SAP Analytics Innovation Asia ANZ Tour
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Big Data AnalyticsDrive Data to DecisionTimo Elliott, SAP, February 2013 Public
© 2013 SAP AG. All rights reserved. 2
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TODAY’S PRINCIPAL BUSINESS METRICS
ARE OVER A CENTURY OLD
• Financial statements• Balance sheets• Net income
© 2013 SAP AG. All rights reserved. 3
SOME PEOPLE WOULD
EASILY RECOGNIZE THEM
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TRADITIONAL FINANCIAL METRICS
ARE BACKWARD-LOOKING
MostEstablishedKPIs too
© 2013 SAP AG. All rights reserved. 5
WHEN WE REALLY NEED
TO BE LOOKING FORWARD
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Mobile
CRM Data
Planning
Opportunities
Transactions
CustomerSales Order
Things
Instant Messages
Demand
Inventory
Big Data
BUT TYPES AND VOLUMES OF DATA
HAVE GROWNRADICALLY
Sales Order
Things
MobileDemand
Big Data
CRM Data
CustomerPlanning Transactions
© 2013 SAP AG. All rights reserved. 7
1.8
TODAY WE MEASURE AVAILABLE DATA IN
ZETTABYTES
90% OF THE DATA IN THE WORLD TODAY
has been created in the last two years alone
IN 2011, THE AMOUNTOF DATA SURPASSED
ZETTABYTES
1.8 ZETTABYTES
BILLION 32 GB iPads
57.5= =$34.4 TRILLION =
COMBINED GDP OF:
• US• Japan• China• Germany
• France• UK• Italy
**IDC Digital Universe Study Extracting Value from Chaos
© 2013 SAP AG. All rights reserved. 8
BIG DATA DE-HYPED
“Big data” is high-volume, -velocity, and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.
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Brand SentimentHigher NPS
:-)Predictive Maintenance
Less Downtime
Network OptimizationLower Cost
Fraud DetectionLower Risk
Propensity to ChurnGreater Retention
Product RecommendationMore Sales
Risk Mitigation, Real-timeRetain Market Value
360O Customer ViewLoyal Customers
Asset TrackingIncrease Productivity
Personalized CareLoyal Customers
Real-time Demand/Supply ForecastMore Efficient
Insider ThreatsGreater Security
WHAT IF YOU COULD TURN NEW SIGNALSINTO BUSINESS VALUE?
Brand SentimentHigher NPS
:-)Predictive Maintenance
Less Downtime Network Optimization
Lower Cost
Propensity to ChurnGreater Retention
Real-time Demand/Supply ForecastMore Efficient
360O Customer ViewLoyal Customers
WHAT IF YOU COULD TURN NEW SIGNALSINTO BUSINESS VALUE?
Asset TrackingIncrease Productivity
Personalized CareLoyal Customers
Product Recommendation
More Sales
Risk Mitigation, Real-timeRetain Market Value
Insider ThreatsGreater Security
Fraud DetectionLower Risk
© 2013 SAP AG. All rights reserved. 11
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© timoelliott.com
“When you two have finished arguing your opinions, I actually have data!”
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McLaren Demo
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© 2013 SAP AG. All rights reserved. 21Public
ANALYTICS
OPERATIONS
Faster Smarter Simpler
“By 2016 in-memory column-store DBMS using storage-class memory will replace 25% of traditional DW and OLTP systems” -- Gartner
© 2013 SAP AG. All rights reserved. 22
FASTER
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SMARTER
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Expected IT Benefits of In-Memory Technology
Source: IDC SAP HANA Market Assessment Survey, 2011
SIMPLER
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Real-Time Data Platform
SAP Real-Time Data PlatformExtreme Data Management Capabilities to
transact | move | store | process | analyze | deliver
ERPCustom
AppsPlanning Analytics
BigData
EDWEDWEDW/DM
Cloud SCMMobile
Information Governance
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DATA QUALTY
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Applications for Data Stewards
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A Platform for Everyone
Free developer licenses, easy access to HANA in the Cloud
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THE NEW INFORMATION CONSUMER…
Responsive
EngagingAccessible
75%by 2020
10%today
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Plan
Act
Past
FutureStructured
Unstructured
BREAKING DOWN BARRIERS
“New Reality: In-memory computing is ripping up the rules”- Gartner
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AGILITY ENTERPRISE
SocialAnalytics MobileBig Data Cloud
POWER
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INNOVATION
SAP VISUAL INTELLIGENCE
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“SAP is a newcomer to big data predictive analytics but is a Leader due to a strong architecture and strategy.” Forrester
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MOBILE INTELLIGENCE
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Business Solutions
Retail
High Tech
Oil & Gas
Consumer Products
Telco
Etc.
Analysis
Action
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Store operations
Omni-channel experience
Customized promotions
Optimized inventory
Intelligent Retail
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CUSTOMER SPOTLIGHT
HSE24• Cross-sell based on the
consumer, not just the product
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CUSTOMER SPOTLIGHT
BURBERRY• Improve customer experience
and loyalty• Become #1 IT-driven fashion
retailer• Personalized Burberry client
iPad app
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CUSTOMER SPOTLIGHT
BOWERS & WILKINS• Efficient mobile sales force• Global planning and forecasting• Simplicity of accessing data
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INTELLIGENT BANKING
Customer-centric banking
Aggregated risk
Liquidity risk management
Prevent Fraud, Money Laundering
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Improve patient outcome
Improve doctor/patient relationships
More preventative healthcare
Higher quality of life for patients
INTELLIGENT HEALTHCARE
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INTELLIGENT FINANCE
Real-time performance management
Fast financial close
Efficient payables and receivables
Treasury exposure management
Real-time compliance
© 2013 SAP AG. All rights reserved. 48
SAP SUITE ON HANASOLUTIONS FOR FINANCE
INNOVATION
Performance Management
Financial Close
Treasury Management
Finance Operations
Compliance
POWERED BY SAP HANA
REAL-TIME PERFORMANCE
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SAP FRAUD MANAGEMENTINNOVATION
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INTELLIGENT CITIES
Citizen safety and security
Smarter city governance
Sustainable cities
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NFL
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NBA.com/stats
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© 2013 SAP AG. All rights reserved. 56Public
Instantly predict market trends and customer needs
Predict how market price volatility will impact your production plans
See changes in demand or supply across your entire Supply Chain immediately
Monitor and analyze all deviations and quality issues in your production process
Provide exactly the right offers and service levels to every customer
Have a continuously-updated window onto future sales, showing changes in real time
Understand what your customers and potential customers are saying about you, right now
Predict cash flows to manage collections, risk and short-term borrowing in real time
THE POSSIBILITIES ARE ENDLESS…
Design Thinking
DATA TO DECISION
Analytic applications from SAP
Analytic solutions from SAP
Business Intelligence
Databases
Enterprise Performance Management
Governance, Risk, Compliance
Industry Line of Business
In-memoryInformation
managementReal-timedata platform
AnalyzeCapture Engage
© 2013 SAP AG. All rights reserved. 59PublicBuilt by Sanjay Poonen, Copyright SAP, Representative figures based off CIO interviews, showing approximate proportional quantities of IT spending in Analytics
TCO Reductionby Approx 60%
Traditional Stack
SAP HANA Insights
Relational DB
ETL
BI tools
Predictive
DBA and IT Costs
Analytic DB
DBA and IT Costs
BI Suite
HANA Enterprise
Predictive
SAP HANA Insights
Introducing SAP HANA Insights
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Teamwork
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IT’S TIME FOR ANALYTICS LIKE NEVER BEFORE