The Sensis API PlatformA Short History

Sensis helps millions of Australians connect to

hundreds of thousands of businesses every year.

We provide local search, online advertising and digital mapping.

Trusted and well known brands suchas White Pages, Yellow Pages,

and Whereis.

$1.4 billion in annual revenueand the 6th largest directories

company globally.

Benefits for our advertisers.

Taking business listings towherever the consumer is.Any platform, any device.

Faster presence onemerging technologies.

One place for Australian businessesto manage their digital

business profile.

Update once, publish everywhere.

Benefits for our partners.

Free access to Australia’s most comprehensive business listing database.

Take advantage of our 1500 strongsales force covering all regions.

The Yellow Pages and White Pages brands are well known, credible,

and trusted.

Benefits for Sensis.

Increased usage.

Greater advertiser ROI.

Enriched shareholder value.

Business intelligence through reporting.

Presence in high risk, newlyemerging platforms.

Easy access and painless integration for partners.

Free access provided businesses are exposed to consumers.

Offering immediate access to test key, full data set but rate limited.

Comprehensive and interactive documentation.

Clear and understandable terms of service.

All we ask for in return is reporting.

Current feature set.

Over 2 million Australian business and government listings.

Info rich content including contact details, opening hours, social media links, and images.

Geo references for mapping and proximity search.

Yelp ratings and reviews fully integrated.

Future enhancements.

More content through partnerships, including ratings and reviews from additional sources.

Offers and Quotes functionality to allow partners to monetise our content.

Auto suggest, single search, reverse lookup, chronology context,

product search, wildcard search,and more.

Key differentiators.

Local search is our core business.

Structured data and category matching ensure maximum relevancy.

Yelp data fully integrated with search.

We validate business listings and service areas to guarantee legitimate results.

No API fees. Ever.

Potential for revenue generation.

Over 40 channels and growing.

Plus many more.

Growth InitiativesPhase 1: Developer Engagement

Our audience.

Grassroots developers and entrepreneurs working onnew product ideas.

Our goals.

Establish credibility with a tough, savvy audience.

Generate awareness of SAPI tools and comfort using the API service.

Seeding knowledge through developers into existing product teams.

SAPI integration with any new product that requires directory services.

Our strategies.

Openness and responsiveness

Sponsorships

Hackathons

Bounty competitions

Our incentives.

Prizes and developer credibility, kudos.

$1000 Milestone Bonus

Potential revenue share on afixed CPM basis.

Growth InitiativesPhase 2: Enterprise Engagement

Our audience.

Lead developers, marketingexecutives, and product managers

who are overseeing alreadyestablished products

and services.

Our goals.

Generate awareness of SAPI and get teams evaluating the data.

Identify legitimate business benefits for our partners.

SAPI integration with some of the most widely used products in Australia.

Significant increase in usage through these partnerships.

Our strategies.

Establishing Sensis as well respected business leaders in the API integration space.

Sponsorships and presentations at Product Management focussed meetups and conferences.

Running API related think tanks and workshops for interested businesses.

Private hackathon workshops with selected target partners.

Our incentives.

Business benefits of using a trusted, externally maintained directory service.

Free R&D exercises to help product teams innovate, run by credible,

experienced API specialists from Sensis.

Potential revenue share negotiated on a partner by partner basis.

Outcomes so far.

TBA as FY13 activitiesjust underway now.

Keynote presentation at Australian Product Camp Melbourne in October.

Public hackathon with a product development focus in November.

Private hackathon workshop with a significant finance partner in January.

Thank you.Jason.Cormier@Sensis.com.au