Sarah Michele Ford - "A Private Activity Done on a Public Domain"

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“A Private Activity Done on a Public Domain” Social Media Users’ Engagement with Concepts of Public and Private Sarah Michele Ford University of Massachusetts, Amherst [email protected] @sarah_m_ford

description

presentation given at the Association of Internet Researchers' IR13.0 conference, October 20 2012.

Transcript of Sarah Michele Ford - "A Private Activity Done on a Public Domain"

Page 1: Sarah Michele Ford - "A Private Activity Done on a Public Domain"

“A Private Activity Done on a Public Domain”

Social Media Users’ Engagement with Concepts of Public and Private

Sarah Michele FordUniversity of Massachusetts, Amherst

[email protected]@sarah_m_ford

Page 2: Sarah Michele Ford - "A Private Activity Done on a Public Domain"

Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Why on EARTH would anyone do

THAT?

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Why on EARTH would anyone do

THAT?

Well DUH.

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

What’s happening

to attitu

des about

public and priv

ate?

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

How do users of social media engage with

“public” and “private”?

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

321 definitional

complexity

definitional elements

what does it all mean?

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

0

1

2

3

Blogger MT WordPress LJ Vox Xanga Other

Private (mean 2.07)Public (mean 1.86)

Definitional Complexity

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

spatial

sociopolitical

personal

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

spatial

sociopolitical

personal

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

spatial

sociopolitical

personal

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

spatial

sociopolitical

personal

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Public & private are INFORMATIONAL.

content/control

audience size

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

0%

25%

50%

75%

100%

Content-Control OnePerson SmallGroup LargeGroup

0%

36.8%39.9%

90.6%

73.2%

0.1%0%

86.9% PublicPrivate

Content/Control & Audience

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

content

control

audience

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

content

control

audience

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Public is EVERYONE.

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Information that is accessible for anyone to

find and consume... 'Open' is [a] term close

to 'public.'

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Public describes information ... that is widely available for the

use or knowledge of almost anyone... [it] refers to the open

end of a continuum from entirely secret to ubiquitously available...

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Private is NOT JUST YOU.

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

[T]here are degrees of privacy, including availability to those known to that person, to a small culture of people plus professionals with a right to know. Private refers to the closed end of a continuum from entirely secret to ubiquitously available.

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Private is something I would not want most people to see or be aware of. Many of my blog post[s] are limited to

friends and family--private, in other words.

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Private is things that are not to be revealed to everyone in the world. It is anything I

wouldn't want my family to know about.

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

even though a blog is public, i understand... it’s

private but it’s really meant for people who

don’t know me

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

"Privacy ... essentially describes content whose readership I can control.

There can be varying degrees of private depending on who has access, but as long as I

have control over who sees it, it's private."

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Private Is...

family not family

anonymouscontrol

friends

closed

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Private Is...

family not family

anonymouscontrol

friends

closedMESSY

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

content

control

audience

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

content

control

audience

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Public Privates

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Sarah Michele Ford@sarah_m_ford

Internet Research 13.0Social Media Users’ Engagement...

Sarah Michele FordUniversity of Massachusetts, Amherst

[email protected]@sarah_m_ford