SARAH WILLIAMS · sarah williams portfolio marketing, design, social media management, brand...
Transcript of SARAH WILLIAMS · sarah williams portfolio marketing, design, social media management, brand...
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SARAH WILLIAMSP O R T F O L I O
MARKETING, DESIGN, SOCIAL MEDIA MANAGEMENT, BRAND STRATEGY
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Table of Contents
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S O C I A L M E D I A :7
ABOUT ME3
BRAND STRATEGY:4WHIPLASH QUEEN5
MANAGEMENT:C O P P E R T H E O R YCOPPER + COTTONFINDERS KEEPERS DESIGNSTIME TO BLOSSOM
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STRATEGY:O L I V E A V E
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MARKETING:COPPER + COTTON
FINDERS KEEPERS DESIGNS
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CONTENT CREATION13
KATE MAX STOCK
HELLO GORGEOUS MEDIA14
COLAIR BEAUTY LOUNGE15
THE KATE COLLECTIVE6
OTHER SKILLS16
PHOTOGRAPHY
GRAPHIC DESIGN 17
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ABOUT ME
Hey there! My name is Sarah Williams. I’m originally from Upstate New York, but I currently live in Arizona. I have a wide range of interests but they all center around creating and communicating with people. My freelance business, Hello Gorgeous Media, was created as a way to combine my interests and build a business brand that allows me to do what I love while helping others grow their businesses and make their vision a reality.
I graduated from Brigham Young University-Idaho with a Bachelors in Communications. I majored in public relations and minored in advertising. Combining these with my passion for photography and design, I wanted to become some sort of creative. Working as a creative assistant, in social media and marketing, I’ve been able to combine my interested while helping other brands and businesses create their vision.
-Sarah W. 3
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Brand StrategyW O R K I N G W I T H B U S I N E S S O W N E R S
A N D C R E AT I V E S, I H E L P T H E M
R E D E S I G N T H E I R B R A N D A N D S O C I A L
M E D I A P R E S E N C E T H R O U G H LO G O S,
C O LO R S C H E M E S, A E S T H E T I C S,
C O N T E N T C R E AT I O N A N D S O C I A L
M E D I A S T R AT E G Y.
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BRAND STRATEGY
WHIPLASH QUEEND Y L A N C L A R K
before af ter
BRANDING:
Logo: Personality:
GirlyInformativeEducationalFunModern
Aesthetic:
PinkPastelsPops of vibrant colorsContent variety
SOCIAL MEDIA:
Strategy:
ThemesContent CalendarTarget AudiencePersonalityHashtagsPost PlanningInsights and AnalyticsContent Ideas Brainstorming
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BRAND STRATEGY
THE KATE COLLECTIVE - WEB DESIGNK A T I E C H A M B E R L I N
BRANDING:
Business Name & Logo Design: Personality:
GirlyInformativeEducationalFunModern
Aesthetic:
CleanModernBrightAiryWhite spacePastel colorsGirly Chic
SOCIAL MEDIA:
Strategy:
ThemesContent CalendarTarget AudiencePersonalityHashtagsPost PlanningInsights and AnalyticsContent Ideas Brainstorming
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Color Scheme:
@katecollectivedesign
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Social MediaI H AV E E X P E R I E N C E W O R K I N G W I T H S M A L L
B U S I N E S S E S A N D C R E AT I V E S I N S O C I A L
M E D I A M A N A G E M E N T, S T R AT E G Y, A N D
M A R K E T I N G.
W H E N I T C O M E S TO M A N A G E M E N T, I P L A N
A N D P O S T C O N T E N T F O R OT H E R B R A N D S
A N D B U S I N E S S E S, A S W E L L A S W O R K O N
I N T E R A CT I O N A N D E N G A G E M E N T W I T H
T H E I R AU D I E N C E
F O R S O C I A L M E D I A S T R AT E G Y I W O R K
W I T H OT H E R S TO U S E T H E I R S O C I A L
M E D I A E F F E CT I V E LY TO A C H I E V E T H E I R
G OA L S. T H I S I N C LU D E S H A S HTA G U S E,
C O N T E N T C A L E N D A R S, A N D I N S I G HTS A N D
A N A LY T I C S.
M Y W O R K I N S O C I A L M E D I A M A R K E T I N G
I N C LU D E S T H E D E S I G N, C O P Y, A N D
OV E R S I G HT O F S O C I A L M E D I A A D S A N D
C A M PA I G N S, B OT H PA I D A N D S P O N S O R E D.
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Aesthetic:
CleanModernBrightAiryWhite spacePastel colorsGirly Chic
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SOCIAL MEDIA MANAGEMENT
C O P P E R T H E O R YONLINE CLOTHING STORE
C O P P E R + C O T T O NWEDDING AND EVENT PLANNING
Content Planning
Post content twice daily
Apply relevant hashtags and geotags
Engagement & interaction (90 mins per day)
Social Media Campaigns
Content Planning
Content Calendars
Post content twice daily
Apply relevant hashtags and geotags
Engagement & interaction (60 mins per day)Social Media Ads (Instagram)
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SOCIAL MEDIA MANAGEMENT
F I N D E R S K E E P E R S D E S I G N SI N T E R I O R D E S I G N
T I M E T O B L O S S O MNON-PROFIT ORGANIZATION
Content Planning
Post promotional content
Apply relevant hashtags and geotags
Engagement & interaction
Manage messages and DM's
Social Media Campaigns
Content Planning
Content Calendars
Post promotional content
Apply relevant hashtags and geotags
Engagement & interaction
Design and create contentSocial Media Ads (Instagram)
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SOCIAL MEDIA STRATEGY
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O L I V E A V E N U EC L O T H I N G B O U T I Q U E
Plan and Direct Photo-shoots
Content Calendars
Social Media Engagement & Interaction
Insights and Analytics
Social Media Campaigns (Instagram & Facebook)
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SOCIAL MEDIA MARKETING
C O P P E R + C O T T O NWEDDING AND EVENT PLANNING
Instagram Ad Design
Ad Creation and Oversight
Result Tracking
Insights and Analytics.
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SOCIAL MEDIA MARKETING
F I N D E R S K E E P E R S D E S I G N SI N T E R I O R D E S I G N
Product launch promotions
Promotional videos
Create and post promotional content
Manage messages and questions
Email List
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Content CreationI C R E AT E C O N T E N T F O R OT H E R
B R A N D S A N D B U S I N E S S E S S U C H
A S P H OTO G R A P HY, V I S UA L M E D I A
D E S I G N, V I D E O, N E W S L E T T E R S A N D
B LO G P O S TS
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CONTENT CREATION
H E L L O G O R G E O U S M E D I AFREELANCE MULTIMEDIA BUSINESS
Photography
Visual Media Design
Videos
Content Planning
Post content once or twice daily
Apply relevant hashtags and geotags
Engagement & interaction (90+ mins per day)
Social Media Campaigns
K A T E M A X S T O C KS T O C K P H O T O G R A P H Y
Tutorial Videos for Blog
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CONTENT CREATION
COLAIR BEAUTY LOUNGEFULL-SERVICE SALON & MED SPA
Photography
Visual Media Design (fliers, graphics,
quotes, etc.)
Social Media Consultation
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Other SkillsP H OTO G R A P HY & P H OTO E D I T I N G,
B LO G P O S T C R E AT I O N & E D I T I N G,
G R A P H I C D E S I G N, E M A I L M A R K E T I N G
(M A I L C H I M P), W E B S I T E U P D AT E S &
M A I N T E N A N C E (W O R D P R E S S), V I D E O
E D I T I N G
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OTHER SKILLS
G R A P H I C D E S I G N P H O T O G R A P H Y