Santa chava. A social design strategic model

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WWW.SANTACHAVA.COM

Transcript of Santa chava. A social design strategic model

Page 1: Santa chava. A social design strategic model

WWW.SANTACHAVA.COM

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We are in the middle of a digital agency, motion graphics, design company and a community of friends.

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We believe in small teamworks approaching to big projects.

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We believe in social design: strategic content based on valuesand interestsshared by brandsand their audiences.

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Digitalis the definition of a new relationship.The mediumis the people.

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SantaChava has almost 7 years of existenceand their partners came from working on traditional agencies.

We are:directors, animators, strategists, producers, comunity managers, illustrators, programmers, and mainly designers.

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The four pillars of ourDigital Strategy model: (this is what we do)

User experience optimized platformsSocial designListening and analyticsBranding conversations

interactinfluence

listendialogue

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actPlatforms

listenHow do the people

respond andwhat are they talking about?

influenceHow do we begin

the conversation?How do we make

them act?

dialogueHow do we keep

the conversation?How do we make

them act?

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Leading Team:

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Julio Gomez Partner, operations director

Designerexperience: 14 years13 years in digital( strategy, user experience, social media )4 years as traditional art director7 years entrepreneur

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Germán Olaya Partner, Creative Director UX

DesignerTypographer (creator of typo5.com)

experience: 14 years4 years as traditional art director9 years as motion graphics director9 years entrepreneur

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Paola SarmientoPartner, Creative Director / Social Design

Designerexperience: 11 years7 years as a traditional art director’s Agency4 years as digital art director

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Ricardo FraileSocial Media director /

Social Communicator and journalismexperience: 4 years in social media

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