SAP Community Network: Collaboration and Co-Innovation for Business Value

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SAP Community Network Collaboration and Co-Innovation for Business Value Gail Moody-Byrd Senior Director of Marketing for the SAP Community Network
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SAP Community Network is a vibrant, social media-based online collaboration space for SAP experts and opinion leaders in IT and business roles.

Transcript of SAP Community Network: Collaboration and Co-Innovation for Business Value

Page 1: SAP Community Network: Collaboration and Co-Innovation for Business Value

SAP Community Network

Collaboration and Co-Innovation for Business Value

Gail Moody-ByrdSenior Director of Marketing for the SAP Community Network

Page 2: SAP Community Network: Collaboration and Co-Innovation for Business Value

© SAP AG 2009. All rights reserved. / Page 2

Business Reinvention is the NormExtreme Market Forces Demand Constant Enterprise Evolution

Collaboration

Speed of Change

Globalization

Business Networks

Consumerization

Reinvention as a Constant

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…To “build to adapt”From “built to last”…

Business TransformationDriven by Customer Requirements and Competitive Dynamics

Consolidation and efficiency

Command and control

Internal R&D

Mechanical

Monolithic

Rigid

Agility and innovation

Connect and collaborate

Co-innovation

Organic

Modular

Fluid

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Increase value, to all stakeholders, consistently, faster, and better

Improve business process efficiency

Optimize current infrastructure and resources

Innovate and differentiate

“Do More with Less”Companies Are Under Extraordinary Pressure

Constrained Resources

Increased Workload

Increase Value

Shorter Cycles

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You Need a New Way of WorkingFaster – Smarter – Cheaper

PProject List

P

PProject List

P

P

P

Shave time and save costs

Increase effectiveness

Anticipate and capitalize on change

Up-skill the staff

Foster collaborative work styles

Fast and effective way to source solutions when seeking to buy

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SAP Community Network (SCN) A Rich, Global Network of Communities and Assets

Customers

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Accelerate & Expand Your Team’s Success Connect, Collaborate, Co-Innovate with a Network of Experts

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Accelerate & Expand Your Team’s Success Connect, Collaborate, Co-Innovate with a Network of Experts

Collaboration

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Accelerate & Expand Your Team’s Success Connect, Collaborate, Co-Innovate with a Network of Experts

Collaboration Content

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Accelerate & Expand Your Team’s Success Connect, Collaborate, Co-Innovate with a Network of Experts

Downloads and Tools Collaboration Content

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Downloads and Tools Collaboration Skills Development Content

Accelerate & Expand Your Team’s Success Connect, Collaborate, Co-Innovate with a Network of Experts

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Downloads and Tools Collaboration Skills Development Content

Accelerate & Expand Your Team’s Success Connect, Collaborate, Co-Innovate with a Network of Experts

Marketplace

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CollaborationGain Experience, Answers, & Insight from the Global Network

Extraordinary diversity of members Worldwide membership of customers,

partners, employees & others

Business, process, and technical users with substantial SAP expertise

Variety of roles in 20+ industries

Collaborative support for every phase of work from business process design through platform implementation and ongoing optimization

Highly active and engaged Consumers Contributors Mentors

Recognition and reputation

Augmented by in-person events SAP TechEd and SAP TechTour

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ContentAccess a massive storehouse of collective experience & insight

Best and next practices Insight from every region and industry

Wide-ranging roles, perspectives, experiences

Business process information Business process models

Industry solution maps

Business insight

Technical and product documentation Articles, presentations, FAQs, webcasts

SAP NetWeaver

SAP BusinessObjects BI tools

SAP Business Suite applications

Enterprise Services library

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Downloads and ToolsLeverage and try with the latest technology and innovations

Downloads of SAP Software SAP NetWeaver main releases (ABAP)

SAP NetWeaver CE (Java)

SAP BusinessObjects trials

Pre-release beta code

Business process models

Enterprise Services Workplace

Templates, plug-ins, and samples

Toolsets & widgets

Code Exchange

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Skills DevelopmentEmpower your team to enhance and extend their expertise

Self-directed continuing education Online SAP training and tutorials

Videos, demos, Virtual SAP TechEd

Learning on Demand – premium

Extensive catalog and library Articles, whitepapers, presentations Sort by skill level, date, source

Points and recognition program Indication of expertise

Professional reputation

Supports all competency levels

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SAP EcoHubTrusted site to discover, evaluate, and buy solutions

Solution Marketplace

Enabling Accelerated Discovery

Delivering the Power of Insight

Offering Trusted Engagement

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Diverse NetworksFor Business & IT with features for your company and your staff

Online community-powered marketplace to discover,

evaluate, and buy partner and SAP solutions

Common business and technology standards for

lower-cost integration

Customer-driven SOA specs for development and deployment in ESR

IT pros, developers, and enterprise architects configure, install, run, optimize, innovate on

the SAP NetWeaver platform

Insights on business intelligence and information management

Business analysts and consultants share best

practice business processes

Students and professors learn,

connect, collaborate

Companies Individuals

Bu

sin

ess

Tech

nic

al

UniversityAlliance

Community

BusinessObjects Community

Business Process Expert Community

SAP Developer Network

Standards and Open Source

SAP EcoHub

Enterprise Services Community

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SCN Enables Greater ValueLeveraging the communities maximizes your SAP investment

Speed – accelerate execution through access to technologies, models, and a network of experts

Efficiencies – reduce wasted resources, cycles, and money, by re-using existing experiences and solutions

Impact – drive higher quality and better business results by leveraging the community and known best practices

Insight – innovate and differentiate with the benefit of collective wisdom and a broad perspective

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Vibrant & Supportive Communities Deep resources make your company more effective

~ 2 million members

> 200 countries and territories

~ 30,000 new members / monthMembers

~ 1,000,000 unique visitors / month

> 27 million total visits in 2009

~ 20 million pages viewed / monthTraffic

> 200,000 have contributed

> 70,000 last year alone

> 9,000 highly active – lifetime

> 5,000 bloggersContributors

~ 6,000 posts / day in 200+ forums

> 1 million topic threads

> 6 million total messagesMomentum

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Delivering Customer ValueEnhanced value-add from leveraging SCN

Florida’s investment in an SAP tax and revenue management solution yielded a 9:1 ROI

“ Extending our solution… required a very different business process. With BPX, we tapped into experts and launched faster leveraging the work of others.”

Louis PanebiancoFlorida Department of Revenue

Pacific Coast Feather found best practices in the community to adapt their SAP solutions for accounting rules in China

“ By researching our issue in the Business Process Expert community, we saved a lot of money in consulting fees and time in our search for information.”

Marielena Withnell Director of Business Information Systems

Pacific Coast Feather

Siemens' developers actively tap into SDN to enhance work with SAP technologies

“ Siemens resolves NetWeaver-related technical

problems using SDN 50% faster than through other channels.”

Richard HirschSenior Portal/SAP NetWeaver®

ConsultantSiemens IT Solutions

and Services

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Delivering Industry Best PracticesHeadlines from the Press and Analysts

SAP has set the standard — certainly within the tech industry — and offers a good example of the potential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.”

John Hagel and John Seely Brown How SAP Seeds InnovationBusiness Week, July 2008

Many businesses can create stickiness by building user communities. Every year, … SAP hosts conferences where customers can meet with IT experts, software developers, and, most important, each other. These aren’t sales events per se, but you can be sure that attendees leave with a feeling of partnership with SAP.”

Jack and Suzy Welch, The Welch Way Business Week, September 2008

“THE

SAP has elevated its community development into an entire practice…it allows the most dedicated members of its community direct access to senior management to provide feedback on products, services, and strategy. This is the best way to stay customer-focused and relevant in a rapidly changing competitive environment.”

Chris Andrews Four Components of Successful Innovation, Forrester, April 2009

SAP ranks in the top ten of "the world's most valuable brands based on how they leverage social media to interact with customers.”

Charlene Li The World’s Most Valuable Brands. Who’s Most Engaged? Altimeter, August 2009

WELCH WAY

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Make Your Company More EffectiveSAP Community Network is Your Critical Advantage

Extreme market forces are leading companies to evolve from “built to last” to “built to adapt”

Reinvention is a constant

SAP Community Network helps teams accelerate projects, increase skills, and expand virtually through collaboration

With SCN, you can deliver more efficient and impactful results for your business

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You’re invited to participate!Leverage SCN at Your Organization

Consume

Join, explore, subscribe, attend …

Engage

Ask, comment, answer, challenge …

Create

Contribute new knowledge

Participate in collaborative projects

Share opinions, experiences, insight

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Questions

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Thank you!