8/6/2019 Sanitary Napkin Market in India 04-05

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Sanitary Napkin Market in India (2004-05)* Total market size: Rs. 3950 milllion

# P&G (Whisper range): Rs. 1860 million

> Market share: 47% (by value)

> YOY growth: 14% (by value)

# J&J (Stayfree and Carefree range): Rs 1580 million

> Market share: slightly above 40% (by value)> YOY growth: 13% (by value)

# Others [Kimberly Clark (Kotex), Shapers (Gufic labs) and others]: Rs. 510 million

> Market share: 13% (by value)

> YOY growth: 15% (by value)

Interesting facts:

* Market penetration (figures by value)

* Top six metro market penetration: 30%

* Overall urban India market penetration: 21 to 25%

* Market penetration among Indian female population: 10 to 11%

* Stayfree secure, Carefree, Whisper, Whisper ultra, Kotex regular contributes to nearly

85% sales by no. of units