SAP hybris MarketingProduct InformationProductSAP hybris Marketing

Release1505

Based on SAP HANA 1.0, SPS09 SAP NetWeaver 7.4, SP10 (including SAP NetWeaver Gateway and SAP Netweaver UI Extension) SAP Business Suite Foundation (SAP_BS_FND) 7.47, SP08 SAP MDG Foundation (MDG_FND) 7.47, SP03 or higher SAP Web UIF (WEBCUIF) 7.47, SP08 SAP NetWeaver Gateway IW FNDGC 100 SP01

Documentation PublishedMay 2015

SAP hybris Marketing includes the marketing platform SAP hybris Marketing Data Management, which provides a single view on your customer data (accounts, contacts, interactions, target groups). Based on this platform, you can purchase additional marketing applications that are available individually on the price list. The additional applications are the following: SAP hybris Marketing Segmentationenables marketing, sales, and service professionals to rapidly and easily segment large customer populations with the support of insightful charts. SAP hybris Marketing Acquisitionallows you to create marketing campaigns by email or SMS that are based on predefined content templates. You can release, and send the campaigns out to a preselected list of contacts. The calendar allows you to gain an overview of your current campaign success with regard to time. SAP hybris Marketing Recommendationenables data scientists to create and manage recommendation models that provide consumers with relevant product recommendations in real time, simultaneously across multiple sales channels. You can create models to leverage algorithms and SAP HANA to query and retrieve product recommendations from SAP ERP, SAP CRM, or business event data sources. SAP hybris Marketing Insightsupports on-the-fly insights into all customer data for sales and marketing. With this solution, several millions of orders, invoices and financial data can be analyzed in real time. In addition, it enables marketing executives to review the success of marketing investments. This dashboard is comprised of the most important Key Performance Indicators (KPIs) for marketing effectiveness. SAP hybris Marketing Planningsupports marketing managers in planning budgets, programs, and spends as well as marketing experts in planning campaigns and spends in a simple and intuitive way. In the calendar, marketing managers and marketing experts can have a complete overview of ongoing and planned marketing activities.