Santa clara city library crra presentation 8-4-2014

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City of Santa Clara

Swapping at the LibraryCommunity Based Efforts With Little Local Government Assistance That Drive Repair and Reuse

Cheryl Lee, Branch ManagerSanta Clara City Library – Northside Branch Library August 4, 2014

City of Santa Clara

Agenda

• Library Philosophy and Principles• Inspiration• 2011 Back to School Swap• 2012 Back to School Swap• 2013 Halloween Costume Swap• Future

City of Santa Clara

About Me• Palo Alto City Library’s Community

Engagement/Outreach Librarian • Branch Manager of Northside Branch Library• Librarian for 8 ½ years• Struggled with reading all of my life• 2011 Eureka! Leadership Fellow• 2014 Library Journal Mover and Shaker• Opening a new library in 6 days!

City of Santa Clara

My Philosophy and Principles• Little/No Cost Programming• Customer Engagement• Core values of the City• Non-Traditional

Programmer• Not Your Grandma’s Library• Challenge• Community Partners

City of Santa Clara

My Inspiration

Consignment &Vintage Clothing

Cost Savings

Community Building

City of Santa Clara

My Inspiration

City of Santa Clara

2011 Back to School Swap

City of Santa Clara

Marketing & Advertising• Walter Hays Green Team• Walter Hays PTA• Palo Alto Unified School

District eNews• Parents Club of Palo

Alto/Menlo Park• Social Media

City of Santa Clara

Marketing & Advertising

City of Santa Clara

Community Partners

City of Santa Clara

Pre-Swap Preparation• Collection Bins • Drop-off 1 hour before

swap• Staff on site to sort bins

• Toys• Books/DVDs• Clothes• Accessories• Miscellaneous

City of Santa Clara

Ready – Set - Go!

City of Santa Clara

Lemonade Stand

City of Santa Clara

Raffle

City of Santa Clara

Lemonade Stand

City of Santa Clara

2012 Back to School Swap

City of Santa Clara

Marketing & Advertising

City of Santa Clara

Ready – Set – Go!

City of Santa Clara

ModificationsBack to School Swap

2011 2012

Drop Offs 1 hour prior to start 1 week prior to start

Sorting Staff Sort Customers Sort

Marketing - Walter Hays Green Team - Social Media - Inside the Library

- Heavy social media - Word of mouth - Walter Hays Green Team - Parents Club of Palo Alto/Menlo Park (PAMP)

Extras Lemonade Stand Nothing

Attendance 42 104

Time 1 Hour 10 minutes

City of Santa Clara

Halloween Costume Swap

City of Santa Clara

Inspiration

City of Santa Clara

Collection Bins• 0-2 Years Old• 3-6 Years Old• 7-10 Years Old

City of Santa Clara

Collection Bin Sites

Total of 9 Collection Sites

City of Santa Clara

Marketing and Advertising

Palo Alto Unified School District eNews

Parents Club of Palo Alto/Menlo Park

Social Media

4 Community Partners More Visibility

City of Santa Clara

Sorting and Hanging

City of Santa Clara

Halloween Costume Swap Day

City of Santa Clara

Management of the Swap

Next year - Wristband approach

Grouped by number

Entry by number

City of Santa Clara

Management of the Swap

City of Santa Clara

Community Tables

City of Santa Clara

Entertainment

City of Santa Clara

Grab Your Costume

City of Santa Clara

Results and the Future180 Costumes Collected 180 Costumes Given

• Survey results were positive• Will do it again but at Northside Branch Library• System-wide approach

• South Bay Site• Peninsula Site

• Seeking Community Partners for our next swap

City of Santa Clara

Shameless Plug

City of Santa Clara

My Contact Information

Cheryl Lee, Branch ManagerSanta Clara City Library -Northside Branch695 Moreland WaySanta Clara, CA [email protected]: /librariancherylTwitter: @librarianclInstagram: @lcherylc

Santa clara city library crra presentation 8-4-2014

Government & Nonprofit

Transcript of Santa clara city library crra presentation 8-4-2014