Santoor Soap
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Transcript of Santoor Soap
SANTOOR
INTRODUCTION
o Santoor, the flagship brand of WIPRO Consumer Care, is the third largest selling soap in the country.
o Santoor was launched in 1986.o Santoor became the third largest selling popular soap in India
after two decades of launched. o Targeted to the middle class housewives.o Brand ambassadors are Saif Ali khan, R. Madhavan etc.
Target Segment
Geographic :- Urban and Semi Urban females. Psychographic :- Mind set up of the
customers. Demographic:- Age:- 25-35, Sex:- Female,
Class:- Upper and Upper middle class Behavioral :- Demand for the product of high
among the middle class wife
Competitors of santoor
Margo - Natural skin care
Chandrika – the real secret of natural beauty and an age-old remedy
Hamam - natural goodness
Mysore sandal – made of natural sandal
Breeze – a natural glow
Positioning Strategy
Old packaging new packaging
Products of Santoor
SoapDeoFace washHand wash
Variables available in santoor soap category Santoor orange Santoor pureglo Santoor gold Santoor white Santoor baby
Thank youNEERAJ JOSHI 161430
TEJA 161429VARSHINI 161429
SATYAM SAHUKAR 161445NIDHI SINGH 161431