COMM 202TUTORIAL #4 – T26 + T35

Name Tents UP! Goodbye Laptops and Phones!

Agenda

Question of the DayCourse Outline

Personal BrandingResume + Hooks

Action Items

If you could have dinner with anyone in the world, who would it

be?

Course Timeline

Week 6 Week 7 Week 8

• Resume and Cover Letters/Emails

• Skills matrix due Feb 10th @ 11:59 pm

• Resume and Cover Letter peer review

• Resume and Cover Letter draft due

• Reading Week!• Update docs with

peer review feedback

Beginning your personal branding to your professional documents

What is your brand?

Describe these brands

Describe yourselfIf you had 30 seconds to describe yourself – personality,

interests, skills – what would you say?

Write down 4-5 words that best describe you!

You shape your own brand

Permeate your brand throughout all your documents, and remember…

It can change!

Resumes + Cover Letters

The usual application process

Cover Email

Resume + Cover Letter

Interview Dolla dolla billz

Well that sounds do-able!

What’s the difference, Sarah?

Resumes are about

YOU

CLs are about theEMPLOYE

R

CANWANT

FIT

CAN-WANT-FITCan you do the job? Do you have the relevant skills and experience they’re looking for?

Do you want the job? Are you passionate about this job, the company, the industry?

Would you get along with the people at this company? Does their culture suit your personality?

CAN

WANT

FIT

Resumes

Break it downProfile/Key Competencies

Education

Work/Volunteer Experience

Personal

Formatting

Branding

Formatting

Font size, font style, spacing, bullet points, alignment, punctuation, date + abbreviation format, hyphens vs. dashes.

Pick a colour scheme (if you don’t want black and white) and use white space wisely. Be concise with your resume page count.

Always speak in 3rd person and maintain a professional tone. No slang or personal pronouns (he, she, we, I, etc.).

No grammar mistakes, typos, spelling errors – proofread, then proofread again.

Be Consistent 1st Impression 3rd Person Proofread

FormattingWhat you’ll need in a header Name (preferred with given name in

brackets) Email Phone Address LinkedIn URL Social media handles (optional)

Profile/Key Competencies

What is it?Summary of what to expect in your resume in max. 4 lines.

What to Include? Your strengths Past experiences Interests Languages Technical skills

Key QuestionsDoes it match the job posting?Does it provide a clear, convincing link to the rest of the resume i.e. is there proof?

Profile/Key Competencies

Education

What is it?Summary of your academic journey.

What to Include? Degree + specialization Expected date of

completion GPA Relevant courses (not a

laundry list) Awards, scholarships Exchange semester Don’t include high

school stuff!

Key Questions

Does it match the job posting?Is there any ambiguity with the info provided?

Education

Work/Volunteer ExperienceWhat is it?

Collection of relevant experiences – the real meat and potatoes.

What to Include? Accomplishment

statements as bullet points

Brief descriptions of organization if necessary

Reverse chronological order by end date

Limit to one sentence (ideal length: 2 lines) and get rid of filler words

Key Questions

Are they achievement based?Do numbers quantify achievements when appropriate? Does language indicate familiarity with industry or company? Does it match the job description?

Accomplishment StatementsSITUATION

TASK

ACTION

RESULT

LINK

RESULT

ACTION

TASK

SITUATION

Flip your STARL stories for RATS statements!

Accomplishment StatementsWords are powerful – choose wisely!RESULT

ACTION

TASK

SITUATION

IncreasedAttainedExceededSurpassed

DecreasedSavedMinimizedReduced

GeneratedEnhancedOptimizedEstablished

Quantitative vs. qualitative resultsQuant: how much? How many? Numbers and percentages.

Qual: be descriptive – positive feedback, recognition, awards, promotions.

Accomplishment Statements

• Are you using relevant skills?• Do your actions clearly

demonstrate those relevant skills?• Do your results match your

actions?

RESULT

ACTION

TASK

SITUATION

Accomplishment Statements

• Paint the context (who, where, how long).• Describe the challenge.• Be clear and concise with the

level of detail.

RESULT

ACTION

TASK

SITUATION

Accomplishment Statements

Responsible for contacting corporate clients and organizing a tournament.

Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.

Duty-Based Statement Achievement Statement

Accomplishment StatementsRESULT

ACTION

TASK

SITUATION

Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.

Accomplishment StatementsRESULT

ACTION

TASK

SITUATION

Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.

Accomplishment StatementsRESULT

ACTION

TASK

SITUATION

Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.

Interests

What is it?A chance to showcase your personality and stand out.

What to Include? Side interests + hobbies Cool personal

experiences Be fun, specific, and

appropriate

Key QuestionsHow do you want to be remembered?Are you catering to your audience? Can you talk about each interest at length?

Interests

BrandingDoes this reflect your personal brand?

If the employer were to describe you based on your resume or cover letter, would they perceive you the way you want to be perceived?

Does this align with your employer’s brand?

Investment banks will look for different personal brands from advertising agencies. Are you tailoring the best and most applicable parts of yourself to the company?

Cover Letters

Break it down

Opening

Closing

Skills Matching

Branding

Integration

Formatting

OpeningDear Hiring Manager,

My name is Sarah Moug and I am applying for the technology intern role.

OpeningDear Hiring Manager,

My name is Sarah Moug and I am applying for the technology intern role.

Opening

• Can be applied to any company or industry• “Dear ___, I am

applying for ____.”

• Includes a “hook”• Genuine, personal,

memorable• Tailored to the employer• Name drop where applicable• Clear expression of the

relevant skills/experiences

A Bad Opening A Killer Opening

Opening

• Can be applied to any company or industry• “Dear ___, I am

applying for ____.”

• Includes a “hook”• Genuine, personal,

memorable• Tailored to the employer• Name drop where applicable• Clear expression of the

relevant skills/experiences

A Bad Opening A Killer Opening

THIS IS WHERE YOU GET TO DEMONSTRATE WANT AND FIT!!

Opening

OpeningHow fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal.

Action Items Skills Matrix due at 11:59PM Friday February 10th! Bring 2 copies of resume draft, cover letter draft, and

job posting to next tutorial for peer review! Register for Turnitin if you haven’t already! Come hang out with me at office hours! Next week is tutorial