Santan Sun News; 10-3-15: Business

20 Oct. 3 - Oct. 16, 2015 www.SanTanSun.comBusiness

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BY MICHELLE TALSMA EVERSONFall is the ideal time for a wedding in

the Valley—the weather is perfect and it’s just right before the hustle and bustle of the holiday season. Luckily, for local wedding and event planners, SoHo63 just underwent renovations in preparation for this busy season.

Described as a “hip and historic wedding and event venue,” SoHo63 recently marked its second anniversary in downtown Chandler. The venue features a terrace modeled after a New York City rooftop, multiple modern indoor spaces and a gated entryway.

To prep for the busy event season ahead, the facility has been undergoing a deep cleaning to restore its historic charm. New flooring has been added to the main ballroom and new restroom vanities were installed, among other upgrades. Tiles were also added to the Tribeca Terrace to provide a smooth surface for guests, according to staff.

“While all of the changes were cosmetic, they will truly enhance the experience that event hosts and event guests will have here at SoHo63,” said owner Megan Schmidt. “The renovations include fresh paint, LED lighting, elegant entry drape to frame the doorway in The Plaza, upgraded vanity and mirrors in both restrooms, and beautiful new flooring in Gramercy Ballroom.”

The changes are all part of the venue’s mission to remain modern while paying homage to the building’s historic charm.

“The recent renovations to SoHo63 certainly add elegant touches and improved upon fine details through the entire building,” Schmidt explained. “SoHo63 is a historical building, built in 1916, and started as the O.S. Stapley Hardware Store. While the recent renovations enhance the event space, we wanted to preserve and highlight the historical elements of the space, such as an original marble entryway, hand-laid

brick wall and restored ceiling tiles.”She added that, since opening in 2013,

SoHo63 has established a name for itself. The versatile space can accommodate weddings and other types of gatherings of 25 to 200 guests with four indoor and outdoor spaces that can be used individually or combined.

“The event space presents a perfect mix of East Coast style and West Coast culture,” Schmidt said.

In addition to the building, Schmidt believes the staff is also part of what makes SoHo63 a great event venue.

“Although the venue itself is beautiful, I believe what truly sets us apart is the event host’s experience with our team,” she said. “The entire SoHo63 team is truly invested in their clients, their events and each other. We have the pleasure of working with some couples for up to two years before their weddings and really have the opportunity to get to know them. We are sincerely invested

in making sure their planning process and their wedding day is enjoyable and everything they have been dreaming of. The guest experience here at SoHo63 is truly something unique.”

Staff members at SoHo63 are also proud of the event venue’s rave reviews online and appearances in several wedding and event industry publications. “We also treasure each accolade that we received from our fabulous couples and event hosts via Wedding Wire, Facebook and Google reviews,” Schmidt added.

For event planners and brides, SoHo63 offers private showings of the venue and the latest upgrades.

“We are looking forward to a fantastic wedding season this fall,” Schmidt said.

To learn more, visit www.soho63.com or call (480) 878-5663.

Michelle Talsma Everson is a freelance writer for SanTan Sun News. She can be reached at [email protected].

SoHo63 celebrates two years in downtown ChandlerSoHo63 recently underwent renovations to prepare for a busy event season. Photos courtesy of SoHo63

Oct. 3 - Oct. 16, 2015 21www.SanTanSun.com Business

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BY ALISON STANTONPeople who drive by Dobson and

Germann roads in Chandler will notice a new group of homes under construction.

Tempe-based builder Keystone Homes is building Canopy Lane, a small community of 15 homes.

Jeff King, vice president and general manager of Keystone Homes, said one model home is already built and is decorated and furnished.

“We have also completed two spec homes which are nicely appointed, and three more are currently under production,” he said.

They expect construction on the entire Canopy Lane community to be completed in one to one-and-a-half years.

Canopy Lane features three floor models, King said. The 1,969-square-foot single-level Jacaranda home; the 2,202-square-foot two-story Palo Brea and the 2,305-square-foot two-story Sweet Acacia.

“They range from three to four bedrooms with dens, and the two-story homes have lofts at the top of the stairs that are nice for entertaining,” King said.

The homes at Canopy Lane will feature three different architectural styles: the Andalusian, which, King said, is a southern Spain style; Tuscan, which has a European look, and the San Juan Rustic.

“The San Juan Rustic has really beautiful stone and brick features and really nice color schemes,” King said, adding that all three styles will complement each other nicely.

King said the entry level price for the Jacaranda home is $339,700 and the highest base price for the Sweet Acacia is $352,900.

In addition to being very close to local schools, King said Canopy Lane is near a variety of Chandler companies.

“Canopy Lane is really close in proximity to many employers, including those in technology and health care and banking. It is close to the tech corridor on Price Road, so people can commute to work in a few minutes,” he said.

King said the parcel of land that is being transformed into Canopy Lane is a “gem” that for years was a vacant dirt lot.

By the time Canopy Lane is completed, there will be a community area with a ramada, barbecues for residents to use, and an open grassy spot for pets to run around.

“We think it will attract a mix of families, including some who already live in the area that want a smaller square footage but don’t want to leave the area,” King said.

“Canopy Lane is unique because it is just 15 homes, so it’s going to feel like a little street in a little town, and people will get to know their neighbors well.”

King said people who are interested in checking out the model home and learning more about Canopy Lane are welcome to stop by. The model home is open from 10:30 a.m. to 6 p.m. daily.

“Interested buyers can come in and build a home on a lot that they choose,” he said.

New Canopy Lane community under construction

“We think it will feel like a neighborhood of custom homes. We are really happy with Canopy Lane, and it’s been very well received.”

The model home for Canopy Lane is located at 1850 S. Dobson Rd., in

Chandler. For more information, call (480) 372-8211 or visit www.canopy-lane.com.

Alison Stanton is a freelance writer who lives in the East Valley. She can be reached at [email protected].

The model home at Canopy Lane is completed, fully furnished and open to the public. Submitted photo

The new Canopy Lane community in Chandler will feature three home models, including the two-story, 2,305-square-foot Sweet Acacia. Submitted photo


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BY KENNETH LAFAVEYou arrive at the game, where

confusion reigns in the parking lot. Other cars crowd around yours, causing tension and slowing things down. It takes longer to find a space than you think, so you park hastily and run to the stands.

On the way, one of your group needs to run in the opposite direction for a bathroom emergency. She leaves, and the rest of you—unwilling to wait because kickoff is minutes away—continue to your seats.

Finished, the wayward member of your party can’t remember the seat numbers and you have her ticket. She calls you on her cell but the game has started and it’s noisy and you don’t hear the call.

It’s a mess. And yet it all could’ve been avoided with a simple plan Chandler resident Robb Corwin calls POPS.

“‘POPS’ is an acronym to help you remember what to deal with when going to a major event, be that a sports event, a concert or any other big event. It came to me from experience.”

Corwin’s experience in managing crowded games, concerts and conferences is a little steeper than most. As CEO of the Pride Group, he has spent years organizing and coordinating large-scale activities for sports teams, corporations, zoos and arenas. The Pride Group has supplied security for the PGA, the NCAA, Major League Baseball, NASCAR and four Super Bowls.

“Whatever you need, from trailers and tents to security, we can supply,” Corwin said.

And in all the work he’s done, the one question people keep asking is...

“‘How can I remember what to do when I’m in a huge crowd?’ People keep asking me that.”

So Corwin came up with “POPS,” which stands for Prepare, Observe, Patience and Safety/Security. The four steps work out like this:

Prepare This can be as simple as having a

plan to meet at the car in the case of an emergency when people become separated. “Very few people walking from their vehicle to the stadium have any idea where the car is parked.” Instead of leaving that responsibility to the driver alone, take it on yourself.

Observe Know your surroundings. Where are

the restrooms? The callboxes? “You need to locate security when you arrive at an event.”

Patience “This is the biggest single factor,”

Corwin said. “People will leave late for an event involving 20,000 people and then get frustrated when the traffic slows them or it takes too long to get through security.” Be courteous to other drivers when parking the car, Corwin

Security expert: Four steps to a better experience at the game

said, and your experience will improve exponentially.

Safety/Security “Hold your kids’ hands walking

through a crowd. Move your wallet from back to front. And even if the sun isn’t shining, put up the shades in your car windshield. The less a thief sees, the less he is likely to try and break in.”

A lot of the first step, preparation, needs to be taken before you get to an event, Corwin said.

“Know the route you have to take. A lot of people still don’t know that some roads to University of Phoenix Stadium

are closed during games. Know what you can take into the event or not. Can I take bottled water? How about binoculars? Go to the website and find out.”

The bottom line:“We need to be vigilant as a

community. There are more of us than there are law enforcement and security officers.”

Kenneth LaFave is an associate editor for SanTan Sun News. He can be reached at [email protected].

Robb Corwin, CEO of the Pride Group. Submitted photo


BY CHRISTINA CALDWELLLooking into your traditional makeup

bag, you’ll find that the products you own are actually created by the same few companies.

L’Oreal owns Lancôme, Urban Decay and NYX. Estee Lauder owns MAC, Clinique and Bobbi Brown. Nearly every drugstore and high-end makeup brand is owned by a larger company, but is there really any alternative if you want to live on a smaller scale?

There is, and it’s in your own backyard. The rise of “indie” (or independent) cosmetics brands, and online small-scale retailers like Etsy and eBay, have allowed home makeup, skincare and beauty entrepreneurs to reach a global audience like never before.

Created in the East Valley and shipped across the country and world, local cosmetics brands get into the game for different reasons, but it typically starts with a similar story. Mainstream cosmetics weren’t giving the creator what they wanted out of a product, so they decided to make their own.

“Growing up I had always had great skin, but as I was getting older my skin gradually started getting bad until I was experiencing major issues,” says Erika Elshamy, owner of NudiSkin Cosmetics, a mineral makeup brand based in Chandler Heights. “After much research I found that some of the ingredients in the cosmetics I was using—even ingredients in mineral makeup brands that tout to be natural—were causing my skin problems. After determining what those ingredients were and searching for cosmetics that didn’t include those ingredients, with an unsuccessful search. I

decided to start making my own cosmetics, and shortly after, NudiSkin Cosmetics was born.”

And customers are catching on. As consumers become empowered with the information they can freely find the Internet, the more educated their purchases can be. Certain skin types can discover what ingredients they’re sensitive to and then look for a product formulated without those triggers.

But alternative ingredients aren’t the only reason consumers gravitate toward indie cosmetics. Sometimes the quality and price point are just, well, better. Customers tired of eye shadow or foundation that wears off mid-day can look to independent cosmetics brands for a solution.

“Our loose eye shadows are highly pigmented, made from naturally-occurring minerals and oxides, are actually good for your skin, and long-wearing, too,” says Jennifer DeHerrera, owner of Chandler-based Dollipop cosmetics, which focuses on quirkily-named eye shadows and pigments.

Makeup purveyors aren’t the only East Valley cosmetics brands getting into the game. As consumers look for a more natural approach to skincare, the “indie” skincare market has been flooded with skin solutions for the troubled dermis.

Pervi Desai started her company, Zaaina Skincare, when she got laid off from her traditional job. She has since generated a

cult following for her gentle line of scrubs, masks, cleansers and more, which she formulated based off of her own skincare

concerns.“When nothing worked, I

started using simple kitchen ingredients like yogurt, honey, turmeric, and eggs to treat my skin issues. Within few weeks, I could see the difference in my skin and that was the beginning of my passion and quest of using simple and natural ingredients,” Desai says. “Selling the products came much later in my life, when I decided to pursue what I was

really passionate about and felt there are so many people who can use my products.”

With a degree in finance, an entrepreneurial career was a shoe-in for Desai, but crafting cosmetics allows for the freedom and creativity that her previous career did not. Plus, she gets to make her customers happy with her formulations, the ideas for which often spring up organically thanks to requests from her customers.

“Things are already changing in the cosmetic world. Customers are preferring all-natural and handmade products which are made in smaller batches rather than mass production with full of chemicals and preservatives,” Desai says.

Christina Caldwell is the executive features editor at Times Media Group. Reach her at [email protected].

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Thomas completed his anesthesiology residency at the University of Arkansas for Medical Services. Thomas then returned to Arizona for additional fellowship training in interventional pain management at one of the busiest facilities in the nation, where he learned the most recent advances in pain management.

“Dr. Thomas is a great addition to our staff,” said Dr. Alex Bigham, CEO of Novocur, which has facilities in Scottsdale and Chandler. “His compassion and dedication to pain relief is very personal, having suffered through two spinal surgeries in his teens that led to severe low back pain in his 20s. He sought and found relief with some of the same interventional techniques he practices today.”

Thomas uses techniques such as neuromodulation, radiofrequency ablation (RFA) and regenerative therapies like platelet-rich-plasma and stem cell therapies. He is passionate about helping his patients return to and maintain an active lifestyle.

Thomas completed his undergraduate studies at ASU and is a Sun Devil fan.

For more information about Novocur Pain Clinics, call (480) 855-NOVO.

Thomas joins Novocur Pain Clinics

Consumers sometimes gravitate toward indie cosmetics for product, quality and price point. Submitted photo

Local cosmestic brands change the beauty market


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Chamber events feature lunches, meetings for membersThroughout

the year, the Chandler Chamber of Commerce offers a variety of luncheons and meetings for its members and the community.

Events are held at the Chandler Chamber of Commerce office, 25 S. Arizona Pl., Suite 201, unless otherwise noted.

To register, call (480) 963-4571, visit www.chandlerchamber.com or email [email protected]. No refunds are available within 72 hours of the event.

Public Policy8 a.m. to 9:30 a.m. Friday, Oct. 9Kevin McCarthy, president of the Arizona Tax Research Association, will give an update on taxes and public finance.Visit www.chandlerchamber.com and click on the calendar date to register.

Wake Up Chandler Mixer7:30 a.m. to 9 a.m. Wednesday, Oct. 14Start off the morning by networking with other businesses. Bring your business cards and brochures, and be prepared to give a 30-second commercial about your business. This event is held at a different Chamber

member business each month. Advanced registration is required. Cost is $5 for members, $15 general admission. Walk-ins are $5 more the day of event. Registration admission is nonrefundable. Visit www.chandlerchamber.com and click on the calendar date

to register.Landings Credit Union, 4850 W. Chandler Blvd., Chandler.

Business After Business Mixer5 p.m. to 7 p.m. Thursday, Oct. 15The Chandler Fashion Center Crawl is a networking event takes attendees on a scavenger hunt through the mall with door prizes and grab bags. Bring a door prize and promote your business.Cost is $5 for members, $15 general admission and walk-ins are $5 more the day of event. Registration admission is non-refundable. Visit www.chandlerchamber.com and click on the calendar date to register.Chandler Fashion Center, 3155 W. Chandler Blvd., Chandler

Small Business Counseling9 a.m. to 1 p.m. Friday, Oct. 16, 23, 30 (every Friday)Experienced business counselors provide free advice, knowledge and insight to help you start or grow your business.

Small Business Counseling is available Mondays and Tuesdays at the Chamber office by appointment only through the Maricopa Community Colleges’ Arizona Small Business Development Center network. Contact the Chandler Chamber of Commerce to schedule an appointment.

Education Summit8 a.m. to 12 p.m. Monday, Oct. 19Learn about the momentum behind Arizona’s advancement of its education system. Keynote speakers are Jaime Casap, chief education evangelist at Google Inc., and Jerry Colangelo, former owner of the Phoenix Suns, Phoenix Mercury, Arizona Diamondbacks,

Arizona Rattlers and Arizona Sandsharks.To register, call (480) 234-2001.Chandler Center for the Arts, 250 N. Arizona Ave., Chandler

Women in Business12 p.m. to 1:30 p.m. Tuesday, Oct. 20Dr. Joel Martin will discuss “Public Speaking for Professionals: How to Lift Your Speaking Abilities to Greater Heights.”Cost is $25 for members, $35 for guests and an additional $5 for walk-ins on the day of event. Visit www.chandlerchamber.com and click on the calendar date to register. SoHo63, 63 E. Boston, Chandler.


Arizona’s second largest brewery, SanTan Brewing, has partnered with Admiral Beverage to introduce its Southwestern style ales, Mr. Pineapple Wheat Beer, Devil’s Ale, HopShock IPA and Sex Panther Double Chocolate Porter to New Mexico this month.

“Admiral Beverage New Mexico is so happy to be partners with SanTan. (Owner) Anthony Canecchia is a true artist. He is one of the best brewers in America. New Mexicans can’t wait for his beer to arrive,” said Greg Brown, Admiral’s general manager.

This year SanTan Brewing will produce more than 27,000 barrels of its signature ales and lagers. In 2014 SanTan launched in the Southern California and Texas markets.

“Greg and his team at Admiral share the same passion for craft beer that we have at SanTan. Their team is one of the best in the business and we can’t wait to start working with our new partners in New Mexico,” said Canecchia, SanTan Brewing Company founder and brewmaster. Info: www.santanbeerfinder.com.

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SanTan Brewing Company’s Devil’s Ale. Submitted photo

Epic Health Services purchases Option 1 Healthcare Solutions

Epic Health Services Inc., provider of pediatric skilled nursing and therapy, has acquired Option 1 Healthcare Solutions, a leading enteral nutrition provider based in Chandler.

The acquisition marks a new service line for Epic, which provides private duty nursing and therapy for children, many of whom require feeding tubes. Epic can now provide this life-sustaining nutritional therapy, including supplies and formula, to these patients.

“Our goal was to unite with another leading pediatric provider that serves medically fragile children so we could better serve our patients and coordinate their care even more effectively,” said Chris Roussos, Epic president and CEO. “Joining forces with Option 1 strengthens our ability to provide comprehensive,

full-service and convenient care to patients and families.”

Option 1 serves more than 6,300 patients across six states. Combined, the two companies will serve approximately 26,000 patients.

“The acquisition will be an accelerant for both companies’ growth trajectories,” said Option 1 CEO Rick Winterich. “It will introduce both Option 1 and Epic to new markets and allow us to deliver our services to an increased number of children who need care.”

Moving forward, Option 1 will be a subsidiary of Epic and will maintain its headquarters in Chandler. Option 1’s management team will also remain in place.

Info: www.epichealthservices.com.

More than 1,500 breweries entered and 275 medals were awarded at the largest beer competition in the world, and Chandler was well-represented at the event featuring the largest collection of U.S. beer ever consumed at a public tasting, which took place the weekend of Thursday, Sept. 24 through Saturday, Sept. 26.

Chandler’s BJ’s Brewery in Chandler came away with gold-medal wins for their R & R Oatmeal Stout (oatmeal stout category) and Magnolia’s Peach (fruit-

wheat beer category) brews, respectively, while Tempe-based newcomer Huss Brewing Company scored bronze medals.

“We’re tremendously pleased with Arizona’s representation and performance at the Great American Beer Festival, and these four wins provide further evidence of what we Arizonans already know—that what we’re brewing here is not only on par, but able to surpass what’s being made in some of the nation’s biggest and most renowned beer-brewing cities and states.”

Chandler’s BJ’s Brewery scores big at Great American Beer Festival


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The Chandler Chamber of Commerce and Alliance Bank of Arizona, in partnership with The Arizona Republic, are holding the fifth Arizona Education IMPACT Forum 2015: Disruptive Solutions for Students and Employers, 8 a.m. to 11 a.m. Monday, Oct. 19, at the Chandler Center for the Arts. The public is encouraged to attend.

Keynote speakers include:• Jaime Casap, Google’s chief education

evangelist, change agent and Valley resident who, between visits to the White House, has been involved with area schools, institutions and businesses to effect change. His evangelism revolves around his core belief that education has the power to disrupt poverty and change the destiny of any family in just one generation.

• Jerry Colangelo, best known as the team owner of the Phoenix Suns and the 2001 World Champion Arizona Diamondbacks. He is an advisor to both the business school and the sports program at Grand Canyon University, whose business school carries his name.

• Dr. Allan Gregory Gomez, author and former NASA astronaut selection candidate, who serves as chief academic officer for STEM Academy, developing internationally recognized K-12 curriculum and professional development programs.

“Arizona is locked in a global race for talent and opportunity, a race

that cannot be won without a highly educated, skilled workforce,” said Jim Lundy, CEO of Alliance Bank of Arizona. “This conference is the realization of the bank’s commitment to education and the great educators, institutions and nonprofits that support them.”

Participants include representatives from Intel Corporation, Avnet Inc., Banner Health, Maricopa and Chandler-Gilbert Community Colleges, ASU, Republic Media, Arizona Commerce Authority, Expect More Arizona, Chandler Unified School District, Arizona Hispanic Chamber of Commerce, Helios Education Foundation, AZ Community Foundation, College Success Arizona and the Arizona Department of Economic Security.

“The key to a strong community begins within the education system that is responsible for teaching our youth,” said Terri Kimble, Chandler Chamber of Commerce president/CEO. “Our education system has a real effect on attracting and maintaining top employers in both Chandler and throughout the state. Parents and employers need to feel confident that our children are skilled and our workforce sustainable at a global level.”

The conference is open to the public and costs $20 for early registration; $30 at the door. Networking breakfast and registration begins at 7 a.m. Info: www.chandlerchamber.com/pages/education-forum.

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Santan Sun News; 10-3-15: Business

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