Sara Spins Meets UC

Sara Spins UC Influence!

Sara Spins Meets UC!

where there’s a wheel, there’s a way! where there’s a wheel, there’s a way! where there’s a wh !

where there’s a whee l, there’s a way! where there’s a wheel, there’s a wa

ee l t here’s a way! where there’s a whee l way! Where there is a wheel, the

re there’s a wheel, there’s a way! where there’s a wheel, there’s a way! where there’s a whee !

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2 SARA SPINS MEETS UC !

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!Sara Spins Meets UC

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TABLE OF CONTENTS EXECUTIVE SUMMARY 3 TEAM OVERVIEW 6 UC Influence Biographies

RESEARCH 10 Situation Analysis UC Disability Services UC Accessibility UC Board of Trustees Social Media Focus Group Public Opinion Survey

STRATEGY 20 Target Market Campaign Goals & Objectives Strategy Narrative

TACTICS 28 Objective 1 Tactics Objective 2 Tactics Objective 3 Tactics

TIMELINE 56

BUDGET 58

EVALUATION 60

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SARA SPINS MEETS UC 3 !

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EXECUTIVE SUMMARY

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EXECUTIVE SUMMARY

Sara Spins needed a strategic campaign in order to be instrumental in changing the University of Cincinnati’s accessibility reputation to include equality and inclusiveness for all UC students including students with disabilities. UC Influence, a PRSSA public relations firm, designed the campaign, Sara Spins Meets UC to make Sara Spins a more prominent organization with a voice and enough support to achieve this goal. A situational analysis was conducted to research Sara Spins and the opportunities available to help the organization. Sara Spins is a nonprofit organization with existing strong support throughout the UC community. UC disability services currently focuses on offering academic services for students already at UC, but is not instrumental in recruiting students with disabilities and has limited resources in helping them succeed. However, Sara Spins has a strong existing relationship with the office and can be counted on for support. UC is considered an accessible campus, but is not an equal and inclusive campus. UC is not proactive, but rather responsive to students’ needs. Students must travel out of their way to take advantage of wheelchair accessible routes and often find elevators or wheelchair accessible doors out of service. The UC Board of Trustees is a crucial component in the funding and action of changes to disability services at UC. Previous successful contact by Sara Spins has been made, and the board is willing to offer support for the Sara Spins cause. Through target audience research, social media will be the most effective route of communication to the UC community. Nonprofit organizations have a high success rate when using social media communication. Sara Spins has existing support and many resources available to complete the campaign goals. Strategically utilizing these resources and support through the Sara Spins Meets UC campaign will lead to success for the organization. Sara Spins Meets UC is comprised of three overall goals. In order to become a key voice in the effort to enhance the University of Cincinnati’s reputation as an equal and inclusive campus and destination for students in wheelchairs, Sara Spins needs to build its presence on the campus, raise the appropriate funds to continue assisting students with disabilities and reach out to those with a voice on the campus to start the change. To have a voice on the campus, Sara Spins needs to become a more prominent organization through media and brand recognition. Informing and interacting with the target audience through traditional and digital media will keep them connected to Sara spins. Revamping Sara Spins promotional materials and implementing them through a visual Sara Spins specific campaign will connect the Sara Spins mission to the target audience. Sara Spins was originally founded by the need to raise money for students with disabilities to continue their education. It is important to keep the founding principles of the organization while pursuing the effort to change UC’s reputation as a destination for students in wheelchairs. Sara Spins needs to continue raising the appropriate funds to help students with disabilities afford motorized wheelchairs through fundraisers and

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through the support of donors. Three annual fundraisers should be conducted each year for Sara Spins. Annual fundraisers provide consistency, efficiency in planning and a following by the target audience. Fundraisers will generate some funds, but committed donors and alumni support will establish reliable income for Sara Spins. Reaching out to donors and alumni increases the involvement and support of the UC community. In order to start enhancing UC’s accessibility reputation to encompass equality and inclusiveness, Sara Spins should host an awareness event and develop relationships with the surrounding universities’ disability services. Hosting the Crosstown Rollout, a wheelchair basketball game, will build awareness. Establishing relationships with surrounding universities’ disability services creates a united force for the Sara Spins cause. UC initiating this relationship will help establish the university as a leader in disability awareness. Resources and support can be shared if relationships are maintained. After the campaign, an evaluation should be conducted to determine the success. An analysis of the success and potential improvements will help Sara Spins determine best practices for future goals and campaigns.!

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TEAM OVERVIEW

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UC INFLUENCE UC Influence is a student-run PR firm under the UC PRSSA chapter. Each semester the firm designs and implements campaigns for national competitions and the UC community. UC Influence placed 3rd out of 16 colleges competing in the nationwide Edventure Partners America’s National Gas Alliance Energy Challenge. Past UC campaigns include work with the UC Communication and Engineering departments. Students volunteer their time to this organization to gain PR experience outside of the classroom.

GABRIELLE WALTER Walter is a recent graduate of the University of Cincinnati where she earned her Bachelor of Arts in Journalism and a minor in Public Relations. She interned as a news reporter at the Cincinnati Enquirer and as a PR intern at Newport Aquarium. Besides UC Influence, she held leadership positions in other campus groups including the ROAR Campus Tour Guides, Society of Professional Journalists and her social sorority. Her long-term goal is to work as a PR practitioner for Scripps Networks Interactive, preferably for the HGTV division. This year Walter served as the director of UC Influence.

JORDAN WOOD Wood is a recent graduate of the University of Cincinnati where she earned her Bachelor of Arts in Communications and a certificate in Public Relations. She hopes to become the District Executive for the Boy Scouts of America in the near future. Wood was responsible for the advertising component of the Sara Spins Meets UC Campaign and served as the vice president for UC Influence spring semester.!

CUA PRSSA PR FIRM

A P R S S A P R F I R M

Inf luence

CU Influence

A PRSSA PR FIRMInfluence

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ALANA FREW Frew is a third-year journalism and environmental studies student at the University of Cincinnati. She plans to complete a certificate in public relations as well. She looks forward to her internship at Esquire, Mariemont and Kenwood Theatres this summer where she will promote special movie events. At UC, she is involved with UC PRSSA's PR firm UC Influence, UC PRSSA and UC AMA. She will serve as the national liaison for UC PRSSA for the upcoming school year. Frew is also a proud national member of PRSSA and AMA.

MARY-ELLEN LINTNER Lintner is a third-year communication student with a certificate in public relations and a minor in marketing at the University of Cincinnati. She is a member of UC PRSSA and will serve as the secretary for the upcoming school year. She is excited for her Scripps Howard Internship this summer with Stepping Stones in Cincinnati. Her long-term goal is to work in the PR department for Churchill Downs Incorporated.

DUSTIN NOEL Noel looks forward to his graduation from the University of Cincinnati in December 2013. He will receive a Bachelor of Arts in Communication with a minor in Psychology and Criminal Justice and a certificate in Public Relations. Noel is also working toward his associate degrees in aviation maintenance technology and ophthalmic technician. During his time at UC he was actively involved in PRSSA and UC Influence. Along with an internship, he worked for the United States Air Force where he was selected to lead a group of 13 peers while responsible for $752.4 million of equipment. His long-term goal is to become the director of public affairs for the secretary of the Air Force.

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RACHAEL ROSE Rose is a fourth-year student at the University of Cincinnati. She is on her way to receiving a bachelor's in Communication with a certificate in Public Relations and a minor in Psychology. She has interned as the Marketing intern for Cincy Chic, an online women’s magazine. This summer she looks forward to her next internship with Vehr Communications, a PR firm, as the Communications intern. Upon graduation she aspires to continue work in the PR field with fashion or theatre. Rose will serve as the new director for UC Influence in the fall.

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RESEARCH

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SITUATION ANALYSIS CLIENT MISSION STATEMENT: Sara Spins, a nonprofit organization, is dedicated to raising awareness and the necessary funds for students with disabilities to provide the technology and tools to pursue their higher education. CLIENT BACKGROUND: Sara Spins was founded by the staff of the Southwest Ohio Hugh O’Brian Youth Leadership Seminar. Sara Whitestone, a dedicated member of the program, was unable to attend college due to the lack of an appropriate wheelchair. When the staff found out, they decided to create Sara Spins to help her raise the funds. Within two days, in the midst of the 2012 seminar, a campaign was created which included a website, Facebook page, logo and video. Plans for fundraisers resulted in $5,000 from button sales. Now, thanks to the efforts of Sara Spins, Sara is attending the University of Cincinnati in her new motorized wheelchair. She has sparked a new disability movement on campus. OPPORTUNITY: Sara Spins has the potential to inspire the UC community to enhance UC’s reputation to encompass equality and inclusiveness. Raising awareness of this organization will help the UC community see the positive impact of all the possibilities Sara Spins provides. Through Sara Spins at UC, students can see UC as a destination for students with disabilities rather than just an option. Adequate funds are key for students with disabilities to afford motorized wheelchairs needed to maneuver around the campus. With the help of donations students and their families are able to afford these wheelchairs. UC is a certified wheelchair accessible campus, but due to rough terrain and hills, without motorized wheelchairs it is near impossible for students with disabilities to effectively travel from place to place.

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UC DISABILITY SERVICES

ORGANIZATION: The University of Cincinnati Disability Services Office is dedicated to empowering students with disabilities through the delivery of reasonable accommodations and support services while educating the UC community to see beyond disabilities to the richness of inclusion. Students with disabilities who need academic accommodations or other specialized services while attending UC will receive reasonable accommodations to meet their individual needs as well as advocacy assistance on disability related issues. They are strongly committed to maintaining an environment that guarantees students with disabilities full access to educational programs, activities and facilities. UC Disability Services is located at 210 University Pavilion. SERVICES: UC Disability Services offers a variety of academic accommodations in and out of the classroom. These include readings in digital format, extended testing time, quiet testing rooms, open or closed captioning of classroom lectures, peer note takers, readers, scribes and sign language interpreters. Regular checks of wheelchair doors and elevators are also scheduled to make sure these accommodations are properly working. In addition to academic accommodations in the classroom, students, faculty or staff are encouraged to use the Disability Services resources in 410 Langsam.

Source: http://www.uc.edu/aess/disability.html

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UC ACCESSIBILITY

The University of Cincinnati’s campus is considered wheelchair accessible. There are automatic door openers on every wheelchair accessible entrance on the campus. The sidewalks and ramps make it possible for students in wheelchairs to maneuver the campus. Problems students have include getting up the Mainstreet hill as well as worrying about their wheels getting stuck in the cobblestones. Students must use alternate routes to get into buildings and be dependent on elevators and doors to be working.

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WHEELCHAIR ACCESSIBILITY

Source: http://www.uc.edu/aess/disability.html

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UC BOARD OF TRUSTEES

The University of Cincinnati Board of Trustees is the governing body of the university. There are 11 members and 9 voting members and two nonvoting members. They are appointed to a 9-year term in office, with the exception of student trustees who are appointed to a two-year term. They are responsible for selecting and appointing a president. Setting an operating budget, granting degrees, approving person appointments, establishing tuition fees and rates, approving contracts, and approving all rules, regulations and curriculum changes throughout the University. Their office location is room 614 in University Pavilion. In October 2012 Sara Whitestone addressed the UC Board of Trustees to make them aware of the mission of Sara Spins. Sara’s goal is to make UC a destination for students in wheelchairs instead of just an option. The Board of Trustees is in full support of Sara Spins and willing to help her raise money so Sara Spins can help students afford the motorized wheelchairs needed to maneuver around the campus. The Board of Trustees is willing to help Sara Spins implement a plan to make UC’s campus more wheelchair accessible and make UC a destination for students in wheelchairs. One of Sara’s goals stated in her video is to have a wheelchair path through campus. This path would create a smooth surface to help students in wheelchairs maneuver the campus more effectively and provide a more direct route to where they need to go.

Source: http://www.uc.edu/trustees.html !!

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SOCIAL MEDIA “40 Social Media Tips for Nonprofit Organizations” http://www.marketingzen.com/40-social-media-tips-for-nonprofit-organizations/ A variety of social media tips are listed for nonprofit events, fundraising and building a following. “Nonprofits that are doin’ it (Social Media) & Doin’ it & Doin’ it well” http://www.business2community.com/strategy/non-profits-that-are-doin-it-social-media-doin-it-doin-it-well-0465089 This article has examples of effective Facebook, Twitter and Pinterest posts for nonprofit organizations. Links to other informative websites are also interspersed throughout the page. The infographic from the website shows the presence of nonprofits on social media sites and the success of fundraising through Facebook. A longer version of the infographic is available at http://www.mdgadvertising.com/blog/2012-it-was-a-very-good-year-for-social-giving/.

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FOCUS GROUP Provided focus group questionnaire is intended to research opinions of equality and inclusiveness according to students in wheelchairs as the University of Cincinnati. Questionnaire can be limited to students in wheelchairs or include all willing students with disabilities. Questionnaire can also be limited to UC or include willing participants at Xavier. Use contacts at UC Disability Services Office and Xavier Disability Office to find willing participants. Focus Group should be conducted in a group interview setting with answers recorded to analyze later. Findings can be used to help tailor campaign messages, and to pin point specific problems of equality and inclusiveness.

1. Where is the most equal and inclusive place on campus for students in wheelchairs/disabilities?

2. Where is the worst place for equality and inclusiveness on campus for students in wheelchairs/disabilities?

3. What parts of campus are hardest to maneuver your wheelchair? 4. What kinds of problems do you have regarding accessibility around campus? 5. Have you ever encountered a problem getting a door opened or an elevator not

working? 6. How helpful are your professors and TAs if you have ever had to miss class due to

your disability? 7. How important do you think it is to educate other students of disabilities like

yours? !!!!

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PUBLIC OPINION SURVEY The Public Opinion Survey is intended to research the awareness of accessibility and Sara Spins on the University of Cincinnati campus pre and post campaign. Distributing the survey via survey monkey to campus email list servs will provide the most efficient method of collecting and analyzing data. Passing out paper surveys on campus, in classrooms and through the disability services is also recommended. A total of 200 or more surveys is expected.

1. I am a. Male b. Female

2. I am a full time student at UC

a. Yes. b. No

3. Student accessibility around campus is important to me.

a. Strong agree b. Agree c. No Opinion d. Disagree e. Strong disagree

4. I pay attention to whether doors are handicap accessible.

a. Strong Agree b. Agree c. No Opinion d. Disagree e. Strongly Disagree

5. I believe the University of Cincinnati is an easy campus to maneuver in a wheelchair. a. Strong Agree b. Agree c. No Opinion d. Disagree e. Strongly Disagree

6. I have heard of the non-profit organization Sara Spins which helps raises funds for

students who need special wheelchairs to maneuver campus. a. Yes b. No

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7. I would be interested in getting involved with Sara Spins. a. Strong Agree b. Agree c. No Opinion d. Disagree e. Strongly Disagree

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STRATEGY

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TARGET AUDIENCE UC COMMUNITY The UC community includes not only undergraduate and graduate students, but also the staff, faculty, alumni and those invested in the university. There are about 40,000 undergraduate and graduate students at UC. The majority of the target audience is between the ages of 18 to 25 and undergraduate students. UC is an urban campus with many commuters. These students are continuously bombarded with flyers, events and advertisements. Strategizing toward their preferred methods of communication is crucial. Students prefer on-the-go and concise information that will not take up much of their time.

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Goal 1: To build awareness of Sara Spins at the University of Cincinnati.

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Objective 1: To increase strategic use of media by April 2014 to include three traditional media hits and a

qualitative increase in digital media.

Tactic 1: Build news media awareness of Sara Spins through press releases.

Objective 2: To increase the UC community awareness of Sara Spins by April 2014.

Tactic 1: Revamp Sara Spins promotional materials to increase brand recognition among target audience.

Tactic 2: Implement Sara’s Stickers Campaign to raise awareness of inclusive and equal successes and pitfalls at UC.

Tactic 2: Use social media software to efficiently upkeep and monitor pages.

Tactic 3: Update website to provide streamline communication to viewers.

Tactic 4: Update social media pages to be more strategic for Sara Spins.

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Goal 2: To raise money to assist current and future UC students with disabilities.

Objective 1: To create and implement three annual fundraisers for Sara Spins to raise $500 annually.

Tactic 3: Host Cheesin’ for a Reason: Sara Spins, a grilled cheese fundraiser to increase funds for promotional materials.

Tactic 1: Organize a Potbellies fundraiser to increase Sara Spins funds for UC students with disabilities.

Tactic 2: Sell bows and bowties at events to increase brand recognition with the target audience as well as funds.

Objective 2: To increase awareness and involvement of the greater UC community, with a goal of 15-25

committed donors and/or alum by April 2014.

Tactic 1: Research the scholarship process and potential donors and support.

Tactic 2: Connect with UC alumni services to initiate alumni relations.

Tactic 3: Inform UC magazine about Sara Spins to reach alumni/UC community.

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Goal 3: Enhance UC's accessibility reputation to encompass equality and inclusiveness.

Objective 1: To host one event involving surrounding college communities by Spring 2014.

Tactic 2: Invite national disability ambassadors such as the Push Girls and Ellen DeGeneres to increase the Crosstown Rollout exposure.

Tactic 1: Plan a joint-university basketball tourney, the Crosstown Rollout, between UC and Xavier to involve and expand the target audience.

Objective 2: To establish and maintain relationships with surrounding universities’ disability services.

Tactic 1: Connect UC and Xavier disability services to share resources for future events.

Tactic 2: Establish campus disability ambassadors to create a face for the awareness campaign. !

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STRATEGY NARRATIVE Sara Spins promotes equality and inclusiveness for students with disabilities. In order to become a key voice in the effort to enhance the University of Cincinnati’s reputation as an equal and inclusive campus and destination for students in wheelchairs, Sara Spins needs to build its presence on the campus, raise the appropriate funds to continue assisting students with disabilities and reach out to those with a voice on the campus to start the change.

GOAL 1 To have a voice on the campus, Sara Spins needs to become a more prominent organization through media and brand recognition. Informing and interacting with the target audience through traditional and digital media will keep them connected to Sara spins. Providing traditional media outlets with press releases concerning Sara Spins efforts will lead to published material reaching the target audience. Updating the Sara Spins website and integrating strategic social media posts will grow the reach of the digital media platforms. The increase in activity can be efficiently monitored through a social media management tool such as Hootsuite. Revamping Sara Spins promotional materials and implementing them through a visual Sara Spins specific campaign will connect the Sara Spins mission to the target audience. Updating logos, T-shirts and bracelets to focus on Sara Spins and the slogan will provide brand recognition. Implementing the Sara’s Stickers Campaign through the placement of bow and bowtie stickers throughout the campus will provide a visual representation of Sara Spins to the target audience.

GOAL 2 Sara Spins was originally founded by the need to raise money for students with disabilities to continue their education. It is important to keep the founding principles of the organization while pursuing the effort to change UC’s reputation as a destination for students in wheelchairs. Sara Spins needs to continue raising the appropriate funds to help students with disabilities afford motorized wheelchairs through fundraisers and through the support of donors. Three annual fundraisers should be conducted each year for Sara Spins. Annual fundraisers provide consistency, efficiency in planning and a following by the target audience. Potbelly donates the largest percentage of sales to the organization that fundraises with them. Cheesin’ for a Reason: Sara Spins, the grilled cheese fundraiser, has already proved successful and should be continued. Selling bows and bowties at all Sara Spins events connects the bow from the logo to Sara Spins and provides extra income. Fundraisers will generate some funds, but committed donors and alumni support will establish reliable income for Sara Spins. Reaching out to donors and alumni increases the

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involvement and support of the UC community. Donor support leads to the possibility of establishing a scholarship for UC students with disabilities. Involving the alumni services through direct outreach and through the UC magazine expands the support network and opens up the possibility for a group dedicated to UC alum with disabilities.

GOAL 3 In order to start enhancing UC’s accessibility reputation to encompass equality and inclusiveness, Sara Spins should host an awareness event and develop relationships with the surrounding universities’ disability services. Hosting the Crosstown Rollout, a wheelchair basketball game, will build awareness. Involving the surrounding community through incorporating collegiate basketball players from Xavier and UC as well as campus celebrities will build support and expand the target audience. Inviting national disability ambassadors such as the Push Girls or Ellen DeGeneres would create national attention and encourage more people to come and support the cause. Establishing relationships with surrounding universities’ disability services creates a united force for Sara Spins cause. UC initiating this relationship will help establish the university as a leader in disability awareness. Resources and support can be shared if relationships are maintained. In the following pages the tactics recommended to achieve each objective and goal are outlined in detail.

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TACTICS

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GOAL 1 TACTICS

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GOAL 1 TACTIC DESCRIPTIONS MEDIA CONTACT LIST Refer to the media contact list when sending out press releases for Sara Spins. PRESS RELEASE – CROSSTOWN ROLLOUT

Fill in the appropriate information to complete this press release template for the Crosstown Rollout. Send the press release to the news outlets and publications listed in the media contact list three weeks prior to the event. Refer to this example press release for future Sara Spins events and coverage. Drafting a release to cover the success of the Sara Spins Meets UC campaign is recommended to build additional awareness post-campaign.

SOCIAL MEDIA PLAN Continue use of Facebook, Twitter and SaraSpins.org with these recommendations on how to use social media for a nonprofit organization.

HOOTSUITE GUIDE

To effectively and efficiently manage the Sara Spins social media plan, use Hootsuite, a free social media management tool. Available plans and a short tutorial with informational graphics are provided.

SARA SPINS PROMOTIONAL MATERIALS Updated designs focus on the Sara Spins slogan, logo and colors. All templates and designs are located in the Sara Spins Meets UC flash drive.

SARA’S STICKERS CAMPAIGN Implement the Sara’s Stickers Campaign as a visual brand builder and awareness campaign to connect the target audience to Sara Spins and its mission.

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MEDIA CONTACT LIST UC CAMPUS News Record Danielle Kokochak (Campus Life Editor) (513) 556-5912 [email protected] About: The News Record is the thrice-weekly, independent student news organization at the University of Cincinnati. From covering the latest news on campus and in Cincinnati to reviewing the best (and worst) in entertainment, TNR is the voice of UC’s student population. This publication directly reaches the UC community, which is comprised of over 40,000 undergraduate and graduate students. Bearcast Will Wolkoff (Programming Director) [email protected] About: Bearcast Radio is the University of Cincinnati's student run internet radio station. This station reaches the UC community and while it has a smaller reach than the campus newspaper, it is still widely used by undergraduates. CINCINNATI COMMUNITY City Beat Danny Cross (Editor) [email protected] Hannah McCartney (Associate Editor) [email protected] About: CityBeat is written primarily for 18-49 year olds who are active and engaged in the local community. CityBeat’s thoughtful news and social commentary, along with its extensive coverage of live music, theater, arts and events, provide readers with both an informational frame of reference and tangible entertainment options for their daily lives. Cincinnati Magazine Jay Stowe (Editor) (513) 421-4300 [email protected] About: Cincinnati Magazine is a monthly lifestyle magazine concerning life in and about Cincinnati, Ohio for over 40 years. This publication features a more in- depth reporting style typically found with magazines. Readers range from young twenties to over 50. This medium will not primarily reach out to the UC student community, but will reach UC alum. UC alum continue to connect to the university through UC football games, which added to our decision to host our final event before a UC football.

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Cincinnati Enquirer Bill Cieslewicz (513) 768-8398 [email protected] Mark Curnutte (513) 768-8362 [email protected] Cliff Peale (513) 768-8573 [email protected] About: Enquirer Media is the region’s most trusted source for local news, features, commentary discussion, and a leading multi-media advertising and marketing solutions company. It reaches the tri-state area community, which includes UC students. This publication is the go-to newspaper for the UC community who wants information about the surrounding area.

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PRESS RELEASE – CROSSTOWN ROLLOUT

Logo Here FOR IMMEDIATE RELEASE Contact: Sara Spins Email Phone #

Crosstown Rollout to benefit Sara Spins

UC & Xavier basketball hit the courts one more time

Cincinnati, OH – UC Bearcats and Xavier Musketeers will hit the basketball court again on DATE. This rivalry will go head to head in the first annual Crosstown Rollout benefiting Sara Spins, a nonprofit organization. Sara Spins is dedicated to raising awareness and funds for students with disabilities. The players will team up with campus celebrities from UC and Xavier for a 6 on 6 wheelchair basketball game. Players include NAMES. The Crosstown Rollout is scheduled to occur TIME & LOCATION. During the half-time show, the Push Girls, the stars of a realty wheelchair show, will describe their own experiences with disabilities. Booths will be set up around the arena allowing students to take their turn in wheelchairs. Sara Spins hosts the event as part of their Sara Spins Meets UC campaign. Sara Whitestone, second-year at UC, leads the organization and wishes to enhance UC’s reputation to encompass equality and inclusiveness for students with disabilities. The Crosstown Rollout marks the end of her campaign. For more information about Sara Spins pleas visit www.saraspins.org

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Sara Spins is an organization dedicated to raising awareness and the necessary funds for students with disabilities to provide technology and tools to pursue their higher education. Leader, Sara Whitestone, suffers from Myalgic Encephalomyelitis or ME and Postural Orthostatic Tachycardia Syndrome or POTS, which requires her to use a wheelchair for mobility. Sara Spins was founded in 2012 with the help of the staff of the Southwest Ohio Hugh O’Brian Youth Leadership Seminar.

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SOCIAL MEDIA PLAN STRATEGY: Continue utilizing Facebook, Twitter and SaraSpins.org to build awareness of Sara Spins and promote Sara Spins events. DETAILS: Build awareness of Sara Spins

o Posts & Tweets o Facebook:

Frequency: 3 posts/week

Content: Promote Sara Spins events, feature Sara Spins promotional materials, share inspiring disability facts, images, quotes or news.

o Twitter: Frequency: 5+ tweets/week Content: Similar to FB posts, incorporate more timely information.

o SaraSpins.org: Frequency: 3 posts/month Content: Similar to FB posts, more in-depth.

o Expand Network o Connect with other organizations and causes on Facebook and Twitter to

build Sara’s Spins own social network. o Update

o Facebook: Replace cover and profile pictures to Sara Spins Meets UC logos during the campaign. Organize pictures into albums. Create FB events for Sara Spins fundraisers.

o Twitter: Update cover and profile pictures during the Sara Spins Meets UC campaign. After the campaign use the same profile picture as FB.

o SaraSpin.org: Update logos during the Sara Spins Meets UC campaign. Create a separate tab for Sara Spins Meets UC to express Sara Spin’s wish to enhance UC’s reputation to include equality and inclusiveness.

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Promote Sara Spins events o Before the event

o Get organized: Set event goals, plan details and develop a plan to evaluate the event’s success.

o Social Media: Create FB event page to share details and answer questions, establish a hashtag for the event early for more buzz.

o During the event o Social Media: Keep public

informed through frequent posts, interact with those unable to attend, share photos ASAP and encourage participants to do the same.

o After the event o Develop an after-story: Compile

tweets, photos, posts, etc. and share them in a blog post and press release.

o Contact media outlets to summarize the event.

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HOOTSUITE GUIDE

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Use Hootsuite to:

o Send scheduled tweets o List and keyword tracking streams, as well as other

mentions o Direct messages o Sent tweets o Favorite tweets

Hootsuite offers three plans including a free plan ideal for Sara Spins. Once a plan is chosen, a video sent via email is provided to explain how to use Hootsuite including setting up your dashboard and scheduling your first tweets and posts.

Source: http://hootsuite.com/plans

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A graphic of the Hootsuite Twitter dashboard is provided below. The dashboard includes a timeline on the left, mentions in the middle and published tweet on the right.

The following graphic is a visual explanation of Hootsuite functions.

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SARA SPINS PROMOTIONAL MATERIALS

LOGOS Sara Spins: High-resolution Sara Spins logos are updated and located on the Sara Spins Meets UC flash drive. Sara Spins Meets UC: A specific logo for this campaign was designed to tie Sara Spins to UC and appeal to the female and male target audience.

T-SHIRT Sara Spins: An updated T-shirt design was drafted to create stronger brand recognition with Sara Spins bows, slogan and logo. The same T-shirt design is recommended for the Sara Spins Meets UC campaign to further awareness of Sara Spins. The front image should be placed in the upper right corner on a small chest pocket. The back image should be placed in the upper middle section of the back. Pricing: customink.com 100 T-shirts @ under $10

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BRACELETS Sara Spins: With recent bad press surrounding Lance Armstrong, the former phrase printed on Sara Spins bracelets “Spinstrong” was updated. The new bracelet design features “Sara Spins” on one side and the slogan “Where There’s a Wheel There’s a Way” on the other. Offering pink and blue bracelets will appeal to both females and males. Re-designing the focus of these bracelets to the Sara Spins organization creates timeless promotional pieces. Pricing: wristband.com 500 wristbands @ $142 or 300 wristbands @ $86

STICKERS Sara Spins Meets UC: Print hot pink and twitter blue bow stickers to be stuck around UC’s campus for the bow campaign described in detail in the next tactic. Upload an image of a hot pink bow/twitter blue bow to Printrunner.com. If stock images from Printrunner are used a charge will be applied. Find the image on google instead. Pricing: Printrunner.com: 1000 stickers @ $29 2,500 stickers @ $49

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SARA’S STICKERS CAMPAIGN

WHEN: February – Week 2 WHERE: Equal & inclusive/not equal & inclusive locations on UC’s campus STRATEGY: Provide hot pink and twitter blue bow stickers to the UC community. Encourage them to place the stickers on locations they feel are equal and inclusive or could be more equal and inclusive throughout UC’s campus. This campaign is a visual representation of what Sara Spins strives for. Constant reminders of Sara Spins and the mission will be visible to the target audience. Sara Spins will become a better-known campus organization and brand recognition with the bows and Sara Spins will increase. DETAILS:

o Print pink and blue bows through printrunner.com. o Distribute stickers at fundraisers and around the campus. o It is recommended to encourage the UC community to take part in sticking the

stickers. Legal concerns with placing stickers throughout the campus have not been researched. With this in mind, it is recommended to not print Sara Spins on the stickers directly, but let it be inferred.

o The campaign should be a word of mouth or guerilla tactic. No flyers or advertisements are needed, but those who stick the stickers will know the meaning of them and those who don’t will ask.

o Any advertising should be done through social media. Example posts include encouraging participants to tweet or facebook their sticker placements and share them with the Sara Spins page.

o Example sticker placement locations include handicap signs, wheelchair accessible doors, stairs, hills, backpacks, wheels, etc. Creativity is encouraged!

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GOAL 2 TACTICS

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GOAL 2 TACTIC DESCRIPTIONS

POTBELLY FUNDRAISER Potbelly donates the highest percentage of sales to nonprofit organizations. Host an annual Potbelly fundraiser to efficiently raise funds for Sara Spins.

CHEESIN’ FOR A REASON: SARA SPINS Grilled cheese fundraisers work well with college students looking for a cheap snack in between classes. Host this annual fundraiser for guaranteed sales.

BOWS & BOWTIES Sell bows and bowties at every Sara Spins event to build brand awareness and providing a visual, wearable mascot for Sara Spins supporters.

SCHOLARSHIP RESEARCH To start to the process of obtaining a scholarship for students with disabilities at UC, Sara Spins needs to find committed donors and a supportive influential voice on the campus.

UC ALUMNI SERVICES Establishing a relationship with UC Alumni Services creates the potential to form a UC disability alum group as well as support from the alumni network.

UC MAGAZINE Update UC Magazine with Sara Spins efforts through press releases to reach the entire UC community, specifically the alum, which will continue to grow the support of the whole target audience.

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POTBELLY FUNDRAISER WHEN: Tuesday Evening; February – Week 3 or 4; If needed, host 2nd fundraiser March – Week 3 or 4 for extra funds WHERE: Potbelly on Calhoun St. STRATEGY: Potbelly offers the most profitable percentage of sales to nonprofit groups. Catering is included in the sales, which will allow Sara Spins to reach out to organizations to commit to catering with Potbelly during the fundraising time. Involving organizations in Sara Spins fundraising events promotes awareness of the organization and its cause. DETAILS:

o Potbelly donates 25 percent of sales during a designated time to nonprofit groups. Rallying 200 or more participants is recommended and encouraged by Potbelly. Nonprofit forms are required. For more details see the Potbelly flyer on the Sara Spins Meets UC flash drive.

o Flyers are provided by Potbelly for the fundraiser. It is recommended advertising on top of these flyers is implemented. Social media should be used in promotion techniques as well as distributing flyers by hand to classrooms and around the campus.

o To guarantee participants have them commit to signing up for catering during the designated fundraising time. Catering orders qualify as sales toward the fundraiser. Chapter meetings for the Greek life community are Tuesday nights with dinner before hand. Ask the sororities and fraternities to cater with Potbelly during the fundraising time to guarantee sales.

o Idea suggestions include passing out Sara’s Stickers with Potbelly flyers and asking permission from Potbelly if stickers or any other type of awareness efforts can be implemented during the time of the fundraiser. Incentives for organizations who commit to catering with Potbelly during the fundraising time should also be considered such as free T-shirts, Sara Stickers or bracelets or tickets to the Crosstown Rollout. Incorporating a Potbelly fundraiser after the Crosstown Rollout could also be an effective fundraiser.

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CHEESIN’ FOR A REASON: SARA SPINS WHEN: 11 a.m. -1 p.m. March 13, 2013; March 2014 – Week 2 WHERE: Baldwin Hall STRATEGY: Cheesin’ for a Reason: Sara Spins is a grilled cheese fundraiser. Grilled cheese sells well with college students looking for a quick snack or lunch in between classes. Grilled cheese is inexpensive and easy to make with a team. Making the grilled cheese indoors allows the smell to entice hungry students and faculty. The first Cheesin’ for a Reason: Sara Spins event was a success raising $150. DETAILS:

o Purchase grilled cheese ingredients, bread, butter and cheese and bring Forman grills and other necessary supplies including plates, spatulas and napkins.

o Set up a table in the lobby of Baldwin Hall to attract students coming into and leaving the building.

o Grilled cheese was sold for $2 and cost about $1 to make.

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BOWS & BOWTIES WHEN: During the Sara Spins Meets UC campaign WHERE: At every Sara Spins event STRATEGY: Sell bows & bowties at every Sara Spins event to build brand recognition between Sara Spins and bows. Playing up the bows and bowties in the Sara Spin Meets UC logo provides a visual, wearable mascot for Sara Spins supporters as well as income. After the Sara Spins Meets UC campaign, continue selling pink bows since pink bows are a part of the regular Sara Spins logo. Evaluate how effective the sales of bowties are and consider continuing to sell them as well. DETAILS:

o Purchase or craft pink bows and twitter blue bowties. o Pre-made: o DIY: Michaels Craft Store

4 Small Bows @ $2.99 2 Medium Bows @ $2.99 1 Large Bow @ $2.99 1 Extra-Large Bow @ $2.99 6 Clasps @ $1.99 4 Bowtie Clasps @ $2.99 1 Large Ribbon Role @ $9.99 Ribbon Template $10.99

o There are two options if you craft. The first option is more expensive but less time consuming. 1) To create the pink bows, you will need to buy the bows, clasps and hot glue. To create the bowties glue the blue bow to the bowtie clasp instead of the metal barrette clasp. The second option is less expensive but more time consuming. 2) Purchase the ribbon template, ribbon role, clasps and hot glue. Use the template to tie your own bows.

o Display bows and bowties for sale at all Sara Spins events. o Bows and bowties can also be used as prizes or incentives.

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SCHOLARSHIP RESEARCH To start the process of establishing a scholarship for students with disabilities, Sara Spins needs to seek support for funds and an influential voice. Researching surrounding universities and the disability scholarships they have can provide contacts for potential donors as well as a push for UC to offer their own scholarship. Utilizing student government resources at UC gives Sara Spins an influential voice in the process of establishing a scholarship. VARIOUS UNIVERSITIES’ DISABILITY SCHOLARSHIPS Eastern Kentucky University: 2 disability scholarships for EKU students

o Agee Memorial Dyslexia Scholarship Fund o James Larmour Scholarship for Students with Learning Disabilities

http://scholarships.eku.edu/disabilities Michigan State University: General list of disability scholarships & grants

http://staff.lib.msu.edu/harris23/grants/3disable.htm Ohio State University: General list of disability scholarships & OSU specific

http://ods.osu.edu/current-students/scholarship-information/ University of Cincinnati: 1 disability scholarship for UC students

o Winnie Unneweht Fraser Scholarship http://www.uc.edu/aess/disability/scholarships.html

University of Texas: General list of disability scholarships & 2 disability scholarships for UT students

o Carole L. Patterson Scholarship for students with physical disabilities o ESA-NOSEK Margaret Nosek Scholarship

http://www.utexas.edu/diversity/ddce2/ssd/scholar.php Texas State University: 2 disability scholarships for Texas State students

o Blake Edward Jaska Scholarship for severe hearing disorders o Nesenholtz Memorial Scholarship

http://www.ods.txstate.edu/Student-Resources/General-Information/Scholarships.html

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INFLUENTIAL CAMPUS ORGANIZATIONS Student Government: The executive branch of the undergraduate student government works with administrators and public officials to improve the quality of life for students at UC. The three general departments are Campus Relations, Community relations and Special Interests. Campus Relations works to improve campus and student life. Special Interests focuses on all students’ voices being heard. Sara Spins should contact either of these departments for support. Contact Information: http://sites.ucfilespace.uc.edu/sg/Cabinet-Committees University Funding Board University Funding Board allocates general fee money to organizations promoting interaction and awareness through programs that benefit the entire student body. Sara Spins should contact UFB for potential funding. Meetings are located in TUC Room 423 every Thursday at 6 p.m. Additional Information: http://sites.ucfilespace.uc.edu/sg/ufb Student Safety Board Student Safety Board provides safety programming to educate the UC community. Contact SSB for more information on how SSB could help Sara Spins. Contact Information: Chris Herlinger - [email protected]

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ALUMNI SERVICES STRATEGY: Establish a relationship between Sara Spins and the Alumni Center at UC. Work with the appropriate staff to establish a disability alumni group and find alumni willing to support and commit to the Sara Spins mission. CONTACT INFORMATION: University of Cincinnati Alumni Association Russell C. Myers Alumni Center 2906 Woodside Drive Cincinnati, OH 45221-0024 Phone: 513-556-4322 Email: [email protected] http://www.uc.edu/alumni.html

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UC MAGAZINE

STRATEGY: UC Magazine connects the entire UC community. Specifically, UC Magazine reaches alum, furthering Sara Spins efforts to gain alumni support. Informing UC Magazine of Sara Spins efforts and events creates another venue in which awareness and support can grow. Press Releases should be regularly sent to this publication to establish a supportive relationship. While Sara Spins events will not be published in the magazine due to timeliness, the website features more up-to date news in which this sort of information would be relevant. A more detailed article summarizing the Sara Spins Meets UC campaign is recommended to publish the outcome of the campaign. CONTACT INFORMATION: UC Magazine Editor, Deb Rieselman, informed UC Influence the Associate Editor, John Bach, would be in charge of all Sara Spins stories. Bach has previously worked with Sara Spins and already has a relationship with the organization. UC Magazine Editor: Deb Rieselman UC Magazine Associated Editor: John Bach Photojournalist: Ashley Kempher http://magazine.uc.edu/aboutus/staff.html PREVIOUS UC MAGAZINE SARA SPINS COVERAGE: “Sara Spins: Where there’s a wheel, there’s a way” http://magazine.uc.edu/media/video/saraspins.html “Sara Spins again with wheelchair for another UC student” http://magazine.uc.edu/favorites/web-only/abbey_hunter.html

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GOAL 3 TACTICS

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GOAL 3 TACTIC DESCRIPTIONS

CROSSTOWN ROLLOUT Hosting a joint-university wheelchair basketball game will gain high-profile attention for Sara Spins and build awareness for students with disabilities. The event will begin to build UC’s reputation as an equal and inclusive campus.

UC & XAVIER DISABILITY SERVICES Build relationships between Sara Spins and the surrounding university disability services. These relationships can provide shared resources, support and contacts of students with disabilities who are willing to be spokespeople or ambassadors to build awareness on their campuses.

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CROSSTOWN ROLLOUT WHEN: April – Week 3; After the Basketball Season WHERE: 5/3rd Arena, University of Cincinnati STRATEGY: Hosting a joint-university wheelchair basketball game with Xavier creates a high-profile event to raise awareness of Sara Spins. The Crosstown Rollout builds UC’s reputation as an equal and inclusive campus while inspiring Xavier to do the same. Choosing UC & Xavier basketball players along with university celebrities as the players ensures a larger crowd and more event visibility. Sara Spins should contact the Push Girls and Ellen DeGeneres to add a national component to the event furthering its success. DETAILS:

o 3 UC basketball players and 3 UC campus celebrities will make a team of 6 against 3 Xavier basketball players and university celebrities.

o Teams will compete while in wheelchairs. o Confirm a date at the 5/3rd arena & acquire appropriate funds. o Contact the UC athletic department for 3 volunteer basketball players. o Contact the Xavier athletic department for 3 volunteer basketball players. o Identify and contact 3 campus celebrities from UC & Xavier (Ex. Sara

Whitestone, Santa Ono, Xavier University President, Joe Blizzard/Xavier student body president, Mike Jarvis from UC PIKE).

o Contact the Push Girls to perform a half-time show for the Crosstown Rollout. o Invite Ellen DeGeneres to the Crosstown Rollout as a special guest. o Contact the UC physical therapy department for wheelchairs and possible booth

in which to demonstrate how to use wheelchairs correctly. o Advertise through flyers, social media, sidewalk chalk and traditional media

outlets. Offer Sara Spins prizes and incentives to ensure attendance. 5/3rd ARENA CONTACT INFORMATION: Linda Neal, Director/Facilities and Operations [email protected] 513-556-3540

Perry Siler, Associate Director/Facilities and Operations [email protected]

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UC ATHLETIC DEPT CONTACT INFORMATION: Cassaundra Thorpe, Life Skills Program, Athletic Student Services [email protected] or [email protected] 513-556-0040 Chris Schumate, Sports Program Associate, Men’s Basketball [email protected] Dana Rieger, Sports Program Associate, Women’s Basketball [email protected] UC Bearcats Official Athletic Site – Staff Directory: http://www.gobearcats.com/staffdir/cinn-staffdir.html XAVIER ATHLETIC DEPT CONTACT INFORMATION: Jeremy Growe, Director of Basketball Operations, Men’s Basketball [email protected] 513-745-2852 Maureen Hester, Director of Basketball Operations, Women’s Basketball [email protected] 513-745-3763 Xavier Musketeers Official Athletic Site - Staff Directory: http://www.goxavier.com/staffdir/xavi-staffdir.html PHYSICAL THERAPY DEPT CONTACT INFORMATION: Beth A. Bextermueller, Programs Manager UC Department of Rehabilitation Sciences 310 French East [email protected] Phone: (513) 558-0535 www.cahs.uc.edu PUSH GIRLS: Angela, Tiphany, Mia and Auti star in the Sundance Channel series, Push Girls. The series follows the young women as they push beyond their handicaps to face life head on. The women take on dating, careers and starting families and do it with each other’s support. The show premiered Jan. 3, 2012 and will continue for a second season starting June 3, 2013. http://www.sundancechannel.com/series/push-girls https://www.facebook.com/PushGirls

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ELLEN DEGENERES: Ellen DeGeneres hosts the most emmy-nominated talk show on daytime television. She invited the Push Girls on her show in May 2012. Using the existing relationship between the Push Girls and Ellen DeGeneres, Sara Spins can try to have Ellen appear at the Crosstown Rollout or possibly feature Sara Spins on her talk show. “Push Girls Share their Inspiring Outlook” http://www.youtube.com/watch?v=hXbjKrEVObM “Push Girls take over Ellen and score some fly rims” http://www.sundancechannel.com/series/push-girls/blog/2012/05/push-girls-take-over-ellen “Push Girls Mia and Angela on the Ellen DeGeneres show” http://www.sundancechannel.com/series/push-girls/photos/push-girls-mia-and-angela-on-the-ellen-degeneres-show#/0

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UC & XAVIER DISABILITY SERVICES

STRATEGY: Establish relationships between Sara Spins and the surrounding university disability services. Sara Spins should start with UC and Xavier, which could lead to help and support with the Crosstown Rollout. Connecting with the disability services can offer shared resources and additional support for Sara Spins efforts. Initiating dialogue between the UC and Xavier disability services furthers UC’s reputation as an equal and inclusive campus. To find students with disabilities who are willing to act as spokespeople or ambassadors to build awareness, utilize the campus disability services. UC DISABILITY SERVICES CONTACT INFORMATION: Academic Excellence & Support Services (AESS) UC Disability Services Office 210 University Pavilion Phone: (513) 556-6823 http://www.uc.edu/aess/disability.html XAVIER DISABILITY SERVICES CONTACT INFORMATION: Learning Assistance Center Xavier Student Disability Services Office 3800 Victory Parkway Phone: (513) 745-3387 http://www.xavier.edu/lac/Contact-Information.cfm

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TIMELINE

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TIMELINE JANUARY Week 1: Set-up Hootsuite Social Media Manager Initiate Social Media Plan Update Website Order New Promotional Materials Week 2: Contact 5/3rd Arena to Confirm Crosstown Rollout Date Contact UC & Xavier Athletic Departments for Basketball Players Week 3 & 4: Hold a Focus Group Distribute the Public Opinion Survey Draft and Send a Pre-Campaign Press Release FEBRUARY Week 1: Connect with UC & Xavier Disability Services Connect with UC Alumni Services Contact Campus Celebrities for Crosstown Rollout Week 2: Implement Sara’s Stickers Campaign Week 3 & 4: Host the Potbelly Fundraiser Sell Bows & Bowties at Events Contact Influential Groups at UC to Start Scholarship Discussion MARCH Week 2: Host the Cheesin’ for a Reason: Sara Spins Fundraiser Week 3 & 4: Host a Second Potbelly Fundraiser if Additional Funds are Needed Draft and Send a Pre-Crosstown Rollout Press Release APRIL Week 3: Host the Crosstown Rollout – after the Basketball Season Week 4: Contact UC Magazine Conduct the Campaign Evaluation Draft and Send the Post-Campaign Press Release

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BUDGET

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BUDGET TOTAL COST Plan A: $1,610 Plan B: $1,130 * All Plans Exclude 5/3rd Arena and Push Girls/Ellen DeGeneres Accommodations BREAKDOWN T-shirts:

o Customink.com o Plan A: 150 T-shirts @ $8 = $1,200 o Plan B: 100 T-shirts @ $8 = $800

Bracelets: o Wristband.com – 100 free with 100 purchased

o Plan A: 200 + 100 free = 300 Wristbands @ $86 o Plan B: 100 + 100 free = 200 Wristbands @ $76

Stickers: o Printrunner.com:

o Plan A: 2,500 Stickers @ $49 o Plan B: 1,000 Stickers @ $29

Bows & Bowties: o Donated by UC Influence: 1 medium light pink bow; 1 bowtie; 14 hot pink small

bows; 6 light pink small bows; 12 light pink bows without clasps o Michaels Craft Store:

o Plan A: 25 Small Bows = $27.50; 10 Bowties = $37.40 = $65 Total/Bow = 1 Small Bow = ~$1.10; 1 Bowtie = ~$3.74 4 Small Bows @ $2.99 ~ .75/1 Bow 1 Large Bow/Bowtie @ $2.99 6 Clasps @ $1.99 ~ .33/1 Clasp 4 Bowtie Clasps @ $2.99 ~ .75/1 Bowtie Clasp

Cheesin’ for a Reason: Sara Spins: o Plan A: $60

o Fedex Flyers: 200 @ .10 = $20 o Fedex Poster = $40

o Plan B: $30 o Fedex Flyers: 200 @ .10 = $20 o DIY Poster = $10

Crosstown Rollout: o 5/3rd Arena & Push Girls/Ellen DeGeneres Accommodations Excluded o Plan A: $130

o Fedex Flyers: 500 @ .10 = $50 o Fedex Poster: 2 @ $40 = $80

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EVALUATION

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EVALUATION

The campaign should be evaluated to analyze the success and improvements for future Sara Spins efforts. GOAL 1 Objective 1:

o Traditional Media o The number of publications and news outlets that feature Sara Spins will

determine the success. The number of press releases distributed should also be taken into consideration.

o Social Media o Calculating the number of followers, re-tweets, likes and shares Sara Spins

gains throughout the campaign will determine the success of the social media plan.

Objective 2: o Awareness Campaign

o The success of Sara's Stickers will be measured through a rough estimate of the number of stickers distributed. A number of stickers posted in pictures through social media sites should also be calculated.

GOAL 2 Objective 1:

o Fundraisers o Fundraiser success will be measured through the number of fundraisers,

the attendance rate and money earned. The price of the materials and the number of items sold should be calculated for an accurate total.

Objective 2: o UC Community

o The number of committed alumni and donors will determine the success of outreach to the UC community.

GOAL 3 Objective 1:

o Crosstown Rollout o The Crosstown Rollout will be evaluated through the number of attendees

and amount of money raised during the event.

Objective 2: University Relationships o University Relationships

o Successful contact with the disability services and a maintained relationship will determine the success of this objective.

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EVENT EVALUATIONS The following is a checklist of numbers to tally at the end of each event:

1. Number of event attendees _______________ 2. Amount of funds raised _______________. 3. Number of Facebook Likes following the event _________ 4. Number of Twitter Followers after the event _______________ 5. Number of Twitter mentions before, during, and after the event ______________

PUBLIC OPINION SURVEY After the campaign is complete, redistribute the public opinion survey to measure whether opinion changed regarding UC as an equal and inclusive campus.

Sara Spins Meets UC

Documents

Transcript of Sara Spins Meets UC