & Shop Bloomin' 4 Good Program, which launched in February 2021, is an easy way for shoppers to give back. Every $10.99 Bloomin' 4 Good Bouquet with the red circle

sticker sold supports a hunger organization local to the Stop & Shop in which it was purchased.

(Name of organization) was selected as the (month) beneficiary by local store leadership at the Stop

& Shop located at (location). (Name of organization) will receive a $1 donation for every

$10.99 Bloomin' 4 Good Bouquet purchased at this Stop & Shop location in (month).

“Flowers can make someone's day, brighten a room or spread a smile,” said (name), Executive Director of

(name of organization). “Now they can fight hunger too. Purchase a Bloomin' 4 Good Bouquet at (town) Stop

& Shop in (month) to help fight hunger. Every bouquet sold will feed

10+ people in need.”

(Name of organization) is a non-profit based in (city, state). Founded in (year), (name of

organization) has (describe efforts in the community). Learn more about (name of

organization) by visiting (website).

T I P # 2Include an image from our I mage Bank and tag Stop & Shop in social posts to increase reach!

For more information about the Stop & Shop Bloomin' 4 Good Program, please visit stopandshop.bloomin4good.com.

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M O T I V A T EB O U Q U E T S S O L D = D O N A T I O N $ R A I S E D

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S O C I A L M E D I A P O S T S

Want to make someone's day this month? Go to @StopandShop located at (location)

and purchase three $10.99 Bloomin' 4 Good Bouquets with the red circle sticker to send

$3 in donations to us. $3 Donation = 30+ Meals Donated - Simple as that! Gift the

bouquets, or use them to brighten up your own home, and help fight hunger at the same

time!

#FightHunger this month! Visit your local @StopandShop and purchase the $10.99 Bloomin' 4 Good Bouquet with the red circle sticker. For every Bloomin' 4 Good Bouquet sold we will receive a $1 donation.$1 Donation = 10+ Meals Donated. #dogood #giveback

Fight hunger and brighten up your home at the same time! Go to the @StopandShop located

at (location) and purchase the $10.99 Bloomin' 4 Good Bouquet with the red circle

sticker on it. We will receive a $1 donation for every Bloomin'

4 Good Bouquet sold this month.$1 Donation = 10+ Meals Donated. #dogood

#giveback #endhunger #fighthunger

L A U N C H D A Y

E M A I L

Subject: Let's Start Raising Donations TODAY!

It's GO Time!

Today is the first day of (month), which means it is our first day benefiting in the Stop & Shop Bloomin'

4 Good Program! Starting today and for the entire month of (month), our organization will receive a

$1 donation for every $10.99 Bloomin' 4 Good Bouquet with the red circle sticker purchased at the

Stop &Shop located at (location).

Flowers can make someone's day, spread smiles and brighten up a room. Now they can feed the

hungry, too! We can feed 10+ people in need with every Bloomin' 4 Good bouquet sold. Why not

purchase two, three or even four bouquets this month? $1

Donation = 10+ Meals Sold - It's as simple as that!

Please help us spread the word in our community!Share this news with family and friends, post on

social media, email supporters and get the word out.

A bouquet of flowers is a great gift. This program makes it possible to make someone's day and fight

hunger at the same time.

The Bloomin' 4 Good Bouquets with the red circle sticker are located in the floral section of the store.

For more information about this program, please visitstopandshop.bloomin4good.com.

T I P # 3We recommend going into your local Stop & Shop to

see how you can spread the word together!

Thank you for your support, (Signature)

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T H A N K Y O U R S U P P O R T E R SEMAIL DRAFT TO SUPPORTERS

Subject: Thank You For Your Support!

Hello,

We are excited to share that $(money raised) was donated to our organization through the Stop & Shop Bloomin' 4 Good Program during the month of (month of selection)!

We would like to extend a HUGE thank you for your participation and support during our benefiting month of the Stop & Shop Bloomin' 4 Good Program.

Whether you bought a Bloomin' 4 Good Bouquet or helped to spread the word, we couldn’t have done this without you. The money generated through this program will help us to (share what you will do with the funds raised). Thank you again for making this a fun and successful experience for (name of organization)!

R E C E I V E D O N A

T I O NC H E C K

Approximately 10-12 weeks after the end of your month in the Bloomin' 4 Good Program, we will mail you a

check for the amount you have raised!

Thank you for all you do in the community to fight hunger at the local level. We are proud to support you!

We at Stop & Shop thank you for your efforts in the Bloomin' 4 Good Program, as we work with you to

eliminate hunger in the local communities we serve.

SOCIAL MEDIA POSTThank YOU! We raised $(donation amount) for (organization name) to fight hunger in our local community! Thank you to all who purchased a Bloomin' 4 Good Bouquet with the red circle sticker this month. We couldn't have done this without you!

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T I P # 4Frequent communication keeps supporters engaged and interested!

WE'RE HERE TO HELP!

C O N T A C T U S

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