Saratoga Springs Real Estate - The Shannon McCarthy Team
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Transcript of Saratoga Springs Real Estate - The Shannon McCarthy Team
SHANNON MCCARTHYTHE
TEAM
Committed to achieving high-level results, The Shannon McCarthy Team takes every measure to
ensure that all client's personal real estate goals are realized. Shannon exhibits great care in
serving each client with individualized attention, enthusiasm, and expert insight while her team
works throughout your transaction to ensure 100% turn-key service customized to your needs.
With comprehensive and intimate knowledge of the distinct communities located within the
Saratoga Region, The Shannon McCarthy Team offers trusted and sound advice. You will receive
local market expertise that covers every angle in researching and providing you the critical
information needed to make thoughtful and informed decisions.
Sellers benefit from a world-class marketing strategy designed to get your home sold at the highest
price in the quickest timeframe. Evident by high-volume transactions and over 60 5-star reviews on
leading real estate website Zillow and Trulia, The Shannon McCarthy Team’s proven model
managing every factor from Listing your property through the fine details of negotiation and closing
works!
The Shannon McCarthy Team’s successes and remarkable standards of integrity can only exist
when there is a true commitment to quality and excellence. Unwavering dedication, coupled with
experience and hard work are here and ready to go to work for you!
THE SHANNON MCCARTHY TEAMREAL ESTATE EXCELLENCE IN SARATOGA SPRINGS
Jennifer Flickinger…
Marketing Assistant
Dragos Minciunescu
Marketing Manager
Market Leading
Full Service Brokerage
Award Winning
Integrated Marketing Firm
SHANNON MCCARTHY
Ryan Quinones
Buyer’s Agent
THE
TEAM
Dragos Minciunescu
Marketing Manager
Will meet your needs by…
Assisting the photographer at photo shoot
Project Managing the creation of your
Matterport 3D virtual tour
Working with you to create a home
feature list along with recent updates
Delivering fact sheets when they arrive
Placing directional signs at corners
Helping organize and host Broker’s Open
houses
TOGETHER EVERYONE ACHIEVES MORE
Jennifer Flickinger
Marketing Assistant
Will meet your needs by…
Creating and managing new listing checklists
Creating and managing price change checklists
Managing and scheduling open houses
Updating listings online
Managing all email marketing
Managing target geographic mailings
Working with the marketing department on fact
sheets and other marketing pieces
Brainstorming marketing ideas with Shannon
Communicating with you directly on all
marketing efforts
WHAT’S IMPORTANT TO YOU?
“Shannon McCarthy is a class act through and through.
When we were preparing to sell she gave us honest and solid advice about a somewhat emotional issue.
She helped secure two full price offers within eight days and her professionalism and market knowledge outstanding.
I wish all of my business interactions were with someone like Shannon!”
- C. Spiak, 2015
Shannon McCarthy and The Shannon McCarthy Team understands what is important to you as you
embark on selling your house. You, the seller, will benefit from turn-key service and an unwavering
commitment to getting your home sold, for the best price, in the quickest timeframe.
Negotiating in Your Best Interest
Regular and Consistent Communication
24/7 Availability to you, the seller
Management of Contracts, Paperwork, etc.
Liaise with Attorney’s and all pertinent parties
until transaction is complete
Effectively Marketing Your Home
to Sell Within the Quickest Timeframe
Getting the Price Right the First Time
Shannon McCarthy and The Shannon McCarthy Team understands what is important to you as you
embark on selling your house. You, the seller, will benefit from an unwavering commitment to
getting your home sold, for the best price, in the quickest timeframe.
As such, we hold ourselves accountable for meeting the highest standards of conduct.
WHAT’S IMPORTANT TO YOU?
The Shannon McCarthy Code of Conduct:
When representing you the seller, we pledge to protect and promote your best interests.
When representing you the seller, we pledge to prepare opinions of property value or price
based on years of subject-matter expertise further backed by industry tools that inform accurate
conclusions based on fair value in market.
When representing you the seller, we pledge to cooperate with other brokers except when
cooperation is not in your best interest; such as during negotiations where we commit to getting
you the best price for your home keeping you informed of all offers and the status of the
negotiation process.
When representing you the seller, we pledge to regularly and consistently communicate the
current status of contracts, conditions, obligations and commitments of all parties.
When representing you the seller, we pledge to avail ourselves 24 hours a day, 7 days a week
to address any and all concerns surrounding the sale of your property.
The best price can only be determined by testing the market and challenging the competition. Your
Competitive Market Analysis focuses on properties in your area competing for buyer attention.
A Competitive Market Analysis will provide you with the information you need to determine the
present value of your home. The properties used for comparison come from current listings and
recent sales in your own neighborhood.
We will price your house right the first time!
Promote buyer and agent interest
Breed home-viewings
Create a sense of urgency
Set the stage for multiple purchase offers during the first 30 days of marketing
Generate offers that tend to be higher than asking price
Put you in firm control of price negotiations
Look forward to the ultimate result of selling you home in the quickest timeframe
YOUR COMPETITIVE MARKET ANALYSIS
WHY SHANNON MCCARTHY?
A multitude of important services and steps are required in order to make the sale of your property a success. Shannon McCarthy
Realty Agents perform over 250 processes, research steps and review stages necessary to guarantee 100% turn-key service
designed to get yur home sold at the best price in the quickest time possible.
Just a few of these critical services include:
• Prepare "Comparable Market Analysis" (CMA) to establish fair market value.
• Offer pricing strategy based on professional judgment and interpretation of current market conditions and projections.
• Perform detailed home assessment, exterior curb appeal assessment and provide advice and resource coordination.
• Confirm current public schools and explain impact of schools on market value.
• Develop and discuss custom marketing plan including print advertising, advanced online marketing, flyers, mailers, and more.
• Explain services and benefits of Multiple Listing Service and Realtor.com; prepare all property details for posting.
• Explain our role in taking inquiries to screen for qualified buyers and protect seller from curiosity seekers.
• Review and explain all details and clauses in your Listing Contract.
• Record measurements of interior rooms, closets and storage, heated/air conditioned square footage and more.
• Take comprehensive photos of interior and exterior and community if applicable. Discuss efficacy of video and virtual tours.
• Arrange for installation of RealtyUSA / Shannon McCarthy Yard Sign(s), install lockbox and avail keys.
• Prepare showing instructions for buyers' agents and agree on showing time window with seller.
• Host Public Open Houses and Broker Open Houses; promote via all ad and online channels and vast Community Affiliations.
• Check assumability of buyer loan(s) and any special requirements, offer buying financing resources.
• Avail information on utilities and utility suppliers, verify sewer/septic tank systems; offer estimated usage figures.
• Provide access to network of peripheral resources; Mortgage Lenders, Attorney’s, Home Inspectors and more.
• Immediately prepare your home to sell in accordance with our proven “New Listing Checklist”
OUR SERVICES… YOUR PARTNER IN SUCCESS
A multitude of important services and steps are required in order to make the sale of your property a success. We
perform over 250 processes, research steps and review stages necessary to guarantee 100% turn-key service.
Hands-on Always!... Shannon McCarthy will meet with you regularly
to discuss activity surrounding your Listing and all ongoing efforts
to get your home sold at the best price in the quickest timeframe!
REAL ESTATE IS LOCAL… YOU NEED LOCAL EXPERTISE
When choosing a Listing Agent consider how important it is to have someone representing you who
is immersed in the very community in which you live.
You benefit from working with an agent who is…
Knowledgeable of local market trends
Versed in area-buyer priorities
Experienced of buyer qualification
Has a proven investment in the community
Is steadfast in using innovative marketing
methods to attract qualified buyers
Is heavily embedded in your community
“Shannon McCarthy was absolutely amazing.
She worked hard to find me the home that I longed for.
She had amazing insight into the area and
offered in valuable advice throughout the entire process.”
- B. Harris, 2015
FOR SALE
SOLD
Source: ZilllowNovember 2016
0
1000
2000
3000
4000
5000
RealtyUSA Coldwell Banker Prime Properties
Berkshire Hathaway Blake
Keller Williams Capital District
Miranda Real Estate Group, Inc.
RE/MAX Park Place
CMK And Associates Real
Estate
THE SHANNON MCCARTHY TEAM…YOUR LOCAL MARKET LEADER
4,491 Units
In studying the performance of the top Real Estate Brokerages in market we found that among both
locally based firms and Internationally recognized names - what matters most when selling homes
at a great price is local market expertise.
RealtyUSA Consistently ranks #1 in market for Homes Sold in the Capital Region. And, since 2010,
Shannon McCarthy has ranked among the top 1% of RealtyUSA and Capital Region Agents.
With the Shannon McCarthy Team… you’re getting the best of the best!
A Comparison of Units Sold
RealtyUSA
2,816 Units
1,841 Units1,519.5 Units
602 Units405 Units 401 Units
Source: CRMLS Jan. 1, 2015 - Dec. 31, 2015
MARKETING YOUR HOME
95% of HOME BUYERS
begin their SEARCH ONLINE
The Importance of The Internet
An overwhelming 95% of Home Buyers begin their search Online. To be competitive in today's
marketplace, Agents who use new and innovative digital marketing practices are the ones who are
getting more homes sold fast and for top dollar. An Agent may put your home “Online”… but will it
be found?
Our in-house Online Marketing Department knows where to go to attract the widest audience of
qualified buyers. Beyond entry into the MLS and featured positioning on our website, your listing will
receive featured status on Realtor.com, Zillow and Trulia, presence on hundreds of syndicated
websites, extensive Social Media Marketing and more.
Shannon McCarthy will be the only contact person listed on Zillow, Trulia and Realtor.com.
This assures that each and every one of your leads are followed up on aggressively.
HOW BUYERS SEARCH FOR HOMES…
Internet
HOW BUYERS FIND THEIR HOMES…
44%
33%
9%
6%
6%
1%
Real Estate Agent
Friend, Relative or Neighbor
Yard Sign / Open House Sign
Home Builder or their Agent
Print Newspaper AdSource: The NATIONAL ASSOCIATION OF REALTORS®
Profile of Home Buyers & Sellers, 2015
Source: National Association of REALTORS®Profile of Home Buyers and Sellers, 2010
How Buyers Find Homes
We Match Qualified Buyers to Your Home
85% of Home Buyers find their homes through Real Estate Agents
Matching Buyers to Sellers
Given 89% of home buyers find their next
home through real estate agents, having the
knowledge to rapidly qualify buyers, especially
in this market, is essential. We take this
responsibility very seriously.
We are highly skilled at finding and quickly
qualifying the hot buyer. We separate buyer lead
types allowing us to match the most qualified
buyer to your home. This technique means you’ll
spend less time on market and obtain top-dollar!
Source: The NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers & Sellers, 2015
HOW WE FIND YOUR BUYER…
Home Book
Print Ad
Open House
Yard Sign
Real Estate Agent
Internet
Real Estate Agent
89%
Featured Listings Online
Your house will have premium positioning on the The Shannon McCarthy Team website,
the MLS - the #1 real estate search site - and featured listing status on Zillow, Trulia and
REALTOR.com along with their powerful syndicated network of over 200 websites that
reach more than 1.5 Million Home Shoppers.
Social Media and Online Marketing
The Shannon McCarthy Team dedicates time and resources into promoting your listing
through Social Media. Our Social Networks and Blogs create ripe Buyer Generation and
Qualification opportunities and awareness among area Brokers representing Buyers. In
addition, our content marketing team incentives sharing to drive word-of-mouth.
OUR INNOVATIVE MARKETING MIX
Traditional Marketing
While The Shannon McCarthy Team stays atop marketing trends that work, there is always
a need for more traditional practices such as Open Houses, Showings and Print
Advertising. Your listing will be featured in many print outlets including The Business
Review, Times Union and The Saratogian.
Multimedia
Online Real Estate related searches has grown 300% over the past 4 years! It is more
important than ever to use professional, eye-catching visuals to showcase your home and
this is where you can count on The Shannon McCarthy Team and our team of Professional
Photographers, Videographers and immersive 3D tours to exquisitely capture and
showcase your home.
Combined with our expertise at finding qualified Buyers through a multitude of Real Estate
Marketing Outlets, our Marketing Team is on hand to keep on top of all Marketing Trends that most
effectively reach an audience of serious buyers.
95% of home buyers begin their home
search Online - and this number is
consistently growing. The value of the
Internet proves Agents who market
themselves and their listings online
are the one’s who are most successful
at selling properties in the quickest
time at optimum price.
95%
Homebuyers Who Begin Their Home Search Online
Our Online Marketing Strategy has resulted in the following…
Shannon McCarthy Team listings sell in 66 days
Shannon McCarthy Team listings sell for 97% of the asking price
Shannon McCarthy Team sells 95% of the listings taken
THE POWER OF THE INTERNET
Source: The NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers & Sellers, 2015
THE CRITICAL IMPORTANCE OF VISUALS…AND THE EMPHASIS WE PLACE ON PHOTOS AND VIDEO TOURS
Online Real Estate related searches have grown 300% over the past 4 years and 50% of home shoppers utilize a real
estate app to browse homes while relaxing, watching TV with their family.
It is more important than ever to use professional, eye-catching visuals to showcase your home and this is where you can
count on The Shannon McCarthy Team!
Photos are overwhelmingly viewed first in real estate listings.- NAR, The Digital House Hunt: Consumer and Market Trends in Real Estate
Professional Photography
75% of all Online House Hunters rely on Video to tour the inside of a home.- NAR, The Digital House Hunt: Consumer and Market Trends in Real Estate
Professional Videography
Professional videos are an often unique marketing tactic among most Agents but The Shannon McCarthy Team will have
a professional video of your home produced and used to market your listing across multiple online platforms.
Immersive 3D Tours
Truly exclusive to The Shannon McCarthy Team; we bring your listing to life with interactive, immersive 3D and Virtual
Reality Tours. Your home will be showcased as a complete three-dimensional representation of what your house feels
like on the inside and out, allowing buyers to “walk” through the space and experience it as if you they were there.
• Homes photographed by a professional garner 61% more online views
• Homes photographed by a professional sell for at least $1,000 and as much as $20,000 more than homes
photographed by an amateur.
The Shannon McCarthy TeamReal Estate Excellence in Saratoga Springs, NY
Looking to buy or sell real estate in the Saratoga Region? As a 15-year veteran of the real estate industry, Shannon McCarthy has been
recognized for real estate excellence, and leadership in the markets she serves.
Committed to achieving high-level results, The Shannon McCarthy Team takes every measure to ensure that all client's personal real
estate goals are realized. Shannon exhibits great care in serving each client with individualized attention, enthusiasm, and expert
insight
The Shannon McCarthy TeamReal Estate Excellence in Saratoga Springs, NY
Looking to buy or sell real estate in the Saratoga Region? As a 15-year veteran of the real estate industry, Shannon McCarthy has been
recognized for real estate excellence, and leadership in the markets she serves.
Committed to achieving high-level results, The Shannon McCarthy Team takes every measure to ensure that all client's personal real
estate goals are realized. Shannon exhibits great care in serving each client with individualized attention, enthusiasm, and expert
insight
Interactive GraphicLink to Video 1
Interactive GraphicLink to Video 2
326
While Online Marketing is critical to attracting qualified buyers to your home; Real Estate and its
reliance on local market expertise still depends on traditional marketing methods to get your home
sold for the highest price in the quickest timeframe.
This is a marketing outline that is customized to your unique needs.
• Comparative Market Analysis
• Complete Home Analysis and Preparation
• Professional Photography and Videography
• Entry into MLS
• Featured Listing on:
RealtyUSA.com
mccarthysells.com
Realtor.com
Zillow
Trulia
• Listing Across 200+ partner sites
• Print Advertising:
The Business Review
Times Union
The Saratogian
• RealtyUSA Lawn Sign(s)
• Full-color Buyer Packet
• Broker Caravan and Networking
• Brokers Open House
• Public Open Houses
• Schedule Showings
• Showing and Open House Feedback Report
• Monitor Market Trends and Advise
• Represent you at Negotiations
• Pre-Approved Mortgage & Financial Guidance
• Processing the Transaction
• Follow-up on all Contract Contingencies
• Sold! We Deliver your Check at Closing
TRADITIONAL MARKETING METHODS
“Shannon well exceeded our expectations as a realtor.
Her strategic thinking and impeccable follow up contributed to the sale of the house.
Shannon offers an extensive marketing package, and adds creative thinking.”
- M. Penelope, 2016
SOLD!
Advertising
Blogging
Marketing
Broker
Networking
Photography
Videography
3D Tours
YouTube
Private
Showings
Open
Houses
Featured
Listing
Status across the web
NOT ALL MARKETING IS CREATED EQUALINTEGRATING BEST-IN-CLASS DISCIPLINE TO DELIVER RESULTS
OBTAINING THE BEST PRICEIN THE QUICKEST TIME FRAME
WHAT
YOU
PAID
WHAT
YOU
NEED
WHAT
YOU
WANT
WHAT
YOUR
NEIGHBORS
SAY
WHAT
OTHER
AGENTS
SAY
COST
TO
REBUILD
TODAY
THE VALUE OF YOUR HOME
It is very important to price your property at competitive market value at the signing of your listing
agreement. A property attracts the most activity from the real estate community and potential buyers
when it is first listed.
Buyers and Sellers Determine Value
The value of your property is determined by what the Buyer is willing to pay and the Seller is willing to
accept in today’s market. Buyers make their pricing decisions based on comparing your property to
other properties sold in your area.
“Shannon is energetic, intelligent, focused, dedicated and knowledgeable…
She had a sound opinion where to price the property with research and data to back up her numbers.
Shannon clearly does her homework and understands the real estate market.”
- J. Marriott, 2015
The Importance of Proper Pricing
Pricing is the most important aspect of selling your home and The Shannon McCarthy Team brings
the extensive market knowledge needed to obtain top dollar for your home.
More Buyers purchase homes at market value versus above market value. If you price your home at
market value you are exposing it to a much greater percentage qualified buyers.
Asking Price Percentage Buyers
Market Price
- 10%
- 20%
+ 10%
+ 20%
60%
75%
90%
30%
10%
OBTAINING TOP-DOLLAR
Source: The NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers & Sellers, 2015
Tim
e o
n m
arke
t
Priced at realistic market value Priced above realistic market value
If a property fails to appraise at fair market
value, it will either force the buyer to make up the
difference in cash or cause the sale to fall through.
If your property is priced right, more
buyers will be interested when it first
hits the market.
Since mortgages are based on fair market value, not the sale
price, more buyers will be able to consider your
property when it is priced competitively.
The Benefit of Proper Pricing
Right pricing works to your benefit by resulting in a premium selling price in the shortest period of
time. Pricing right means that more qualified buyers are viewing your property, you will save money
by not chasing the market and you will avoid the stigma of being a ‘stale’ listing.
SELLING IN THE QUICKEST TIMEFRAME
RealtyUSA . 505 Broadway . Saratoga Springs NY 12866
RealtyUSA . 505 Broadway . Saratoga Springs NY 12866
“Shannon helped me sell my home in a tough market. She was the one who ended up
finding the buyer and she was able to get us a contract on our dream home when it
was off the market. It was a complicated process and she helped make it possible.
Can't say enough positive things.” - A. Jahn, 2015
“Shannon is amazing! We listed our house with her and she had it sold in no time.
She knows her stuff, carries a very positive energy and her marketing strategy is top
notch. My husband and I had complete confidence in Shannon throughout the process
because she was diligent about keeping us informed at all times. Her communication
is beyond excellent. If you are buying or selling your home, you need Shannon!” - E. Dew, 2016
“My work in the residential construction industry for the past 22 years has afforded me
the opportunity to come in contact with many outstanding Realtors. Shannon
McCarthy, however, stands at the top of my list and is why I asked for her help in
selling my personal home. Shannon's positive energy, ability to develop a customized
and relevant marketing plan and her connections within the realtor community
provided outstanding results for my "niche" re-sale. I will continue to recommend her
whole-heartedly to anyone in the market to sell their home.” - S. Browns, 2016
Highly Recommend
Highly Recommend
Highly Recommend
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