Sara Ballan - Danish BOP Learning Lab
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Transcript of Sara Ballan - Danish BOP Learning Lab
BOP Learning Lab Denmark June 17
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Market understanding The Danish BOP
Learning Lab
BOP Learning Lab Denmark June 17 The Danish Learning Lab 2
How many Fmes do people in Ghana shower per week? What do people pay per shower?
What is it like being a cancer pa<ent in East Africa? And how can we cater for their needs with affordable solu<ons?
What does 250 days of fas<ng mean for the percep<on of milk in Ethiopia?
What is bicycle culture like in different parts of Mozambique? And how should markeFng be adjusted accordingly?
• Launched in 2007 • Targets companies that are interested in conduc<ng business at the base of the pyramid. • The Learning Lab cooperates with a range of na<onal and interna<onal stakeholders including NGOs, academia and
government representa<ves.
BOP Learning Lab Denmark June 17
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BOP Learning Lab Denmark June 17
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VALUE COMPAS
VALUE FOG
VS
Market creation vs. entry
BOP Learning Lab Denmark June 17
Market Creation Toolbox
• Market creation toolbox. Relationen mellem de to publikationer. • Finansieringsstrategi understøttes af metoder vi har udviklet.
Eksempel vises med Baisikeli og hvilke aktiviteter vi har gjort for at finde ud af det
The guide ”Market CreaFon Toolbox” presents different hands on methods for exploring low income markets.
BOP Learning Lab Denmark June 17
6 Value proposition
BOP Learning Lab Denmark June 17 Ahead of the curve 7
BOP Learning Lab Denmark June 17 Partnering
BOP Learning Lab Denmark June 17
Grundfos Lifelink
BOP Learning Lab Denmark June 17
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BOP Learning Lab Denmark June 17
Innovative Technology
Professional Service & Support
Multi-Stakeholder Partnerships
New Business Models
Reliable & Sustainable Water Supply
BOP Learning Lab Denmark June 17
• Understand socio-‐cultural context • User interface & pracFce • Pricing of water • Water consumpFon pa\erns • Revenue & business models • Baseline studies
BOP Learning Lab Denmark June 17
• Communi<es are willing to pay for water.
• Average water consump<on: 4,5 L/capita/day from Lifelink system
• Water consump<on varies significantly across seasons – up to 75% of community using a total of 14 m3 per day in dry season and 15% of community using 0,5 m3 per day in rainy season
• Barriers to water consump<on: Distance to water point, awareness of safe water and health, connecFvity issues with mobile payment, availability of water keys, other water sources
• Enablers for water consump<on: Social markeFng on health benefits and status, employment of ‘pump a\endant’, acFve and strong local water comi\ee
BOP Learning Lab Denmark June 17
• Adjustment of business model from community loan to donor funding
• Inputs for new product development – security, distribuFon, taps
• Community consultants needed
BOP Learning Lab Denmark June 17
BOP Learning Lab Denmark June 17
Thank you! [email protected]