Jeff Nguyen A40865648 �

The  THE YOUTH �IS ON THE RISE �SanDisk  will  be  there  to  fulfill  all  their  crea6ve  needs  with  new  memory  cards  that  are  quick,  reliable  and  stylish.    

SanDisk needs to be ahead of the game with new technology that will be used by the new generation of innovative America. �

TECH SAVVY �CHILDREN �OF AMERICA �

The age demographic we’re trying to reach is of a younger crowd. This crowd of people will use SanDisks products to fuel their inner creative sides that will help drive the force of this nation into a more beautiful place. The age reach we’re looking at is between the ages of: �

12-25 Years Old�

 �SOCIAL MEDIA �  Daily give always can be integrated into the

Facebook and twitter pages so that consumers can continuously sign up and enter to win free products from SanDisk like free USBs, SD Cards, and much more. �    

Social Media�  SanDisk can host contests online where fans can post images/videos of things they’ve done when using SanDisk to record their work or favorite moments. This gives people a chance to share their stories and their proud pieces while continuing the brand loyalty of SanDisk. �  

GAME PORTAL �Encourage the youth to use SanDisk products by installing a game portal that could have games such as Safari hunt with a camera, Rock star movie maker using the computer webcam, and other fun ways to show that creativity comes from where you store it. �  

ON FACEBOOK�

INTERNET MARKETING:�Creating a flash page for SanDisk where it’s a visual image of a memory card on a white background. When the mouse moves over the images a huge web of topics spread out around it showing consumers the different uses it has such as: Video, Photos, Audio. �    

MOBILE MARKETING: �There will be a certain image or visual on each of the new line of cards. Instead of a static theme there will be new colors and designs to each of the memory cards and flash drives. Users can collect different kinds and enter them in to win �        

PRIZES ONLINE �

BUDGET AND IMPLIMATION: ��The budget for this campaign or digital strategy will cost roughly around $300,000 in order to get all the strategies together. This will include costs to make the splash page, hire a production team to make videos, introduce the new line of memory cards, as well as provide prizes for daily and weekly giveaways as well as contests. �