San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San...

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Transcript of San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San...

Page 1: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh
Page 2: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

San Antonio CURRENT & Annual Pubs: - Weekly magazine (35k copies)

- Glossy pages

- Preprinted Inserts

- Front Cover Ads

- Special Issues

- SA City Guide

- SA Flavor / Cocktail (Summer)

- SA Flavor (Winter)

CURRENT Events Team

- Promotional Material distribution (4-6 events/week)

- Photos & promotions onsite

- Prepromotion / on site promo / post promotion

- Photos loaded on photo gallery

Email: 3 newsletters sent weekly

Wednesday: In this week’s CURRENT

- Banner ads available

Thursday: What to do this Weekend!

- Banner ads available

- Promotional picks of the week

Friday Food enwesletter

- Banner ads

- Sponsored content Third Party Event Planning & Execution - Event Creation & Execution

- Third Party Sponsorship & Event Support

CURRENT Events (sponsorship opportunities): - SA Flavor

- Best of San Antonio

- Cocktail, the Event

- San Antonio Music Awards

- Snowball

Digital - Sacurrent.com : 1 million PV’s+ monthly

- ROS advertising

- Interstitials

- Roadblocks

- Content Sponsorships

- Wallpaper

Mobile – SACurrent.com: - Leaderboard advertising

Happy Hours App: - Mobile App

- Happy Hour listings (geo targeted)

- Featured Listings

- Interstitials

- Click to call

- Includes happyhours.sacurrent.com

Creative Services: - Event Programs

- Postcards / Posters / Printed material

- Logo creation

Snapshot…

Page 3: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

The San Antonio Current has served as the city’s premiere, award-winning multimedia source of

alternative news, events and culture since 1986. The San Antonio Current bravely tackles issues that

affect the local community and cover the most important people and events in San Antonio, all while

growing the brand’s culturally-active audience across its multimedia platforms. The San Antonio

Current produces and sponsors countless cultural events each year, reaching both a local and

regional audience.

About the SA CURRENT

SA CURRENT by the numbers DISTRIBUTION

• 30k distribution, weekly on Wednesday

• 1,000+ locations Bexar County

SOCIAL MEDIA

• 55k+ Facebook followers

• 27k+ Twitter followers

• 7k+ Instagram followers

• 12k weekly enewsletter subscribers

READERSHIP

• 272k monthly SA CURRENT readers

• 1.5 million+ monthly SACurrent.com pageviews

• 227,553 unique monthly SACurrent.com readers

AGE BREAKDOWN: 18 – 24 12.1%

25 - 34 25.4%

35 - 44 20.7%

45 - 54 21.4%

55 - 64 12.5%

65+ 7.7%

Page 4: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

•Whole Foods Quarry

• UTSA

• Riverwalk

• Whole Foods Vineyard

• N. St Mary’s

• King William

Distribution is audited by Verified Audit Circulation

Pick up the San Antonio CURRENT at over 1,000 locations in San Antonio, including street boxes,

gyms, grocery stores, retail stores, restaurants, bars and college campuses.

Where to find us

Top Spots

Page 5: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

JANUARY (2015) 1/14 The Drink Issue

FEBRUARY 2/5 City Guide

2/12 Lust

MARCH 3/5 Arts Issue

APRIL 4/9 Fiesta

4/23 Best of SA

4/30 Thank you!

MAY 5/7 Mother’s Day

5/21 The FREE Issue

JUNE 6/11 Father’s Day

6/18 Pride Issue

JULY 7/2 4th of July

Flavor (Summer)

AUGUST 8/20 College Issue

8/27 Labor Day

SEPTEMBER 9/24 Bike/Outdoor Issue

OCTOBER 10/2 Music Issue

10/15 The Beer Issue

10/29 Halloween

NOVEMBER 11/19 Holiday Issue

11/26 Thanksgiving

DECEMBER 12/24 New Years

Flavor - Winter

CURRENT Special Issues & Holidays

Page 6: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

We partner with a large variety of both local and national businesses and events. From local

restaurants toThrough advertising, marketing, social media, grassroots and events, we help

create a buzz around you. It is our goal to provide unparalleled service, inspire creativity and

become a true business partner.

CURRENT partners

Top Spots

Page 7: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

SACurrent.com

Online. All the time. Sacurrent.com is San Antonio’s best way to stay

current on news, arts, music, food and nightlife 24/7.

With fresh daily content, we serve up over 1 million

page views every month.

SACurrent.com

has grown by 300% over the past year to become

the premier online food, arts and entertainment

resource in San Antonio with more than 300,000

users.

Target your advertising to your audience and own a

share of the content within our news, arts, nightlife

or food channels.

Premium Opportunities: • Top Skybox (250 x 90)

• Pencil Bar (1000 x 20)

• Intersitial (600 x 600)

• Roadblock

(leaderboard, rectangle & sky)

- Homepage

- Channel Specific

Sizes & Specs: • Leaderboard (728 x 90)

• Medium Rectangle (300 x 250)

• Skyscraper (160 x 600)

Page 8: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

ANNUAL MAGAZINES: In addition to our weekly publication, San Antonio CURRENT publishes 3 annual publications each year. We publish

35,000 of each of these full glossy magazines that are distributed at over 600 locations for 6 weeks. In addition, these

magazines are distributed at key events all year and included in swag bags at several 5k’s and other city wide events.

FLAVOR & COCKTAIL: By popular demand, this

refreshing issue will debut in

2014. Combining our Flavor &

Cocktail magazines to create one

fantastic annual issue featuring

amazing summer tastes and

thirst quenching cocktails.

PUBLISHES: July

FLAVOR: San Antonio’s Ultimate Dining

Guide – features the hottest in

the San Antonio culinary scene

and over 250 restaurant listings.

PUBLISHES: November

SAN ANTONIO CITY GUIDE This is the essential guide to all

things San Antonio. We introduce

(and sometimes re-introduce) all the

amazing activities, opportunities,

eateries, drinkeries and shopping this

great city has to offer. City Guide is

arranged by area of town so readers

can navigate new areas and find

something to love anywhere in Bexar

County.

PUBLISHES: February

QUANTITY: 35,000

EVENT MAGAZINES: The San Antonio CURRENT wants your event to be spectacular! We

offer a unique opportunity to showcase your event with an official event

magazine. These magazines are printed and published by us, but filled

with any content that you want to include. Our sales staff will then fill

the remaining pages with relevant advertising. Issues can be inserted

into all 35k CURRENT’s for city wide distribution in addition to an

overrun to be available at your event. Custom sizes & formats

available

Annual & Event Magazines

Page 9: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

The San Antonio CURRENT has a robust email database of eager consumers. All of our 11,000+ subscribers count on us

to deliver the best in the news, top weekend picks and food news every week. Exclusive eblasts also available.

IN THIS WEEK (Wednesday) Highlights all the news in the new issue

Ads available:

Top Sponsor Ad & Skyscraper

WEEKEND PICKS (Thursday) Top 10 Things to Do This Weekend

Ads available:

Top Sponsor Ad & Promo Listing

FLAVOR FRIDAY Reviews & Highlights of food & drinks

Ads available:

Top Sponsor Ad & Content Rectangle

Email Marketing & Eblasts

Page 10: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

Happy Hours More than 30,000 downloads in San Antonio. App users can find out what happy hours are happening right now, right in

their area. The app is geotargeted to showcase Happy Hours happening now, closest to the user. Enhance your presence

with featured listings and premium advertising.

Page 11: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

CURRENT Events SAN ANTONIO FLAVOR Food enthusiasts, rejoice! San Antonio’s ultimate dining event has arrived and this scene has it all. Sample bites from local

restaurants , enjoy beer, wine and cocktail samples, live entertainment and the coveted Culinary Showdown!

BEST OF SAN ANTONIO The SA CURRENT is dedicated to celebrating the city of San Antonio through its annual Best of San Antonio campaign. Each year,

the CURRENT spotlights sponsors in front of the most influential people in the city at the highly anticipated Best of San Antonio

party.

COCKTAIL: THE EVENT Notable local bartenders, clients, media and San Antonio’s movers and shakers enjoy an evening of food, live entertainment, art

and apothecary-style cocktails. The city’s most celebrated mixologists come to celebrate the beloved cocktail - and impress

you with their amazing cocktail making abilities.

SAN ANTONIO MUSIC AWARDS & SHOWCASE The San Antonio Music Awards celebrates the city’s local thriving music scene by

featuring over 25 bands and DJ’s at 10 different local venues – each representing

the various genres and talent our city has to offer. The Music Awards recognizes

the winners of the Music Awards poll in an evening of live music, food and drinks.

SAN ANTONIO BEER FESTIVAL Calling all beer enthusiasts! Join us for the

largest beer festival in San Antonio. Sample over 200 craft and premium beers from

local breweries and around the world. Plus, wine tasting, interactive games, tasty eats

and live music to keep the party going all afternoon.

SAN ANTONIO SNOW BALL Dust off your snow suit and gear up for San Antonio’s coolest winter event

featuring REAL SNOW, laser light show, real snow, surprise visits from live

performers & more! Expect cold beer, frosty spirits and the best bites in town.

Page 12: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

WHAT WE DO

• SA CURRENT EVENTS team posts on SA CURRENT

social media in real-time, tagging their location and

activity.

• SA CURRENT EVENTS team take onsite photographs

at their events, to be uploaded as a slideshow gallery

on PHOTOS.SACURRENT.COM and post-promoted

via social media

• SA CURRENT EVENTS team gathers demo data and

contact information using MICROSOFT tablets at their

events

• SA CURRENT EVENTS team distributes promotional

material and generates buzz and awareness about

brands, businesses and upcoming events

• SA CURRENT EVENTS team bring energy and

enthusiasm wherever they go!

CURRENT Events Team powered by Microsoft

The CURRENT EVENTS TEAM is a grassroots promotional team dedicated to showcasing the San Antonio Current and our

partners. Utilizing the ever-growing SA CURRENT social media platforms and SACURRENT.com slideshow galleries, the SA

CURRENT EVENTS TEAM is present at all of the biggest, best and most relevant cultural events, bars and restaurants in

San Antonio, on any given day of the week, 24 hours a day.

We are culturally-active, plugged-in and social media savvy. We’re a unique team of charmismatic, informed and dynamic

San Antonians who are passionate about the San Antonio Current and our partners, and are happy to share our

excitement with people in and around the city and online.

The most important part of the CURRENT EVENTS TEAM role is to grow awareness of our brand, your brand and engage

our audiences with fresh and innovative real-time promotional activations!

SOCIAL MEDIA

GRASSROOTS PROMOTIONS

Page 13: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

WHERE WE ARE

60 DAY PREVIEW… JUNE 2014 • SA Summer Arts & Jazz Fest @ Crockett Park (6/1) • First Friday @ Blue Star Arts Complex (6/6) • Folk Life Festival @ ITC (6/7 – 6/8) •  Rivertini @ Embassy Suites (6/8) • Second Thursday @ McNay Art Museum (6/12) • Spurs Watch Party @ Slacker’s (6/12) • Lone Star Live Summer Concert Series @ Arneson (6/17) • Cocktails & Culture @ Witte Museum (6/26) JULY 2014 • First Friday @ Blue Star (7/4) • Second Thursday @ McNay (7/10) • Lone Star Live Summer Concert Series @ Arneson (7/15) • Rooftop Jazz Concert Series @ Artpace (7/18) • Pride Film Fest @ Various Locations (7/23 – 7/28) • Cocktails & Culture @ Witte Museum (7/24) • Cocktail: The Event @ McNay Art Museum (7/25) • SAFilm Fest @ Various Locations (7/28 – 8/3)

CURRENT Events Team powered by Microsoft

Page 14: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

WHAT WE DO

• SA CURRENT EVENTS team posts on SA CURRENT

social media in real-time, tagging their location and

activity.

• SA CURRENT EVENTS team take onsite photographs

at their events, to be uploaded as a slideshow gallery

on PHOTOS.SACURRENT.COM and post-promoted

via social media

• SA CURRENT EVENTS team gathers demo data and

contact information using MICROSOFT tablets at their

events

• SA CURRENT EVENTS team distributes promotional

material and generates buzz and awareness about

brands, businesses and upcoming events

• SA CURRENT EVENTS team bring energy and

enthusiasm wherever they go!

Boutique Promotional Agency The CURRENT EVENTS TEAM is available for your brand or event. Our 30+ promotional

team is available to promote, photograph and social share on behalf of your brand.

SOCIAL MEDIA

GRASSROOTS PROMOTIONS

Page 15: San Antonio CURRENT & Annual PubsSACurrent.com Online. All the time. Sacurrent.com is San Antonio’s best way to stay current on news, arts, music, food and nightlife 24/7. With fresh

SAMPLE PARTNERSHIP:

McNAY SECOND Thursdays

GOAL: Grow awareness & loyalty with new generation of museum goers • Monthly music & art celebration

• Partnership includes

• Advertising (print, online, email)

• Social Media

• Grassroots promotions

• Events Team Presence

• Photo recaps

• Partners secured for event

•Crispin Cider

• North Park Subaru

Event Planning & Execution

Let the CURRENT help you plan and execute your event. With a network with hundreds

of businesses in town and the expertise to effectively advertise your event, we are a great

partner and can help plan, facilitate and bring in sponsors for your event.