SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football...
Transcript of SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football...
![Page 1: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/1.jpg)
1
Scott MunnMelbourne City FC CEO
SAP & City Football GroupFrom the Boardroom to the Pitch
![Page 2: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/2.jpg)
2
City Football GroupA Unique Model in Sport
![Page 3: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/3.jpg)
3
A Unique Model in SportCity Football Group
Abu Dhabi United Group China Media Capital Consortium
City Football Services
City Football Marketing
CFG Office Locations: Abu Dhabi • London • Manchester • Melbourne • New York • Shanghai • Singapore • Tokyo
![Page 4: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/4.jpg)
4
Background & Partnership LaunchSAP & City Football Group
CFG identified the need for a strong technology partner, to help:• centralise operations • maximise efficiencies as part of a digital business
transformation.
Global partner of all four Clubs.
Partnership managed globally, however each regional SAP offices have built early relationships with the respective Club in their market.
![Page 5: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/5.jpg)
5
Technology Integration & RoadmapSAP & City Football Group
True integration of SAP into CFG as a business.
• SAP JAM• Success Factors. • ERP - Finance products as CFG continues to “Run
Simple” with SAP• Show and Sell• Fan engagement
![Page 6: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/6.jpg)
6
Technology Integration – SAP JAMSAP & City Football Group
SAP JAM and Success Factors
Official intranet for CFG globally, including:• 700+ users • 8 offices • 7 countries
Improving CFG business: • Consistent information sharing experience
for all staff • Improving communication • document sharing processes internally
![Page 7: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/7.jpg)
7
Fan Engagement - #CityPulse WallSAP & City Football Group
Manchester City #CityPulse
SAP Hana Cloud Platform, interactive touch screens:
• Dive deeper into the performance of their favourite players
• Test their knowledge of their Club they love • Create digital memories from matches that they
attend
![Page 8: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/8.jpg)
Fan Engagement: #CITYPULSE Digital Insights Wall
![Page 9: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/9.jpg)
9
Fan Engagement – Pre-Match InfographicsSAP & City Football Group
Melbourne City Infographics
• Posted on Melbourne City and SAPANZ channels 24 hours prior to home matches
• Fan engagement tool
![Page 10: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/10.jpg)
10
Fan Engagement – Pre-Match InfographicsSAP & City Football Group
![Page 11: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/11.jpg)
11
Point-of-Sale TechnologySAP & City Football Group
Melbourne City Show and Sell
• Point-of-sale technology• Multiple retail outlets at AAMI Park• Manages stock count • Professional customer experience
![Page 12: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/12.jpg)
12
Point-of-Sale TechnologySAP & City Football Group
![Page 13: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/13.jpg)
13
On the PitchSAP & City Football Group
Current technology incorporated in the football department includes:• Wellness • GPS• Match• Training
SAP Sports One
• Incorporate SAP Sports and Entertainment sport specific products into the performance management of our clubs.
• Rising need for real-time information, digitalisation of delivery and greater analytical capacity for marginal gains.
![Page 14: SAP & City Football Groupassets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...SAP & City Football Group Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens:](https://reader034.fdocuments.us/reader034/viewer/2022042407/5f229e7bafeb54521b05b426/html5/thumbnails/14.jpg)
Thank you
14Thank you..