• The term ‘costume jewellery’ dates back to the early 20th century

• Reflects the use of the word ‘costume’ to refer to what is now called an ‘outfit’

• Aims to complement a particular fashionable garment or ‘costume’

What is Costume Jewellery?

Why Costume Jewellery?

• More affordable than fine jewellery

• Fashionable and worn to match a modern wardrobe or fashion style

• Stylish and adaptable in an ever-changing fashion world

A Star-Studded Tale

• The Industrial Revolution in the early 20th Century was the dawn of the mass production era

• Replicas of flashy jewellery pieces made with inexpensive materials, gems and coloured glass paved the way for beautiful, yet affordable, jewellery • Designs as intricate and as unique as any high-priced jewellery became readily available to women of the world

• The fashion-conscious and style icons began setting the trend, adorning themselves in these twinkling trinkets.

• From the roaring 20s to the shining stars of the silver screen throughout the 40s, costume jewellery became part of celebrity life.

High Fashion in High Society • The widespread obsession with costume

jewellery caught the eye of various designers and artists.

• Coco Chanel, the most notable high-society advocate of the ‘jewellery of the people’ designed some of the most memorable pieces of faux jewellery.

• In the 60s, costume jewellery designer Kenneth Jay Lane created pieces adorned by the über fashionable clique: Jackie Onassis, Elizabeth Taylor and Audrey Hepburn.

• Today, the biggest names on the red carpet known for their penchant for costume jewellery include: Sarah Jessica Parker, Madonna and Demi Moore.

The Amaranthine Collection

Feeling of elegance and grace.

A burst of circular beauty.

A mystic feel of lost civilisations.

The Amaranthine Collection

Enliven an outfit with warm and alluring gold beauty.

A romantic and womanly charm.

Gorgeous, cute, feminine and delightful with an irresistible girlish attraction.

Adiya Set

Making you feel like a princess, the exquisite design of Adiya Set’s golden foliage represents a portrait of glamour and royalty that is grand and yet versatile.

Audrey Set

A mesmerising shade of Montana sapphire set on twirls of platinum curves evokes the glamorous beauties that once graced the red carpet of Hollywood.

Penelope Set

The Penelope Set emits a sophisticated countenance yet also a flirtatious and fun aroma with its rendition of brilliant leaves of lime green set on platinum oval plates.

Ambrosia Set

The mystical blue of Swarovski crystals combined with a sweet and silvery touch draw its wearer into a realm of delicate charm.

Bridgette D’Or Set

• The paragon of beauty inspired by symmetry is comprised of polished green crystals entwined in geometric squares.

• Choose between the Bridgette Set’s allure of chic and stylishness or the luxurious and polished feel of the Bridgette D’Or.

Care for Adiva Divine Costume Jewellery Costume jewellery needs specific care, just as your other fine jewellery

• Fine jewellery and fashion jewellery should not mix whether you are

wearing them, cleaning them, or storing them. Therefore, never keep your real gold and costume jewellery together. Always store separately.

• To prevent your costume jewellery from quickly tarnishing or becoming rusty or pitted due to moisture quickly, keep them in plastic bags. Wrap loosely inside the bags and store in boxes, drawers, or plastic containers.

• Always use big containers to keep jewels; do not jumble them with smaller ones.

• While cleaning your costume jewellery, do not immerse it in water or any cleaning solution. Doing so will cause a change in the colour of the stones and dissolve the material used to set the stones. Instead, use a damp, soft cloth to wipe the jewellery.

Care for Adiva Divine Costume Jewellery • Never apply perfume, deodorant, oil, body lotion or hairspray while

wearing the jewellery, as the chemicals will tarnish the plating on the jewellery. Spray the perfume or hairspray first and then wear the jewellery.

• Avoid wearing jewellery when bathing, going to bed, swimming, or when exercising.

• Do not bend or apply excessive pressure to delicate jewellery. Bracelets or necklaces should be stored in a flat manner with stones turned upward to prevent them from coming loose and to maintain the shape of the jewellery piece.