Sanrio-Brand Management for Key Accounts
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Brand Foundation / POS Marketing: •$8 Billion in Global Retail Sales Annually •Primary Demographic is Tweens 6-11 •Secondary Demographic is Young Adults 18-34 •Focus on POS Collateral: Hangtags and Labels, Boxed Packaging, Pallets, PDQ’s & In-store Signage
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Transcript of Sanrio-Brand Management for Key Accounts
Brand Foundation / POS Marketing:
•$8 Billion in Global Retail Sales Annually
•Primary Demographic is Tweens 6-11
•Secondary Demographic is Young Adults 18-34
•Focus on POS Collateral: Hangtags and Labels, Boxed Packaging, Pallets, PDQ’s & In-store Signage
TV & Circulars-Q4 2014 Promotion:
•Participation in Seasonal TV Ad Campaign
•Partnered with Retailer in Cross-Branded Circular Ad
for Licensed Pet Toys
Social Media & Digital Marketing:
•Promote Program Launches through Instagram, Twitter, Facebook
•Paid Search and Brand Banner Investment for Key Accounts
•Coordinated POV Features and Targeted E-mail Drive In-store and Online Sales
