Sara Navarro, C.V. 1

PERSONAL INFORMATION Name Sara Navarro Ferreyra Phone (52) 984-1202129 (mobile) e-mail sara.navarrof@gmail.com

Nationality Living in

Mexican Cancún, México Driver’s license: yes Would be able to travel? Yes Would be able to relocate? Yes U.S.A. Visa? Yes

JOB EXPERIENCE Time of work November 2014 to February 26th 2015

Employer BSEA Resorts www.bseagroup.com Hotels Ana y José, Hip Tulum and Coral Tulum

Area Marketing, Sales, e-commerce, Groups and Conventions, Reservations, Commertial Relationships

Position Sales Manager Activities, responsibilities and experience All listed bellow on Sales Executive’s responsibilities.

Time of work February 2012 to October 2014 Employer BSEA Resorts www.bseagroup.com

Hotels Pure Mareazul and Pure All Suites at Grand Coral Riviera Maya

Area Marketing, Sales, e-commerce, Groups, Reservations Position Sales and e-commerce Executive

Activities, responsibilities and experience

E-COMMERCE. Keeping updated rates, allotments, dates closures, promotions and content of Pure Marezul (www.puremareazul.com) and Pure All Suites (www.pureallsuites.com) into the different online channels through its extranets (OTA’s: Orbitz, Booking, Expedia, Agoda, Hotel.de, Tourico, Transhotel, Pricetravel, Hotelbeds, Bestday, Despegar, Fareportal, México Hoteles, Fareportal, Bookohotel, Travelbook, México Vacations, Hoteltonight, Euromundo, Lomas Travel, La Operadora, Welcomebeds, Hoteltonight, Reservhotel, Lowcostbeds, etc.), as well as through channel manager Rate Tiger. Analyzing the market in the Riviera Maya (demand, occupancy, seasons and average rates) to plan and lounge promotions through the own site, OTA’s and social media. COMMERCIAL RELATIONSHIPS. Working closely with all Commercial partners (OTA’s Representatives, Offline Agencies Representatives,

Sara Navarro, C.V. 2

Marketing suppliers as electronic and printed magazines, news papers, specialized websites such as wedding portals, etc.) to define and follow up common sales goals. Representing the hotels in national and international trade shows and blitz trips. Searching for new commercial partners and electronic sites to structure and sign net rate agreements according to the partner’s profile (National or International Wholesaler, Receptive Tour Operator, Incentives, Circuits, Social Groups, Golf Groups, etc.), then following up the process to assure full and correct loading of these contracts in other part’s side. Conducting site inspections to Product Managers or possible commercial partners, and to direct clients looking for group and event stay. Attending special requests from National and International VIP guests, and coordinating with involved hotel’s departments, to assure the full accomplishment of such requests in a timing and quality manner. MARKETING. Taking part of the marketing planning and execution of the hotels, aiming sales goals accomplishment, by analyzing reports of productivity, occupancy, rates, markets by country, social groups and historic sales. RESERVATIONS. Leading reservations groups of all hotels, establishing procedures to ensure organization and efficiency within the Reservations departments. Following up customer service and disputes of special cases of reservations with Commercial Partners and guests. GROUPS AND CONVENTIONS. Dealing, processing and signing groups contracts with direct guests or electronic channels requested groups, then processing groups reservations through INNSIST from the reservation request until the check-out of the guests. Planning, directing and operating weddings and social events (golf tournaments, private business meetings), taking part of the whole process that it implies (table settings, music, photography, transportation, flowers, catering, general

Sara Navarro, C.V. 3

conventions equipment, special requests, etc.), therefore working together with all these services suppliers. Attending special requests from group guests, and coordinating with involved hotel’s departments (accounting, F&B, Reception, etc.) to assure the full accomplishment of such requests in a timing and quality manner. Creating, updating and promoting wedding’s packages according to Sales goals, taking in consideration rates, availability, minimum lengths of stay, etc. Keeping all vendors and suppliers’ contact and contract up to date. Managing and updating meeting spaces availability calendar. Generating reports at the check-out of each group as well as monthly of sales, revenue, stay, etc. SOCIAL MEDIA. Keeping the hotel website www.puremareazul.com updated in content, rates and availability through Buuteeqe. Keeping updated social media (Facebook, Twitter) accounts, with proper content according to the hotel’s concept and vibe. OTHER. Keeping updated the guest’s database. Generating monthly reports of occupancy, sales, groups revenue, promotions, etc. Involved in invoices-commission payment to partners process.

Time of work

November 2011 to February 2012 Employer AM Resorts, Now Jade Riviera Maya Hotel

Area Reservations-Groups Position Group Sales Executive

Activities, responsibilities and experience Analyzing Hotel’s availability to match the Groups’ request; organizing the group’s rooming listing and integrating in into Hotel’s system; generating groups reports at check out. In

Sara Navarro, C.V. 4

the system, INNSIST, updating travel agencies’ contracts, rates, allotment. Interacting with travel agencies and OTAs’s Product Managers to keep updated contracts and rates and to attend issues on customer service of particular bookings.

Time of work November 2008 to October 2011 Employer Grupo POSADAS, ALTIUSPAR Solutions

www.altiuspar.com Area Hotel Reservations, Information Systems, Data Bases,

Customer Service, GDS’s. Position Data Bases and Electronic Channels Analyst

Activities, responsibilities and experience Analyzing, loading and managing information of rates offered (more than 200 contracted rates) by GRUPO POSADAS (hotel brands: Fiesta Inn, Fiesta Americana, Fiesta Americana Grand, ONE Hotels, Aqua, The Explorean, Caesar Business and Caesar Park, 122 properties at that time), on electronic distribution channels such as GDS (Amadeus, Apollo-Galileo, Sabre and Worldspan), website (B2C) and extranets (B2B, such as Expedia.com, Hotels.com, Bestday.com, Booking.com, Bookit.com, Priceline.com, Orbitz.com, Travelocity.com, etc.). CUSTOMER SERVICE. Customer Service by phone and e-mail to travel agencies, giving support of rates offered by Global Distribution Systems (Amadeus, Apollo-Galileo, Sabre and Worldspan). Ordinary and urgent attention to bookings made by this electronic channels, checking right recording of data (check-in, check-out, cancel policies, refunds, no-shows, etc.). Uploading new hotels on GDS electronic channels, inserting and updating needed information for this new properties’ rates, policies, descriptions, etc. Generating production reports (effective hotel occupancy and incomings), and team productivity reports (attention and resolutions times of issues). Groups and individual bookings managing into INNSIST reservations system; recaps and stop-sales reports, allotment and above allotment analysis.

Time of work February 2007 to November 2008

Employer Grupo POSADAS www.fiestamericana.com

Area Call-center, Hotel and Airplane bookings, Customer Service Position Reservations agent

Sara Navarro, C.V. 5

Activities, responsibilities and experience Taking hotel (Fiesta Inn, Fiesta Americana, Fiesta Americana Grand, ONE Hotels, Aqua, The Explorean, Caesar Business and Caesar Park, 122 properties at that time) and air (Former Mexicana de Aviación) bookings and tickets by phone, managing rates, policies and customer service issues, into INNSIST reservations system.

Time of work October 2005 to January 2007

Employer TRIZALO, S.A. DE C.V. Area Textil industry, Management, Design, Electronics.

Position General Manager Activities, responsibilities and experience Product design; supervising production and inventory; team

management; marketing and sales; contacting and trading with suppliers from North America, Asia and Europe; basic accounting and finance; helping import machines and supplies.

Time of work April 2000 to October 2002

Employer Operadora Monarca S.A. Area Tourism and Events organization

Position Trip advisor and event organizer Activities, responsibilities and experience Searching, booking and selling hotel packages, regional

tours and also helping organize social events such as weddings, dinners, conventions and cultural festivals.

Time of work August 2000 to October 2011 (partial time)

Employer CONALEP Michoacán Area Education, High School

Position Teacher Activities, responsibilities and experience Teaching computer/software, hardware and math subjects.

Sara Navarro, C.V. 6

FORMAL EDUCATION

Time 2008 to 2010 University Universidad Michoacana de San Nicolás de Hidalgo,

Facultad de Contaduría y Ciencias Administrativas Subjects e-commerce, databases

Degree e-commerce Diploma.

Time 2004 to 2008

University Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas

Subjects Business, Management, Basic Accounting and Finance, Computer Systems, Computer Networks, Quality and Productivity, Marketing, Human Resources, Business Development,

Degree Licenciatura en Informática Administrativa (Information Systems and Business Degree)

PERSONAL SKILLS Native language Spanish Other languages English

Personal skills Self-driven, highly organized, abstract thinking, focus on

details, following up of tasks until its end phase (thorough work), time management, able to work under pressure.

Social skills Team work, social and communication skills. Technical skills Online Travel Agencies extranets management (Orbitz,

Booking, Expedia, Agoda, Hotel.de, Despegar.com, Tourico, Transhotel, Bestday, Hotelbeds), INNSIST, SQL-DML language, web and electronic media, social media, basic electronics.