S A P P H I R E N O W ® | M A Y 1 6 – 1 8 , 2 0 1 7 | O R L A N D O , F L O R I D A

SAPPHIRE® NOWOrlando, FloridaMay 17 - 19, 2016

SAP Select is the premier executive business program that provides unparalleled access to industry colleagues, members of the SAP Executive Board, and other SAP executives to dialogue on issues relevant to enabling digital business strategy.

Held in conjunction with SAPPHIRE NOW®, SAP’s customer conference, SAP Select goes beyond discussing solutions and instead allows for connection on trends that are driving digital transformation across the globe.

Participants at SAP Select find superlative networking and thought leadership opportunities, as well as exclusive experiences in a peer-to-peer environment. The program focuses on carefully selected interactive strategic content and sessions, which are interactive, fast-paced and timely. Attendees to SAP Select and SAPPHIRE NOW will:

• Network with fellow business executives and SAP leaders to make connections that matter

• Learn about SAP’s vision and strategic direction

• Get up to date on the latest business and technology trends during inspiring keynotes

• Map out a ‘Journey to the Digital Economy’ for their business

• Hear from peer business leaders as they share real-world experiences and success stories

• See cutting-edge technologies from SAP, partners, and more that enable real-time decision-making, productivity and profitability

• Participate in exclusive, interactive strategy and innovation sessions – offering meaningful, targeted content

SAP SELECT EXCLUSIVE BENEFITS• Full access to SAPPHIRE NOW • Exclusive content offerings• Special seating at keynotes• Access to the SAP Select Lounge at the Orange County

Convention Center (OCCC), offering all-day dining and networking

• Concierge services and dedicated hospitality suites• Expedited registration• Expedited transportation and drop offs at the OCCC• Dedicated daily communications and networking features• Access to exclusive evening events and can’t miss

entertainment

WHERE TO STAY The Ritz-Carlton Orlando, Grande LakesOur headquarters hotel, The Ritz-Carlton Orlando, Grande Lakes, is the perfect setting for SAP Select. Engage with your peers, enjoy exclusive dining and transportation, and recharge during the busy days of SAPPHIRE NOW in signature Ritz-Carlton style. We encourage you to take advantage of all the Ritz has to offer. Special pricing and accommodations have been reserved exclusively at The Ritz-Carlton Orlando and the adjacent JW Marriott for SAP Select attendees.

CUSTOMER TESTIMONIALS

“There is a lot of value in SAP Select. I found every lunch, dinner and discussion to be interesting, relevant, and beneficial. I valued the quietness of the SAP Select Lounge, which provided a good environ-ment to sit and reflect on what I had just seen and/or heard.”

“The SAP Select sessions were valuable – concise and to the point. As a customer, I felt appreciated, and I highly regard how these sessions gave me a good overview of SAP’s vision and current lineup.”

“The opportunities to hear top manage-ment at SAP through in-depth talks about SAP and what SAP can do for our business was beneficial.”

“The quality of materials, access to SAP leadership, and sharing experiences with strategic customers was great.”

Here’s what past customer executive attendees have said about SAP Select:

S A P P H I R E N O W ® | M A Y 1 6 – 1 8 , 2 0 1 7 | O R L A N D O , F L O R I D A

S A P P H I R E N O W ® | M A Y 1 6 – 1 8 , 2 0 1 7 | O R L A N D O , F L O R I D A

TUESDAY, MAY 16

WEDNESDAY, MAY 17

THURSDAY, MAY 18

WINNERS DREAM: LESSONS FROM THE JOURNEY3:00 pm – 3:45 pmBill McDermott, CEO, SAP is joined by all-time great champions of sport – legendary golfer Gary Player, former World No. 1 tennis player Chris Evert, and NBA star Grant Hill – to discuss the secrets of their success and share perspectives on what it takes to win in this hyper-competitive world.

MOVING FROM SURVIVE TO THRIVE: A Discussion on People, Culture, Leadership, and the Wellness Revolution12:00 pm – 12:45 pmJennifer Morgan, co-president, Global Customer Operations and member of the SAP Executive Board, and Arianna Huffington, founder of Thrive Global, discuss the partnership between SAP and Thrive Global and their thoughts on leadership, the future of work, and how culture and innovation are linked to organizational health and wellness.

Jennifer Morgan Arianna Huffington

Bill McDermott Grant Hill Gary PlayerChris Evert

PROFESSOR HASSO PLATTNER AT SAP SELECT1:00 pm – 1:45 pmFollowing his keynote at SAPPHIRE NOW, Professor Hasso Plattner, Chairman of the SAP Supervisory Board, will join SAP Select guests to offer his unique insights on innovation and the future of technology.

A CONVERSATION WITH BILL McDERMOTT1:00 pm – 2:00 pmJoin Bill McDermott for a candid conversation about SAP’s strategy, products and commitment to customer success. Bill always enjoys the opportunity to share anecdotes about his meetings with fellow CEOs and world leaders. The fireside chat will feature ample time for questions from the SAP Select audience.

SAP SELECT EXCLUSIVES OCCC, North Concourse, Level 2, N210

12:00 pm – 12:45 pmManage Digital Transformation Across the C-SuiteMarty Mrugal Head of Digital Transformation and Customer Experience, SAP North America

1:00 pm – 1:45 pmThe Impact of Machine Learning on Your BusinessFranck Cohen Chief Commercial Officer, SAPJürgen Müller Chief Innovation Officer, SAP

S A P P H I R E N O W ® | M A Y 1 6 – 1 8 , 2 0 1 7 | O R L A N D O , F L O R I D A

11:00 am – 11:45 amCharting Your Journey with SAP Roadmaps & SAP S/4HANAPat Bakey President, SAP Industries

Peter Maier General Manager, Energy & Natural Resources Industry, SAP

3:00 pm – 3:45 pmIntelligently Connecting People, Things, and Businesses with the SAP Digital PlatformBjörn Goerke Chief Technology Officer, SAP

2:00 pm – 2:45 pmIoT, SAP Leonardo, and the Art of the PossibleDr. Tanja Rueckert Executive Vice President, Internet of Things & Digital Supply Chain

TUESDAY, MAY 16 WEDNESDAY, MAY 17

SAP SELECT STUDIO SESSIONS OCCC, North Concourse, Level 2, N210 In the SAP Select Studio, thought leaders will guide discussions on market trends and innovations that will enable digital business.

STUDIO SESSIONS MODERATORSSessions will be moderated by Bianna Golodryga, news and finance anchor for Yahoo, and former host of Good Morning America Weekend, and Megan Meany, global anchor for SAP-TV.

2:00 pm – 2:45 pmOur Journey to the Intelligent Cloud ERPDarren Roos President, SAP S/4HANA Cloud

Bianna Golodryga Megan Meany

S A P P H I R E N O W ® | M A Y 1 6 – 1 8 , 2 0 1 7 | O R L A N D O , F L O R I D A

12:00 pm – 12:45 pmFuture-Proofing Growth and Transformation with SAP S/4HANAGreg Tomb President, SAP Services

12:00 pm – 12:45 pmSci-Fi Customer Engagement – Closer Than You ThinkJamie Anderson SVP & Chief Marketing Officer, SAP Hybris

2:00 pm – 2:45 pmSAP BusinessObjects Analytics – The Fuel for Digital TransformationMala Anand President, SAP Leonardo, Data & Insights

1:00 pm – 1:45 pmSmarter Spend ManagementAlex Atzberger President, SAP Ariba

2:00 pm – 2:45 pmCreating a Culture of Innovation in Your PeopleSam Yen Chief Design Officer, Managing Director, SAP Labs Silicon Valley

3:00 pm – 3:45 pmModern Finance in the Digital WorldThack Brown General Manager, SAP Finance Solutions

11:00 am – 11:45 amDigitalization is About People – Not TechnologyMike Ettling President, SAP SuccessFactors

TUESDAY, MAY 16 WEDNESDAY, MAY 17

SAP SELECT CUSTOMER FORUMS OCCC, North Concourse, Level 2, N210 In SAP Select Customer Forums, SAP experts will lead intimate, smaller group discussions with customer executives on their most critical business challenges and transformation initiatives. Bring your questions and join the conversation!

PERSONALIZED CONSULTATIONS SAP S/4HANA: Plan Your PathWe’re here to provide you with a clear path to an SAP S/4HANA landscape. While at SAP Select, schedule a 1:1 consultation session on our new self-service tool, SAP Transformation Navigator, which will recommend your future application landscape based on three-year roadmaps. This tool will also help pave the way by discussing the business value, highlighting integration, showing available services, and outlining the changes to SAP license and subscription agreements.

S A P P H I R E N O W ® | M A Y 1 6 – 1 8 , 2 0 1 7 | O R L A N D O , F L O R I D A

Jay Mohr Tony Bennett Muse

AN EVENING OF LAUGHTER AND TIMELESS MUSIC AT THE SAP SELECT NIGHTSPOTTuesday, May 16 6:30 pm – 10:00 pm

Join the SAP Select Nightspot for a night of great food, great laughs and unforgettable entertainment. At The Ritz-Carlton’s Highball and Harvest, you will enjoy farm-to-table southern cuisine before moving to the SAP Select Nightspot for outstanding comedy and music.

Jay Mohr is a comedian, actor, and author – but his love of comedy led to him being named one of the 100 greatest standup comics of all time. From Saturday Night Live to Comedy Central, Jay Mohr’s brand of brilliant standup will set the tone for a fantastic SAP Select evening event.

Tony Bennett has enjoyed a career as the pre-eminent singer of the 20th and 21st centuries. No one in popular American music has recorded for so long and at such a high level of excellence. In the last ten years alone, Tony has sold ten million records and has performed with numerous other remarkable musicians, including Lady Gaga and Stevie Wonder.

Join us for cocktails, creative cuisine and a show that cannot be missed!

This evening is sponsored by:

SAP CEO’s RECEPTION & SAP CONCERT Thursday, May 187:00 pm – 10:30 pm

Join SAP CEO Bill McDermott at an exclusive pre-concert reception at Jernigan’s Restaurant at the Amway Center. Enjoy great cuisine and cocktails catered by the award-winning culinary team of the Ritz-Carlton Orlando, Grande Lakes. After, enjoy special seating as SAP, together with TCS, present Muse. The band has garnered numerous awards, including a Grammy Award for Best Rock Album for 2015’s Drones. Get ready for an electrifying performance by this powerful three-piece rock band, which has sold more than 20 million albums worldwide.

SPECIAL EVENTS

This evening is sponsored by:

S A P P H I R E N O W ® | M A Y 1 6 – 1 8 , 2 0 1 7 | O R L A N D O , F L O R I D A

All SAP Select activities at the OCCC are held on the North Concourse, Level 2.

Dedicated registration desks and hospitality suites will be available for SAP Select guests at The Ritz-Carlton Orlando, Grande Lakes and at the Orange County Convention Center. Check the SAP Select mobile app for locations and daily hours of operation.

This offer is extended under the condition that your acceptance does not violate any applica-ble rules or policies within your organization. If you are unsure whether your acceptance may violate any such rules or policies, you are strongly encouraged to seek advice from your com-pany’s ethics or compliance official. For organizations that are unable to accept all or a portion of this complimentary offer, a reasonable market value can be provided and invoiced to you.

TUESDAY, MAY 16

6:30 am – 8:30 am Networking Breakfast at LeisurePlaza Ballroom, The Ritz-Carlton Orlando

6:30 am – 7:00 pm SAP Select Shuttle

7:00 am – 6:00 pm SAP Select Lounge HoursNorth Concourse, Level 2

9:00 am – 10:30 am SAPPHIRE NOW KeynoteBill McDermott, CEO and Member of the Executive Board of SAP SEBernd Leukert, Member of the Executive Board of SAP SE, Products & Innovation

10:30 am – 6:00 pm SAPPHIRE NOW

11:00 am – 2:00 pm Networking Lunch at LeisureSAP Select Bistro, North Concourse, Level 2, N220

12:00 pm – 3:45 pm SAP Select Studio Sessions and Customer ForumsNorth Concourse, Level 2, N210

3:00 pm – 3:45 pm “Winners Dream: Lessons from the Journey”SAP Select Studio

4:30 pm – 6:00 pm ASUG KeynoteBert and John Jacobs, Co-founders of Life is GoodRachel Dratch, Comedienne and ActressGeoff Scott, CEO of ASUGKeith Sturgill, ASUG Chairperson

6:30 pm – 10:00 pm SAP Select Nightspot Featuring Tony BennettThe Ritz-Carlton Orlando

WEDNESDAY, MAY 17

6:30 am – 8:30 am Networking Breakfast at LeisurePlaza Ballroom, The Ritz-Carlton Orlando

6:30 am – 6:30 pm SAP Select Shuttle

7:00 am – 6:00 pm SAP Select Lounge HoursNorth Concourse, Level 2

9:00 am – 10:30 am SAPPHIRE NOW KeynoteProfessor Hasso Plattner, Chairman of the Supervisory Board of SAP SE

10:30 am – 6:00 pm SAPPHIRE NOW

11:00 am – 2:00 pm Networking Lunch at LeisureSAP Select Bistro, North Concourse, Level 2, N220

11:00 am – 3:45 pm SAP Select Studio Sessions and Customer ForumsNorth Concourse, Level 2, N210

12:00 pm – 12:45 pm “Moving from Survive to Thrive: A Discussion on People, Culture, Leadership, and the Wellness Revolution”SAP Select Studio

1:00 pm – 1:45 pm “Professor Hasso Plattner at SAP Select”SAP Select Studio

THURSDAY, MAY 18

6:30 am – 8:30 am Networking Breakfast at LeisurePlaza Ballroom, The Ritz-Carlton Orlando

6:30 am – 6:00 pm SAP Select Shuttle

7:00 am – 5:00 pm SAP Select Lounge HoursNorth Concourse, Level 2

9:00 am – 10:30 am SAPPHIRE NOW KeynoteDerek Jeter, Entrepreneur, Philanthropist, Best Selling Author and former New York Yankees CaptainKobe Bryant, Los Angeles Lakers, CEO Kobe Inc.

10:30 am – 5:30 pm SAPPHIRE NOW

11:00 am – 1:00 pm Networking Lunch at LeisureSAP Select Bistro, North Concourse, Level 2, N220

1:00 pm – 2:00 pm “A Conversation with Bill McDermott”SAP Select Studio

7:00 pm – 8:45 pm SAP CEO’s ReceptionJernigan’s Restaurant at the Amway Center

9:00 pm – 10:30 pm SAP Concert Featuring MuseAmway Center

AGENDA AT A GLANCE

Registration