Santosh 22
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Transcript of Santosh 22
MARUTI SUZUKI INDIA LTD…
SANTOSH KUMARM.B.A 2nd Sem
MARUTI SUZUKI INDIA LTD…
INTRODUCTION : Maruti suzuki India ltd.(MSIL)is a leading manufacturer of four wheeler in
India.
The Company is a subsidiary of Suzuki Motor Corporation .
In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry.
1981- MARUTI UDYOG LTD was incorporated on under the INDIAN COMPANIES ACT, 1956.
1982- License and Joint Venture agreement signed between Maruti Udyog Ltd. & Suzuki Motor Corporation Japan(SMC ). And Maruti udyog limited was renamed as Maruti suzuki India limited.
Maruti Suzuki was born on in 1983. First modern car launched by Maruti Suzuki in India.
1987- First lot of 500 cars exported to Hungary
1992- SMC increases its stake in Maruti to 50 percent.
• 2002- Maruti Finance in Mumbai with 10 Finance companies is introduced. Children’s park inaugurated in Delhi. SMC acquires majority stake in MUL (increases to 54.2%).
• 2003- IPO (JUNE- ISSUE oversubscribed 11.2 times) Maruti gets listed on BSE and NSE- July.
• 2006- New car plant and the diesel engine facility commences operations during 2006-2007 at Manesar, Haryana. In November Maruti inaugurated a new Institute of Training and Research( IDTR) set up as a collaborative project with Delhi Government at Sarai Kale Khan in South Delhi.
• 2007- Board of Directors give approval to new name MUL to become Maruti Suzuki India Limited. Corporate Social Responsibility: adopts three villages in Manesar .
• In 17 September 2007 it market leader in India.• 2008- M-800 crosses 25 lakh mark. MSIL celebrates its Silver Jubilee. MSIL launches National Road Safety Program.
• 2009- A-STAR or Suzuki Alto debuts at Geneva Motor Show sales begins. Capacity to manufacture expanded from 800,000 to a million units( Gurgaon plus Manesar plants) annually
MARKET POSITION
Sales
MARUTI TATAMMHUNDIAOTHER
PROFILE: Maruti Suzuki is India’s and Nepal's
number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned
Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.
MANAGING DIRECTORShinzo Nakanishi
CHAIRMAN OF THE BOARDR.Bhargava
DavinderBrar
OsamoSuzuki
PallaviShroff
AmalGanguli
ManvinderBanga
DIRECTORS
ORGANIZATION STRUCTURE
MARUTI CARS
ECO WAGON-R
RITZ ALTO
SWIFT ZEN ESTILO
SX4 MARUTI- 800
On Road Price : to 10 Lakh to 12
Lakh
On Road
Price : to 6.25 Lakh to
7.40 Lakh
On Road price :
to4.22 Lakh to 5.30 Lakh
Maruti Suzuki Swift
Maruti Suzuki Ertiga
Maruti Suzuki Kizashi
ABOUT PRODUCTS
OBJECTIVES
Modernization of the Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles which was necessary for economic growth.
MAJOR COMPETITORS…. The major competitors for
Maruti cars are; Hyundai Motor India Limited Tata Motors Hindustan Motors Mahindra & Mahindra Toyota
STRENGTH
ensuring talent and best
professionals, Working culture,
after sale services ,distribu
tion, diversification,
R&D
Recruitment is done in very tedious man
reinsuring talent and best
professionals
WEAKNESSBAD RELATIONSHIP
BEETWEEN EMPLOYEE AND
EMPLOYER.• Still depends
upon SUZUKI COPORATION, Japan For tech.support, 10% components are manufactured outside India.
• Lack of experience with foreign market .
• Heavy import tariffs on fully built imported models.
OPPORTUNITYfirst company to roll out suitably designed cars before 2008 as
per Govt.’s Proposal of new
ethanol (renewable) mixed fuel.
Importing new technology is controlled by
Govt. so there is plenty of
untapped market and with increase in Income scale, Demand for car
are rising.
THREATSNumbers of new
Technology driven players
and manufactures are
in market. Govt .reducing
support and cutting down the
Gas supply quota.
INDIAN AWARDS No. 1 in Initial Quality Study – JD Power Total Customer Satisfaction - TNS Study .
Car of the Year - BS Motoring .
Car of the Year - CNBC Autocar .
Best Value for Money Car .
Viewer's Choice - CNBC Autocar.
CNBC Autocar Best Design and Styling .
Small Car of the Year - NDTV Profit .
Design Car of the Year - BBC Top Gear .
Car of the Year - Overdrive Number one premium compact car in – JD POWER INDIA APEAL STUDY 2007.
MARUTI SUZUKI WINS “GOLDEN PEACOCK ECO- INNOVATION AWARD.
THANK YOU…!!
Santosh kumar M.B.A 2nd year PGIM Bareilly