SAP at Mobile World Congress 2013

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Run Like Never Before SAP® at Mobile World Congress 2013 Mobile World Congress Fira Gran Via in Barcelona, Spain February 25 – 28, 2013 Booth 7C70, Hall 7 Barcelona | 25 - 28 February 2013

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Telecommunications firms are looking for ways to support new business models, ensure speed to market, and sustain profitable growth. And enterprises across a variety of industries want to run business unwired, in real time, and sprint ahead of the competition. Join us at the SAP stand (Hall 7, 7C70) to see how we can provide you compelling solutions that will help you run your business like never before. While at the stand, explore the Experience Zone to get hands-on demos of our solutions and meet 1:1 with our experts to learn how we can uniquely help your enterprise. If you can’t attend Mobile World Congress this year, you can join us virtually at http://www.sap.com/mwc and watch live broadcasts from the event.

Transcript of SAP at Mobile World Congress 2013

Page 1: SAP at Mobile World Congress 2013

Run Like Never BeforeSAP® at Mobile World Congress 2013

Mobile World CongressFira Gran Via in Barcelona, SpainFebruary 25 – 28, 2013

Booth 7C70, Hall 7

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Page 2: SAP at Mobile World Congress 2013

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Contents

Opening Message 3

SAP at Mobile World Congress 2013 4

Experience Zone - Run Like Never Before 4

Developer Zone 5

Expert Zone 6

Engaging with SAP at MWC 7

Complimentary Pass 8

Page 3: SAP at Mobile World Congress 2013

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On behalf of SAP, I would like to invite you to join us at Mobile World Congress, February 25-28, 2013 in Barcelona.

Telecommunications firms are looking for ways to support new business models, ensure speed to market, and sustain profitable growth. And enterprises across a variety of industries want to run business unwired, in real time, and sprint ahead of the competition.

I encourage you to join us at the SAP stand (Hall 7, 7C70) to see how we can provide you compelling solutions that will help you run your business like never before.

While at the stand, explore the Experience Zone to get hands-on demos of our solutions and meet 1:1 with our experts to learn how we can uniquely help your enterprise.

If you can’t attend Mobile World Congress this year, you can join us virtually at http://www.sap.com/mwc and watch live broadcasts from the event.

In the meantime, if there is anything my team can do to make your MWC experience more enjoyable, please let me know.

Regards,

Sanjay J. PoonenPresident and Corporate OfficerGlobal Solutions and Head of Mobile Division

Experience SAP at Mobile World CongressRun Like Never Before

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Come to SAP Experience Zone to see leading-edge demonstra-tions that highlight how SAP is enabling telecommunications companies and enterprises to run like never before.

SAP for Telecommunications Experience - Run Your Service Provider Business Like Never Before Learn how SAP can help you go beyond telco - to deliver new reve-nue-generating services, enable a more enhanced customer expe-rience, and gain greater insight into your business - all while reducing operating expenses. See how solutions from SAP can help you deliver mobile self-services, create a policy-based cus-tomer experience, leverage location-based data, and utilize pre-dictive technology to drive additional revenue from new services such as M2M, mobile commerce, and mobile marketing.

McLaren Experience - McLaren Group Runs Like Never Before with SAP See an intuitive and different way to visualize complex information to make fast decisions. This experience focuses on capturing telemetry data from a Formula One race video game. The simula-tion creates over 16,000 records per lap around the track. Data is written to SAP HANA® and directly processed by this application on an iPad, which is embedded with the SAP 3D Visual Enterprise Viewer application. In addition to the real-time visualizations, retrieve processed historical data of a car component from SAP HANA and display it with an analytic view of the results.

Internet of Things Experience - Connect Things Like Never Before Are you ready for the Internet of Things (IoT) IoT is transforming the world by integrating machines, systems and people. The com-bined data can offer profound visibility and insight to achieve remarkable results. SAP can eliminate the daunting – and costly – task of assembling solutions from niche vendors. See how Coca-Cola® is leveraging SAP to reinvent its vending business.

Retail Store Experience - Run Retail Like Never Before See how personalized consumer experiences build loyalty and boost sales. But, it’s not just about the engaging mobile apps you provide your customers. It’s equally important to arm your associ-ates with powerful mobile solutions that make them more produc-tive and effective at delivering superior customer service.

Mobile Commerce Experience - Mobilize Commerce Like Never Before See how SAP’s solutions supporting mobile commerce enable mobile operators and banks to offer innovative services to their customers. Beyond person-to-person payments, you will see how our mobile payment solutions can be extended to the retail envi-ronment for the payment of goods and services. Creating a rich portfolio of services is key to the success of mobile payments. In addition, you’ll see how bill pay can be made as simple as taking a photo with your smartphone. Finally, you can get more informa-tion about our latest mobile apps for banks and mobile operators.

Mobile Services Experience - Connect Like Never Before See how an extensive, interconnected network helps you connect and engage with customers through SMS, MMS, and push notifi-cation. Understand the evolution of interconnection and find out how you can use it to optimize operational efficiency; expand your reach; and enable messaging, voice, video, and data services. Explore how the LTE ecosystem and new business opportunities might affect you and see if you are ready for LTE roaming.

Mobile Consumer Experience - Engage Consumers Like Never BeforeSee how mobile apps can enhance all aspects of our daily lives – from caring for our loved ones, to managing our utility consump-tion, to discovering our true fashion style. Each of the following apps delivers personalized consumer experiences, with real-time, relevant information, and the ability to react in the moment. Recalls Plus gives parents of young children peace of mind that they are not missing important recalls on their children’s prod-ucts. Care Circles is a private social network that helps family caregivers deliver the best possible care. The SAP Utilities Cus-tomer Engagement mobile app offers a more convenient way to manage all aspects of your utility accounts from, paying bills to reporting service issues. And MyRunway is a social app that lets fashion-loving consumers and trend-setters can share and learn from each other.

SAP at Mobile World CongressCheck Out SAP Experience Zone – Run Like Never Before

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Fan Experience - Engage Fans Like Never Before Your fans are your lifeblood - and your challenge is to keep them happy and engaged. Fans drive sales of tickets, merchandise, and concessions. And loyal fans attend games regardless of the weather, the standings, or big HD televisions. Fans pay for the ex-citement, energy, and experience that they can’t get from watch-ing the game on television. Refine their game day experience and change the game with SAP. With the SAP Fan Experience solution live sports are now more engaging, convenient, and rewarding.

Mobile Employee Experience - Empower Employees Like Never Before No matter what role, all employees can benefit from mobile access to business processes and apps. Transform your business with state-of-the-art mobile apps for your workforce, customers, and partners. Built with the latest leading-edge mobile technology, our apps can help you liberate enterprise data, accelerate key business processes, speed decision making, and better engage with consumers – for maximized revenue and sky-high productivity.

Enterprise Mobility Management Experience - Secure and Manage Mobile Like Never BeforeBusiness information lives in multiple applications, data stores, and other internal or external sources. And you need the ability to protect critical enterprise data, content, and applications residing on multiple device platforms (smartphones, tablets, and laptops) running different operating systems. Making this information available in a mobile environment is complex and introduces security risks and high costs. SAP provides a complete enterprise mobility management (EMM) solution to securely manage this complexity. The EMM solution that includes secure mobile device and application management and mobile content management.

SAP Experience Zone, continued

SAP Developer Zone

Consumer mobile apps are not the only huge opportunity for developers. As enterprises invest in running real time and unwired, vast opportunities are opening for developers to leverage their consumer apps experience to build amazing apps for the enter-prise with consumer-grade user experience and enterprise-level security and scalability. Learn how you can leverage SAP’s mobile and in-memory computing cloud and on-premise platforms and SAP customer base to build your apps and your business.

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SAP experts will be available to speak with MWC attendees about a variety of topics, including:

• SAP Mobile Platform and Mobile Apps: SAP helps companies of all sizes and industries run better with mobile solutions. From back office to boardroom, warehouse to storefront – SAP empowers people and organizations to work together more efficiently and use business insight to stay ahead of the competition.

• Enterprise Mobility Management Solutions: Securely managing the complexity of mobile devices and apps requires an Enterprise Mobility Management (EMM) solution that includes secure mobile device and application management and mobile content manage-ment. SAP® Afaria® provides the consumer feel employees want, while helping ensure that IT has the control needed to keep corporate data secure and the analytics to make smart decisions in real time.

• Managed Mobility Services Offered by SAP and Partners: Quickly and confidently mobilize your business with little complexity, minimal set-up time, and zero infrastructure costs – with managed mobility services (MMS) from SAP and our trusted partners. Rely on our experts to help you speed time to value, enhance security, reduce risk, and more.

• SAP Billing for Telecommunications: Quickly manage, deploy and monetize new services for the digital economy using solutions from SAP. With the SAP Billing for Telecommunications package, communications service providers can leverage a highly flexible billing platform for enabling the most complex business models, ensuring that the right services are rolled out with a fast time to market.

• Real-Time Analytics for Telecommunications: Gain immediate insight into your business like never before with SAP HANA and analytics solutions from SAP. Take action to have real impact on customer adoption of new services, retention, upsell opportunities and more. Enable innovative service offerings that have real-time requirements, such as proximity marketing and M2M.

• Mobile Services – Interconnect and Engage with Customers: Understand how LTE and an all IP world will affect the telecom eco-system, roaming and interconnection. Know how you can interconnect data, voice and messaging through SAP IPX 365. Understand the emerging trends of mobile marketing and engage with customers in innovative ways through the SAP SMS 365 mobile service.

• Mobile Commerce Solutions: Our highly-adaptable mobile commerce solutions for telecoms, banks, retail businesses, utilities, and consumer products companies can help you introduce a standard, intuitive mobile transaction channel that supports anywhere, any-time commerce services.

• SAP HANA Platform and Real-Time Data: Discover how SAP’s in-memory platform is reshaping the enterprise with real-time analytics and applications. Hear how SAP HANA is revolutionizing enterprise applications from SAP. Learn how SAP HANA enables real-time mobile experiences for your customers and drives real-time intelligence in machine-to-machine environments.

SAP Expert Zone

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Visit SAP in the Exhibit AreaHall 7, Booth 7C70

Engaging with SAP at Mobile World Congress

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Schedule 1:1 Tour and Meeting

Do you have specific topics you want to discuss with us? Please work with your account executive or partner manager to schedule meetings onsite with one of our executives or experts.

If you are not an SAP customer or don’t know your SAP account executive, you can request a tour or schedule a meeting.

Connect with SAP at MWC via Social Media

Follow us in real time on Twitter at any of these handles:@SAPMobile, @SAP_Telco, @SAPinMemory, @SAPmCommerce @SAPStore

Live from MWC

We will be recording and broadcasting interviews live from MWC with customers, partners and newsmakers. Stop by to watch the live interviews. If you cannot join us in Barcelona, visit www.sap.com/mwc starting February 25 to watch the broadcasts online.

Briefing Room – Meet the Experts Sessions

Join experts in various fields to meet with small groups of partici-pants and discuss the challenges and opportunities of mobile solutions.

Scheduled sessions are hosted in our Briefing Room on the 1st floor of the SAP exhibit area, Hall 7, 7C70.

Please go to www.sap.com/mwc for the latest schedule.

Cocktail Receptions

SAP is hosting two cocktail receptions at Mobile World Congress:

Monday, February 25, 5:30 p.m.Wednesday, February 27, 5:30 p.m.

SAP booth: Hall 7, 7C70

Please join us for good drinks and interesting conversations.

SAP at GSMA Connected City

Find out how homes become smart and city and transport net-works can be optimized. See how healthcare reach can be extended and the needs of consumers and businesses are met by mobile solutions. The GSMA Connected City is a real city street that explores how intelligent wireless connections are driving innovation in order to deliver economic growth, successful prod-ucts, customer value and new business opportunities. Experience first-hand cutting-edge connected solutions brought to life by AT&T, Deutsche Telekom, GSMA, KT, Telenor and Vodafone. SAP will be in the Deutsche Telekom and Vodafone stands.

Visit SAP in the GSMA Connected City, which will be open in Hall 3, Stands 3B2 and 3C2 from 9:00 am to 7:00 pm Monday – Wednesday and 9:00 am to 4:00 pm Thursday. Come and experi-ence a world where everything intelligently connects!

Complimentary Expo Hall PASS

We are giving some free passes to qualified SAP customers and prospects.

Contact your account executive or Fernando Sanchez-Mayoral for a complimentary pass.

Engaging with SAP at Mobile World Congress

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320.16m²

0.2m²189

0.2m²190

0.2m²191

0.2m²192

0.2m²193

990.25m²

1000.25m²

1010.25m²

280.24m²

0.2m²174

350.24m²

0.16m²176

PavilionBoss

2.2 2.4 2.6 2.8 2.10 2.12 2.14 2.16 2.18 2.20 2.22

2.192.172.152.132.112.92.72.5

2.03

2.1

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