SARAH MEGINNES BRYAN CARNES MATT STEPHENS MATT STEWART GABE SWARTZ ANTHONY WELDINHO Customer...
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Transcript of SARAH MEGINNES BRYAN CARNES MATT STEPHENS MATT STEWART GABE SWARTZ ANTHONY WELDINHO Customer...
SARAH MEGINNESBRYAN CARNES
MATT STEPHENSMATT STEWARTGABE SWARTZ
ANTHONY WELDINHO
Customer Relationship Management
CRMCRM CRM Technology CRM Technology
Manages a Companies Customers Clients Sales Prospects
DataAnalyticsFront-line Usage
Customer Relationship Management Tools
CRM applicationsDatabasesData warehouses
Customer Relationship Management Tools
CRM applicationsDatabasesData warehouses
Customer relationship Management Software Approaches
OperationalAnalyticalCollaborativeSales Force Automation
Data Commonly Stored in a CRM Systems
Contact DataDemographic DataTransactional DataRelationship Data
BenefitsBenefits DrawbacksDrawbacks
Simple but Very Effective
Keeps People Continually Informed on Progress
Everyone is Treated Equally
Increase Customer Service Costs
Customer churn problems
Everybody is Dictated
CRM Technology
Importance of CRM data warehouse Upkeep
Cleansing StandardizingUpdating data