Santa chava. A social design strategic model
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Transcript of Santa chava. A social design strategic model
WWW.SANTACHAVA.COM
We are in the middle of a digital agency, motion graphics, design company and a community of friends.
We believe in small teamworks approaching to big projects.
We believe in social design: strategic content based on valuesand interestsshared by brandsand their audiences.
Digitalis the definition of a new relationship.The mediumis the people.
SantaChava has almost 7 years of existenceand their partners came from working on traditional agencies.
We are:directors, animators, strategists, producers, comunity managers, illustrators, programmers, and mainly designers.
The four pillars of ourDigital Strategy model: (this is what we do)
User experience optimized platformsSocial designListening and analyticsBranding conversations
interactinfluence
listendialogue
actPlatforms
listenHow do the people
respond andwhat are they talking about?
influenceHow do we begin
the conversation?How do we make
them act?
dialogueHow do we keep
the conversation?How do we make
them act?
Leading Team:
Julio Gomez Partner, operations director
Designerexperience: 14 years13 years in digital( strategy, user experience, social media )4 years as traditional art director7 years entrepreneur
Germán Olaya Partner, Creative Director UX
DesignerTypographer (creator of typo5.com)
experience: 14 years4 years as traditional art director9 years as motion graphics director9 years entrepreneur
Paola SarmientoPartner, Creative Director / Social Design
Designerexperience: 11 years7 years as a traditional art director’s Agency4 years as digital art director
Ricardo FraileSocial Media director /
Social Communicator and journalismexperience: 4 years in social media
WWW.SANTACHAVA.COM