SAN FRANCISCO - Amazon Web Services · San Francisco market and in 23 geographically-targeted...
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MARKET OVERVIEW Comcast Spotlight provides the Bay Area with video advertising solutions across the entire San Francisco market and in 23 geographically-targeted zones. With the combination of TV and premium digital video advertising, local businesses can reach audiences through high-quality content at any time, on any device or destination (TV, digital, video on demand, and mobile). Plus, you’ll gain access to major sports programming including local fan favorites like the San Francisco Giants, Oakland A’s, Golden State Warriors, Oakland Raiders, San Francisco 49ers and much more. MARKET SNAPSHOT SAN FRANCISCO GENDER Female Male AGE 17 and under 18-34 35-54 55+ COLLEGE EDUCATION Attended/ Graduated/ Post Graduate 50% 50% 21% 24% 29% 26% 71% RACE/ETHNICITY White Asian Black/ African American Other Hispanic HH INCOME $30k – $49,999 $50k – $74,999 $75k – $99,999 $100k+ 54% 24% 6% 15% 24% 13% 15% 12% 42% MARITAL STATUS Single (Never Married) Married Divorced/Separated/ Widowed HOME OWNERSHIP Owner Occupied Units HH with Children 52% 33% 35% 45% 20% *Source: 2015 American Community Survey, 2014 United States Census Bureau; aggregated to non-exclusive Comcast Spotlight ad zones. Generated by Rhiza for Media. Note: Marital Status Base = Adults 15+, Education Base = Adults 25+. Percentages may not add to 100% due to rounding. AUDIENCE With over a thousand audience attributes available including Comcast first-party data, Experian demographic data, and Polk automotive data, Comcast Spotlight can help your message reach the right audience effectively and efficiently. Lets break down the San Francisco audience*: For more information, please visit www.ComcastSpotlight.com/San-Francisco ©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.
Transcript of SAN FRANCISCO - Amazon Web Services · San Francisco market and in 23 geographically-targeted...
MARKET OVERVIEWComcast Spotlight provides the Bay Area with video advertising solutions across the entire San Francisco market and in 23 geographically-targeted zones. With the combination of TV and premium digital video advertising, local businesses can reach audiences through high-quality content at any time, on any device or destination (TV, digital, video on demand, and mobile). Plus, you’ll gain access to major sports programming including local fan favorites like the San Francisco Giants, Oakland A’s, Golden State Warriors, Oakland Raiders, San Francisco 49ers and much more.
MARKET SNAPSHOT
S A N F R A N C I S C O
GENDERFemale
Male
AGE17 and under
18-34
35-54
55+
COLLEGE EDUCATIONAttended/ Graduated/ Post Graduate
50%
50%
21%
24%
29%
26%
71%
RACE/ETHNICITYWhite
Asian
Black/ African American
Other
Hispanic
HH INCOME$30k – $49,999
$50k – $74,999
$75k – $99,999
$100k+
54%
24%
6%
15%
24%
13%
15%
12%
42%
MARITAL STATUSSingle (Never Married)
Married
Divorced/Separated/ Widowed
HOME OWNERSHIPOwner Occupied Units
HH with Children
52%
33%
35%
45%
20%
*Source: 2015 American Community Survey, 2014 United States Census Bureau; aggregated to non-exclusive Comcast Spotlight ad zones. Generated by Rhiza for Media. Note: Marital Status Base = Adults 15+, Education Base = Adults 25+. Percentages may not add to 100% due to rounding.
AUDIENCEWith over a thousand audience attributes available including Comcast first-party data, Experian demographic data, and Polk automotive data, Comcast Spotlight can help your message reach the right audience effectively and efficiently. Lets break down the San Francisco audience*:
For more information, please visit www.ComcastSpotlight.com/San-Francisco©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.
CONSIDER YOUR AUDIENCE FOUND
YOUR NEIGHBORHOOD PARTNERSWith Comcast Spotlight multi-screen plan, you have the flexibility to reach the full market or target specific cities or neighborhoods based on the unique needs of your business.
THE COMCAST SPOTLIGHT DIFFERENCEWe provide a seamless experience from campaign planning to assessing results:
Audience PlanningCreating an effective advertising plan built upon our data-driven solutions.
ProofThe peace of mind that your media plan could have a positive impact on your business.
Audience Targeting The precision of reaching engaged audiences on any device at any time.
Campaign ReportingTransparent reporting, providing you with valuable insights about your campaign.
**Source: Comcast Internal Viewership Data from Aggregated Linear Viewing by Network Type from Calendar May 2017; Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined Spotlight Insertable Networks.
Average Time Spent By Network Category**
For more information, please visit www.ComcastSpotlight.com/San-Francisco©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.
IN SAN FRANCISCO
BROADCAST
24%CABLE
71%PREMIUM
5%
