Saraswat BanK ORIGINAL

76
PROJECT REPORT ON BANKING SECTOR SARASWAT CO-OPERATIVE BANK SUBMITTED BY SUDAMA EPPILI SEAT NO – SEMESTER V T.Y.B.B.I UNDRER THE GUIDENCE OF Mr. PALLAV DAS Submitted to University of Mumbai in partial for the fulfillment for the requirements of the award of degree BACHELOR OF COMMERCE (BANKING & INSURANCE)

Transcript of Saraswat BanK ORIGINAL

Page 1: Saraswat BanK ORIGINAL

PROJECT REPORT

ON

BANKING SECTOR

SARASWAT CO-OPERATIVE BANK

SUBMITTED BY

SUDAMA EPPILI

SEAT NO –

SEMESTER V

T.Y.B.B.I

UNDRER THE GUIDENCE OF

Mr. PALLAV DAS

Submitted to University of Mumbai in partial for the fulfillment for the requirements of the award of degree

BACHELOR OF COMMERCE (BANKING & INSURANCE)

PATUCK GALA COLLEGE OF COMMERCE & MANAGEMENT

SANTACRUZ (E), MUMBAI – 400055

2012-2013

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CERTIFICATE

This is the certify that the project entitled “PROJECT REPORT ON BANKING

SECTOR ON SARASWAT BANK” is a true and satisfactory work done by Mr.Sudama Eppili,

T.Y.B.B.I, Roll No. 05. The report is to submitted to university of Mumbai in partial fulfillment

for the requirement of the award of the degree of “Bachelor of commerce (Banking &

insurance)” for the academic year 2012-2013.

----------------------------------- ------------------------------------------

Signature of Project Guide Signature of External Examiner

---------------------------------- ----------------------------------------

Signature of Coordinator Signature of Principal

College Seal

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DECLARATION

I, Mr. Sudama Eppili, student of Patuck-Gala College of Commerce & Management. T.Y.B.B.I

(Sem V) hereby declares that I have completed the project on “PROJECT REPORT ON

BANKING SECTOR ON SARASWAT BANK” in the academic year 2012-2013.

The subject matter contained in this project is a research work and most of the work carried out

is original and was gone under the guidance Mr. Pallav Das.

The information submitted is true and original to the best of my knowledge.

------------------------------

Sudama Eppili

Roll No: 05

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ACKNOWLEDGEMENT

It is my nearest and sincere desire and ambition to acquire profound knowledge in the study of

banking and insurance. I have had considerable help to advice at very outset of his project. It is

my pleasure to acknowledge the help and guidance from those personnel and to thank them

individually.

First of all, I express my sincere thank to Mr. Pallav Das, Class teacher of our college for having

given me chance to undergo the project.

Secondly, I convey mi sincere thanks to the Course Coordinator Ms Byshi Panikar for her

valuable suggestion and co-operation which help to me complete the project successfully.

The compilation of project is a milestone in the life of the banking & insurance and its execution

is inevitable without the co-operation of the project guide. I am deeply grateful to my project

guide Mr. Pallav Das for the valuable ideas, required suggestions and encouragement for refining

this project study.

Finally, I think all the staff of our college and my friend for their valuable support and

contribution to my project.

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THE ROLE AND PERFORMANCE OF

SARASWAT CO-OPERATIVE BANK

IN INDIA

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Macro analysis

1) INTRODUCTION

2 Current trends and technologies

2.1) Internet banking

2.2)Phone banking

2.3)Mobile banking

3) Market structure

3.1) Globalization

3.2) Indian banking market

4) Banking Terminology

4.1) Bank Rate

4.2) Repo Rate

4.3) Reverse Repo Rate

4.4) Cash Reserve Ratio

4.5) Statutory Liquidity Ratio

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5) Government Policy

5.1)Scheme for financial assistance

5.2)Medical expenses

5.3)Illness covered

5.4) Customer centric banking

6) Top 10 banking companies in world

7) Top 5 banking companies in India

MICRO ANALYSIS

8) About Saraswat Bank 

9) Current Position

9.1)Graph : Total Business

9.2)Graph : Working Funds

9.3)Graph : Deposits

9.4 ) Graph :Advances

10) Financial Analysis

10.1)Maximizing CASA deposits

10.2) Reduction in NPA

10.3)Marketing

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11) 4 P’s of marketing

11.1) Product

11.2) Price

11.3 ) Promotion

11.4) Place

12) HR Policy and organizational structure

13) CSR (Corporate Social Responsibility)

14) Effects of recession on Indian banking sector

15) Govt. Policies

16) Awards and recognition

17) Conclusion

18) Bibliography and references

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MACRO ANALYSIS

INTRODUCTION

The first bank in India, though conservative, was established in 1786. From 1786 till

today, the journey of Indian Banking System can be segregated into three distinct phases.

They are as mentioned below:

Early phase from 1786 to 1969 of Indian Banks

Nationalization of Indian Banks and up to 1991 prior to Indian banking sector

Reforms.

New phase of Indian Banking System with the advent of Indian Financial &

Banking Sector Reforms after 1991.

Banking in India originated in the last decades of the 18th century. The first banks

were The General Bank of India which started in 1786, and the Bank of Hindustan, both

of which are now defunct. The oldest bank in existence in India is the State Bank of India,

which originated in the Bank of Calcutta in June 1806, which almost immediately became

the Bank of Bengal. This was one of the three presidency banks, the other two being the

Bank of Bombay and the Bank of Madras, all three of which were established under

charters from the British East India Company. For many years the Presidency banks acted

as quasi-central banks, as did their successors. The three banks merged in 1921 to form the

Imperial Bank of India, which, upon India's independence, became the State Bank of India.

In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab

National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and

1913, Bank of India, Central Bank of India, Bank of Baroda, Canada Bank, Indian Bank,

and Bank of Mysore were set up. Reserve Bank of India came in 1935. Reserve Bank

of India was vested with extensive powers for the supervision of banking in India as the

Central Banking Authority.

The following are the steps taken in chronological order by the Government of India to

Regulate Banking Institutions in the Country:

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1949: Enactment of Banking Regulation Act.

1955: Nationalization of State Bank of India.

1959: Nationalization of SBI subsidiaries.

1961: Insurance cover extended to deposits.

1969: Nationalization of 14 major banks.

1971: Creation of credit guarantee corporation.

1975: Creation of regional rural banks.

1980: Nationalization of seven banks with deposits over 200 crore.

The nationalization of banks in India was initiated in 1969 by Mrs. Indira Gandhi, the then

prime minister. After the nationalization of banks, the branches of the public sector

bank India rose to approximately 800% in deposits and advances took a huge jump by

11,000%.

In1991, under the chairmanship of M. Narasimham, a committee was set up by his name

which worked for the liberalization of banking practice. The country was flooded with

foreign banks and their ATM stations. Efforts were being put to give a satisfactory service

to customers. Phone banking and net banking were introduced. The entire system became

more convenient and swift. Time is now given more importance than money.

The commercial banking structure in India consists of:

Scheduled Commercial Banks in India

Unscheduled Banks in India

Scheduled Banks in India constitute those banks which have been included in the Second

Schedule of Reserve Bank of India (RBI) Act, 1934. RBI in turn includes only those banks

in this schedule which satisfy the criteria laid down vide section 42 (6) (a) of the Act. As on

30th June, 1999, there were 300 scheduled banks in India having a total network of 64,918

branches. The scheduled commercial banks in India comprise of State bank of India and its

associates (8), nationalized banks (19), foreign banks (45), private sector banks(32), co-

operative banks and regional rural banks. "Scheduled banks in India" means the State

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Bank of India constituted under the State Bank of India Act, 1955 (23 of 1955), a

subsidiary bank as defined in the State Bank of India (Subsidiary Banks) Act, 1959 (38

of 1959), a corresponding new bank constituted under section 3 of the Banking

Companies(Acquisition and Transfer of Undertakings) Act, 1970 (5 of 1970), or under

section 3 of the Banking Companies (Acquisition and Transfer of Undertakings) Act, 1980

(40 of 1980), or any other bank being a bank included in the Second Schedule to the

Reserve Bank of India Act, 1934 (2 of 1934), but does not include a co-operative bank".

"Non-scheduled bank in India" means a banking company as defined in clause (c) of

section 5 of the Banking Regulation Act, 1949 (10 of 1949), which is not a scheduled bank".

SARASWAT CO-OPERATIVE BANK

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CURRENT TRENDS AND TECHNOLOGIES

Technology plays a very important role in bank’s internal control mechanisms as well as

services offered by them. It has in fact given new dimensions to the banks as well as

services that they cater to and the banks are enthusiastically adopting new technological

innovations for devising new products and services.

The latest developments in terms of technology in computer and telecommunication have

encouraged the bankers to change the concept of branch banking to anywhere banking.

Use of ATMs and Internet banking has allowed ‘anytime, anywhere was banking’ facilities.

Automatic voice recorders now answer simple queries; currency accounting machines

make the jobs easier for the employees and ensure faster service to the customers. Credit

card facility has encouraged an era of cashless society. Today MasterCard and Visa card

are the two most popular cards used world over.

The banks have now started issuing smartcards or debit cards to be used for making

payments. These are also known as electronic purses. With increasing popularity of tele-

banking and e-banking, banking has become a 24*7 activity. And a system like Electronic

Clearing Service has made receiving dividends and interest easier and safer by making

bulk transfers from one account to many accounts (or vice-versa) possible. Mobile banking

too is growing rapidly and banks are using SMS as major tool of promotion, giving great

utility to their customers.

With such changes in technology, banks today have left behind their traditional role

of accepting deposits and lending money and focus on providing premium services to their

customers to retain their brand name and reputation in the market.

Internet Banking

Phone Banking/Tele-Banking

Mobile Banking

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Internet banking: Internet banking Also referred to as E-banking, internet banking is

changing the banking industry and is having the major effects on banking relationships.

Almost every bank has a website today and provides for delivery of its products & services

electronically. In true Internet banking, any inquiry or transaction is processed online

without any reference to the branch at any time. Providing Internet banking is increasingly

becoming a "need to have" than a "nice to have" service, and it is soon to become a norm

from an exception due to the fact that it is the cheapest way of providing banking services.

Using e-banking a customer can view account balances & statements, transfer funds

between accounts, create FDs Online, request a DD, pay bills, order a cheque book, request

stop payment on a cheque, apply for and access credit cards, apply for loans and most

importantly gets easy access to complete information about various products and offers.

Phone Banking: It use an automated phone answering system with phone keypad response

or voice recognition capability. This feature is known as Interactive Voice Response System

(IVR). With the obvious exception of cash withdrawals and deposits, it offers virtually all

the features of an automated teller machine: account balance information and list of latest

transactions, electronic bill payments, funds transfers between a customer's accounts, etc.

Some banks engage call centers to provide 24*7 services to their customers, via toll-free

numbers. Others connect their customers to phone bankers, but in this case, the service is

only available for particular hours for which phone bankers are available. Some make use

of both i.e. toll-free numbers for some services, and phone bankers for the ones that require

professional assistance. Telephone banking representatives are usually trained to do what

was traditionally available only at the branch: loan applications, investment purchases and

redemptions, cheque book orders, debit card replacements, change of address, etc.

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Mobile Banking:  (also known as M-Banking, mbanking) is a term used for performing balance

checks, account transactions, payments, credit applications and other banking transactions

through a mobile device such as a mobile phone or Personal Digital Assistant (PDA).

Mobile banking and Mobile payments are often, incorrectly, used interchangeably. The two

terms are differentiated by their service provider-to-consumer relationship; financial institution-

to-consumer versus commercial institution-to-consumer for mobile banking and payments,

respectively. Mobile Banking involves using mobile devices gain to access financial services.

Mobile payments on the other hand may be defined as the use of mobile devices to pay for goods

or services either at the point of purchase or remotely. Bill payment is not considered a form of

mobile payment because it does not occur in real time.

The earliest mobile banking services were offered over SMS, a service known as SMS banking.

With the introduction of the first primitive smart phones with WAP support enabling the use of

the mobile web in 1999, the first European banks started to offer mobile banking on this platform

to their customers.

Mobile banking has until recently (2010) most often been performed via SMS or the Mobile

Web. Apple’s initial success with iPhone and the rapid growth of phones based

on Google's Android (operating system) have led to increasing use of special client programs,

called apps, downloaded to the mobile device.

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MARKET STRUCTURE

 GLOBALIZATION

Strengthening financial systems has been one of the central issues facing emerging markets

and developing economies. This is because sound financial systems serve as an Important

channel for achieving economic growth through the mobilization of financial savings,

putting them to productive use and transforming various risks.

Many countries adopted a series of financial sector liberalization measures in the late1980s

and early 1990sthat included interest rate liberalization, entry deregulations, reduction of

reserve requirements and removal of credit allocation. In many cases, the timing of

financial sector liberalization coincided with that of capital account liberalization.

Domestic banks were given access to cheap loans from abroad and allocated those

resources to domestic production sectors. 

The Main banking sector can be divided into five distinct sub-sectors:

1. Clearing

2. Private

3. Off- Retail

4. Savings

5. Trust

Over the past 15 years the sector has grown by between 3% and 9% pa but has been

in decline since 2002 and faces a further sharp reduction.

Banking facilities on the range from basic current and deposit account facilities to

complex wealth management structures. However, there is no genuinely uniqueness

in Man banking products.

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In a global context, the Man banking sector offers a mainly retail, mass-affluent

proposition targeting UK expatriates. Its chief revenue stream is derived from

international personal client business referred from UK and International Group

offices.

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INDIAN BANKING MARKET

 Indian banks have compared favorably on growth, asset quality and profitability with

other regional banks over the last few years. The banking index has grown at a

compounded annual rate of over 51 per cent since April 2001 as compared to a 27 per cent

growth in the market index for the same period. Policy makers have made some notable

changes in policy and regulation to help strengthen the sector. These changes include

strengthening prudential norms, enhancing the payments system and integrating

regulations between commercial and co-operative banks. However, the cost of

intermediation remains high and bank penetration is limited to only a few customer

segments and geographies. While bank lending has been a significant driver of GDP

growth and employment, periodic instances of threatened the stability of the system

Structural weaknesses such as fragmented industry structure, restrictions on capital

availability and deployment, lack of institutional support infrastructure, restrictive labour

laws, weak corporate governance and ineffective regulations beyond Scheduled

Commercial Banks (SCBs), unless addressed, could seriously weaken the health of the

sector. Further, the inability of bank managements (with some notable exceptions) to

improve capital allocation, increase the productivity of their service platforms and improve

the performance ethic in their organizations could seriously affect future performance.

The second unique feature of India’s banking sector is that the Reserve Bank of India has

permitted commercial banks to engage in diverse activities such as securities related

transactions, foreign exchange transactions and leasing activities.

 

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EFFECT OF GLOBAL CRISIS ON INDIAN BANKING SECTOR:

India escaped a major and fatal injury to its economy even in the context of a full-blown

global economic crisis. This happened mainly owing to:

Our high savings rate at around 34% to 35% of GDP

Our lesser dependence on the external sector

Sustained and strong domestic demand particularly in India’s semi-urban and rural

sector

Strong regulatory oversight and a well-calibrated monetary policy

Our sumptuous foreign exchange reserves

A gradual and lower convertibility on capital account

Despite the strong prevalence of domestic sources of growth, the global financial crisis

interrupted the growth momentum in India. There was clear moderation in growth by the

third quarter of 2008-09. This is evident from the fact that the second-half GDP growth

was only 5.8%, down from 7.8% for the first half of the year and 9.0% for the previous

financial year 2007-08.

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 GLOBAL FINANCIAL CRISIS

As we are passing through difficult but challenging times as far as the financial sector is

concerned, I thought of sharing with you some of the issues which are currently engaging the

attention of the regulators around the world including the Reserve Bank of India for ensuring the

stability and resilience of the financial sector. Though, it has been analyzed threadbare in

different for a, it would not be out of place to start with a bird’s eye view of the global financial

crisis to put the recent developments in proper perspective.

The global financial crisis, though brewing for a while, started to show its severe effects from

the latter part of 2007 and into 2008. Under its impact, world stock markets fell, large financial

institutions collapsed or were bought out and Governments in most developed countries had to

use public funds to formulate rescue packages to bail out their financial systems. There has been

a broad consensus that regulatory failures are among the causes underlying the recent global

financial crises. Some of the more salient weaknesses identified as drivers of the turmoil include

lack of oversight of systemic risk, over-reliance on credit rating agencies, procyclical tendencies

of regulatory frame work, shortcomings in risk management practices, laxity in oversight of

shadow banking entities, financial innovation outpacing regulation and weaknesses in accounting

and disclosures.

As a result, there has been an international endeavor to strengthen regulation of banks and

financial institutions and bring about a greater element of convergence therein. Against this

backdrop, firstly, I would outline the drivers for changing regulation of banks. Secondly, I would

briefly present the global efforts aimed at formulating a regulatory reform agenda. Thirdly, I

would analyze the likely impact of the evolving convergence in terms of implementing the said-

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agenda. Fourthly I will touch upon certain issues which are specific to Chhattisgarh before

concluding my speech.

TOP BANKS IN THE WORLD

 The largest banks in the world based on market capitalization as of January 20, 2012.

Rank Bank Country

Market cap ($b,

20/1/2012)

1

Industrial & Commercial Bank of

China (ICBC) China 240.95

2 China Construction Bank China 195.85

3 Wells Fargo & Co US 160.72

4 HSBC Holdings UK 150.9

5 Agricultural Bank of China China 141.73

6 JP Morgan Chase US 140.95

7 Bank of China China 128.8

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8 Itau Unibanco Brazil 88.17

9 Citigroup US 86.67

10 Commonwealth Australia 82.62

11 Royal Bank Canada Canada 76.56

12 Bank of America US 71.77

13 Toronto-Dominion Bank Canada 70.53

14 Banco Santander Spain 67.32

15 Westpac Australia 65.77

16 Mitsubishi UFJ Financial Japan 64.25

17 Banco Bradesco Brazil 63.91

18 Sberbank of Russia Russia 59.36

19 ANZ Banking Australia 58.48

20 Bank of Nova Scotia Canada 58.16

21 Standard Chartered UK 57.68

22 National Australia Bank Australia 56.04

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23 US Bancorp US 54.85

24 BNP Paribas France 54.21

25 Goldman Sachs Group US 53.53

26 UBS Switzerland 52

27 Bank of Communications China 48.11

28 China Merchants Bank China 45.15

29 Sumitomo Mitsui Financial Japan 43.62

30 BBVA Spain 42.98

31 Banco do Brasil Brazil 42.19

32 Barclays UK 42.07

33 Deutsche Bank Germany 39.17

34 Bank of Montreal Canada 37.93

35 Mizuho Financial Group Japan 35.82

36 Morgan Stanley US 35.49

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37 Banco Santander (Brasil) Brazil 34.97

38 Lloyds Banking Group UK 34.76

39 Nordea Bank Sweden 33.57

40 China Citic Bank China 31.4

41 PNC Financial Services US 31.37

42 Credit Suisse Group Switzerland 31.29

43

Canadian Imperial Bank of

Commerce (CIBC) Canada 30.76

44 Intesa Sanpaolo Italy 29

45 BOC Hong Kong Hong Kong 28.13

46 Shanghai Pudong Development Bank China 27.76

47 Bank of New York Mellon US 25.8

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48 Royal Bank of Scotland UK 25.17

49 Hang Seng Bank Hong Kong 24.49

50 State Bank of India India 24.48

TOP TEN BANKS IN INDIA

1.State Bank of India

2.HDFC Bank 

 3.Punjab National bank

 4.ICICI Bank

 5.Axis Bank

 6.Bank of Baroda

 7.Citi Bank

 8.IDBI bank

 9.Bank of India

 10.Canara Bank 

 

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The Top 10 Banks in India based on Assets-

S.No. Bank Total Assets as of Dec,2008 (in

US $ millions)

1 State Bank of India 256,124.00

2 ICICI Bank Limited 94,747.00

3 Punjab National Bank 49,777.00

4 Bank of Baroda 45,600.00

5 Bank of India 44,432.00

6 Canara Bank 43,210.00

7 HDFC Bank Ltd 36,000.00

8 IDBI Bank Ltd 34,169.00

9 Union Bank of India 31,598.00

10 Central Bank of India 29,026.00

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 GOVT. POLICIES:

In order to address the severe liquidity crunch, the Reserve Bank of India introduced a

slew of measures since mid-September 2008, viz. reduction in CRR from 9% to 5%, SLR

from25% to 24%, buyback of MSS securities, opening of new refinancing windows,

increase in ceilings on non-resident deposits and easing of restrictions on external

commercial borrowings and on short-term trade credits. Policy rates were also cut – repo

by 400 bps from 9% to 5% and reverse repo by 250 bps from 6% to 3.50%. The fiscal and

monetary stimulus measures initiated during FY 2008-09 coupled with lower crude and

metal prices somewhat cushioned the down-turn in growth momentum in FY 2009-10.

While the domestic financial situation is improving, external financial environment will

remain tight. Therefore, investment demand will be at lower ebb. On balance, with the

assumption of a normal monsoon, the GDP growth for FY 2009-10 is expected to be around

7% to 7.5%, going forward.

 

Following are few guidelines directed by the RBI for the UCB sector:

RBI has asked Scheduled Co-operative Banks to draw the ALM structural

Liquidity statement on a daily basis.

RBI has notified that approvals for branch expansion including off-site ATMs in

respect of UCBs will henceforth be considered based on their Annual Business

Plans, subject to certain criteria.

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RBI has permitted well-managed and financially sound multi-state UCBs to set up

onsite ATMs without prior approval of the RBI.

RBI has instructed large-sized and systemically important UCBs to apply capital

charge for market risk with effect from 1st April, 2010.

MERGERS AND ACQUISITIONS:

A large number of international and domestic banks all over the world are engaged in

merger and acquisition activities. One of the principal objectives behind the mergers and

acquisitions in the banking sector is to reap the benefits of economies of scale. With the

help of mergers and acquisitions in the banking sector, the banks can achieve significant

growth in their operations and minimize their expenses to a considerable extent. Another

important advantage behind this kind of merger is that in this process, competition is

reduced because merger eliminates competitors from the banking industry. Through

mergers and acquisitions in the banking sector, the banks look for strategic benefits in the

banking sector. They also try to enhance their customer base. The mergers and acquisitions

in the banking sector of India are overseen by the Reserve Bank of India (RBI).

Following are some of the major mergers and acquisitions in the global and domestic

banking sector:

The merger of Chase Manhattan Corporation with J.P. Morgan & Company.

The name of the new company formed as a result of the merger is J.P. Morgan

Chase & Company.

The merger of Firstar Corporation with U.S. Bancorp. The name of the

resultant entity is U.S. Bancorp.

The merger of Golden State Bancorp, Inc. with Citigroup Inc. The name of the

newly formed company is Citigroup Inc

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The merger of FleetBoston Financial Corporation with Bank of America

Corporation. The newly formed entity is Bank of America Corporation.

Merger between IDBI (Industrial Development bank of India) and its own

subsidiary IDBI Bank. The deal was worth $ 174.6 million (Rs. 7.6 billion in

Indian currency).

Centurion Bank and Bank of Punjab. Worth $82.1 million (Rs. 3.6 billion in

Indian currency), this merger led to the creation of the Centurion Bank of

Punjab with 235branches in different regions of India.

RELATED TERMS TO THE SECTORS

There are several terminologies being used in day-to-day banking process. Following are

the important terms used in BANKING SECTOR:

BANK RATE

REPO RATE

REVERSE REPO RATE

CASH RESERVE RATIO

STATUTORY LIQUIDITY RATIO

 

BANK RATE-

Bank Rate is the oldest instrument of monetary policy. It is the rate at which RBI lends

money to other banks or financial institutions or commercial banks. In other words it is the

rate of interest which is charged by RBI on its advances to commercial banks. If bank rate

is increased by RBI, then all banks will also hike their own lending rates such as deposit

rates and prime lending rates etc. The bank rate policy seeks to affect both the cost and

availability of credit. Bank Rate is the rate at which central bank of the country (in India it

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is RBI) allows finance to commercial banks. Bank Rate is a tool, which central bank uses

for short-term purposes. Any upward revision in Bank Rate by central bank is an

indication that banks should also increase deposit rates as well as Prime Lending Rate.

This any revision in the Bank rate indicates could mean more or less interest on your

deposits and also an increase or decrease in your EMI

REPO RATE-

Repo rate is the rate at which our banks borrow rupees from RBI. Whenever the banks

have any shortage of funds they can borrow it from RBI. A reduction in the repo rate will

help banks to get money at a cheaper rate. When the repo rate increases, borrowing from

RBI becomes more expensive. Under repo transaction the borrower places with the lender

certain acceptable securities against funds received and agree to reverse this transaction on

a predetermined future date at agreed interest cost. It is known as repurchase rate.

Therefore, we can say that in case, RBI wants to make it more expensive for the banks to

borrow money, it increases the repo rate; similarly, if it wants to make it cheaper for banks

to borrow money, it reduces the repo rate. If increases the repo rate it will increase general

interest rates throughout the economy. If the repo rate for commercial banks increases

they will pass this onto their own consumers. Higher interest rates have the effect of

reducing spending, investment and economic growth. This will reduce inflationary

pressures in the economy.

CASH RESERVE RATIO-

The Reserve Bank of India (Amendment) Bill, 2006 has been enacted and has come into force

with its gazette notification. Consequent upon amendment to sub-Section 42(1), the Reserve

Bank, having regard to the needs of securing the monetary stability in the country, can

prescribe Cash Reserve Ratio (CRR) for scheduled banks without any floor rate or ceiling rate. 

[Before the enactment of this amendment, in terms of Section 42(1) of the RBI Act, the Reserve

Bank could prescribe CRR for scheduled banks between 3 per cent and 20 per cent of total of

their demand and time liabilities].

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RBI uses CRR either to drain excess liquidity or to release funds needed for the economy from

time to time. Increase in CRR means that banks have less funds available and money is sucked

out of circulation. Thus we can say that this serves duel purposes i.e. it not only ensures that a

portion of bank deposits is totally risk-free, but also enables RBI to  control liquidity in the

system, and thereby, inflation by tying the  hands of the banks in lending money.

What is CRR (For Non Bankers): CRR means Cash Reserve Ratio.  Banks in India are

required to hold a certain proportion of their deposits in the form of cash.  However, actually

Banks don’t hold these as cash with themselves, but deposit such case with Reserve Bank of

India (RBI) / currency chests, which is considered as equivalent to holding cash with

themselves.. This minimum ratio (that is the part of the total deposits to be held as cash) is

stipulated by the RBI and is known as the CRR or Cash Reserve Ratio.  Thus, when a bank’s

deposits increase by Rs100, and if the cash reserve ratio is 9%, the banks will have to hold

additional Rs 9 with RBI and Bank will be able to use only Rs 91 for investments and lending /

credit purpose. Therefore, higher the ratio (i.e. CRR), the lower is the amount that banks will be

able to  use for lending and investment.  This power of RBI to reduce the lendable amount by

increasing the CRR makes it an instrument in the hands of a central bank through which it can

control the amount that banks lend.  Thus, it is a tool used by RBI to control liquidity in the

banking system.

STATUTORY LIQUIDITY RATIO –

Statutory Liquidity Ratio refers to the amount that the commercial banks require to maintain in

the form of cash, or gold or govt. approved securities before providing credit to the

customers. Here by approved securities we mean, bond and shares of different

companies. Statutory Liquidity Ratio is determined and maintained by the Reserve Bank of India

in order to control the expansion of bank credit. It is determined as percentage of total demand

and percentage of time liabilities. Time Liabilities refer to the liabilities, which the commercial

banks are liable to pay to the customers on there anytime demand. it is used by bankers and

indicates the minimum percentage of deposits that the bank has to maintain in form of gold, cash

Page 31: Saraswat BanK ORIGINAL

or other approved securities. Thus, we can say that it is ratio of cash and some other approved

liabilities (deposits).It regulates the credit growth in India

The liabilities that the banks are liable to pay within one month's time, due to completion of

maturity period, are also considered as time liabilities. The maximum limit of SLR is 40% and

minimum limit of SLR is 23%.In India, Reserve Bank of India always determines the percentage

of Statutory Liquidity Ratio. There are some statutory requirements for temporarily placing the

money in Government Bonds. Following this requirement, Reserve Bank of India fixes the level

of Statutory Liquidity Ratio. At present, the minimum limit of Statutory Liquidity Ratio that can

be set by the Reserve Bank is 23% AS ON AUGUST 2012 Objectives of SLR: The main

objectives for maintaining the Statutory Liquidity Ratio are the following: • Statutory Liquidity

Ratio is maintained in order to control the expansion of Bank Credit. By changing the level of

Statutory Liquidity Ratio, Reserve bank of India can increase or decrease bank credit expansion.

• Statutory Liquidity Ratio in a way ensures the solvency of commercial banks. • By determining

Statutory Liquidity Ratio, Reserve Bank of India, in a way, compels the commercial banks to

invest in government securities like government bonds.

If any Indian Bank fails to maintain the required level of Statutory Liquidity Ratio, then it

becomes liable to pay penalty to Reserve Bank of India. The defaulter bank pays penal interest at

the rate of 3% per annum above the Bank Rate, on the shortfall amount for that particular day.

But, according to the Circular, released by the Department of Banking Operations and

Development, Reserve Bank of India; if the defaulter bank continues to default on the next

working day, then the rate of penal interest can be increased to 5% per annum above the Bank

Rate. This restriction is imposed by RBI on banks to make funds available to customers on

demand as soon as possible. Gold and Government Securities (or Gilts) are included along with

cash because they are highly liquid and safe assets.

TERMINOLOGY RATE W.E.F.

Bank Rate 9.00% 17/04/2012

Repo Rate 8.00% 17/04/2012

Reverse Repo rate 7.00% 17/04/2012

Page 32: Saraswat BanK ORIGINAL

Cash Reserve

Ratio(CRR)

4.75% 10/03/2012

Statutory Liquidity Ratio 23.00% 11/08/2012

MICRO-ANALYSIS

 HISTORY OF SARASWAT CO-OPERATIVE BANK

The Bank has a very humble but a very inspiring beginning. On 14th September 1918, “The

Saraswat Co-operative Banking Society" was founded. Mr. J.K. Parulkar became   its first

Chairman, Mr. N.B. Thakur, the first Vice-Chairman, Mr. P.N. Warde, the first Secretary and

Mr. Shivram Gopal Rajadhyaksha, the first Treasurer. These were the people with deep and

abiding ideals, faith, vision, optimism and entrepreneurial skills. These dedicated men in charge

Page 33: Saraswat BanK ORIGINAL

of the Society had a commendable sense of service and duty imbibed in them. Even today, our

honorable founders inspire a sense of awe and respect in the Bank and amongst the shareholders.

The Society was initially set up to help families in distress. Its objective was to provide

temporary accommodation to its members in eventualities such as weddings of dependent

members of the family, repayment of debt and expenses of medical treatment etc. The Society

was converted into a full-fledged Urban Co-operative Bank in the year 1933.

The Bank has the unique distinction of being a witness to History. The Bank, which was

originally founded in 1918, i.e. close on the heels of the Russian Revolution, also witnessed as a

Society and as Bank-the First World War, the Second World War, India's freedom Movement

and the glorious chapter of post-independence India. During this cataclysmic cavalcade of

history, the Bank as a financial institution and its members could not of course remain unaffected

by the economic consequences of the major events. The two wars in particular brought in their

wake, paucities of all kinds and realities and stand by its members in distress as a solid bulwark

of strength. The Founder Members and the later-day management's of the Bank continued to

demonstrate their unwavering faith in the destiny of the common man and the co-operative

movement and they encouraged the shareholders to save despite all odds.

Last two decades the Bank has witnessed a steady growth in the business and also taken several

Strategic Business Initiatives like undertaking Business Process Reengineering initiative.

Merging seven coop Banks and then consciously nurturing them.    Bank tied up with VISA

international for issuance of Debit Card.   The Bank has a network of 226 fully computerized

branches as on 31st-Mar-2012 covering six states viz. Maharashtra, Gujarat, Madhya Pradesh,

Karnataka, Goa and Delhi. The Bank is providing 24- hour service through ATM at 147

locations. As on 31st March, 2012 Bank business had surpassed Rs 33000 Crores. Bank has

retained its coveted position as ZERO NET NPA Bank for the eighth successive year.

In 2011 Bank was granted permission for All India Area of Operation by Reserve Bank of India.

Bank has an  an ambitious business expansion plan in place to have a presence in all major cities

of the country, reach a business level of Rs 50000 Crores by 2016 and Rs 100000 by 2018.

Page 34: Saraswat BanK ORIGINAL

CURRENT POSITION OF THE COMPANY:

2007 2008 2009 2010 20110

5000

10000

15000

20000

25000

30000

15295.4

18879.1299999999

21029.2623517.08

27312.95

Total Business(Rs in crores)

Page 35: Saraswat BanK ORIGINAL

2007 2008 2009 2010 20110

5000

10000

15000

20000

25000

10745.47

13874.115622.82

17071.0619186.27

Working FundsRs in crores

2007 2008 2009 2010 20110

200

400

600

800

1000

1200

1400

1600

1042.41130.95 1174.24

1270.37

1473.49

Own Funds

Page 36: Saraswat BanK ORIGINAL

2007 2008 2009 2010 20110

2000

4000

6000

8000

10000

12000

14000

16000

18000

8924.94

11430.8212918.85

14266.7315800.96

Deposits

2007 2008 2009 2010 20110

2000

4000

6000

8000

10000

12000

14000

6370.467448.31

8110.419250.349999999

97

11511.99

Advances

Page 37: Saraswat BanK ORIGINAL

SWOT ANALYSIS:

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses,

Opportunities, and Threats involved in a project or in a business venture. It involves specifying

the objective of the business venture or project and identifying the internal and external factors

that are favorable and unfavorable to achieve that objective. The technique is credited to Albert

Humphrey, who led a convention at Stanford University in the 1960sand 1970s using data from

Fortune 500 companies.

STRENGTH:

It specifies the attributes of the person or company that are helpful to achieve the

objective(s).

Saraswat Bank is No. 1 amongst the 1,700 UCBs in the Urban Cooperative Banking

Sector in India with over 90 years of cumulative banking experience.

High standard regulatory environment.

Flexible work permit system and good quality staff offering personal client service.

Page 38: Saraswat BanK ORIGINAL

Bank has implemented Core Banking Solution (CBS) in the Bank. This solution

primarily aims at having a unified customer approach.

Bank is a member of the Credit Information Bureau India Ltd. (CIBIL). CIBIL is

India’s first credit information bureau and is a repository of factual information on

the credit history and repayment records of millions of commercial and individual

borrowers.

OPPORTUNITY:

external conditions that are helpful to achieving the objective(s).

Maharashtra State has a huge banking business market of around Rs. 17,00,000/-

crore. Of these Rs. 17,00,000 crore, Saraswat Bank has a business stake of only Rs.

20,000 crore, which is a miniscule of merely 1.2% share in the total banking

business in the State of Maharashtra. This provides a huge opportunity to the bank.

Saraswat Bank does 0.3% to 0.4% of the nation’s banking business. In India today,

60%of the population do not have access to a banking product; 80% of the

population do not have access to an insurance product and 98% of the population

do not have access to a stock market product. Thus, there is tremendous untapped

growth potential in the Indian subcontinent

  WEAKNESS:

Refusal to dilute stake in PSU banks: The government has refused to dilute its stake

in PSU banks below 51% thus choking the headroom available to these banks for

raining equity capital.

Lack of competitive differential with other offshore centre’s

Rigid legislation that inhibits business development

Page 39: Saraswat BanK ORIGINAL

THREAT:

Rise in inflation figures which would lead to increase in interest rates.

Increase in the number of foreign players would pose a threat to the PSB as well as

the private players.

Anti-offshore regulations in foreign target markets restricting the development

of products and new markets.

Downsizing and reduction in banking operations in favour of rival jurisdictions.

Outsourcing to cheaper jurisdictions

Subsequent impact on rest of finance sector ecosystem

FINANCIAL ANALYSIS AND STRATEGIES:

Financial Accounting is a process of systematic recording of business transactions in the

various books accounts maintained by organization with the ultimate intention of

preparing financial statements there from. Financial accounting ultimately aims at

preparing financial statements which are basically in two forms:

Profit and loss statement is a period statement and related to curtained period,

usually one year. This tells about the results of operations, either profit or loss,

arising out of the conduct of business operations during that period

Page 40: Saraswat BanK ORIGINAL

Balance sheet which is a potion statement and relates to a particular point of time.

This tells about the various properties held by the business (termed as Assets) and

obligations accepted by the business (termed as Liabilities) as on particular date.

Balance Sheet: The purpose of preparing the balance sheet is to disclose financial status of

an organization in the form of assets and liabilities at a given point of time.

Liabilities: Credits balances in all the personal and real accounts appear on liabilities side.

The following items may appear on the liabilities side:

Capital: Capital Indicates the amount of funds contributes by the owner of

business to requirement of fund of business. Similarly, any amount of profit

earned in past which is not distributed to the owner also belongs to owner and

become a part of the business.

Long term liabilities: This indicates the liabilities which are to be paid off over

long period of span of time say 5 to 10 years. In practical circumstances, it may

consists of long-term loan borrowed from a bank and financial institutes.

Currents liabilities: This indicates the liabilities which are suppose to be paid off

which a very short span of time say one year. In practical circumstances, it

consist Sundry creditors, Advances received from customer, Outstanding

expenses, Income received in advanced, Liability taxes.

Assets: Debit balances in all the personal and real accounts appear on assets side.

Following items may appear on assets side:

Fixed assets: Fixed assets indicate the value of infrastructure properties acquired by

the business where the benefit received over long period of time. Fixed assets are

land, building, machinery, furniture vehicles, and computer.

Investments: This indicates the amounts of funds invested by the organization

outside the business.

Current assets: Current assets are the assets which are likely to be converted in the

form of cash of likely to be consumed during the normal operating cycle of a

Page 41: Saraswat BanK ORIGINAL

business within a very short span time say one year. Current assets are stocks,

sundry debtors, cash & bank balances, prepaid expenses.

 

BALANCE SHEET AS AT MARCH 31, 2011

(Amount in Rs)

CAPITAL & LIABILITIES Schedule 31.03.2011 31.03.2010

1) CAPITAL 1 1,02,83,24,160.00 86,23,11,100

2) RESERVE FUND & OTHER

RESERVES

2 16,46,43,74,616.70 15,52,67,03,382

3) DEPOSITS & OTHER ACCOUNTS 3 1,58,00,96,07,293.8

4

1,42,66,72,86,137

4) BORROWINGS 4 8,45,61,53,945.78 5,62,00,09,609

5) BILLS FOR COLLECTION 15,05,61,88,896.43 14,40,59,01,784

6) BRANCH ADJUSTMENTS 4,64,05,350.95 11,48,47,457

7) OVERDUE INTEREST RESERVE

I. ON INVESTMENTS 86,56,644.00 86,56,644

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II. ON LOANS & ADVANCES 1,35,32,79,974.37 1,51,26,21,884

8) INTEREST PAYABLE 46,47,62,566.51 49,93,00,234

9) OTHER LIABILITIES 5 8,48,72,72,442.32 7,51,27,72,392

10) PROFIT & LOSS 6 2,12,59,98,810.80 1,21,73,25,875

GRAND TOTAL 211,50,10,24,701.70 189,94,77,36,498

Contingent Liabilities 13 15,63,74,41,052 15,50,03,29,595

(Amount in Rs)

PROPERTY & ASSETS Schedule

31.03.2011

31.03.2010

1) CASH 7 11,03,74,27,758.63 10,00,16,55,468

2) BALANCES WITH OTHER

BANKS

8 2,26,29,21,605.29 4,38,24,29,025

3) MONEY AT CALL & SHORT

NOTICE

34,64,22,562.00 1,31,84,56,314

4) INVESTMENTS 9 52,53,76,68,612.60 53,21,39,11,321

5) ADVANCES 10 1,15

,11,99,23,393.74

92,50,35,46,892

6) INTEREST RECEIVABLE 1,35,32,79,974.37 1,51,26,21,884

7) BILLS RECEIVABLE 15,05,61,88,896.43 14,40,59,01,784

8) FIXED ASSETS 11 5,45,73,77,098.58 5,51,06,28,226

9) OTHER ASSETS 12 8,29,64,60,223.62 7,05,70,97,868

10) COMPUTER SOFTWARE 62,000.02 1,90,000

11) DEFERRED AMORTISATION OF

INVESTMENTS

3,10,14,176.42 3,90,19,314

12) NON-BANKING ASSETS

ACQUIRED IN SATISFACTION

OF CLAIMS

22,78,400.00 22,78,400

TOTAL 211,50,10,24,701.70 189,94,77,36,49

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Profit and Loss accounts: A profit and Loss account is prepared to disclose the results of

operation of the business transaction during certain duration of time. Accounts may have

following four components:

Manufacturing accounts: This part of profit and loss accounts discloses the results

of manufacturing operations carried out by the organization. The final result in

terms of manufacturing accounts is a cost of production incurred by the

organization.

Trading accounts: This part of profit and loss accounts discloses the results of

trading operations carried by organization. The final results in terms of Gross

Profit earned by the organization.

Profit and Loss accounts: This part of profit and loss accounts discloses the final

results of business transactions of the organization. The final results in terms of Net

profit earned by organization.

Profit and Loss appropriation accounts: This part of profit and loss accounts which

mainly applicable to company form of organization, discloses the manner in which

the net profit earned by the organization is appropriated. The amounts of profit not

appropriated or retained transferred to reserves and surplus in balances sheet.

 PERFORMANCE HIGHLIGHTS

Table A (`in Crore)

Particulars FOR THE YEAR ENDED31-Mar-10 31-Mar-11 % Change

Total Income 1,458.20 1,690.86 15.96%Total Expenditure 1,242.36 1,332.67 7.27%Gross Profit 215.84 358.19 65.95%Less: Provisions 36.68 63.39 72.82%Net Profit Before Tax and Exceptional Items 179.16 294.80 64.55%Less: Income 40.00 81.23 103.08%Net Profit After Tax and Exceptional Items 139.16 213.57 53.47%Less: Exceptional Items 19.49 1.30 -93.33%

Page 44: Saraswat BanK ORIGINAL

Net Profit 119.67 212.27 77.38%AT THE YEAR END

Own Funds 1,270.37 1,473.49 15.99%Share Capital 86.23 102.83 19.25%Reserves and Surplus 1,184.14 1,370.66 15.75%Deposits 14,266.73 15,800.96 10.75%Current 1,244.30 1,050.94 -15.54%Savings 3,003.37 3,513.15 16.97%Term 10,019.06 11,236.87 12.15%Advances 9,250.35 11,511.99 24.45%Secured 9,151.61 11,433.19 24.93%Unsecured 98.74 78.80 -20.19%Priority Sector 5,300.48 5,765.90 8.78%% to Advances 57.30% 50.09% -Small Scale Industries 2,946.54 2,443.75 -17.06%Small Businessmen and Traders 689.47 526.94 -23.57%Other Priority Sectors 1,664.47 2,795.21 67.93%Working Capital 17,071.06 19,186.27 12.39%Investments 5,321.39 5,253.77 -1.27%Borrowing And Refinance 562.00 845.62 50.47%Net NPAs (%) 0.00 0.00 0.00Capital Adequacy (%) 14.63 12.74Number of MembersRegular * 1,34,417 1,62,560Nominal 4,94,292 5,26,331Number of Branch Licences/Branches 200 216Number of Employees 2,911 3,338Productivity per Employees 8.08 8.18Profit Per Employes (in laces) 4.11 6.36Return on Average Assets (%) 0.74 1.16Net Interest Margin (%) 2.61 3.52

Maximizing CASA deposits:

A sharp focus on reduction in costs has become priority No. 1 in your Bank. On the liability

side, the cost advantage will be available to your Bank, only if the Bank makes rapid

strides in mobilization of Current Accounts and Savings Accounts (CASA). Major banks in

the country have around 35% to 45% CASA deposits, while your bank has been hitting

Page 45: Saraswat BanK ORIGINAL

only the 22% to 30% range in CASA deposits. As CASA deposits carry an average low

level of interest, the average cost of funds (i.e. CASA Deposits + Term Deposits)comes

down. We have repeatedly impressed on our staff the need to mobilize CASA deposits

aggressively.

Reduction in NPA:

To bring down the Gross NPA level as also to ensure that substantial new NPAs are

notadded, branches were asked to speed up efforts for recovery in respect of overdue

accounts with them. The drive for reduction in NPAs has been hugely successful under the

leadership of Sheri P. G. Kamath, Chief General Manager.

Marketing:

Business Process Reengineering (BPR) initiative primary objective of this initiative is to

convert the branches into sales and service outfits. India is a huge banking market but The

penetration of Indian Banking is thus one of the lowest in the world. Also a large number

of our branches are functional in Maharashtra State, which has a huge banking business

market of around Rs. 17,00,000/- crore (with aggregate bank deposits of Rs. 8,57,771

croreand gross credit of Rs. 8,34,701 crore in September 2008). Of these Rs. 17,00,000

crore,we at Saraswat Bank have a business stake of only Rs. 20,000 crore, which is a

minisculeof merely 1.2% share in the total banking business in the State of Maharashtra.

This provides a huge opportunity to banks including your Bank. In fact, it is on the basis

of these statistics that we have planned to do a business of Rs.1,00,000 crore by 2021 under

Dr. Adarkar Mission IV of your Bank. All the employees in the branches are being trained,

equipped and instructed to take extra efforts for marketing all the products and services

of your Bank

4 P’s OF MARKETING:

Basically, the concept of Marketing is given by McCarthy who has classified “Marketing

Mix” tools of four broad kinds called 4 P's and they are as follows

Page 46: Saraswat BanK ORIGINAL

Product

Price 

Promotion

Place

These marketing mix tools are used by the marketers to influence their trade channels and

final consumers.

The Saraswat co-operative banks 4P's criteria is followed below

1) Product

Sarswat co-operative bank is No. 1 amongst the 1,700 UCBs in the Urban Co-

operative Banking Sector in India.

The fact remains that we do 0.3% to 0.4% to nation's banking business.

A Sarswat Co-operative Bank has special Product Development Department which

is been seen by Sheri M.S.Vaidya, Dy.General Manager.

The product Development department has initiated into all these areas

Products and their attributes.

Unique Selling Propositions of our Products.

Marketing positions of our products.

Promotional imperatives.

Value addition ingredients of our products and their enrichment.

This helps the bank to process of redefining and refashioning our existing products

and creating new products.

This helps to maintain relationships i.e. helps to maintain CMR

  2) Place

Page 47: Saraswat BanK ORIGINAL

The bank has adopted the policies of inorganic growth since 2006 for increasing

its branch outlets

From 2009 the bank has been pursuing a mix of inorganic and organic growth

for branch expansion purposes.

The bank has adopted the cluster based approach .

Instead of having an isolated branch, they have 4-5 branches in a far off area.

This approach has enabled the bank to cluster presence in western Maharashtra,

Goa and Karnataka.

The bank has planned under Dr.Adarkar Mission 2, to open 70 more branches

by 31stMarch,2011

The is following the mantra of one branch in every 15 days in programme called

'Ashwamedh'

3) Promotion

Promotion of any brand is very necessary; this helps the marketer as well as

customer to understand each other well.

The Sarswat Co-operative bank has appointed Sheri Dilip Prabhavalkar, veteran

artist as their Brand Ambassador

This has heed the bank to achieve and promote heights of success in their business

To attract the young generation the bank has appointed a junior brand ambassador

to Ms.Shalmali Sukthankar, budding artist.

From last five years the bank has encapsulated and expressed our uniqueness to the

customers that the bank is having the "Ability of the Big and Agility of the Small"

4) Pricing

In any service industry, cost leadership is critical to the long term success of the

organization.

The bank has to compete with other banks on the basis of total reduction of all

economic and unwarranted expenditures and also to control costs in all areas

The bank initiatives are as follows

Page 48: Saraswat BanK ORIGINAL

Optimum utilization of the available resources of he bank.

Streamlining/Re-engineering various procedures in the bank, thus improving

customer service.

The bank has sustained work of the income and cost council, which helps the bank

to offer services to the customers with lower intermediations costs.

Page 49: Saraswat BanK ORIGINAL

HR POLICY AND ORGANIZATIONAL STRUCTURE:

Internal Capability Building Measures (ICBMs):

The bank pursued the recruitment and promotional policy during the year 2008-2009 as

per Internal Capability Building Measures (ICBM).

Promotional Exercise 

The Bank had undertaken promotional exercise in the year 2002 when organizational

restructuring was done as per the recommendations of M/s Seven S Associates. The

Bank has been undertaking expansion of branch network and has been implementing BPR

exercise too, which is resulting in transforming the organization. In order to cater to the

growing expanse of the Bank and the need for managerial positions in the wake of the

same, a promotional exercise to various cadres was conducted. A total of 385 employees

were promoted to various cadres. All promoted personnel have been suitably deployed at

various branches (including the branches of the merged banks) and/or departments.

Training

During the FY 2008-09, a total of 2,225 employees, consisting of 1,058 from management

and 1,167 from non-management cadre attended 98 training programmes conducted at the

Page 50: Saraswat BanK ORIGINAL

‘Staff Learning Centre’ at Vashi, Navi Mumbai, as well as at various branch locations. A

special emphasis was given on training of new recruits and employees of erstwhile banks

merged with this Bank at their respective locations as well as at the Staff Learning Centre

at Vashi, where the focus was on validation process, know the Bank, the internal software

package OMNI and the retail products of the bank.

Customer Service

The bank has adopted the following codes based on the Standard codes documented

byIndian Bank’s Association:

Customer Fair Practice Code

Cheque Collection Code

Bankers’ Lender Liability Code

Compensation Policy

Saraswat Bank has become a member of the Banking Codes and Standards Board of

India. This board ensures that the Codes so defined by the Bank are implemented in letter

and spirit. For measuring customer satisfaction, a bank- wide Customer Service Audit has

been planned to be commissioned by the Board in the ensuing year. Industrial Relation:

 

The Bank’s human resources have been organized under the two representative bodies viz.

the Officers’ Association and the Employees’ Union. The industrial relations with both

these organizations have been very cordial with joint discussions being held with the

Association/the Union for redressing employee issues in an amicable way. Voluntary

Retirement Scheme (VRS):

 

Page 51: Saraswat BanK ORIGINAL

This year, the Bank launched the VRS for its employees. Around 236 employees from your

Bank (excluding those of merged banks) opted for VRS under the said scheme. Besides,

83employees of the erstwhile Nasik Peoples Cooperative Bank Ltd., 43 employees

of erstwhile Annasaheb Karale Janata Sahakari Bank Ltd. and at around 100 employees of

the erstwhile Murgharajendra Sahakari Bank Ltd. (i.e. in all 462 employees) opted for

VRSand have been relieved under the Schemes. The Bank acknowledges with gratitude the

sincerity and hard work put in by all these employees during their tenure with the Bank

and wishes the retired employees an eventful and healthy post retirement life.

CSR (CORPORATE SOCIAL RESPONSIBILITIES):

Corporate Social Responsibility (CSR) is not a new fashion but it is an old creed for this

organization. The founders and their successors understood and underscored the principle

that a cooperative institution must always stay connected with the needs and aspirations

of the society at large and hence CSR constitutes the umbilical cord that connects this bank

to the society.

The laudable gesture of late Wamanrao Varde and his associates on the Board then in

spontaneously responding to the grave scarcity of foodgrains during the Second World

War and in starting on behalf of your Bank a ration shop at Girgaum in Mumbai to make

available food grains to all, is a resplendent example of the early awareness of CSR in this

Bank. This was so because all members of the community always understood that a co-

operative institution must always have a social purpose. Bank thereafter also started

scholarships and apprenticeships for deserving students and through that process built the

careers of several young men. Your Bank has been providing financial assistance to many

social, educational and medical institutions by way of grants every year from its funds.

From time to time the Board of Directors responded to national and natural calamities like

flood, famine, earthquake etc.

Page 52: Saraswat BanK ORIGINAL

Following are the few initiatives both at macro and micro level, which spell out the bank’s

vision of Corporate Social Responsibility (CSR):

As a macro level expression of CSR, we in association with Maharashtra Times created an

intellectual platform entitled "Shikhar Maharashtra" .with the objective of researching

into, debating and finding ways and means to deal with the many stubborn economic and

social issues that Maharashtra faces today. A gala opening of Shikhar Maharashtra was

held on27th July 2007 at Ravindra Natya Mandir, Mumbai. The programmes went on for

two days wherein the social and political leaders from Centre and State participated. The

inauguration of this forum of 'Shikhar Maharashtra" will pave the way for bringing to the

table the daunting problems that our State faces today. It is proposed that at an interval

of every three months, a major issue facing Maharashtra such as farmers' suicides,

malnutrition, scarcity of drinking water, famine and hunger, etc. is discussed threadbare

on this nonpartisan platform by soliciting the participation of intellectuals and social

workers who are active in the field and thereafter recommendations are made to the

Government on the remedies that may ameliorate the situation and pursued thereafter.

As part of CSR, at the macro-level the Board of Directors took serious cognizance of the

plight of farming community and continuing suicides of farmers and with a view to

instilling hope among farmers, they supported the 'Project Hope' of late Baba

Amte'sMaharogi Sewa Samiti at village Mulgavan, Taluka - Jhari Jamini, Distt. Yeotmal.

A substantial donation of Rs. 1.00 crore was made towards this project, where experts and

volunteers are engaged in offering hope and succor to thousands of farmers by building

check dams and initiating farmers into newer cultivation practices enabling them to bolster

income generation and income supplementation. At the macro-level, the third major issue

that the Board of Directors took was one belonging to the home turf viz. the 5,90,619 small

depositors losing their hard earned money which they had kept in deposits in urban co-

operative banks. It is here that the bank stepped in, assimilated five ailing UCBs in our

Bank, resurrected all the deposits of all the depositors and even restored those banks back

to pristine health. Along with such macro issues, the Bank has extended support in specific

cases by way of action at micro-level, which would prove inspirational for others. Some of

these commendable acts in CSR are as under:

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Bank's contribution towards protecting cultural lineage of Maharashtra: The

bank sanctioned a sponsorship grant of Rs. 25 lakh for the RSS volunteers working for the

project "Shilpkaar Charitra Kosh". This project deals with the publication "Vivek",

engaged in bringing out chronicles on the lives of great men of all walks of life who have

contributed to make Maharashtra what it is today Late Annabhau Sathe was a peoples'

poet-singer of Maharashtra. Some nine months ago, the pitiable plight of his entire family

living in indigence was depicted in newspapers. The Bank's representative rushed to Sangli

and in order to provide sustenance to the family.

 

Employment to deserving kith and kin of deprived section of society: Sheri Nitin

RajhansBagwe - son of a mill-worker was born as a dwarf and after reaching manhood

reached a height of barely three feet. It was with the help of surgeries that his height was

artificially pulled up to four and half feet. With sheer determination he completed his

education in commerce and also cultivated the hobby of photography. Recognition of sheer

Grit and Bravery: Sheri Gorakh Newale, a Municipal worker at Chinchwad in Pune was

injured while saving the lives of many people from a tiger, which had entered human

habitat. Sheri Mohan Pandurang Redkar an engineer by profession hailing from Malwan

taluka wasin Mumbai for his mother's treatment. While in Mumbai, he was going by the

Bandraseashore to a medical shop to bring medicines for his mother. At the seashore, he

happened to see two couples drowning in the sea and he leapt to their rescue. While he

saved all the four lives, unfortunately he was drowned in the process. The news reports

appearing next day saddened every one. His family at Malvan in Sindhudurg District was

drowned in sorrow Bank salutes the Martyrs: In the recent terrorists attack on Mumbai ,

the first and hopefully the last of its kind, many brave soldiers laid their life for the security

of the country.Amongst them were Sheri Tukaram Ombale, Shri.Balasaheb Bhosale, Shri

Arun Chitte,ShriMurlidhar Choudhari and Shri Ambadas Ramchandra Pawar. In

recognition of their services Saraswat Bank appointed Next of Kin of these brave soldiers

in the services of the Bank. Shri Ajit Gawkar , brave Indian soldier died while fighting

intruders/enemies on the Jammu and Kashmir Border. In recognition of his services to the

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country, Saraswat Bank appointed his wife in the services of the Bank on the occasion of

61st Independence Day. Ms Krishna Patil the third woman to successfully complete the Mt.

Everest Expedition, was granted loan waiver for Rs 30 lakhs in recognition of her bravery,

grit, determination and never die enthusiasm

AWARDS AND RECOGNITIONS:

Bank participated in the study conducted jointly by the Great Places to Work Institute

India and the Economic Times, to distinguish a good work place from a great one. Based

on the study of over 373 participants spanning a multitude of sectors, the top 50 best

workplaces were elected. We are happy to announce that your Bank has been adjudged

and included in “India’s Best Companies to work for - Year 2009" and in the banking

industry vertical, your Bank is placed fourth after American Express, Kotak Mahindra

Bank and HDFC Ltd. The citation reads as under: “The Saraswat Co-operative Bank Ltd.

Ranked 4th in Banking& Credit Services for inspiring trust among your people, for

instilling pride in them, for creating an Environment within the workplace that promotes

camaraderie and for many other reasons that makes your organization one of the India’s.”

 

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CONCLUSION AND SUGGESTIONS:

The market is seeing discontinuous growth driven by new products and services that

include opportunities in credit cards, consumer finance and wealth management on there

tail side, and in fee-based income and investment banking on the wholesale banking side.

Given the demographic shifts resulting from changes in age profile and household

income, consumers will increasingly demand enhanced institutional capabilities and

service levels from banks.

With the growth in the Indian economy expected to be strong for quite sometime-

especially in its services sector-the demand for banking services, especially retail

banking, mortgages and investment services are expected to be on rise.

Reserve Bank of India (RBI) has approved a proposal from the government to

amend the Banking Regulation Act to permit banks to trade in commodities and

commodity derivatives.

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SUGGESIONS

In wake of this, old private sector banks also have the need to fundamentally strengthen

skill levels.

However, even more imperative is their need to examine their participation in the

Indian banking sector and their ability to remain independent in the light of the

discontinuities in the sector.

Accelerate the creation of world class supporting infrastructure (e.g., payments,

asset reconstruction companies (ARCs), credit bureaus, back-office utilities) to help

the banking sector focus on core activities.

Slower growth in retail credit and narrow spreads spells better fortune for banks

that have higher concentration of corporate assets and low cost deposits along with

good asset quality.

Saraswat Bank perfectly fits into this matrix.

Sustenance of a healthy current and savings account mix and little deterioration in

asset quality also reiterates the operating efficiency of the bank.

Being the largest Urban Co-operative bank, Saraswat Bank is also one of the lead

contenders to initiate the process of building up scalability by acquiring smaller

banks in the PSU and private sectors.

Besides offering the opportunity to cater to borrowing needs of some of the largest

corporate in the country, the consolidation process will also brings about economies

of scale for the bank

. The banking today is re-defined Andre-engineered with the use of Information

Technology and it is sure that the future of banking will offer more sophisticated

services to the customers with the continuous product and process innovations

. Thus, there is a paradigm shift from the seller’s market to buyer’s market in the

industry and finally it affected at the bankers level to change their approach from

“conventional banking to convenience banking” and “mass banking to class

banking”. The shift has also increased the degree of accessibility of a common man

to bank for his variety of needs and requirements.

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Also, the bank’s healthy ROA (Return of Average Asset) and CRAR (Capital to

Risk Asset Ratio) is a matter of comfort. Having said that, the bank’s market share

of merely 1.2% in the total banking business in the State of Maharashtra is our

lingering concern. We have a positive view on the bank with respect to its future

growth prospects.

 BIBLIOGRAPHY

1.History of Banking in India:

 http://finance.indiamart.com/investment_in_india/banking_in_india.htmlhttp://www.bseindia.com/downloads/BankingSector.pdf 

2.Banking terminology:

 http://www.meridianadvantagemember.com/fileuploads/Bank_Terminology.pdf 

 

3.Mergers and Acquisitions:http://www.economywatch.com/mergers-acquisitions/international/banking-sector.htmlhttp://finance.mapsofworld.com/merger-acquisition/india.html

 4.Current position and financial analysis of the bank: Saraswat Bank¶s Annual Report for the year 2008 and 2009

5.History of the banks and Corporate Social Responsibilities:http://www.saraswatbank.com