Apply Now at www.sapandasugexhibitors.com 1

Orange County Convention Center Orlando, Florida May 14–16, 2012

SAPPHIRE® NOW and 2012 ASUG Annual Conference Exhibitor Program Prospectus

Customer Experience Exhibit Packages Key Dates and Deadlines

Conference Demographics Marketing Sponsorship Opportunities Eligibility and Contact Information

Schedule at a Glance

Orange County Convention Center Orlando, Florida May 14–16, 2012

Apply Now at www.sapandasugexhibitors.com

SAPPHIRE® NOW and ASUG Annual Conference are together again in 2012, bringing unparalleled insights and opportunities from the world’s premier business technology events to one place. For industry professionals who want to maximize their conference experience, this is the must-attend business outing of the year.

Attendees of both SAPPHIRE NOW and ASUG Annual Conference will have full access to the show floor. Here, SAP software, services, and technology partners will be on hand to discuss how their solutions can help customers succeed in today’s challenging business environment. It’s a unique opportunity for attendees to get new ideas, expert advice, and hands-on demonstrations.

Why Customers Choose To Attend

SAPPHIRE NOW is the world’s premier business technology event, bringing together thousands of customers, prospects, and partners to discover new initiatives, solutions, products, and services.

Through visionary keynotes, informative presentations, hands-on demonstrations, and hundreds of partner exhibits, SAPPHIRE NOW offers a unique showcase for the latest business strategies and industry best practices. In addition, it offers attendees the opportunity to network with their colleagues and peers from around the world, and to get first-hand advice from SAP and partner executives. These advantages make SAPPHIRE NOW a must-attend event for any professional who wants to build a more efficient, productive, and profitable business.

ASUG Annual Conference is the world’s largest SAP customer-driven conference, which brings together thousands of customers, partners, and SAP experts to discuss critical business issues and share experience-driven strategies on how to best leverage current investments in SAP technologies.

With hundreds of experiential education sessions created by SAP customers for SAP customers, this premier event provides attendees with opportunities to share best practices and lessons learned, network with other SAP professionals, and influence the future product and service direction of SAP. Augmented by SAP partners and subject matter experts, this interactive exchange of the latest technology innovations and best practices will provide attendees with actionable information they can leverage immediately for efficiency, productivity gains, and real business results.

Two unique events, one location, one Exhibitor Program.

Home Schedule Key DatesExhibit Packages Contact InformationDemographics SponsorshipsExperience

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Orange County Convention Center Orlando, Florida May 14–16, 2012

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The co-location of SAPPHIRE NOW and ASUG Annual Conference means industry professionals can design the conference experience that’s uniquely right for their business. By choosing the elements of each conference that are most relevant to their needs, they will make the most of their time out of the office.

Attracting Highly Qualified Buyers and Key Decision Makers Expected attendance is 12,000

SAPPHIRE NOW ASUG Annual Conference

Senior Executives Project Managers and Teams

Business Managers Technical and Support Teams

Decision Makers Business Process Leaders

Government and Education Professionals Super Users

Reasons our 2011 delegates gave for attending

Finding new SAP solutions 27%

Meeting with SAP executives and product experts 24%

Networking with other SAP users 32%

Optimize/upgrade current SAP solutions 17%

See complete 2011 demographics. >

SAPPHIRE® NOW and ASUG Annual Conference Demographics for 2011

Home Experience Schedule Key DatesExhibit Packages Contact InformationSponsorshipsDemographics

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Orange County Convention Center Orlando, Florida May 14–16, 2012

Apply Now at www.sapandasugexhibitors.com

Schedule at a Glance (preliminary)Sunday, May 13 Pre-conference Sessions

Monday, May 14Keynote Presentation Sessions Show Floor: 10:00 a.m. – 5:00 p.m. • Exhibitors • Campuses

Tuesday, May 15 Keynote Presentation Sessions Show Floor: 10:00 a.m. – 5:00 p.m. • Exhibitors • Campuses

Wednesday, May 16Keynote Presentation Sessions Show Floor: 10:00 a.m. – 5:00 p.m. • Exhibitors • Campuses Celebration Night

Program activities are subject to change. For the most up-to-date show floor hours, please refer to the Exhibitor Conference Schedule – available in mid-January and located in the Exhibitor Manual of the Exhibitor Information Web Site.

“ I found the conference full of opportunity for learning, networking and sharing at all levels. It was a pleasure both to participate and attend.”

Martin Garza, Sales Director North America, ProcessWeaver, Inc.

“ The event was a great success for InfoLogix and once again exceeded our expectations.”

InfoLogix

Home Experience Key DatesExhibit Packages Contact InformationDemographics SponsorshipsSchedule

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Orange County Convention Center Orlando, Florida May 14–16, 2012

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Exhibit Packages at a GlancePlease view the Exhibit Packages document for complete details.

Package Component Sapphire Onyx Diamond *Emerald Turnkey Emerald *Ruby

Turnkey Ruby *Pod

Price $215k $150k $78k $66k $46k $33k $23k $12k

Space 30’x40’ 30’x30’ 20’x20’ 10’x20’ 10’x20’ 10’x10’ 10’x10’ pod

Conference Badges 65 50 20 10 10 5 5 2

Premium Location x x x

Option to Expand Exhibit Space x x x

Home Base Conference Room x

Microforum 2 1

Invitation to Global Communications Dinner x

Partner Track Session 3 2

Featured Exhibitor Promotion x x

Special Recognition in On-Site Guide x

Pre-Fabricated Conference Room x x

Hotel Room Block at Prime Hotels(based on availability)

x x

Hotel Room Block (based on availability) x x x x x

Turnkey Convenience x x x

Company Description Word Count 200 150 100 75 75 50 50 50

*The turnkey exhibit packages include the structure and the following components: display monitor, carpet, chairs, lead retrieval system, Internet access, electrical, and cleaning.

Home Experience Schedule Key Dates Contact InformationDemographics SponsorshipsExhibit Packages

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Orange County Convention Center Orlando, Florida May 14–16, 2012

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Experience the Value of Marketing Sponsorship Opportunities

Marketing Sponsorship Opportunities will be announced in January and posted on the Marketing page of the Exhibitor Information Web Site. Exhibitors with unique sponsorship suggestions are asked to submit a detailed proposal to their exhibit manager.

Marketing Sponsorship Opportunities are only available to current exhibitors.

Taking advantage of these opportunities will enable exhibiting companies to:

• Build awareness

• Increase market share

• Develop customer loyalty

• Enhance corporate image

• Increase booth traffic

Marketing Opportunities are Available to Fit Every Budget and Marketing Goal

Here is a sampling of opportunities you may want to consider:

• Transportation

• Escalator Clings

• Conference Room

• Hot Beverage Sleeve

• Glass Door Cling Advertisement

• Refreshment Break

Marketing Sponsorship Opportunities

Exhibiting at SAPPHIRE NOW and ASUG Annual Conference is the key event of our marketing year. There is no other venue where SAP, partners and attendees can come together and exchange thoughts, ideas, needs, and capabilities.

Every Angle

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Home Experience Schedule Key DatesExhibit Packages Contact InformationDemographics Sponsorships

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Orange County Convention Center Orlando, Florida May 14–16, 2012

Apply Now at www.sapandasugexhibitors.com

Key Dates and Deadlines*A few of the key exhibitor dates and deadlines may be found below. A complete list of deliverables and associated deadlines is prepared for each exhibitor as part of their unique task list and timeline.

All exhibitors should plan to be ‘show ready’ by 5:00 p.m. on Sunday, May 13.

December 31 Gain two priority points with a completed exhibitor application and signed agreement

Mid-January Online exhibitor manual and task list available

Mid-January Marketing Sponsorship Opportunities available

January/February Exhibit space selection begins; timing will vary depending on exhibit package level

February 6 Application, signed agreement and full payment due for priority point space selection

March 19 Cancellation/reduction of exhibit space deadline; review the exhibitor program rules and regulations for full cancellation policy

April 2 Last day to complete the application to exhibit

*All dates are tentative and subject to change.

SAPPHIRE® NOW is always a great value with lead generation, brand recognition, and the ability to work with the SAP® marketing, sales and alliances teams. The show seems to get better and better each year!

Hubwoo

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Home Experience Schedule Exhibit Packages Contact InformationDemographics Sponsorships Key Dates

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Orange County Convention Center Orlando, Florida May 14–16, 2012

Apply Now at www.sapandasugexhibitors.com

Eligibility and Contact InformationEligibility to be an Exhibitor in this program is limited to companies that have a current partnership agreement in good standing with SAP®, have an SAP complementary and certified product, or are in the process of partnership or complementary product certification. Companies that do not meet these criteria will require an explicit endorsement from SAP. All Exhibitors must be in good credit standing with SAP and ASUG with no past due amounts. SAP and ASUG reserve the right to reject or cancel any application/agreement to exhibit.

If your company does not meet these eligibility criteria, please contact Jim Boyle who will assist you with the endorsement process.

Jim Boyle exhibitors@sapandasug.com

Tel: 484.416.3067

If you have questions on the material in this prospectus or the SAPPHIRE® NOW and ASUG Annual Conference Exhibitor Program, please contact us:

Barb Kavetski Ellen Stangroom b.kavetski@sap.com e.stangroom@sap.com

Tel: 610.518.6291 Tel: 610.954.7510

Approximately 75% of exhibitors surveyed in 2011 reported that they were either extremely or very successful in reaching their objectives and 80% indicated that they planned to exhibit in 2012.

This was the first year that Symphony Services participated in the conference and it was very productive, well attended, and a great place to meet the target audience for our products and services.

Symphony Services

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