SAP Cloud Strategy Keynote Sven Denecken
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Transcript of SAP Cloud Strategy Keynote Sven Denecken
SAP's Cloud Approach – to do Serious Business and deliver Value to Customers Sven Denecken VP Cloud Strategy and Head of Co-Innovation SAP AG May 2012
applications cloud
mobile
database & technology analytics
Innovating With Speed
Cloud Market Growing Rapidly
Sources: CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 4 Business Insider – “From the Ashes or Hostile Takeover of Peoplesoft, Workday Rose to Fight Back” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011
In 2012 Cloud market growing to $17B
More than 80% of applications developed in 2012 will run in the cloud
CRM will be the largest Cloud market in 2012 ($4.2B)
More than 70% of new sales applications in 2012 will be Cloud based
Cloud based SCM will grow 25% by 2013
Cloud services spending will exceed $23B in 2012 with over 30% growth
� leverage existing processes and investment
� meet corporate compliance and data privacy standards
� extend existing on-premise processes with cloud extensions
� leverage speed of deployment of cloud solutions to delight customer
� ensure compliant operations On Premise Backbones
Focused on
the individual user
Insight
Ecosystem driven
innovation
Anytime, Anywhere People
collaboration
Company networks
Speed of adoption
Personal Diverse
Connected Fast
Our Customers’ Ask: Protect Cloud Dynamics AND…
SAP Cloud Solutions
SAP Cloud Focus Areas
Money
$€¥ Customers Suppliers People
Loosely Coupled, End-to-End Integration
People
SuccessFactors BizX
Customer Sales OnDemand
Service OnDemand
Marketing OnDemand
Social/Collaboration
JAM / StreamWork
SAP Cloud Portfolio – Loosely Coupled Suite
PaaS Integration as a Service
Platform as a Service
Supliers Sourcing OnDemand
Crossgate
Money Financials OnDemand
Travel OnDemand
Money
$ € ¥ Customers Suppliers People
Suite for SME ByDesign
B1 OnDemand
+
SAP’s Strategic Cloud Themes – Key Value
Customers
Embracing social as primary channel to engage with customers
Shifting focus from sales efficiency to sales effectiveness
One Cloud Platform, Social, Mobile, Big Data
People
Aligning everyone with the company objectives
Empowering people to take charge of their career
Money
Making financial impact transparent for any business decision
Providing business context for any financial decision Suppliers
Tapping into networks of suppliers to increase efficiency, reach & access
Leveraging real-time insight from global networks
Common Design Patterns: � Collaborative – facilitate
the sales team � User-centered – support AE
to get job done � Connected – supply actual
corporate data � Integrated – packaged for
ERP and CRM � Flexible – cloud based for
fast adoption – deploy and scale instantly
Focused functionality
UX & Mobile
Analytics
Process integration
Collaboration
SAP Line of Business Cloud Solutions e.g. Sales Effectiveness in the Cloud
� Compliant end-to-end travel process � Integration with Business Suite � Innovative interface – mobile & Web � Fast & Simple
SAP TRAVEL ONDEMAND Add Expense Add Expense Expenses Offline
Search
Breakfast 13.15 USD From Mobile
Mon, Apr 18, 2011
Expenses
Hotel 470.11 USD
Breakfast 13.15 USD
Business Meal 13.48 USD
Taxi 30.15 USD
Mon, Apr 17, 2011
Mon, Apr 18, 2011
From Credit Card
From Mobile
Manual
From Mobile
Online Search
Travel On Demand Sourcing On Demand
� Proven solution – large scale implementations � Integration with SAP Business Suite
Travel information
Mobile
Credit card integration
Supplier networks
Mobile
Collaboration
Additional LoB Solutions based on a consistent approach
&Get people working on the right things
Find the right people and make them great
Run the business be7er
Align Optimize Accelerate
Core HR and Payroll Time & Attendance Management
On-Premise: SAP HCM
Goals Workforce Planning
Performance Compensa=on Succession Analy=cs Recrui=ng Learning Jam
e.g. BizX Insights
People - Extending the Foundation
Pre-Built, Packaged Integration
SAP NetWeaver Cloud (PaaS)
Custom App Partner App SAP Extension
Use your own in-house developers
Your Business On Premise
SAP NetWeaver Cloud Integration
3rd Party PaaS
3rd Party Integration Platforms 3rd Party Clouds
Money
$ € ¥ Customers Suppliers People
SAP Cloud Openess
SAP Cloud Social � Cohesive: Connect people, process,
analytics, and content � Results-driven: Improve business
execution and accelerate performance � Secure and Hybrid: Across cloud
and on-premise
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0,3 0,7 1,1
4,4
Category 1
Total JAM Users (in Millions)
Q3’11 Q4’11 Q1’12 Current
Integration
Summary
SAP’s cloud strategy serves all SAP customers
LE
midmarket
SME
SAP Business Suite
SAP Business All-in-One
SAP Business One
LoB Solutions
SAP Business One OnDemand
SAP Business ByDesign
à Collaboration Social
à Mobility
à Analytics
à HANA
On Premise Cloud
enable on premise for private/public cloud
our
partners
How to build a winning cloud for Customers?
our
speed our
TCO
Intuitive
Collaborative
Mobile
ISO 27001 Audited Data Security Model
Energy Efficiency Certificate
ISAE 3402 Audited Controls
SAP Cloud Difference
Extend Your SAP Investment into the Cloud
Thank You! @SDenecken
Thank You! Contact information: Sven Denecken Vice President Cloud Strategy and Head of Co-Innovation, SAP AG @SDenecken