San Joaquin’s REACH Project“Healthy by Default”

January – August 2014

Promote the establishment of public health policy at both the

state and local levels

Childhood Obesity School Nutrition Standards Physical Education Funding Menu labeling in Chain Restaurants Soda and other Sugary Drinks

162 HEAL CITIES

People on the Move in Baldwin

Park Building Partnerships That Work

UCLA Healthy-by-Default REACH

R.E.A.C.H stands for…

Racial and Ethnic Approaches to Community Health

Overview• REACH is a national program that is an important component of

CDC's efforts to eliminate racial and ethnic health disparities

• Established in 1999

• REACH partners use community-based, participatory approaches to identify, develop, and disseminate effective strategies for addressing health disparities across a wide range of health priority areas

• REACH communities and partners engage a variety of strategies in their work, from counseling and education to systems and environmental changes

The project will focus on San Joaquin County’s

African American residents and organizations serving

them

Working with . . .

Health Promotion and Chronic Disease Prevention

African

American Churches

NAACP – Stockton Branch

African American Chamber of Commerce

UCLA Healthy-by-Default REACH 2 CORE STRATEGIES

Physical Activity Nutrition

CORE STRATEGY: PHYSICAL ACTIVITY

Physical Activity: Community Level(City and County Government)Comprehensive approaches to improve community design to enhance walking and bicycling and active transportationCommunity design standards to make streets safe for all users, including pedestrians, bicyclists, and users of public transits.Increasing mixed use land use and transit-oriented development

Community-wide campaigns promoting physical activity

Access to facilities and places

Use of public transportation

CORE STRATEGY: PHYSICAL ACTIVITY

Physical Activity: Sector Level(Coalition Member)Post stair prompts and ask managers/organization leaders to take the lead in using stairs instead of elevators

Provide additional opportunities to transform organizational culture by promoting lifestyle activities

Integrate short bouts of physical activity during non-discretionary time (Instant Recess)

Core Strategy: Nutrition

Nutrition: Community Level(City and County Government)Carry more low-sodium and no sodium options

Promote healthy food and beverage availability and identification

Placement and promotion strategies

Incentivize new grocery store development

Promote purchase of fruits, vegetables and other healthy foods through incentives associated with food assistance programsIncrease access to food retail outlets offering healthier choices; encourages retail venues to provide access and availability to healthier foodsProvide incentives to encourage existing stores or restaurants to provide healthier food options or to encourage the development of new retail venues that offer healthier foods.

Core Strategy: Nutrition

Nutrition: Sector Level(Coalition Members)Provide healthy snacks such as fresh fruit or nuts in the reception and /or central congregating area.Include at least 50% healthy and competitively priced food choices in vending machines, cafeterias, and on-site food vendor offerings.Establish healthy food fundraising policies when selling foods/snacks as a way to raise money for organizationIncrease accessibility and awareness of available healthy foods in the community by identifying retailers of healthy foodsEnsure that appealing, healthy options are accessible anytime that food is served.

Questions

Charlotte DicksonSenior Policy DirectorNorthern California510-302-3387cd@publichealthadvocacy.org

LaCresia HawkinsREACH Coordinator209-444-5514lh@publichealthadvocacy.org

NAACP Stockton Branch401 N. San Joaquin Street Suite 107

Stockton 95202209-466-7000